That’s why you need access to a great landing page builder. Not only do they make it easier to create landing pages from scratch, but they also have useful features that make data collection more efficient.
What Makes a Great Landing Page Builder?
A good landing page builder is one that allows you to create designs with little to no coding required. This makes the tool accessible and practical for inexperienced users.
But a great landing page builder takes care of all your needs. This includes having perks like domain name registration, analytics, A/B testing, and third-party software integration.
You’re looking for a one-stop-shop for all your landing page needs. And it should be so easy to use, that you could do everything yourself — from creating a site from scratch to collecting and managing leads.
This list of the best landing page builder software tools all offers features and perks that would get you in front of potential customers.
What Are the Best Landing Page Builders for 2021?
In this section, we’ll not only tell you which landing page builders you should consider, but we’ll share why we think they deserve your attention. Here we go.
The best option for budget-conscious entrepreneurs.
Leadpages packs a lot of features which is surprising given its affordable pricing. And these features weren’t thrown in for no reason. A lot of users find A/B testing, WordPress integration, template selection, and social media tools necessary for their campaign’s success.
And did we mention that all of the templates are mobile-friendly out of the box? That means you shouldn’t have to worry about landing pages not looking right when viewed from phones and tablets.
But it’s not all rainbows and sunshine. The page designs are not as sleek as what Leadpages’ competitors offer. And the page editor could use some work.
Choose from over 160 templates available
Get access to an analytics dashboard
Conduct A/B split testing
Have unlimited publishing
Use third-party software to add more functions
The drag-and-drop interface makes it easy to design a site
Multimedia embedding means you can add videos and images by pasting an embed code
Leadpages has terrific analytics for landing page monitoring
It’s hard to fine-tune some design elements
There are Issues with some of the customization options
There are no follow-up trigger links for the Standard plan
Monthly plans start at $37 for the Standard option. The Pro plan is $79 and Advanced is $321. But prices get substantially cheaper if you pay annually.
If you want to try first before subscribing, there is a 14-day free trial available. Note that A/B testing, email trigger links, and online sales and payments are only available on the Pro and Advanced plans.
Best for those looking for advanced landing page features.
Unbounce has a great reputation as a landing page builder. So much so that it’s trusted by over 15,000 businesses. And as Unbounce did for those brands, it promises to help you build optimized landing pages that attract new leads and convert them into paying customers.
It boasts fully customizable and mobile-responsive templates, A/B testing, and a drag-and-drop editor among other things.
Access to an easy-to-understand drag-and-drop feature
Use SSL encryption to secure your landing pages
Get access to lead generation tools
Choose from over 100 landing page templates
Publish landing pages on your domain
You get access to Industry-specific templates
The landing page builder is so easy to use
Unbounce has excellent A/B testing implementation
It could use more template options
There are some issues regarding mobile responsiveness
It needs better analytics tracking
The Launch plan is $80/month, Optimize is $120/month, Accelerate is $200/month, and Scale is $300/month. The higher up you go, the more conversions and visitors you’re allowed to have. The Launch plan gives you up to 500 conversions and up to 20,000 visitors per month.
You save 10% if you switch to Unbounce’s annual plans. You can try Unbounce for 14 days for free.
With Instapage, creating your first landing pages can’t get any easier. Signing up for an account is a breeze and because all 200+ templates are already mobile-responsive, you can focus on page design.
It also allows you to conduct A/B and multivariate testing, view heatmaps, and check analytics. You can change your content for every type of audience you’re targeting.
Instapage also welcomes collaboration. You can set up your workflow to have real-time edits, instant feedback, and secure sharing.
Choose from any of the ready-to-use templates available
Pick from the included stock images if you need media content
Conduct landing page testing
Create landing page forms with ease
Use third-party software to boost features
You get a ton of customizable templates
You get to use a drag-and-drop builder
You can set up an account very quickly
Instapage pricing gets expensive quick
It’s hard to do custom code
The mobile responsiveness of landing pages is hit-or-miss
There are only two plans available. The Business plan is $149/month if you pay annually. If you go monthly, the price jumps to $199. The other plan is called Conversion Cloud. This is Instapage’s custom plan. You’d have to call Instapage to get a quote.
The Business plan has a 14-day free trial option if you want to check it out.
The best solution for people looking for flexible pricing.
Landingi is a company that caters to businesses of all sizes. That’s why their pricing plans are flexible. You’ll find a plan that’ll fit your budget and needs.
But pricing is not everything. The good news is that Landingi also excels at other things. It too has a drag-and-drop website builder. Anyone can create a page even if they don’t have coding experience.
You also won’t have any problem tracking your progress as its web analytics tools do a superb job of monitoring your online presence.
Perform A/B testing on your landing pages
Get web analytics with your account
Use the drag-and-drop editor to build pages
Use third-party integrations to connect other apps to Landingi
Create as many landing pages as you need (no limits)
Landingi has a simple design process
It’s very affordable even for smaller companies
It has over 300 landing page templates available
There are limited customization options
Lower-tier plans have limited features
It needs to make its landing pages more mobile-friendly
For businesses, there are three plans available: Core ($29/month), Create ($55/month), and Automate ($79/month). Then there are two agency plans: Agency ($149/month) and Agency Pro ($245/month). Finally, you have the Enterprise pan that’s $599/month.
You can start a free 14-day trial. You don’t have to provide your credit card information.
With big names like Sony, Unicef, CBS, Walmart, and Panasonic using Wishpond, you can immediately tell that this landing page builder is for businesses that plan on scaling.
Through Wishpond, you can create landing pages, popups, and forms. You can also do contests and promos. And you perform all of these while Wishpond keeps itself busy collecting leads you can nurture.
It’s easy for non-coders to use but supports advanced HTML and CSS coding.
Get responsive, industry-specific templates
Use the provided marketing automation tools for better results
Create forms without having to use code
Contact live chat support if you run into issues
Integrate over 30 third-party tools
Wishpond makes it easy to track your leads
The whole site is easy to navigate
You can automate some of the email processes
There are limitations with its reporting capability
It could use more template selections
The drag-and-drop features are a bit finicky
There are three pricing plans: Starting Out ($49/month), Everything You Need ($99/month), and Rapid Growth ($199/month). The base plan lets you create unlimited user accounts but caps the leads at 1,000.
Best for people looking for a reputable landing page builder.
Most people know about HubSpot. It’s one of the biggest names in the B2B marketing space. So if you’re looking to work with a reputable company, then HubSpot is the right place for you.
It’s a one-stop-shop for all your marketing needs. So not only does it have a landing page builder, but it also has customer relationship management solutions too.
But talking about its landing page tool specifically, you get features like a design tool, form builder, and analytics. To help boost your leads count, you can integrate email marketing, ad management, and all the other tools it makes available to you.
Make use of its A/B testing to improve your landing pages
Personalize your landing pages depending on the target audience
Perform list segmentation to send your message to the right people
Use responsive layouts so pages become mobile-friendly
Get deep customer insights
HubSpot is a real all-in-one CRM solution
It has great supplemental content
You get email marketing support and social media scheduling features
HubSpot does not have an e-commerce platform
It is expensive considering all the features you’re getting
The user experience can be overwhelming for some folks
The Marketing Hub plans of HubSpot (that has the landing page feature) has three plans. Starter is $45/month. The Professional plan is $800/month. And the Enterprise plan is $3,200/month.
Or you can choose the CMS Hub that has the website builder. The Professional plan is $270/month while the Enterprise plan is $900/month.
The wonderful thing about GetResponse is that it lets you set your target list size and factors it into its pricing. That means you’ll only pay for what you need. And since the most basic plan already includes most of the features that you’ll likely need, you can end up saving a lot.
You also get unlimited landing pages and automation templates. You can create unlimited lead funnels. The basic plan even lets you sell e-products.
If you go for a higher plan, you can add more funnels like those meant for sales and webinars.
Build pages using a friendly drag-and-drop editor
Create a workflow to automate part of your campaign rollout
Use responsive landing page templates
Get access to Shutterstock if you need stock photos
Take advantage of GetResponse’s great analytics
The Campaign Builder feature makes it easier to respond to leads
There is a list building option available
GetResponse offers good templates
Some of the landing pages don’t work great on mobile devices
The drag-and-drop feature could use some tweaks
There are minor issues with the user interface
There are four plans. For the first three, you can set your list size and the pricing will change depending on what you selected. If you choose the minimum list size value, the Basic plan is $15/month, Plus is $49/month, and Professional is $99/month.
The fourth plan is called Max. You’d have to get a quote to learn how much it costs. You can sign up for a free 30-day trial. No credit card is needed.
People know ClickFunnels as a sales funnel builder. However, it does have features that let you create landing pages for lead generation. You can even use it to sell products online.
So if you’re thinking about trying other landing page strategies down the line, you should invest in ClickFunnels.
Its follow-up funnels feature is also worth mentioning. Through this feature, you can send targeted messages to leads or customers using email, social media, text, and desktop notifications.
Have access to fantastic customer support
Use the drag-and-drop page builder to quickly publish pages
Use its funnel features to effectively convert leads to customers
Automate your marketing campaign with ClickFunnels’ built-in features
Use one-click upsells to sell more products
Creating sales funnels has never been as easy
The drag-and-drop tool is responsive
ClickFunnels does come with great customer support
There is limited email functionality available
This software can overwhelm beginners
It has an aggressive marketing and affiliate program that can annoy some people
ClickFunnels costs $97/month. But there are two upgraded versions of the original plan. ClickFunnels Platinum is $297/month while TwoCommaClubX is $2,497/month.
The biggest difference between the basic and premium plans are the unlimited funnels and pages as well as the training videos and courses that the latter provides.
You can try it out for 14 days at no cost.
10. Makeswift (former Landing Lion)
Most promising, upcoming landing page builder tool.
Landing Lion was a great landing page builder but it no longer exists. But it’s bound to make a return under a new name — Makeswift. And if it’s as good as what Landing Lion was, this incarnation is bound to be a great landing page builder.
Makeswift is built as a fast way to create landing pages without the need for HTML or CSS. It uses a fully customizable builder that lets you design pages just the way you want it.
And even better, multiple users can make edits in real-time. That means nobody gets locked out when someone else makes an edit.
Use it for free while it’s in early access mode
Design landing pages just the way you want them
Work with multiple users simultaneously
Build pages without entering a single line of code
Create pages that are mobile-responsive out of the gate
It’s a great option for a collaborative workflow
You get to use custom domains
SSL encryption is already included with your subscription
You’d have to request an invite to get access
There are no full reviews available since it hasn’t officially launched
There’s no word on how much it’ll cost once it launches
There’s no word on how much Makeswift will cost. But the good news is that it’s free to use while in early access mode.
You can try requesting access for now to see the tool in action. It’s promising based on features Makeswift posted on their website.
Great for running contests.
Launching contests is a great way to gather new leads for your business. If you’re considering this strategy, ShortStack could be the solution that you’re looking for.
It works just like all the other landing page builders we’ve mentioned in this list. It has a drag-and-drop builder that lets you design pages without the need for code. It also has analytics and marketing features that let you manage and analyze the data you’ve gathered.
The main difference is that ShortStack has all the tools that let you run contests across platforms with a particular focus on social media.
Get access to its fantastic analytics
Take a contest-focused approach to gain leads
Create mobile-responsive landing pages
Use the drag-and-drop editor so launch pages quickly
Collaborate with different users
It’s great for building landing pages designed for contests
You can scale up easily as your business grows
It’s possible for one person can manage everything because of its user-friendliness
You need to get used to how the site builder tool works
It puts a cap on how many page views you get per month
Professional designers might find some of the design features limiting
There are three plans available. The Business plan is $99/month, Agency is $199/month, and Brand is $499/month.
ShortSttack is free to try. This will give you access to 20 entries and 100 views per 30 days. There’s no limit on how long you can use the free version. And you don’t need to enter your credit card information during this time.
Best used with PPC ads.
Lander makes use of dynamic text replacement (DTR). That means if you’re running PPC ads, Lander will dynamically match your PPC keywords with your PPC landing page. This can save you time and money on your PPC campaigns.
You can easily create new landing pages with the drag-and-drop editor. Do A/B testing, and integrate your pages with Facebook.
You also get auto-fill forms, email integration, analytics, unlimited landing pages, confirmation pages, and other useful features.
Create auto-fill forms to make life easier for potential leads
Use email integration to make communications more effective
Track conversions through its analytics features
Get access to tons of layouts and templates
Use PayPal integration to process transactions
Lander has a very intuitive editing tool
The DTR feature makes PPC ad integration a seamless experience
You can add media and widgets to your landing pages
It does lack a few design features
There are limits on how many visitors you get per month
The Basic plan lacks integrations available on the higher plan
There are two plans available. First, there’s the Basic plan which costs $49/month. Then there’s the Professional plan that’s $99/month.
If the pricing feels a bit steep, you can switch to an annual subscription. This brings the cost of the Basic plan to $16/month.
WordPress users need to look no further. Elementor is the most popular landing page builder software for the platform.
Elementor lets you control every aspect of your landing page design. You can pick from any of the templates available or create your own from scratch. You can integrate your favorite third-party tools to get additional functionality out of it.
Elementor works with just about any WordPress theme and plugin. So you can keep using the ones you already have.
Get flawless WordPress integration
Access ready-to-use themes
Integrate Elementor with third-party tools
Design pages with a responsive editing tool
Build custom pop-ups with the builder tool
You can immediately see the changes you make thanks to the visual builder interface
You’re working with some of the best design templates available
It works great with most WordPress themes
There’s a learning curve when you first use the tool
There are some issues with their landing page’s mobile responsiveness
It lacks design flexibility in some areas
There are four Elementor plans. The first one is the Free version that lets you access Elementor but gives you limited options.
The Personal ($49/year), Plus ($99/year), and Expert ($199/year) have all the same features. The only difference is the number of sites you can use Elementor on.
The Personal plan gives you access to 1 site, Plus lets you use Elementor for 3, while the Expert plan gives you access to 1,000 sites.
First, let’s talk about what a landing page is, to begin with. In business, a landing page refers to a stand-alone page with one call-to-action. The goal is to convert users—or in simpler terms—get users to do something you want.
In lead generation, for example, you want users to sign up and provide their information so you can get back to them with an offer at a later time.
So a landing page builder is exactly that. A tool that allows you to create stand-alone pages with a call-to-action.
Over time, landing page builders evolved to include features that make them stand out from ordinary website tools. You can expect landing page builders to be accessible to anyone, even those without any experience with coding. And they also have built-in features that let you track your progress.
For this reason, many marketers and entrepreneurs use landing page builders. It’s much cheaper than allocating time and resources to building and monitoring your landing pages. Plus, they’re so easy to use that you can do everything yourself.
What Are the Benefits of Using a Landing Page Builder?
Let’s dive deeper into the reasons why you’re better off using a landing page builder than having an in-house team or agencies do them for you.
1. Ease of Use
Modern landing page builders are so easy to use. You don’t need to hire web designers to build pages for you. Most page builders already have templates purposefully built for lead generation.
Or if you prefer to build landing pages from scratch, you can do that too.
Most builders use a drag-and-drop system. This replaces the need for coding. You can add or remove elements and see all your changes in real-time.
And because most templates are mobile-friendly, you don’t need to worry about how your landing pages will appear on tablets and smartphones.
Plus, some landing page builders include marketing automation. These are features that make it possible to contact leads based on conditions you set. For example, you can send leads an email right after they’re added to your contact list.
You don’t need advanced marketing skills to handle these tasks as they’re designed to be as accessible as possible. You can use them with confidence even if you’re new to marketing automation.
And because these are all done automatically, you can continue focusing on other tasks worry-free.
2. Built-In Analytics
With lead generation, there are more things to worry about than just your landing page. You need to keep track of its performance as well.
Most landing page builders include analytics tools to help users monitor their landing pages’ activity online. It can track visits, conversions, user interactions, results, and similar metrics.
With analytics, you’d be able to tell what you’re doing right and what changes you could make to improve your chances at success.
Analytics data will also let you know if you’re hitting the right audience. This ensures that you’re not wasting your time and resources on people who aren’t interested in your offer.
3. A/B Testing
A/B testing refers to launching different versions of the same landing page. You can test anything you want. For example, you could launch two identical landing pages; only one has a green CTA button while the other one has gold.
The objective is to test which landing page will yield a better reaction from your audience.
Running tests and improving your landing pages is the best way to improve your conversions. And you’ll save a lot of money if your landing page builder software comes with A/B testing capability out of the box.
A/B testing is a common feature in landing page builders. But you’d have to check if your builder software includes it in the plan you’re about to subscribe to. Some landing page builders only offer A/B testing in higher-tier plans.
4. Attractive Templates
Of course, you want your landing pages to look good. If you use an outdated design, it might give your brand an unprofessional and untrustworthy vibe.
This might be a concern if you lack design skills. Fortunately, most landing page builders offer professional-grade templates.
Using a template doesn’t mean you can’t make changes to the design. You can tweak a template to make it look uniquely your own. You can even add your branding.
Another great thing about using templates is that these are already calibrated for lead generation. They have designs that highlight CTAs. The colors and fonts used are carefully selected so they don’t push people away.
And best of all, they are already mobile-responsive. No additional tweaks are necessary.
There are landing page builders that show you their templates without having to sign up for an account. Use this opportunity to see if their template designs are something you could work with before paying. If you don’t find any, then you should continue exploring other landing page builders.
Some builders also offer industry-specific templates. So if you find templates for your niche or category, these will have better chances of getting you leads. Plus, it makes sure that you’re using landing page designs that are known to work for your audience.
5. Integrations With Third-Party Software
It’s common for businesses to use different marketing tools. But if your page builder does not support third-party integration, you’ll miss out on some features.
Third-party software can improve your email marketing, add webinar functionality, optimize your content, and add form builder features to name a few.
Landing page builders offer third-party software integration. But they may not work with platforms that you’re already using. So before you sign up for a landing page builder, you’ll have to check which software they support.
Landing Page Builder FAQ
Here are some frequently asked questions about landing page builder software tools.
Are landing pages free?
Yes. There are landing page builders that you can use for free. However, they usually have limited features. You’re going to have to pay for a landing page builder if you want access to all the features advertised.
Do you need a website to have a landing page?
No. That’s another advantage of using a website builder. They can host the page on their servers so you don’t need a website. But it’s a good idea to use your domain name.
How do I get people to my landing page?
There are plenty of strategies you could use including keyword optimization, email marketing, paid search, influencer marketing, public relations, and social media.
What is the difference between a landing page and a website?
A website consists of multiple pages and varies in purpose. A landing page can stand on its own. Landing pages are designed to convert users.
Do landing pages affect SEO?
Yes. Landing pages do affect SEO since they often contain navigational links pointing to your main site.
Should landing pages be indexed?
No. Especially if your landing pages are only part of a short-term campaign. Indexing them might do more harm than good in the long run.
What makes a good landing page?
You want landing pages that are direct to the point, have positive recommendations, include eye-catching images, and video content if you have some available.
How should I structure a landing page?
A landing page should have a unique selling proposition, a hero image, a list of benefits to the user, social proof, and a great call-to-action. You can add components if you want but it should at least have all these elements present.
How do I add a landing page on WordPress?
Instead of adding a new post, you’ll need to add a new page instead. This will allow you to create a new landing page.
How long does it take to build a landing page?
It very much depends on your abilities as well as the type of software you’re using. When you use one of the above-mentioned drag-and-drop builders and use a template as your base, it’s possible to have a landing page ready for launch in even less than an hour.
Why is A/B testing important?
A/B testing tells you which design elements and copy lead to more conversions. You can use the results as a basis for future landing page designs.
What is marketing automation?
Some landing page builders have a marketing automation feature. It lets you send out emails automatically to lead segments based on conditions that you set.
Summary — Best Landing Page Builders
What landing page builder you use will depend on what you need it for. For example, WordPress users might want to sign up for Elementor. If you’re running contests, then ShortStack is the right choice for your business.
Most of the landing page builders featured in this list have most of the same features. They have a drag-and-drop design, built-in analytics, A/B testing, and customer support. But you’d want to check what third-party tools you could use with them and if they have page view limits.
But if you want a well-rounded landing page builder that has excellent features and easy to use, we’d suggest using Leadpages. You can see all the Leadpages templates on their site. Or you can sign up for a free trial so you can get a better feel.
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At Findstack.com, our research is meant to offer general software recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.