---
title: Later
slug: later
tagline: All-in-one platform for social media management, analytics, and Link in Bio
  for brands, creators and agencies.
category: Social Media Management Software
url: https://later.com
updated_at: '2026-08-28T22:25:42Z'
---

# Later

> All-in-one platform for social media management, analytics, and Link in Bio for brands, creators and agencies.

- **Category:** Social Media Management Software
- **Vendor:** Later
- **Website:** https://later.com
- **Rating:** 4.5/5 (302 reviews)
- **Capabilities:** AI, API

## Overview

Later is a SaaS platform for planning, scheduling and publishing social content, managing media assets, collaborating with teams, running influencer campaigns (Later Influence), and measuring performance. It includes visual planning tools (Instagram feed preview, calendar), Link in Bio pages, AI-assisted caption & idea generation, analytics and trend insights, and mobile apps for iOS and Android. Later offers tiered paid plans (Starter, Growth, Scale) with a 14-day free trial and Reporting API access for Influence reporting.

## Pros

- Strong visual content planning (Instagram feed previews, drag-and-drop calendar).
- Multi-platform support including newer platforms (Threads, Snapchat Spotlight, TikTok).
- Link-in-Bio included on lower-cost plans; AI content tools included.
- Robust analytics and trend/benchmarking tools on higher plans.
- Collaboration workflows, approvals, and team access controls.

## Cons

- No permanently free plan—only a 14-day free trial.
- Posting limits per profile on lower tiers; Social Sets structure can restrict profile mixing.
- Some features and post types limited by profile type (e.g., Instagram personal vs business) or require Facebook Page linkage.
- Removed support for X/Twitter (may disrupt prior workflows).
- No public CLI or open source offering; limited public detail on data residency and UI language support.

## Features

- Content Scheduling
- Reporting & Dashboards
- Campaign Management
- Content Calendar
- Team Collaboration
- Multi-Platform Support
- Mobile App
- Performance Metrics
- Analytics and Reporting
- User Permissions
- Multi-Account Management
- Social Listening
- Engagement Tracking
- Mobile App Support
- Cross-Platform Publishing
- Post Publishing
- Automated Posting
- Brand Tracking
- Influencer Tracking
- Image and Video Support
- Visual calendar view
- Post preview per network / media support
- Social listening / monitoring
- Engagement / inbox management (comments, DMs, mentions)
- Analytics & reporting (post, profile, trends)
- AI-powered content tools / ideation
- Multi-channel support (multiple social networks)
- Customer service / support options
- API / integrations / automation
- Competitor benchmarking / industry benchmarks

## Pricing

- Starter: $18.75 per month
- Growth: $37.5 per month
- Scale: $82.5 per month

## Who uses it

- Small Business 84.1%
- Mid Market 13.2%
- Enterprise 2.6%

## Deployment

- Cloud / SaaS / Web-Based
- Mobile iPhone
- Mobile Android

## Support

- Email/Help Desk
- Chat
- Knowledge Base

## Training

- Documentation

## Languages

English

## Integrations (3)

- Canva
- Dropbox
- TikTok for Business

## Categories

- Social Media Analytics Software
- Social Media Management Software
- Influencer Marketing Platforms
- Social Media Marketing Software
- Link in Bio Tools
- Content Marketing Software

## Vendor

- **Name:** Later
- **Website:** https://later.com
- **Headquarters:** Boston, Massachusetts, USA (also Vancouver, BC, Canada)
- **Founded:** 2014
- **Employees:** 201-500