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ActiveCampaign vs Instapage Comparison

ActiveCampaign vs Instapage Comparison
ActiveCampaign
Instapage

At a Glance

4.6

Marketing Automation Software

Starting at $39

Per Month

3.9

Conversion Rate Optimization Software

Starting at $199

per month

Overview

ActiveCampaign

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a p…  Learn more

Target Market

Enterprise

Mid Market

Small Business

Instapage

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It…  Learn more

Target Market

Enterprise

Mid Market

Pricing

Lite

$39

Per Month

Plus

$70

Per Month

Professional

$187

Per Month

See Pricing Details

Free Trial Available

Pricing Available

Build

$199

per month

Convert

Contact sales

per month

Ignite

Contact sales

per month

See Pricing Details

Free Trial Available

Pricing Available

Pros & Cons

ActiveCampaign Pros

  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations

ActiveCampaign Cons

  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.

Instapage Pros

  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly

Instapage Cons

  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss

Screenshots

ActiveCampaign

Instapage

Videos

ActiveCampaign

Instapage

Top Alternatives

1CRM

4.2

Starting at $15

per user, per month

Act! CRM

3.4

Starting at $37.50

per user, per month

Agile CRM

4.0

Starting at $0

Per Month

ClickFunnels

4.7

Starting at $147

per month

Landingi

4.9

Starting at $29

per month

Leadpages

4.2

Starting at $49

per month

Deployment

Cloud, SaaS, Web-Based

Mobile Android

Mobile iPhone

Cloud, SaaS, Web-Based

Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

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