AI-Powered Marketing Software

AI search is fundamentally rewriting how users discover content. Chat-based search engines like Perplexity and ChatGPT now answer simple questions before users click any links, intercepting up to 25% of traditional search traffic. Even in traditional Google search, AI overviews occupy an increasing amount of the first page, resulting in fewer clickthroughs.

This creates a new reality for marketers: fewer website visits overall, but those who do visit have significantly higher purchase intent.

AI search has effectively captured part of your top-of-funnel traffic, but it's delivering more qualified clicks. This change means generic content is losing its impact. Your marketing strategy’s success now depends on meeting these more qualified website visitors with relevant, data-driven personalization they can't ignore.

Run the AI Search Grader on your site for free.

HubSpot offers several powerful tools to help you adapt to and succeed in the new AI search landscape:

• AI Search Grader: Identify content that’s most vulnerable to being easily replicated by AI, and prioritize optimization and personalization accordingly.
• Content Agent: Generate blog ideas based on your top-performing posts, focusing on high-intent queries that signal purchase intent rather than generic content that AI can easily replicate.
• Breeze Copilot: Make it easy for AI systems to crawl, understand, and surface your content by quickly generating clear meta descriptions and formatting content with tables, FAQ sections, and bulleted lists.
• Lookalike Lists: Discover new high-potential customers in your database using existing fit and intent data to expand how you build your audience at the top of the funnel.

Popular features in HubSpot’s marketing software include the ability to:

• 10x your productivity with content agent and social agent
• Build personalized, automated marketing campaigns 
• Manage all of your social media accounts in a single place
• Get your whole team on the same page with campaign management tools

HubSpot's marketing automation software is called Marketing Hub. You can get started for free with Marketing Hub's free tools, or if you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium Marketing Hub features and customer support in its Starter, Professional, and Enterprise editions.

Getting started with marketing automation software is almost instantaneous. Provide your marketing team with logins and access to the appropriate tools, and they’ll be able to get up and running in no time. Functionality like email marketing and analytics will be ready to go as soon as they log in.

For more advanced implementation, like ad tracking or SEO, it may take slightly longer to get started. In that case, you’ll need to integrate your associated advertising platforms, get your team access, and then they’ll be ready to go.

Yes. Marketing Hub has a powerful bi-directional sync with Salesforce, which means that any changes made in one system are automatically synced to the other. You can choose which records sync from HubSpot to Salesforce and when, and automatically send important lead intelligence like email opens, form submissions, website activity, and more to your sales team so they have all the context they need to close more deals. You can also send lead scores from HubSpot to Salesforce — to help your sales team prioritize their outreach and save valuable time.

If you’re using tools other than Salesforce, you’ll find more than 1,800 apps in our app marketplace — making it easy to connect HubSpot to your favorite tools in just a few clicks.

Your HubSpot account includes flexible, customizable dashboards that allow you to see campaign performance data in one place and easily share reports with stakeholders. Additionally, using multi-touch revenue attribution and customer journey analytics, you can prove your business impact, optimize your campaigns, and make budget decisions with greater certainty than before.

With HubSpot, you have access to powerful dashboards that enable you to view all your data in one place and easily share reports.