---
title: Litmus vs Moosend
products:
- litmus
- moosend
updated_at: '2026-09-13T15:32:55Z'
---

# Litmus vs Moosend

Side-by-side comparison of Litmus and Moosend.

## Quick comparison

| Attribute | Litmus | Moosend |
| --- | --- | --- |
| Category | Email Marketing Software | Email Marketing Software |
| Rating | 4.6/5 (382) | 4.7/5 (672) |
| Starting price | from $99.0 per month | from $9.0 per month |
| Free plan | No | No |
| API | Yes | Yes |
| AI features | No | Yes |
| Open source | No | No |

## Shared features

- A/B Testing
- Analytics/Reporting
- Email Tracking

## Unique strengths

**Litmus:** Spam Testing

**Moosend:** API Access, Automated Responses, Bounce Management, Campaign Scheduling, Contact List Import/Export, Customizable Templates, Drag-and-Drop Editor, Drip Campaigns

## Litmus

> Optimize Email Campaigns Instantly

- **Category:** Email Marketing Software
- **Vendor:** Litmus Software, Inc.
- **Website:** https://www.litmus.com/
- **Rating:** 4.6/5 (382 reviews)
- **Capabilities:** API

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

**Pricing:**
- LITMUS BASIC: $99.0 per month
- LITMUS PLUS: $199.0 per month
- LITMUS ENTERPRISE: Custom

**Reviewer segments:** Mid Market 41.9%; Small Business 30.1%; Enterprise 28.0%

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (9):** Campaign Monitor, ClickUp, Emma, HubSpot, Intercom, Klaviyo, Mailjet, Trello, Wrike

**Vendor:** Litmus Software, Inc. · Cambridge, Massachusetts, United States · founded 2005

## Moosend

> Effortless Email Marketing

- **Category:** Email Marketing Software
- **Vendor:** Moosend Ltd
- **Website:** https://moosend.com/
- **Rating:** 4.7/5 (672 reviews)
- **Capabilities:** AI, API

Moosend’s incredibly efficient customer support is the primary reason why people love this platform. Their excellent customer support range provides excellent live chat to access a comprehensive knowledge base, as well as video tutorials. Advanced features are available even under the free plan and the platform provides comprehensive reporting that provides geolocation insight as well as heatmap data. Notably, Moosend has a free forever plan that lets users send unlimited campaigns if they have less than 1000 subscribers. Higher tiers offer more robust tools and features as well.

**Pros:** - Advanced features available even under the free plan
- Prompt customer support accessible on live chat
- Comprehensive reporting includes geolocation insight and heatmap data

**Cons:** - Email editor and signup for builder can be hard to use
- Design template selection is quite basic

**Pricing:**
- Pro: $9.0 per month
- Enterprise: Custom

**Reviewer segments:** Small Business 82.1%; Mid Market 13.8%; Enterprise 4.0%

**Deployment:** Cloud / SaaS / Web-Based

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (13):** Automate.io, BigMarker, Bouncer, Clearout, InboxAlly, Intuit Mailchimp, Involve.Me, LiveWebinar, PayHip, rasa.io, Simvoly, Taplink, WooCommerce

**Vendor:** Moosend Ltd · London, United Kingdom · founded 2011