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Kartra
All-in-One Business Platform
3.9
(55)
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Kartra Reviews & Product Details

Kartra Overview
What is Kartra?

Kartra is a comprehensive platform that helps businesses expand and scale through simple features and toolsets that help automate key functions. The platform features a drag-and-drop builder with a wide selection of page templates to create professional sites without coding, and you can use Kartra’s robust sales funnel builder to automate your funnels. Member management is easier and the platform allows you design membership sites, host online courses, and run sales as well as marketing campaigns.

Company Genesis Digital, LLC
Year founded 2013
Company size 51-200 employees
Headquarters La Jolla, California, United States
Social Media
Kartra Categories on Findstack
Kartra Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Kartra Pros and Cons
Pros
  • Sales funnel builder and automation
  • Add in-video CTAs and opt-in forms
  • Email automation based on customer behaviour, email templates, and split testing
  • Organise your client database in lists and custom tags
Cons
  • No current white-label options
  • Bit of a learning curve
Kartra Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Kartra Media
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Kartra 1
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Kartra Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 03, 2024
Kartra logo
55 Kartra Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Dec 12, 2018
 Source
Overall Rating:
5.0
JD
Jeff D.
Digital Marketer
Share
"My favorite affordable all-in-one marketing platform"
What do you like best about Kartra?

Saving money by consolidating 90% of all features needed to run our online business into one platform, which gives us many benefits, namely less headaches and integrations to manage.

What do you dislike about Kartra?

There's definitely a learning curve to use all the design tools and setting up funnels. The process to set everything up is very non-linear.

What problems is Kartra solving and how is that benefiting you?

Email marketing, sales and lead pages, tracking, automations, online courses, support, checkout. Reducing our monthly bill on software is a huge benefit. Speed to getting funnels, courses, and offers to market is a second huge benefit.

Small Business (50 or fewer emp.)
Jun 12, 2018
 Source
Overall Rating:
5.0
PS
Paul K S.
Co Founder
Share
"Finally a truly all in one platform for running your business"
What do you like best about Kartra?

I like that its all on e platform to handle email, webpages, product ecom, helpdesk, video hosting and affiliate management and much more

What do you dislike about Kartra?

Nothing the platform is amazing and truly awesome product

What problems is Kartra solving and how is that benefiting you?

I am now running my entire business on the platform

Small Business (50 or fewer emp.)
Nov 14, 2017
 Source
Overall Rating:
5.0
EF
Ed F.
Coach, Trainer, Facilitator, Course Designer, Organization Development
Share
"Nothing compares"
What do you like best about Kartra?

Kartra removes the headache of making all the technical things work for a sales funnel. I now save 5-10 of hours a month in technical snafu's and I am actually getting the right work done. Marketing and building programs.

What do you dislike about Kartra?

A few little quirks because it's still in Beta but frankly it works better than any NON-BETA products Ive used including Infusionsoft, Ontraport, ActiveCampaign and numerous other responder systems

What problems is Kartra solving and how is that benefiting you?

I build funnels for information products.

Small Business (50 or fewer emp.)
Apr 03, 2022
 Source
Overall Rating:
4.5
Riley W. avatar
Riley W.
Search Engine Optimization Specialist
Share
"Kartra Review"
What do you like best about Kartra?

I love that cartra allows for such a debt

What do you dislike about Kartra?

I love that kartra allows for such a depth and breath of cloud storage and I can easily store anything related to business practices at the touch of a button/upload. It's simple and affordable and useful for marketing automation as well.

What problems is Kartra solving and how is that benefiting you?

Prior to using Kartra we would store a or our important business related materials on a traditional hard drive period of period this allows us to ultimately save time and money by using the cloud storage instead. We also use Kartra to implement marketing tactics to better reach our audience.

Small Business (50 or fewer emp.)
Aug 17, 2021
 Source
Overall Rating:
4.5
LC
La Meshia C.
Owner
Share
"Great all in one system"
What do you like best about Kartra?

I like its a one stop shop for all marketing and CRM and lead generation needs.

What do you dislike about Kartra?

I dont like itz not white label or customisable

What problems is Kartra solving and how is that benefiting you?

Email communication, membership site, and CRM.

Mid Market (51-1000 emp.)
Feb 20, 2019
 Source
Overall Rating:
4.5
Farida Q. avatar
Farida Q.
Senior Business Development Executive
Share
"Marketing All in one TOOL"
What do you like best about Kartra?

The best thing about KARTRA is it has all the options Like: E-mail marketing Membership platform E-commerce video hosting Its like ready to go TOOL

What do you dislike about Kartra?

In the beginning it difficult to learn but once's you have hang of it is the best tool i have ever came across

What problems is Kartra solving and how is that benefiting you?

It has email broadcasts option which really helps.

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
MN
Matthew N.
Brand Positioning & Communications Specialist
Share
"Truly excellent all-in-one marketing automation solution"
What do you like best about Kartra?

I love how well it covers the bases and fits together, eliminating the need for all the usual collection of various software solutions (that you end up working hard to get talking to each other and continuing to do so smoothly).

What do you dislike about Kartra?

I'd like to see a more mature page builder. But Thrive Architect is peerless in that respect, and I doubt if Kartra will catch up to that level. In fairness, I use Kartra for most things and Thrive Architect for my actual web pages, and that's a great match.

What problems is Kartra solving and how is that benefiting you?

We use Kartra for lead capture, for product setup, shopping cart and payments, and our membership areas. Plus we use it for email campaigns and communicating with our members.

Mid Market (51-1000 emp.)
Jan 03, 2023
 Source
Overall Rating:
4.0
Major Syed Aftab Mehmood Z. avatar
Major Syed Aftab Mehmood Z.
Gm Hr, Admin & Security
Share
"The best all-in-one platform available"
What do you like best about Kartra?

Kartra is an all-in-one marketing platform that offers a range of features and tools for businesses. Some potential pros of Kartra include: - Ease of use: Kartra is designed to be user-friendly and easy to navigate, making it accessible for businesses of all sizes and levels of technical expertise. - Comprehensive feature set: Kartra offers a wide range of marketing tools, including email marketing, landing page builder, membership site builder, and more, which can help businesses streamline their marketing efforts and save time. - Integration with other tools: Kartra integrates with a variety of other tools and platforms, such as payment gateways and webinar software, which can help businesses streamline their workflow and automate certain tasks. - Customer support: Kartra provides access to a team of customer support representatives who are available to help users with any issues or questions they may have.

What do you dislike about Kartra?

There are a few potential cons to consider when evaluating Kartra as a marketing platform: - Cost: Kartra is a paid platform, and the cost can be relatively high depending on the features and tools that a business needs. This may not be feasible for businesses with a limited budget. - Limited customization: While Kartra offers a wide range of features and tools, some users may find that the level of customization is limited compared to other platforms.

What problems is Kartra solving and how is that benefiting you?

Following problems have been resolved by Kartra: - Affiliate management: Kartra includes an affiliate management system that allows businesses to easily set up and manage an affiliate program to promote their products or services. -Marketing automation: Kartra includes marketing automation tools that allow businesses to set up automated campaigns and workflows, which can help save time and improve the efficiency of their marketing efforts.

Small Business (50 or fewer emp.)
Jun 15, 2022
 Source
Overall Rating:
4.0
romain O. avatar
Romain O.
Marketing Consultant
Share
"Best all-in-one platform on the market"
What do you like best about Kartra?

The advantages with kartra is the availability to do everything directly on it no more need of several site or software for our tasks with kartra everything is done on site

What do you dislike about Kartra?

the disadvantage that I find in kartra is in their price plan, they should try to review their prices so that more users explore the advantages and potential that offers.

What problems is Kartra solving and how is that benefiting you?

kartra allows me to be more productive on my daily and especially monthly tasks, with all the tools they put at our disposal I am 100% profitable in my business and its boost our online activities.

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
4.0
Katrina B. avatar
Katrina B.
Founder
Share
"Kartra Review from a VA"
What do you like best about Kartra?

I like being to clone previous broadcasts to send out to subscribers for recurring events. I also like being able to create different types of forms (applications, surveys, sign-ups, etc.) in the app.

What do you dislike about Kartra?

I think Kartra can be a bit bulky and there is definitely a learning curve. However, once you learn how to use and set up the features it can be a great business tool.

What problems is Kartra solving and how is that benefiting you?

I use Kartra for one of my clients as a virtual assistant. I schedule broadcasts and newsletters, create forms, update landing pages, and follow up with client membership orders.

Small Business (50 or fewer emp.)
Dec 10, 2020
 Source
Overall Rating:
4.0
AB
Antoinette B.
Owner
Share
"Really User friendly"
What do you like best about Kartra?

I like they guide me to use their platform. It has everything in one, email, funnels, memberships, and so much more. I really like on the side of the platform it tells you the percentage of how far you are to completing your task that you want to do. It also has step by step instructions which are super easy to follow.

What do you dislike about Kartra?

Not much but how the email is set up. It doesn't flow as well as other platforms. When editing emails it's a little bit more cumbersome because it has a pop-up that you put your info in if your copy and pasting, which I can't stand.

What problems is Kartra solving and how is that benefiting you?

I turned to Kartra because I just wanted a one-stop-shop and cut out using different platforms which I use to use, click funnels, active campaign and they where great but I like to make my life easy and have everything on one platform plus one payment.

Small Business (50 or fewer emp.)
Sep 28, 2020
 Source
Overall Rating:
4.0
AN
Alan N.
Strategic Advisor And Business Coach
Share
"Kartra - All in One Platform"
What do you like best about Kartra?

Not provided

What do you dislike about Kartra?

Not provided

What problems is Kartra solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
4.0
Rikki P. avatar
Rikki P.
Business Operations Analyst
Share
"Amazing platform for online business. I wish I would have grabbed it at the beta rate."
What do you like best about Kartra?

Kartra is awesome for coaches/course creators/consultants and those with a need for a membership platform. The payoff once everything is set up is that it's mostly hands-off and runs itself. It's super easy to attach your payment processor(s) and create different payment options for your products. Setting up each area is accompanied by inline, easy to understand instruction that even self-professed non-techies can conquer.

What do you dislike about Kartra?

One issue I had with Kartra was that each element had to be published before it could be attached/linked to another, which means a lot of back and forth when you have a product that has multiple parts: product, landing page, membership portal + all the little pieces that made each of those up. The other issue, which was an issue for me as an advanced WordPress designer, was the restrictions and having to format each block of the design repeatedly. Admittedly, given time constraints of the project, I was unable to search around for landing page customization tutorials which may have helped to iron out the issues we were having with how images appeared on mobile if even the tiniest modification was made to a preset content block. The saving grace with that part of the cons was that it was super easy for me to create the landing pages we wanted in WordPress and have CTA buttons connect to the checkout page and subsequent automations in Kartra, so it wasn't a total loss.

What problems is Kartra solving and how is that benefiting you?

My experiences with Kartra came by way of my role as Consultant and Designer, assisting one client with making the decision to move ahead with Kartra, and another with the setup and rollout of her programs.

Enterprise (> 1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
4.0
Joel W. avatar
Joel W.
Master
Share
"The BEST Marketing Platform"
What do you like best about Kartra?

Katra has everything you need for being succesful with your marketing campaign, It has all the tools you'd need ( video hosting, webpages, email handling etc..) and much more! It saves a lot of hours in your daily life.

What do you dislike about Kartra?

It's a bit hard to set it up if you're not familiar with marketing, hope they'll make everything way easier

What problems is Kartra solving and how is that benefiting you?

It made my life so much easier with my online business, simplifying my marketing campaigns for my own needs.

Small Business (50 or fewer emp.)
Dec 20, 2018
 Source
Overall Rating:
4.0
LD
Laura D.
Business Owner
Share
"Great potential but user interface is a bit clunky"
What do you like best about Kartra?

I love that so much of my business can be run and managed in Kartra - online courses and memberships, landing pages, email marketing campaigns. The page builder is easy to use, and allows you to create amazing sales, landing, and webpages so easilt.

What do you dislike about Kartra?

I find the user interface a little slow and clunky. There are also difference between how you do something in the page builder vs in the email builder which is a annoying. I do find the tool in general slow to move through the screens - those darn cog wheels!

What problems is Kartra solving and how is that benefiting you?

Love being able to build sophisticated email sequences and funnels. Creating and selling online courses in the same platform is amazing, and Kartra doesn't take an extra % cut on sales! Overall has simplified the number of apps I use in my business.

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