---
title: Magnolia vs Umbraco CMS
products:
- magnolia
- umbraco-cms
updated_at: '2025-03-04T14:01:45Z'
---

# Magnolia vs Umbraco CMS

Side-by-side comparison of Magnolia and Umbraco CMS.

## Quick comparison

| Attribute | Magnolia | Umbraco CMS |
| --- | --- | --- |
| Category | Web Content Management Software | Web Content Management Software |
| Rating | 4.2/5 (36) | — |
| Starting price | — | Free plan |
| Free plan | No | Yes |
| API | Yes | Yes |
| AI features | No | No |
| Open source | No | Yes |

## Shared features

- API Access
- Asset Management
- Collaboration Tools
- Content Migration
- Content Preview
- Content Scheduling
- Customer Support
- Customizable Templates
- Drag and Drop Interface
- Form Builder
- GDPR Compliance
- Inline Editing
- Media Library
- Mobile Editing
- Multilingual Support

## Unique strengths

**Magnolia:** Content Analytics, Content Archiving, Content Personalization, E-Commerce Integration, Social Media Integration

## Magnolia

> Effortless Content Management System

- **Category:** Web Content Management Software
- **Vendor:** Magnolia International Ltd.
- **Website:** https://www.magnolia-cms.com/
- **Rating:** 4.2/5 (36 reviews)
- **Capabilities:** API, CLI

Magnolia is a java-based, open-source, enterprise web content management solution that allows organizations to go to market quickly, adapt quickly to changing business priorities, and integrate easily with third-party systems. Magnolia empowers companies to create outstanding multi-channel customer experiences while maintaining central control over all content assets via a simple, easy-to-use platform.

**Reviewer segments:** Enterprise 44.4%; Small Business 27.8%; Mid Market 27.8%

**Deployment:** Desktop Windows, Desktop Mac, On-Premise Linux, Cloud / SaaS / Web-Based, On-Premise Windows

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (7):** Contentful, Dropbox, Google Analytics, HubSpot, Slack, SugarCRM, Vimeo

**Vendor:** Magnolia International Ltd. · Basel, Switzerland · founded 1997

## Umbraco CMS


- **Category:** Web Content Management Software
- **Vendor:** Umbraco A/S
- **Website:** https://umbraco.com/
- **Capabilities:** API, CLI, open source

Umbraco is a cloud-based content management system that helps marketers, developers and businesses create, modify, update and publish newsletters, logos, images, text, and similar content. Umbraco includes customizable web forms, which enable marketing professionals to create and embed personalized forms and define validation conditions. The platform offers numerous features such as custom domains, integrated development environments, authentication management, custom certificates, and more.

**Pricing:**
- Umbraco Free: Free
- Umbraco Professional: €9.6 per year
- Umbraco Enterprise: Custom

**Deployment:** Desktop Windows, Desktop Mac, On-Premise Linux, Cloud / SaaS / Web-Based, On-Premise Windows

**Support:** Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), FAQs/Forum, Phone Support

**Training:** Documentation

**Integrations (4):** BigCommerce, HubSpot CRM, Semrush, Zapier

**Vendor:** Umbraco A/S · Odense, Denmark · founded 2005