---
title: Google Analytics
slug: google-analytics
tagline: Insights for smarter decisions
category: Digital Analytics Software
url: https://marketingplatform.google.com/about/analytics/
updated_at: '2026-09-25T12:59:15Z'
---

# Google Analytics

> Insights for smarter decisions

- **Category:** Digital Analytics Software
- **Vendor:** Google
- **Website:** https://marketingplatform.google.com/about/analytics/
- **Rating:** 4.5/5 (6280 reviews)
- **Capabilities:** AI, API

## Overview

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.

## Features

- Integrations
- Data Visualization
- Custom Reports
- Campaign Tracking
- Audience Insights
- Customizable Dashboards
- API Access
- Predictive Analytics
- Real-Time Analytics
- Data Export
- User Segmentation
- GDPR Compliance
- Automated Reporting
- Goal Setting and Tracking
- Funnel Analysis
- Event Tracking
- Conversion Tracking
- Behavior Analytics
- Cohort Analysis
- Attribution Modeling
- User Flow Analysis
- Tag Management
- E-commerce Tracking
- User Retention Analysis
- Multi-Channel Attribution
- Mobile Analytics
- Cross-device Tracking
- Anomaly detection

## Pricing

- Free: Free

## Who uses it

- Small Business 60.1%
- Mid Market 27.9%
- Enterprise 12.0%

## Deployment

- Cloud / SaaS / Web-Based
- Mobile Android
- Mobile iPad
- Mobile iPhone

## Training

- Documentation

## Languages

English

## Integrations (184)

- 10Web
- 123 Reg
- Acquire.io
- Adobe Dreamweaver
- Adobe Learning Manager
- Affluent
- Agility CMS
- Airmeet
- AISQ
- Alidropship
- AliveChat
- Amplitude Analytics
- ApexChat
- Automizy
- Awin
- Baremetrics
- beehiiv
- BigMarker
- Bïrch
- Bloomreach Commerce Experience Cloud
- Bold
- Brand24
- BrightTALK
- BuzzGuru
- BuzzStream
- Cakemail
- Cal.com
- Campayn
- Carbon6
- Castos
- ChatBeacon
- Chatfuel
- Checkfront
- Circle
- Click2Magic
- ClickDesk
- CloudCannon
- Collaborator
- Comm100
- Contento
- Contentstack
- Conversight
- CoSchedule
- CrafterCMS
- Crevio
- Cwicly
- DatoCMS
- Discourse
- Domain.com
- Dorik
- dotCMS
- Easywp
- Elastic Email
- Enonic
- Eventzilla
- ExpressPigeon
- Ezoic
- Fathom Analytics
- FlexiQuiz
- FlexJobs
- Flippa
- Frase.io
- FreshMail
- Genesis Pro
- Gist
- Glide
- Goolara Symphonie
- Gumroad
- HelpCrunch
- Helpshift
- Hopin
- HostGator Website Builder
- Hostinger Website Builder (formerly Zyro)
- HostWP.io
- Impact
- Inbenta Chatbots
- InEvent
- Ingeniux
- Insightly CRM
- Intuit Mailchimp
- Involve.Me
- IONOS UK
- iSpring Learn
- Jane
- JangoMail
- Jimdo
- Jotform Tables
- Kinsta
- Kissmetrics
- Kontent.ai
- Landbot
- Learnworlds
- Lemon Squeezy
- LiveHelpNow
- MaestroConference
- Magnolia
- Makeswift
- MarketMuse
- Maxemail
- Mobivity
- MonsterONE
- Mura CMS
- Namecheap Website Builder
- Nunify
- Omnify
- ON24
- Outranking
- OutSystems
- Oxygen Builder
- Pagecloud
- PayHip
- Perspective
- Pinpointe On-Demand
- Pixpa
- Podbean
- Podia
- Populr
- Pory.io
- Predis.ai
- Presspog
- Prismic
- Pump.co
- Pure360
- Quarkly
- Qwaiting
- Rank Prompt
- ReachMail
- Riddle
- Robly
- Salesforce Marketing Cloud
- Sellesta
- Sellfy
- Sellix
- Sendblaster
- Sendowl
- SE Ranking
- Sharetribe
- Shorby
- ShortStack
- Similarweb
- Simplified
- Site123
- Sitecore Experience Platform
- Site.es
- Skuid
- Smartsupp
- Social Snap
- Stan Store
- Storylane
- Strikingly
- Subbly
- Supermetrics
- Super.so
- Survey Junkie
- SurveySparrow
- Survicate
- Themeisle
- Thinkific Plus
- Tidio
- Transistor
- Typeform
- UENI
- Uscreen
- Userlike
- Vinyl
- Visme
- WebinarGeek
- webinar.net
- WebinarNinja
- Webnode
- Wegic
- WhatCounts
- WhitePress
- Whop
- Wistia
- Wix
- WorkCast Present+
- WP Engine
- Xperify
- Zeffy
- Zendesk Support Suite
- Zoho Campaigns
- Zoho Marketing Automation
- ZoomInfo Chat

## Categories

- Mobile App Analytics Tools
- Content Analytics Software
- Digital Analytics Software

## Vendor

- **Name:** Google
- **Website:** https://google.com
- **Headquarters:** Mountain View, CA
- **Founded:** 1998
- **Employees:** 10,001+