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ActiveCampaign vs Mailchimp Comparison

ActiveCampaign vs Mailchimp Comparison
ActiveCampaign
Mailchimp

At a Glance

4.6

Marketing Automation Software

Starting at $39

Per Month

4.4

Email Marketing Software

Starting at $0

per month

Overview

ActiveCampaign

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a p…  Learn more

Target Market

Enterprise

Mid Market

Small Business

Mailchimp

Mailchimp is a leading, web-based marketing automation service that allows users to create and share newsletter and gather analytics on customer engagements. The platform offers extensive tools that helps users create targeted emails as well as run Facebook ad campaigns, in addition to being able to…  Learn more

Target Market

Enterprise

Mid Market

Small Business

Pricing

Lite

$39

Per Month

Plus

$70

Per Month

Professional

$187

Per Month

See Pricing Details

Free Trial Available

Pricing Available

Free

$0

per month

Core

$10

per month

Plus

$29

per month

Free Plan Available

Pricing Available

Pros & Cons

ActiveCampaign Pros

  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations

ActiveCampaign Cons

  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.

Mailchimp Pros

  • Allows users to import their own templates
  • Provides access to comprehensive competor metrics
  • Rmeovable MailChimp logo
  • You can create unlimited landing pages for free with your Mailchimp plan
  • Buddies up with big website builders and MailChimp’s CRM flawlessly
  • Very approachable interface – you’ll have no problem whipping up a functional landing page

Mailchimp Cons

  • Integration with PayPal and WordPress is clunky
  • Templates are very basic and limited
  • Sparse in templates and design choice
  • Its potential is heavily limited by its simplicity
  • Feels more like a tack-on service than a real tool

Screenshots

ActiveCampaign

Mailchimp

Videos

ActiveCampaign

2022 Q4 Product Updates: Facebook Lead Ads , New Email Designer, more!

Mailchimp

Marketing Platform

Top Alternatives

1CRM

4.2

Starting at $15

per user, per month

Act! CRM

3.4

Starting at $37.50

per user, per month

Agile CRM

4.0

Starting at $0

Per Month

AWeber

4.2

Starting at $0

per month

Benchmark Email

4.2

Starting at $0

per month

BigContacts

4.7

Starting at $10

per user, per month

Deployment

Cloud, SaaS, Web-Based

Mobile Android

Mobile iPhone

Cloud, SaaS, Web-Based

Mobile Android

Mobile iPhone

Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

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