---
title: Frase
slug: frase-io
product: Frase.io
excerpt: 'An independent expert review of Frase: it now sells published articles rather
  than software, what each one costs, and why the article cap is the whole decision.'
created_at: '2026-09-23T00:00:00Z'
updated_at: '2026-09-23T00:00:00Z'
---

**[Frase](https://findstack.com/go/frase-io) says the quiet part out loud on its own pricing page: "What changes between plans isn't features — it's how much you run."** Every tier includes the whole product. What you are buying is throughput — 10, 40, or 100 articles a month — which makes this one of the few tools in the category you can price per unit of output. At yearly rates that works out to roughly $3.90, $2.58, and $2.39 per published article.

- **What it is**: A content platform for [AI-assisted writing](https://findstack.com/software/ai-writing-assistants) and SEO, now positioned as "the content operating system for AI search".
- **Best for**: Content teams and agencies producing a predictable monthly volume of optimised articles.
- **Pricing**: Starter $39, Professional $103, Scale $239 per month on yearly billing. Monthly is $49, $129, $299. Enterprise quoted. Verified July 2026.
- **The honest catch**: The article allowance is a hard monthly cap and does not roll over, so the per-article rate only holds if you actually use it.

## What Is Frase?

![Frase's pricing page, headed "the content operating system for AI search", stating that what changes between plans is how much you run rather than which features you get.](https://assets.findstack.com/dktelvbiy1j714y3aerp264k425u)

Frase began as a research and content-brief tool — analyse what ranks for a query, produce an outline, write against it. In 2026 it has moved considerably further along the workflow: it now runs agents that draft, publish, and monitor content, integrates directly with WordPress, Webflow, Sanity, Wix, and its own FraseCMS, and includes Content Guard, which watches published pages for ranking decay.

The positioning is explicitly about AI search rather than classical SEO. The pitch is that one article which starts getting cited in AI answers can pay back a year of the subscription — a framing that has become common across this category, and which Semrush, Surfer, and Writesonic have all adopted in some form.

What distinguishes Frase practically is that it closes the loop. Research, draft, publish to your CMS, then monitor for decay, with agents handling more of each step as you move up the tiers. Most competitors stop at the draft and hand you a document.

## How Frase Works

- **Articles per month, capped by tier.** 10, 40, or 100 — the primary meter.
- **Audit pages.** 50, 250, or 1,000 monthly, for analysing existing content.
- **Direct CMS publishing.** WordPress, Webflow, Sanity, Wix, or FraseCMS.
- **Content Guard.** Monitors 3, 15, or 50 pages for ranking decay.
- **Agents with widening autonomy.** Professional auto-publishes FAQ, glossary, and how-to pages; Scale extends that across all content types.
- **Seats and sites.** 1 seat/1 site, 3/5, then 5/10, with extra seats at $29 a month.

## Frase Pricing

Captured from Frase's pricing page in July 2026, in US dollars. Yearly billing saves 20%.

| Plan | Yearly | Monthly | Articles/mo | Audit pages/mo | Seats | Sites |
|------|--------|---------|-------------|----------------|-------|-------|
| **Starter** | $39 | $49 | 10 | 50 | 1 | 1 |
| **Professional** | $103 | $129 | 40 | 250 | 3 | 5 |
| **Scale** | $239 | $299 | 100 | 1,000 | 5 | 10 |
| **Enterprise** | Quoted | — | Custom | Custom | Custom | Custom |

![Bar chart of Frase's effective cost per article: $3.90 on Starter, $2.58 on Professional, and $2.39 on Scale.](https://assets.findstack.com/ahe686y4cwo36a8fdim3axwhbx9g)

What decides your tier:

- **Price it per article, because Frase invites you to.** Since every plan has every feature, the only question is volume. At yearly rates that is roughly $3.90 an article on Starter, $2.58 on Professional, and $2.39 on Scale — so the economics improve with scale but flatten quickly. The big saving is Starter to Professional; beyond that you are buying capacity, not a better rate.
- **The cap is hard and does not roll over.** Ten articles a month is a cap, not a target. A team publishing eight articles is paying $4.88 each, not $3.90. Buy the tier that matches your realistic cadence rather than your ambition.
- **Overages exist on the higher tiers.** Pay-as-you-go overages are available on Professional and Scale, which is the safety valve if your volume is uneven — and a reason not to over-buy.
- **Seats bind before articles for teams.** One seat on Starter makes it a solo plan; any collaboration needs Professional. Extra seats are $29 a month, which is cheaper than upgrading a tier for headcount alone.
- **Content Guard scales steeply.** 3 monitored pages on Starter is nominal; 50 on Scale is a genuine decay-monitoring programme.
- **The trial is 7 days with no credit card.** Short but genuinely free, and enough to run a couple of articles end to end.

## Who Should Use Frase

- **Content teams with a predictable cadence.** The clearest case — the pricing model rewards knowing your monthly volume.
- **Agencies managing several sites.** Professional's 5 sites and Scale's 10 domains are priced sensibly against per-client tools.
- **Teams that publish directly from the tool.** The CMS integrations remove the copy-paste step that most competitors leave in.
- **Anyone monitoring content decay.** Content Guard is a real differentiator at the higher tiers.

It fits poorly for occasional writers, where a hard 10-article cap and $39 is poor value against general AI tools; for pure keyword research, where [Semrush](https://findstack.com/go/semrush) does more; and for teams wanting deep topical-authority modelling, where [MarketMuse](https://findstack.com/go/marketmuse) goes further, albeit at a much higher price.

## Honest Pros and Cons

### Strengths

- **Genuinely transparent pricing model.** Every plan has every feature, which removes the usual guesswork.
- **Priceable per article.** Rare in this category and genuinely useful for budgeting.
- **Closes the loop.** Research through publishing to decay monitoring, rather than stopping at a draft.
- **Direct CMS publishing.** WordPress, Webflow, Sanity, Wix, and FraseCMS.
- **Cheap extra seats.** $29 a month rather than a tier upgrade.
- **A real free trial.** Seven days, no credit card.

### Limitations

- **Hard monthly caps that do not roll over.** Under-use and your effective rate rises.
- **Starter is a solo plan.** One seat, one site.
- **Per-article economics flatten fast.** Most of the saving is in the first upgrade.
- **Content Guard is nominal at entry.** Three pages monitored.
- **A short trial.** Seven days is tight for evaluating content that takes weeks to rank.
- **Agent autonomy is gated.** Full autonomy across content types requires Scale.

## Frase Alternatives and How It Compares

- **[Surfer SEO](https://findstack.com/go/surfer-seo)** is the closest comparison for on-page optimisation while writing, and is generally simpler.
- **[MarketMuse](https://findstack.com/go/marketmuse)** goes deeper on topical authority and content strategy, at considerably higher cost and now without published pricing.
- **[Semrush](https://findstack.com/go/semrush)** is the broader SEO platform covering keywords, backlinks, and competitive research.
- **[Writesonic](https://findstack.com/go/writesonic)** approaches the same AI-search visibility problem from the writing side.
- **[Jasper](https://findstack.com/go/jasper-ai)** and **[Copy.ai](https://findstack.com/go/copy-ai)** are general-purpose AI writing tools without the SEO research layer.

For a broader survey, browse our [AI writing assistants directory](https://findstack.com/software/ai-writing-assistants).

## The Verdict

Frase has done something genuinely useful with its pricing: by making every plan feature-complete and charging purely for volume, it lets you evaluate the tool the way you evaluate a freelancer — cost per finished article. At roughly $2.39 to $3.90 depending on tier, that comparison is favourable against almost any writer, and the CMS integrations mean the output actually reaches your site rather than sitting in a document.

The discipline this demands is knowing your real publishing cadence. Allowances are hard caps that do not roll over, so a team that buys Professional's 40 articles and publishes 25 is paying $4.12 each rather than $2.58 — worse than Starter's headline rate. Count what you actually shipped last quarter, not what you intend to ship, and note that overages on Professional and Scale mean under-buying is the cheaper mistake. Seats are the other constraint worth checking: Starter is a one-person plan, and at $29 an extra seat is far cheaper than jumping a tier for headcount.

Where Frase earns its place over Surfer or a general AI writer is the loop it closes — publishing directly to your CMS and then monitoring what you published for decay. Content Guard at 3 pages on Starter is nominal, but at 15 or 50 pages it becomes a real programme, and catching a quietly declining page is the kind of thing that pays for the subscription without anyone noticing. Treat the seven-day trial as a throughput test: run two articles all the way from research to published, and see whether the output needs so much editing that the per-article maths stops working.

## FAQ

### How much does Frase cost?

On yearly billing, Starter is $39 per month, Professional $103, and Scale $239, with Enterprise quoted. Monthly billing costs $49, $129, and $299 respectively, so yearly saves 20%. Extra seats are $29 per month on Professional and Scale. A free 7-day trial requires no credit card, and pay-as-you-go overages are available on the higher tiers.

### What is the article limit and does it roll over?

Frase allows 10 articles a month on Starter, 40 on Professional, and 100 on Scale, alongside 50, 250, and 1,000 audit pages respectively. These are hard monthly caps and do not roll over, so unused allowance is lost. That makes your effective cost per article rise if you under-use the plan — worth sizing against your actual publishing history rather than your target.

### Do Frase's cheaper plans have fewer features?

No, and Frase states this explicitly: what changes between plans is how much you run and how much the agents handle, not which features you get. Every tier includes the full product. The practical differences are volume, seats, sites, how many pages Content Guard monitors, and how much autonomy the publishing agents have — full autonomy across all content types requires Scale.

### Is Frase better than Surfer SEO?

They overlap but differ in scope. Surfer is focused and simpler, optimising a page as you write it. Frase runs a wider loop — research, drafting, direct publishing to your CMS, and monitoring published pages for ranking decay — with agents taking on more of that as you move up. If you want on-page optimisation, Surfer is the cleaner tool. If you want the content pipeline handled end to end, Frase covers more ground.

### What is Frase best for?

Content teams and agencies publishing a predictable monthly volume of optimised articles, particularly those who want drafts published straight into WordPress, Webflow, Sanity, or Wix and then monitored for decay. Its volume-based pricing suits anyone who can forecast cadence. It is poor value for occasional writers, who will not use the allowance, and for teams needing only keyword research.