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ActiveCampaign vs HubSpot CRM Comparison

ActiveCampaign vs HubSpot CRM Comparison

ActiveCampaign
HubSpot CRM

At a Glance

4.6

Marketing Automation Software

Starting at $39

Per Month

4.4

CRM Software

Starting at $0

Per Month

Overview

ActiveCampaign

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a p…  Learn more

Target Market

Enterprise

Mid Market

Small Business

HubSpot CRM

Hubspot CRM was originally developed as marketing software, but it has since evolved to become an all-in-one platform that empowers businesses to automate, organize, and monitor every stage of internal interaction and customer engagement. The software also allows users to nurture customers by develo…  Learn more

Target Market

Enterprise

Mid Market

Small Business

Pricing

Lite

$39

Per Month

Plus

$70

Per Month

Professional

$187

Per Month

See Pricing Details

Free Trial Available

Pricing Available

Free Forever

$0

Per Month

CRM Bundle – starter

$50

Per Month

CRM Bundle – professional

$890

Per Month

CRM Bundle – enterprise

$3600

Per Month

See Pricing Details

Free Trial Available

Pricing Available

Pros & Cons

ActiveCampaign Pros

  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations

ActiveCampaign Cons

  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.

HubSpot CRM Pros

  • HubSpot is a real all-in-one CRM solution
  • It has great supplemental content
  • You get email marketing support and social media scheduling features
  • Offers a free version
  • Squeaky-clean integration
  • Big on mobile optimization

HubSpot CRM Cons

  • HubSpot does not have an e-commerce platform
  • It is expensive considering all the features you’re getting
  • The user experience can be overwhelming for some folks
  • Pricing plans are complex and get expensive quickly
  • The all-encompassing features can be tricky to harness
  • Customer support could be stronger given the tool’s scope

Screenshots

ActiveCampaign

HubSpot CRM

Videos

ActiveCampaign

2022 Q4 Product Updates: Facebook Lead Ads , New Email Designer, more!

HubSpot CRM

What Is HubSpot CRM? | Introduction

Top Alternatives

Agile CRM

4.0

Starting at $0

Per Month

BenchmarkONE

1.9

Starting at $0

per month

Bloomreach Commerce Experience Cloud

4.7

per month

Pricing Not Available

OnePageCRM

4.8

Starting at Starting from $9.95

month/user

EasyWebinar

3.8

Starting at $99

per month

Agile CRM

4.0

Starting at $0

Per Month

Deployment

Cloud, SaaS, Web-Based

Mobile Android

Mobile iPhone

Cloud, SaaS, Web-Based

Mobile Android

Mobile iPhone

Mobile Web

Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

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