Whether you're strictly managing content or wearing multiple marketing hats, you'll need good content management system software. With the right CMS, you can not only publish pieces but also create a user-friendly experience and manage the lifecycle of your audience. Each CMS is different, but each also brings something uniquely specialized to your requirements.
A drag-and-drop site builder, Wix is an intuitive yet customizable CMS option for those with a tight budget.
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Website builders make it possible to launch websites from scratch without having to learn how to code. This is huge especially for entrepreneurs who lack the knowledge or the resources to build websites for their businesses on their own.
According to Wix—one of the biggest website building platforms—the top industries that launch websites are art and design, health and beauty, as well as business services. But all brands can benefit from having a site that’s dedicated to promoting their products.
So let’s look at some of the best website builders in 2021 so you can find the right website builder for you.
What Makes a Great Website Builder?
A good website builder will have features like drag-and-drop functionality, ready-to-use templates, mobile responsiveness, easy customization, SEO tools, and great documentation. In short, they should have all the tools that’ll make it easier for you to make landing pages even if you have no design experience.
But there are other things to consider. Ease-of-use, cost, third-party integration, customer support, and e-commerce readiness are just some of the things you should also take into account. As you’ll soon realize, not all website builders are the same. So choose one that’ll meet your requirements.
What Are the Best Website Builders for 2021?
With so many website builders available, it can be a real challenge to find a provider that offers the right balance of features and price. That’s why we’ve rounded up what we consider the best options available.
Every entry in our list has its own set of pros and cons. We’ll leave it up to you to determine which website builders match your business needs.
Here’s our list of the best website builders for 2021:
Whether you want to launch a small blog or need a full-blown e-commerce site, Wix has you covered.
Wix has over 500 mobile-ready templates available on their site. And you can upload custom fonts or choose from the 100 fonts the company offers. And something has to be said about how modern and sleek each template is.
With over 100 million users using the platform, you’ll know that you’re in good hands once you sign up for an account. And you’d be happy to hear that Wix constantly adds new features like booking systems and forums so you can continuously improve your site.
You should have no problem customizing your pages to make them uniquely your own.
We should also mention ADI or the Artificial Design Intelligence technology that Wix offers its users. What it does is ask you questions about the site you want to build. Afterward, it’ll design landing pages based on the answers you provided. It’s an easy way to get started.
Offers modern-looking templates
Uses artificial intelligence to design pages
It can get expensive
Pages don’t load as fast
You can’t change templates easily
There are seven plans overall that are split into two categories — Website Plans and Business & e-Commerce Plans. The former is best for creating personal sites while the latter is more suited for online shops as they are the only plans that accept online payments.
Under Website Plans, you have Connect Domain ($4.50/month), Combo ($8.50/month), Unlimited ($12.50/month), and VIP ($24.50/month).
For the Business & eCommerce Plans, you have Business Basic ($17/month), Business Unlimited ($25/month), and Business VIP ($35/month).
Weebly is an extremely easy-to-use website builder that’s best suited for folks who plan on building their first website. There’s hardly any learning curve and it can get you started really fast.
If you’re a blogger, for example, you can use Weebly to get a custom domain name and its drag-and-drop builder to insert page elements.
Having a free account lets you up-and-running quickly but your domain will include Weebly branding. With Weebly’s paid plans, however, you can add a custom domain.
But it’s also worth mentioning that Weebly can power websites that need e-commerce integration. Its higher-tier plans give you unlimited storage so building online stores on Weebly shouldn’t be a problem.
You also remove all Weebly ads if you subscribe to its Pro and Business plans.
And just like other website builders, Weebly also has responsive themes that make it easier for people to view your website on mobile devices.
Perfect for beginners
Free plan available
Use App Center to add more site features
Lets you manage your team
Lower plans include Weebly ads and branding
Phone support only available on high-tier plans
Fewer feature launches
Excluding the free version, there are four pricing options. The Connect plan is $5/month (paid annually). The Pro version which introduces e-commerce functionality is $12/month. Business is $25/month while Business Plus is $38/month.
We’re willing to bet that you’ve heard about Squarespace if you’ve done your research on website builders. It’s one of the biggest names in the industry thanks to its aggressive marketing.
While it does cater to online businesses, it mostly appeals to individuals who’d like to start blogging or build an online portfolio.
With Squarespace, all you need to do is select from their 100+ templates and customize them. You can add text and images by drag-and-dropping elements on your page. And you can change colors, fonts, and other elements just as easily.
One of the biggest downsides to using Squarespace is its SEO capabilities. They’re not as robust as other solutions. However, some updates have already been made like adding the option to customize meta titles and descriptions.
Great-looking templates on this platform
Comes with blogging features
You get terrific 24/7 customer support
Edit pages through mobile apps
It does cost more than your average site builder
There’s only a single sub-navigation
Page speed isn’t that good
There are four plans available: Personal ($16/month), Business ($26/month), Basic Commerce ($30/month), and Advanced Commerce ($46/month).
You can save 30% if you decide to pay annually instead. It’s worth noting that the Personal plan does not include e-commerce features.
Zyro has industry-specific templates available, meaning all you have to do is pick one that best reflects your branding and configure it as you see fit. If you’re running a small business, you’d have no trouble finding the right template to use.
You don’t need to have coding experience to use this site builder tool. And thanks to how Zyro designed their framework, your site will load lightning fast.
Zyro has other nice features like mobile-responsive designs and built-in access to millions of stock photos.
But one of Zyro’s biggest strengths is its AI Content Generator. This is an SEO tool that presents content ideas that fit with your products and niche. You’ll find this useful if you’re having trouble ranking pages on search engines for relevant keywords.
SEO features readily available
AI Content Generator
It can track site visitor behavior
Social media integration
Limited products in lower-tier plans
Some features are basic and limited
There are four plans to choose from. There’s Basic ($1.89/month), Unleashed ($3.09/month), eCommerce ($8.99/month) and eCommerce Plus ($14.99/month). These are promotional prices though. Actual plan prices range from $14.99 to $29.99 per month.
There is a 30-day money-back guarantee. Also, all plans come with free hosting.
Having the option to integrate third-party tools is important for those that need the added functionality that they bring to the table.
With Ucraft, you get a long list of third-party tools that cover marketing, analytics, media, communication, events, and e-commerce. Another bonus feature is its logo designer feature that lets you design one from scratch and use it throughout your site.
It gives you all the resources you’ll need to build an outstanding site that you could be proud of.
There is a free option. But just like Weebly, your page will contain Ucraft branding. It’s a great way to get a feel for what Ucraft can do for you though so it’s worth checking out.
All the paid plans come with a free domain, unlimited landing pages, and all the bandwidth you’ll need.
Great third-party integration
Comes with a free domain
The cheapest plan only lets you add 15 products
The cheapest plan only accepts Stripe and PayPal transactions
You can’t downgrade your plan
Excluding the free plan, there are six plans available. Three of those are categorized as Personal while the rest are under Branded.
Personal plans include Pro Website ($10/month), Pro Shop ($21/month), and Unlimited ($69/month).
Branded plans consist of PayGo 1 ($39/month), PayGo 2 ($69/month), and PayGo 3 ($109/month).
Outside of the free plan, you can try Ucraft for free for up to 14 days.
Webnode allows you to add multiple languages to your website so long as you opt for its Standard or Profi Premium plan. The Multi-Language feature will look at your content then translate it to the language you set. After you set a language, your site visitors can switch between the original language and the other ones you added.
It’s a useful feature to have especially if you’re selling products globally.
The templates offered here are fairly standard. But the site does lack some features that you’d find on other website builders which is probably why people go with other platforms.
The site also lacks integrations so you won’t have as many ways to improve the site you’ve built which is a shame. But it does have SEO features that are just as important.
Offers multilingual features
You can optimize your site for search engines
Not ideal for e-commerce
Lackluster blog features
There are four premium plans available: Limited ($3.90/month), Mini ($7.50/month), Standard ($12.90/month), and Profi ($22.90/month).
You get a free domain (except for the Limited plan) but that’ll only last you a year. There’s also a storage cap. Unlimited bandwidth is only offered under Profi, the most expensive plan.
Jimdo is all about convenience. To create a website, all you need to do is answer a series of questions, which should only take around three minutes. Once you’re done, Jimdo will recommend designs that are perfect for your business.
For example, businesses with physical locations will get a landing page with maps and their store information.
You can also connect Google Search Console to your Jimdo account in just a couple of clicks. And because the company uses content blocks, you can build pages quicker. Jimdo has its own stock photo library so you can insert media content as needed worry-free.
Jimdo is a good option for anyone building a small online store but we do have to say that it lacks some of the features that you’d find in the other platforms we’ve featured in this list.
Uses AI technology to design websites
Comes with a few SEO features
It does have a mobile app
Offers good customer support
There’s little flexibility in its templates
Not a good fit for large e-commerce stores
Lacks features you’d find on other platforms
These are all the pricing plans being offered on Jimdo: Play (Free), Start ($9/month), Grow ($15/month), and Unlimited ($39/month).
However, if you want e-commerce features, you’d have to choose from these plans instead: Basic ($15/month), Business ($19/month), or VIP ($39/month).
All premium plans remove transaction fees from the sales you make.
Not only does Webflow allow users to drag-and-drop page elements to design their website, but there’s also an option to use CSS. That means people with some coding knowledge can use it to improve their website.
In that regard, Webflow is a great option for beginners and expert designers alike.
You can save navigation bars, signup forms, and other page elements and reuse them on other landing pages. There are also features like parallax scrolling, animations, and progress bars that you can add to your pages.
And there are over 100 templates (mix of paid and free options) to choose from. So whether you’re building a small portfolio site or an online store, you can come up with the right design.
You can tweak designs using CSS
Fantastic customization features
Ideal for working with clients
Beginners might find it intimidating
Not a lot of third-party integration options
Some templates have to be paid for
Webflow encourages users to try the tool for free. There’s no expiration but the features are limited. Still, it should give you an idea of what to expect when you do sign up for a paid plan.
Speaking of paid plans, these are the ones that Webflow offers.
Under Site plans, you have Basic ($15/month), CMS ($20/month), Business ($45/month), and Enterprise (Contact Webflow for pricing).
Under eCommerce plans, you have Standard ($42/month), Plus ($74/month), and Advanced ($235/month).
You can save some money by opting to pay annually.
If you’re a designer that works with clients, you might want to consider Duda. Why? Because Duda has built-in client management tools that allow you to collaborate with clients directly.
Even better, you can work alongside your team to develop different pages simultaneously. You can work on one page while the rest work on another. Since Duda uses Amazon AWS, you’ll experience 99.99% uptime.
This website designer also provides support for multilingual site development. And it also has SEO tools for international audiences like loading language-specific URLs depending on where the viewer of the page is located.
So if you want a site builder with fantastic collaboration features, Duda is worth checking out.
Backup and restore functionality
Can be expensive
Limited third-party integration
Duda offers four plans: Basic ($19/month), Team ($29/month), Agency ($59/month), and Custom (contact Duda for pricing). You can save up to 25% if you sign up for the annual plan.
With the Basic plan, users only get email support. Higher plans will include support via phone and chat. There is a free trial option that lasts 14 days.
A reputable name in website development and marketing.
GoDaddy is known for its web hosting and marketing solutions. But the good news is that it also has a website builder tool that you could use. It’s really a one-stop-shop for all the tools you’ll need to not only build a site but also maintain it.
The company continues to add new features to its site builder. And you get to protect pages using passwords, create social media content, and access analytics tools. You can add appointment schedulers and manage emails from one location.
There are also SEO tools available though they are limited.
You can design pages on desktop and mobile devices. The templates provided are all mobile-responsive. If you’re looking for an all-in-one website builder tool, GoDaddy has your back.
Very responsive templates
Can work for people with no design experience
Free marketing tools available
SEO tools aren’t as great as others
There is no app store
Can get pretty expensive
GoDaddy has four website builder plans available: Basic ($9.99/month), Standard ($14.99/month), Premium ($19.99/month), and Ecommerce ($24.99/month).
All plans come with SSL, custom domains, on-the-go editing, 24/7 support, analytics, and business emails for one year.
Website builder from the firm behind the biggest CMS on the planet.
Anyone who’s considered launching their own website has probably heard of WordPress. But not everyone knows that there are two ways to set up a WordPress site. One will require you to find a web host and install WordPress via cPanel.
The other makes use of WordPress’ own hosting and using their website builder to design and launch your blog or online store.
The WordPress-hosted version will lack some features. But you’ll still get access to the Jetpack plugin which handles SEO, security, analytics, and marketing features.
It’s so easy to launch a brand new site using WordPress. You don’t even have to maintain or install anything. And you can install third-party plugins to add more features to your website.
There is a free plan available
You don’t need to maintain or install anything
It comes with customer support
Good for e-commerce sites
It’s not super intuitive
There aren’t a lot of features
You can’t use e-commerce features using the free version
There’s a free plan available for those who want to try the service out first before upgrading to a paid plan. But for those that are already ready to commit, you can choose from the following plans: Personal ($4/month), Premium ($8/month), Business ($25/month), or eCommerce ($45/month).
All the prices mentioned are billed annually. All plans come with a free domain for one year. Subscribing also means removing WordPress ads from your site.
Strikingly specializes in one-page layouts. So if all you need is one landing page for registrations and other forms of lead capture, then Strikingly might be the website builder tool for you.
All of the company’s templates look amazing on mobile devices. And it claims that you can build a page in just a couple of minutes with no need for coding. Upgrading your plan will let you create more websites under your account.
Strikingly also has great customer support. If you run into any issue, someone will be there to assist you.
Fantastic customer support
Plans support multiple websites
Not a lot to offer for SEO
The free version is very limited
There’s a cap on how many products you could sell per plan
Not only does Strikingly allow you to pay monthly or yearly, but you can also pay in 2-, 3-, or 5-year terms. The longer your commitment, the more money you’ll save.
If you pay annually, the plans will cost $8/month for the Limited plan, $16/month for Pro, and $49/month for the VIP plan.
There’s a free version that gives you limited access to the product. However, all plans already come with a risk-free 14-day free trial. You only need to sign up for an account.
If you’re on a tight budget, that doesn’t mean you can’t build a website. One.com offers plans that are super affordable. As a bonus, you can use the company’s hosting solutions to build a website and integrate it with WordPress.
You get access to modern templates that are all responsive. There’s also great customer support for people who have questions or concerns. You can reach One.com through email or live chat.
Lower-tier plans only support one website
Basic e-commerce system
Users can choose from any of the following plans: Beginner ($2.49/month), Explorer ($3.99/month), Enthusiast ($5.49/month), Expert ($7.49/month), and Guru ($9.99/month).
The higher your plan, the more sites you can create using One.com. The Guru plan can host up to 10 websites. The Guru plan is also the only plan that comes with an SEO tool.
A simple website builder for small content creators.
Site123 is one of the easiest website builders to use. And if you don’t believe us, you can try it out for yourself since it offers a free plan.
Other features include a 99.97% uptime, free templates, and e-commerce tools. There are also SEO tools to help your pages rank in search engines. And higher-tier plans come with email accounts.
After signing up, all you need to do is choose your site’s niche, upload content, and make your site go live. That’s it.
So if all other website builder options still intimidate you, maybe Site123 can help you get on your way to publishing a simple website for business or blog.
Very easy to use
There’s a free plan available
Site has multilingual support
There are ads on your site
Some limitations with site layout
Only provides limited access
Site123 has a simple pricing plan — free and paid. The paid version is called Premium and costs $5.80/month. With the plan comes a free domain for one year, 10GB of storage, 5GB bandwidth, the ability to connect a custom domain, and e-commerce features.
Pixpa is a website builder that caters to photographers and creators. It works the same as other website builders. But the templates that Pixpa offers highlight photographs and visual artworks.
That means Pixpa is a great platform to build an online portfolio or simply to share your passion with other people. Or you could use Pixpa to sell your works online since there is a fully-featured e-commerce integration.
Thanks to its reasonable pricing and 24/7 email and chat support, Pixpa is a good option for anyone who’s looking to showcase their work online or set up a small online business.
Comes with a 30-day money-back guarantee
Personal plan limited to 15 pages
Limited website extensions
There’s a cap on how many products you can sell
There are three plans to choose from Personal ($7/month), Expert ($10/month), and Business ($16/month). Do note that these prices are for annual subscriptions.
You can get started with a 15-day free trial. And all plans come with a 30-day money-back guarantee.
Let’s take a moment to discuss what website builders are and how they can help your business or personal site.
A website builder is exactly as it sounds — a platform that helps you design and publish a website. Site builder platforms are accessible to everyone. Meaning no matter your skill level, you’ll be able to get a site up and running.
This is thanks to the drag-and-drop interface that website builders offer. Normally, you’d have to learn how to code in order to publish a page. But with site builders, you just move elements around then add text or images.
And as a bonus, you can see all the changes made in real-time. This gives its users confidence to design their own pages instead of hiring outside help. It saves you time and resources.
Some website builders offer apps or plugins that can add more functionality to your site. And to help users improve user experience and make everything more seamless, some site builders also offer third-party integration.
Most site builders include web hosting and domain name registration so you don’t need to find a separate web hosting solution.
Since more and more people use website builders to launch online shops, site builders now offer features to help you sell your stuff online including support for payments made by customers.
If you want to have a site and you’re considering hiring a website designer, you might want to check out website builders first. You might be surprised at how easy they are to use.
And even better, website builders will take care of all backend operations. You don’t have to maintain anything. You can stay focused on other aspects of your business.
In short: website builders give you all the tools you’ll need to get your site up and running as fast as possible.
What Is the Best Website Builder for Your Industry?
As you could have noticed, not all website builders are equal. Some are better for businesses. And there are those that work better for blogs and online portfolios.
Then there are website builders that are priced lower than others. Some have added features that justify the price difference. You may have also noticed that some support integration with third-party tools while others barely have any if at all.
So how do you know which website builder to go for?
Let’s break it down by use case so you can better differentiate the website builders discussed in our list.
The Best Website Builder for Small Businesses
The best website builder to use for small businesses is Wix. If you’re not planning on having too many pages, Wix is more than enough to handle the volume and transactions that will come through your site.
But if you’re planning to launch a bigger online store, you’d want to check out Weebly. This platform is better equipped to handle larger product inventories. The only downside is that there aren’t that many template options so you could end up putting in more time to come up with a web design that’ll meet your needs.
If you’re really serious about your business and need a proven platform, then WordPress is your best bet. It has more than enough plugins to help you launch a site that rivals the best e-commerce sites in your category.
The Best Website Builder for Running a Blog
If you’re just building a blog, then any of the platforms we’ve mentioned will work so long as they support multiple pages.
WordPress is often the default option for those that want to start a blog. But lately, there are those who choose platforms like Squarespace and Weebly. Though the two aren’t as powerful as WordPress, they are way easier to design and maintain.
The Best Website Builder for Photographers
As mentioned earlier, when it comes to photography, you’d want to use Pixpa. That’s because their templates were built with photographers in mind. You can even sell your work since Pixpa has e-commerce features for both physical and digital products.
But that’s not your only option. Wix also has templates that work for photographers. If all you want is to highlight your artwork, Wix’s photography and design templates should be enough.
The Best Ecommerce Website Builder
Let’s just focus on online sales. If you’re selling stuff online, which platform should you choose?
If you’re a small- to medium-sized business, then you can get away with using Wix or Squarespace. They make better sense for new entrepreneurs since they aren’t as expensive as platforms like Shopify or BigCommerce.
Website Builder FAQ
Here are some of the most frequently asked questions about website builders that we’ve encountered:
1. Who uses website builders?
Website builders are mainly for people who don’t have the manpower or the knowledge to design and launch a website. But they’re also favored by people who just want a hassle-free experience when building and maintaining a site.
2. Can I get a free website for my business?
Yes. But free websites usually have limitations. Some website builders, for example, will add their own branding and ads on free accounts. Plus, you won’t get access to all the features that they offer. In some cases, these include e-commerce functionality, meaning you won’t be able to sell your products through your website.
3. How much does a website cost monthly?
It depends on several factors so it’s hard to give an exact number. The website builder plans we’ve featured cost $10 to $50 on average. Plans higher than $50 usually have features that make them more suited for online businesses.
4. Does Google have a website builder?
Yes, Google has a product called Google Sites. But while this does help users create sites, this is not meant for blogging or online businesses. This is more of a collaboration tool for internal project hubs and other office-related use cases.
5. Is Wix better than WordPress?
It depends on your knowledge level. The reason why WordPress works for most people is because of how customizable it is and all the plugins that come with it. But you’ll need to code to make the most out of it. If you don’t know how to code, then Wix will be better for you.
6. What does web hosting mean and do I need one for my website builder?
To launch a website, you’ll need to store all of your assets and information on a server. A web host is a company that stores all that data on your behalf and makes sure your site is always up no matter what. Most website builders act as web hosts since they handle all your data.
7. What does drag-and-drop refer to?
It’s how you design websites without having to code. It’s a visual editor where you can add or delete elements by moving them around as you see fit. You can also resize sections, add media, and insert text using this interface.
8. Can I get a custom domain name for my business?
Yes. There are website builder plans that give you the option to add a custom domain name. You can buy a custom domain from a third-party registrar or get one through the website builder. Some platforms offer free domain names but only for a year. You’ll have to start paying them afterward.
9. Will I need to hire people to maintain my website?
If you use a website builder, you won’t have to. Though there are people who hire people to add new content to the site. But as far as maintenance goes, this is all handled by the website builder.
10. How can I know if my website is getting visitors?
To track your site’s progress, you’ll need an analytics tool. Some website builders come with their own analytics tools. But Google Analytics is the gold standard when it comes to site tracking. You’d want to work with a website builder that allows Google Analytics integration to make your life easier.
Summary – Best Website Builders
Today, there are plenty of website builders to choose from — which is a good thing. And they all have their own set of advantages and disadvantages. Make sure you choose a website builder that’s able to address all of your needs and is perfect for your niche.
You want to make sure that they have templates that are ideal for your branding. And if the website builder has a free trial option, take it. This will let you check out its site builder tool. Make sure that it’s easy for you to use before you commit to a plan.
Of all the tools we’ve discussed, Wix is simply one of the best. If you want to learn more about what Wix has to offer, go see all the Wix templates available.
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At Findstack.com, our research is meant to offer general software recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.