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ActiveCampaign vs Pipedrive Comparison

ActiveCampaign vs Pipedrive Comparison

ActiveCampaign
Pipedrive

At a Glance

4.6

Marketing Automation Software

Starting at $39

Per Month

4.5

CRM Software

Starting at $15

per user, per month

Overview

ActiveCampaign

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a p…  Learn more

Target Market

Enterprise

Mid Market

Small Business

Pipedrive

Pipedrive is a web-based sales CRM platform that provides users full visibility of all active sales pipelines. It’s best known for its interactive user interface that displays detailed progress stages for every deal, along with key details an actionable items. The platform was specifically built usi…  Learn more

Target Market

Enterprise

Mid Market

Small Business

Pricing

Lite

$39

Per Month

Plus

$70

Per Month

Professional

$187

Per Month

See Pricing Details

Free Trial Available

Pricing Available

Essential

$15

per user, per month

Advanced

$29

per user, per month

Professional

$59

per user, per month

Enterprise

$109

per user, per month

See Pricing Details

Free Trial Available

Pricing Available

Pros & Cons

ActiveCampaign Pros

  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations

ActiveCampaign Cons

  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.

Pipedrive Pros

  • Straightforward and intuitive user interface
  • Unlimited custom fields for collecting customer information
  • Easily track deals, values, and win probabilities
  • Access custom reports to track recurring revenue
  • Examine individual sales calls, emails, and demos
  • Unlock source data reports to track where leads come from
  • Access AI sales assistance support

Pipedrive Cons

  • Limited functionality for bigger businesses
  • Problems with list separation

Screenshots

ActiveCampaign

Pipedrive

Videos

ActiveCampaign

2022 Q4 Product Updates: Facebook Lead Ads , New Email Designer, more!

Pipedrive

Pipedrive – Flexible, focused, and easy to use

Top Alternatives

Agile CRM

4.0

Starting at $0

Per Month

BenchmarkONE

1.9

Starting at $0

per month

Bloomreach Commerce Experience Cloud

4.7

per month

Pricing Not Available

OnePageCRM

4.8

Starting at Starting from $9.95

month/user

EasyWebinar

3.8

Starting at $99

per month

Agile CRM

4.0

Starting at $0

Per Month

Deployment

Cloud, SaaS, Web-Based

Mobile Android

Mobile iPhone

Cloud, SaaS, Web-Based

Mobile Android

Mobile iPhone

Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

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