Best Landing Page Builders of 2021


  • Best Overall

Leadpages

Leadpages combines inexpensive pricing plans with a wide range of features, integrations and templates.

  • Best Features

Unbounce

Unbounce offers over 125 mоbіlе-rеsроnsіvе tеmрlаtеs and dynamic keyword insertion for SEM campaigns.

  • Easiest to Use

Instapage

Instapage offers a simple drag-and-drop editor to make creating landing pages as simple as possible.

  • Best for Marketing

HubSpot

HubSpot offers a landing page builder that has all the freemium tools to help you run a basic marketing campaign.

  • Best All-in-One Tool

GetResponse

GetResponse is an all-in-one platform that allows you to build landing pages and helps you with your email marketing.


Leadpages

Leadpages combines inexpensive pricing plans with a wide range of features, integrations and templates.

Unbounce

Unbounce offers over 125 mоbіlе-rеsроnsіvе tеmрlаtеs and dynamic keyword insertion for SEM campaigns.

Instapage

Instapage offers a simple drag-and-drop editor to make creating landing pages as simple as possible.

HubSpot

HubSpot offers a landing page builder that has all the freemium tools to help you run a basic marketing campaign.

GetResponse

GetResponse is an all-in-one platform that allows you to build landing pages and helps you with your email marketing.


We're reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Having more landing pages results in getting more leads. So needless to say, landing pages are a necessity if you want your business to grow.

But it can be a challenge, especially for new or small organizations.

When you consider factors like 86% of landing pages are mobile-friendly and personalized call-to-action (CTA) perform 202% better than the average ones, you know that ordinary landing pages won’t cut it.

That’s why you need access to a great landing page builder. Not only do they make it easier to create landing pages from scratch, but they also have useful features that make data collection more efficient.

What Makes a Great Landing Page Builder?

A good landing page builder is one that allows you to create designs with little to no coding required. This makes the tool accessible and practical for inexperienced users.

But a great landing page builder takes care of all your needs. This includes having perks like domain name registration, analytics, A/B testing, and third-party software integration.

You’re looking for a one-stop-shop for all your landing page needs. And it should be so easy to use, that you could do everything yourself — from creating a site from scratch to collecting and managing leads.

This list of the best landing page builder software tools all offers features and perks that would get you in front of potential customers.

What Are the Best Landing Page Builders for 2021?

In this section, we’ll not only tell you which landing page builders you should consider, but we’ll share why we think they deserve your attention. Here we go.

1. Leadpages

The best option for budget-conscious entrepreneurs.

leadpages landing page

Leadpages packs a lot of features which is surprising given its affordable pricing. And these features weren’t thrown in for no reason. A lot of users find A/B testing, WordPress integration, template selection, and social media tools necessary for their campaign’s success.

And did we mention that all of the templates are mobile-friendly out of the box? That means you shouldn’t have to worry about landing pages not looking right when viewed from phones and tablets.

But it’s not all rainbows and sunshine. The page designs are not as sleek as what Leadpages’ competitors offer. And the page editor could use some work.

Key Features

  • Choose from over 160 templates available
  • Get access to an analytics dashboard
  • Conduct A/B split testing
  • Have unlimited publishing
  • Use third-party software to add more functions

Pros

  • The drag-and-drop interface makes it easy to design a site
  • Multimedia embedding means you can add videos and images by pasting an embed code
  • Leadpages has terrific analytics for landing page monitoring

Cons

  • It’s hard to fine-tune some design elements
  • There are Issues with some of the customization options
  • There are no follow-up trigger links for the Standard plan

Pricing

Monthly plans start at $37 for the Standard option. The Pro plan is $79 and Advanced is $321. But prices get substantially cheaper if you pay annually.

If you want to try first before subscribing, there is a 14-day free trial available. Note that A/B testing, email trigger links, and online sales and payments are only available on the Pro and Advanced plans.

…or check out our Leadpages review.

2. Unbounce

Best for those looking for advanced landing page features.

unbounce landing page

Unbounce has a great reputation as a landing page builder. So much so that it’s trusted by over 15,000 businesses. And as Unbounce did for those brands, it promises to help you build optimized landing pages that attract new leads and convert them into paying customers.

It boasts fully customizable and mobile-responsive templates, A/B testing, and a drag-and-drop editor among other things.

Other noteworthy features include dynamic keyword insertion to optimize landing pages for search engine marketing (SEM) and third-party marketing tool integration. You don’t need to know how to code to use Unbounce but it does support JavaScript and CSS for those who need it.

Key Features

  • Access to an easy-to-understand drag-and-drop feature
  • Use SSL encryption to secure your landing pages
  • Get access to lead generation tools
  • Choose from over 100 landing page templates
  • Publish landing pages on your domain

Pros

  • You get access to Industry-specific templates
  • The landing page builder is so easy to use
  • Unbounce has excellent A/B testing implementation

Cons

  • It could use more template options
  • There are some issues regarding mobile responsiveness
  • It needs better analytics tracking

Pricing

The Launch plan is $80/month, Optimize is $120/month, Accelerate is $200/month, and Scale is $300/month. The higher up you go, the more conversions and visitors you’re allowed to have. The Launch plan gives you up to 500 conversions and up to 20,000 visitors per month.

You save 10% if you switch to Unbounce’s annual plans. You can try Unbounce for 14 days for free.

3. Ucraft

The best website builder interface.

ucraft landing page

Ucraft is more than just a drag-and-drop website builder. It has features that let you make a landing page uniquely yours. For example, you can create logos, change colors, and add effects.

And should you need it, you can add more functionality to your pages through the built-in e-commerce and blogging tools.

Your subscription comes with access to millions of high-quality vectors and stock photos. You also get free SSL certification and a bunch of SEO, design, analytics, and marketing tools.

Key Features

  • Get 24/7 live chat support
  • Make use of the SEO apps included for optimization
  • Convert the text into other languages through Ucraft’s multilingual features
  • Choose from over 80 templates
  • Use the drag-and-drop editor to quickly build pages

Pros

  • There are built-in security features
  • Ucraft is so simple to use
  • You gain access to great customer support

Cons

  • It lacks interactive features like customer feedback
  • There are minimal third-party integrations
  • You don’t get a lot of features

Pricing

Ucraft has a free plan but it’s really limited. The cheapest plan is Pro Website at $10/month if paid annually. Then you have Pro Shop which is $21/month. The Unlimited plan is $69/month.

If you’re okay with skipping the free plan and want to sample the paid version instead, you can try a plan for 14 days at no cost. You don’t need a credit card to try it for free.

4. Instapage

The best option for beginners.

instapage homepage

With Instapage, creating your first landing pages can’t get any easier. Signing up for an account is a breeze and because all 200+ templates are already mobile-responsive, you can focus on page design.

It also allows you to conduct A/B and multivariate testing, view heatmaps, and check analytics. You can change your content for every type of audience you’re targeting.

Instapage also welcomes collaboration. You can set up your workflow to have real-time edits, instant feedback, and secure sharing.

Key Features

  • Choose from any of the ready-to-use templates available
  • Pick from the included stock images if you need media content
  • Conduct landing page testing
  • Create landing page forms with ease
  • Use third-party software to boost features

Pros

  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly

Cons

  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss

Pricing

There are only two plans available. The Business plan is $149/month if you pay annually. If you go monthly, the price jumps to $199. The other plan is called Conversion Cloud. This is Instapage’s custom plan. You’d have to call Instapage to get a quote.

The Business plan has a 14-day free trial option if you want to check it out.

5. Landingi

The best solution for people looking for flexible pricing.

landingi homepage

Landingi is a company that caters to businesses of all sizes. That’s why their pricing plans are flexible. You’ll find a plan that’ll fit your budget and needs.

But pricing is not everything. The good news is that Landingi also excels at other things. It too has a drag-and-drop website builder. Anyone can create a page even if they don’t have coding experience.

You also won’t have any problem tracking your progress as its web analytics tools do a superb job of monitoring your online presence.

Key Features

  • Perform A/B testing on your landing pages
  • Get web analytics with your account
  • Use the drag-and-drop editor to build pages
  • Use third-party integrations to connect other apps to Landingi
  • Create as many landing pages as you need (no limits)

Pros

  • Landingi has a simple design process
  • It’s very affordable even for smaller companies
  • It has over 300 landing page templates available

Cons

  • There are limited customization options
  • Lower-tier plans have limited features
  • It needs to make its landing pages more mobile-friendly

Pricing

For businesses, there are three plans available: Core ($29/month), Create ($55/month), and Automate ($79/month). Then there are two agency plans: Agency ($149/month) and Agency Pro ($245/month). Finally, you have the Enterprise pan that’s $599/month.

You can start a free 14-day trial. You don’t have to provide your credit card information.

6. Wishpond

The best for growing businesses.

wishpond homepage

With big names like Sony, Unicef, CBS, Walmart, and Panasonic using Wishpond, you can immediately tell that this landing page builder is for businesses that plan on scaling.

Through Wishpond, you can create landing pages, popups, and forms. You can also do contests and promos. And you perform all of these while Wishpond keeps itself busy collecting leads you can nurture.

It’s easy for non-coders to use but supports advanced HTML and CSS coding.

Key Features

  • Get responsive, industry-specific templates
  • Use the provided marketing automation tools for better results
  • Create forms without having to use code
  • Contact live chat support if you run into issues
  • Integrate over 30 third-party tools

Pros

  • Wishpond makes it easy to track your leads
  • The whole site is easy to navigate
  • You can automate some of the email processes

Cons

  • There are limitations with its reporting capability
  • It could use more template selections
  • The drag-and-drop features are a bit finicky

Pricing

There are three pricing plans: Starting Out ($49/month), Everything You Need ($99/month), and Rapid Growth ($199/month). The base plan lets you create unlimited user accounts but caps the leads at 1,000.

A/B testing, custom Javascript, and API access are only unlocked if you subscribe to Everything You Need or Rapid Growth. There’s a 14-day free trial option.

7. HubSpot

Best for people looking for a reputable landing page builder.

hubspot landing page

Most people know about HubSpot. It’s one of the biggest names in the B2B marketing space. So if you’re looking to work with a reputable company, then HubSpot is the right place for you.

It’s a one-stop-shop for all your marketing needs. So not only does it have a landing page builder, but it also has customer relationship management solutions too.

But talking about its landing page tool specifically, you get features like a design tool, form builder, and analytics. To help boost your leads count, you can integrate email marketing, ad management, and all the other tools it makes available to you.

Key Features

  • Make use of its A/B testing to improve your landing pages
  • Personalize your landing pages depending on the target audience
  • Perform list segmentation to send your message to the right people
  • Use responsive layouts so pages become mobile-friendly
  • Get deep customer insights

Pros

  • HubSpot is a real all-in-one CRM solution
  • It has great supplemental content
  • You get email marketing support and social media scheduling features

Cons

  • HubSpot does not have an e-commerce platform
  • It is expensive considering all the features you’re getting
  • The user experience can be overwhelming for some folks

Pricing

The Marketing Hub plans of HubSpot (that has the landing page feature) has three plans. Starter is $45/month. The Professional plan is $800/month. And the Enterprise plan is $3,200/month.

Or you can choose the CMS Hub that has the website builder. The Professional plan is $270/month while the Enterprise plan is $900/month.

8. GetResponse

The most bang for your buck.

getresponse landing page builder

The wonderful thing about GetResponse is that it lets you set your target list size and factors it into its pricing. That means you’ll only pay for what you need. And since the most basic plan already includes most of the features that you’ll likely need, you can end up saving a lot.

You also get unlimited landing pages and automation templates. You can create unlimited lead funnels. The basic plan even lets you sell e-products.

If you go for a higher plan, you can add more funnels like those meant for sales and webinars.

Key Features

  • Build pages using a friendly drag-and-drop editor
  • Create a workflow to automate part of your campaign rollout
  • Use responsive landing page templates
  • Get access to Shutterstock if you need stock photos
  • Take advantage of GetResponse’s great analytics

Pros

  • The Campaign Builder feature makes it easier to respond to leads
  • There is a list building option available
  • GetResponse offers good templates

Cons

  • Some of the landing pages don’t work great on mobile devices
  • The drag-and-drop feature could use some tweaks
  • There are minor issues with the user interface

Pricing

There are four plans. For the first three, you can set your list size and the pricing will change depending on what you selected. If you choose the minimum list size value, the Basic plan is $15/month, Plus is $49/month, and Professional is $99/month.

The fourth plan is called Max. You’d have to get a quote to learn how much it costs. You can sign up for a free 30-day trial. No credit card is needed.

9. ClickFunnels

The best sales funnel builder.

clickfunnels landing page builder

People know ClickFunnels as a sales funnel builder. However, it does have features that let you create landing pages for lead generation. You can even use it to sell products online.

So if you’re thinking about trying other landing page strategies down the line, you should invest in ClickFunnels.

Its follow-up funnels feature is also worth mentioning. Through this feature, you can send targeted messages to leads or customers using email, social media, text, and desktop notifications.

Key Features

  • Have access to fantastic customer support
  • Use the drag-and-drop page builder to quickly publish pages
  • Use its funnel features to effectively convert leads to customers
  • Automate your marketing campaign with ClickFunnels’ built-in features
  • Use one-click upsells to sell more products

Pros

  • Creating sales funnels has never been as easy
  • The drag-and-drop tool is responsive
  • ClickFunnels does come with great customer support

Cons

  • There is limited email functionality available
  • This software can overwhelm beginners
  • It has an aggressive marketing and affiliate program that can annoy some people

Pricing

ClickFunnels costs $97/month. But there are two upgraded versions of the original plan. ClickFunnels Platinum is $297/month while TwoCommaClubX is $2,497/month.

The biggest difference between the basic and premium plans are the unlimited funnels and pages as well as the training videos and courses that the latter provides.

You can try it out for 14 days at no cost.

10. Makeswift (former Landing Lion)

Most promising, upcoming landing page builder tool.

makeswift landing page builder

Landing Lion was a great landing page builder but it no longer exists. But it’s bound to make a return under a new name — Makeswift. And if it’s as good as what Landing Lion was, this incarnation is bound to be a great landing page builder.

Makeswift is built as a fast way to create landing pages without the need for HTML or CSS. It uses a fully customizable builder that lets you design pages just the way you want it.

And even better, multiple users can make edits in real-time. That means nobody gets locked out when someone else makes an edit.

Key Features

  • Use it for free while it’s in early access mode
  • Design landing pages just the way you want them
  • Work with multiple users simultaneously
  • Build pages without entering a single line of code
  • Create pages that are mobile-responsive out of the gate

Pros

  • It’s a great option for a collaborative workflow
  • You get to use custom domains
  • SSL encryption is already included with your subscription

Cons

  • You’d have to request an invite to get access
  • There are no full reviews available since it hasn’t officially launched
  • There’s no word on how much it’ll cost once it launches

Pricing

There’s no word on how much Makeswift will cost. But the good news is that it’s free to use while in early access mode.

You can try requesting access for now to see the tool in action. It’s promising based on features Makeswift posted on their website.

11. ShortStack

Great for running contests.

shortstack landing page

Launching contests is a great way to gather new leads for your business. If you’re considering this strategy, ShortStack could be the solution that you’re looking for.

It works just like all the other landing page builders we’ve mentioned in this list. It has a drag-and-drop builder that lets you design pages without the need for code. It also has analytics and marketing features that let you manage and analyze the data you’ve gathered.

The main difference is that ShortStack has all the tools that let you run contests across platforms with a particular focus on social media.

Key Features

  • Get access to its fantastic analytics
  • Take a contest-focused approach to gain leads
  • Create mobile-responsive landing pages
  • Use the drag-and-drop editor so launch pages quickly
  • Collaborate with different users

Pros

  • It’s great for building landing pages designed for contests
  • You can scale up easily as your business grows
  • It’s possible for one person can manage everything because of its user-friendliness

Cons

  • You need to get used to how the site builder tool works
  • It puts a cap on how many page views you get per month
  • Professional designers might find some of the design features limiting

Pricing

There are three plans available. The Business plan is $99/month, Agency is $199/month, and Brand is $499/month.

ShortSttack is free to try. This will give you access to 20 entries and 100 views per 30 days. There’s no limit on how long you can use the free version. And you don’t need to enter your credit card information during this time.

12. Lander

Best used with PPC ads.

lander landing page builder

Lander makes use of dynamic text replacement (DTR). That means if you’re running PPC ads, Lander will dynamically match your PPC keywords with your PPC landing page. This can save you time and money on your PPC campaigns.

You can easily create new landing pages with the drag-and-drop editor. Do A/B testing, and integrate your pages with Facebook.

You also get auto-fill forms, email integration, analytics, unlimited landing pages, confirmation pages, and other useful features.

Key Features

  • Create auto-fill forms to make life easier for potential leads
  • Use email integration to make communications more effective
  • Track conversions through its analytics features
  • Get access to tons of layouts and templates
  • Use PayPal integration to process transactions

Pros

  • Lander has a very intuitive editing tool
  • The DTR feature makes PPC ad integration a seamless experience
  • You can add media and widgets to your landing pages

Cons

  • It does lack a few design features
  • There are limits on how many visitors you get per month
  • The Basic plan lacks integrations available on the higher plan

Pricing

There are two plans available. First, there’s the Basic plan which costs $49/month. Then there’s the Professional plan that’s $99/month.

If the pricing feels a bit steep, you can switch to an annual subscription. This brings the cost of the Basic plan to $16/month.

13. Elementor

Best for WordPress users.

elementor homepage

WordPress users need to look no further. Elementor is the most popular landing page builder software for the platform.

Elementor lets you control every aspect of your landing page design. You can pick from any of the templates available or create your own from scratch. You can integrate your favorite third-party tools to get additional functionality out of it.

Elementor works with just about any WordPress theme and plugin. So you can keep using the ones you already have.

Key Features

  • Get flawless WordPress integration
  • Access ready-to-use themes
  • Integrate Elementor with third-party tools
  • Design pages with a responsive editing tool
  • Build custom pop-ups with the builder tool

Pros

  • You can immediately see the changes you make thanks to the visual builder interface
  • You’re working with some of the best design templates available
  • It works great with most WordPress themes

Cons

  • There’s a learning curve when you first use the tool
  • There are some issues with their landing page’s mobile responsiveness
  • It lacks design flexibility in some areas

Pricing

There are four Elementor plans. The first one is the Free version that lets you access Elementor but gives you limited options.

The Personal ($49/year), Plus ($99/year), and Expert ($199/year) have all the same features. The only difference is the number of sites you can use Elementor on.

The Personal plan gives you access to 1 site, Plus lets you use Elementor for 3, while the Expert plan gives you access to 1,000 sites.

What Is a Landing Page Builder?

First, let’s talk about what a landing page is, to begin with. In business, a landing page refers to a stand-alone page with one call-to-action. The goal is to convert users—or in simpler terms—get users to do something you want.

In lead generation, for example, you want users to sign up and provide their information so you can get back to them with an offer at a later time.

So a landing page builder is exactly that. A tool that allows you to create stand-alone pages with a call-to-action.

Over time, landing page builders evolved to include features that make them stand out from ordinary website tools. You can expect landing page builders to be accessible to anyone, even those without any experience with coding. And they also have built-in features that let you track your progress.

For this reason, many marketers and entrepreneurs use landing page builders. It’s much cheaper than allocating time and resources to building and monitoring your landing pages. Plus, they’re so easy to use that you can do everything yourself.

What Are the Benefits of Using a Landing Page Builder?

Let’s dive deeper into the reasons why you’re better off using a landing page builder than having an in-house team or agencies do them for you.

1. Ease of Use

Modern landing page builders are so easy to use. You don’t need to hire web designers to build pages for you. Most page builders already have templates purposefully built for lead generation.

Or if you prefer to build landing pages from scratch, you can do that too.

Most builders use a drag-and-drop system. This replaces the need for coding. You can add or remove elements and see all your changes in real-time.

And because most templates are mobile-friendly, you don’t need to worry about how your landing pages will appear on tablets and smartphones.

Plus, some landing page builders include marketing automation. These are features that make it possible to contact leads based on conditions you set. For example, you can send leads an email right after they’re added to your contact list.

You don’t need advanced marketing skills to handle these tasks as they’re designed to be as accessible as possible. You can use them with confidence even if you’re new to marketing automation.

And because these are all done automatically, you can continue focusing on other tasks worry-free.

2. Built-In Analytics

With lead generation, there are more things to worry about than just your landing page. You need to keep track of its performance as well.

Most landing page builders include analytics tools to help users monitor their landing pages’ activity online. It can track visits, conversions, user interactions, results, and similar metrics.

With analytics, you’d be able to tell what you’re doing right and what changes you could make to improve your chances at success.

Analytics data will also let you know if you’re hitting the right audience. This ensures that you’re not wasting your time and resources on people who aren’t interested in your offer.

3. A/B Testing

A/B testing refers to launching different versions of the same landing page. You can test anything you want. For example, you could launch two identical landing pages; only one has a green CTA button while the other one has gold.

The objective is to test which landing page will yield a better reaction from your audience.

Running tests and improving your landing pages is the best way to improve your conversions. And you’ll save a lot of money if your landing page builder software comes with A/B testing capability out of the box.

A/B testing is a common feature in landing page builders. But you’d have to check if your builder software includes it in the plan you’re about to subscribe to. Some landing page builders only offer A/B testing in higher-tier plans.

4. Attractive Templates

Of course, you want your landing pages to look good. If you use an outdated design, it might give your brand an unprofessional and untrustworthy vibe.

This might be a concern if you lack design skills. Fortunately, most landing page builders offer professional-grade templates.

Using a template doesn’t mean you can’t make changes to the design. You can tweak a template to make it look uniquely your own. You can even add your branding.

Another great thing about using templates is that these are already calibrated for lead generation. They have designs that highlight CTAs. The colors and fonts used are carefully selected so they don’t push people away.

And best of all, they are already mobile-responsive. No additional tweaks are necessary.

There are landing page builders that show you their templates without having to sign up for an account. Use this opportunity to see if their template designs are something you could work with before paying. If you don’t find any, then you should continue exploring other landing page builders.

Some builders also offer industry-specific templates. So if you find templates for your niche or category, these will have better chances of getting you leads. Plus, it makes sure that you’re using landing page designs that are known to work for your audience.

5. Integrations With Third-Party Software

It’s common for businesses to use different marketing tools. But if your page builder does not support third-party integration, you’ll miss out on some features.

Third-party software can improve your email marketing, add webinar functionality, optimize your content, and add form builder features to name a few.

Landing page builders offer third-party software integration. But they may not work with platforms that you’re already using. So before you sign up for a landing page builder, you’ll have to check which software they support.

Landing Page Builder FAQ

Here are some frequently asked questions about landing page builder software tools.

Summary — Best Landing Page Builders

What landing page builder you use will depend on what you need it for. For example, WordPress users might want to sign up for Elementor. If you’re running contests, then ShortStack is the right choice for your business.

Most of the landing page builders featured in this list have most of the same features. They have a drag-and-drop design, built-in analytics, A/B testing, and customer support. But you’d want to check what third-party tools you could use with them and if they have page view limits.

But if you want a well-rounded landing page builder that has excellent features and easy to use, we’d suggest using Leadpages. You can see all the Leadpages templates on their site. Or you can sign up for a free trial so you can get a better feel.

Did you find this useful?

Disclaimer

At Findstack.com, our research is meant to offer general software recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Let us guide you so that you can make the right choice

Simplify your software search and get started by browsing our categories.

Try Leadpages Free for 14 Days

Start building highly-converting landing pages today.