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Ahrefs logo
Ahrefs
4.5
(508)
by Ahrefs Pte. Ltd.
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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in Indie Hacker and SEO tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Ahrefs Categories on Findstack
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Web Tracking
Customizable Dashboard
Benchmark Reporting
SEO Alerting
SEO Auditing
SEO Change Tracking
Technical SEO
Link Building
Keyword Research
SERP Rank Tracking
Localization
Content Insights
Competitor Analysis
Data Visualization
Custom Reports
Ahrefs Media
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Ahrefs Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 20, 2024
Ahrefs logo
508 Ahrefs Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jun 07, 2023
 Source
Overall Rating:
5.0
Sanjay G. avatar
Sanjay G.
Head Content Strategy
Share
"One of the all time greatest SEO tool for Digital marketers"
What do you like best about Ahrefs?

Well, there's quite a bit to admire about this comprehensive SaaS tool, but let me break it down into chunks to explain better. First off, Ahrefs makes keyword research incredibly smooth and straightforward. I mean, I can look up any keyword, and within seconds, I get a well-rounded view of its search volume, keyword difficulty, and even the potential click-through rates. Plus, the Keyword Explorer tool dives deep, offering related keywords, phrases, and questions that are being asked around that topic. So, it's not just about finding a keyword; it's about understanding the entire ecosystem around it. Next, the content gap analysis feature is nothing short of brilliant. I can easily find out what keywords my competitors are ranking for that I'm not, which helps me figure out what content I need to produce next. It's like having a roadmap to winning the SEO game! Moving onto site audits - wow! I've never seen such an in-depth yet easy-to-understand breakdown of my website's health. From performance issues to broken links, from security issues to content quality, Ahrefs' site audit tool gives me a detailed report, with suggestions for fixes. It's almost like having a personal SEO consultant! Speaking of which, the 'Top Pages' feature is like a crystal ball. I can see the top-ranking pages for my domain and even those of my competitors. This gives me a glimpse into what's working and what isn't, helping me devise an effective strategy. The 'number of keywords ranking' feature is another gem. It's really fascinating to watch the number of my keywords climbing up the Google ladder. Plus, the detailed metrics, including the position history, give me a good sense of how my SEO efforts are paying off over time. Finally, I cannot not mention the backlink profile. This tool is excellent for checking the quality and quantity of backlinks both for my website and my competitors'. Seeing the link growth over time, the top referring domains, and the overall backlink profile helps me fine-tune my link-building strategies. So, overall, Ahrefs is a powerhouse of SEO tools that gives me a comprehensive view of my online presence and the direction I should head. I'd say it's like having a well-oiled, super-efficient SEO team at your fingertips!

What do you dislike about Ahrefs?

When it comes to areas where Ahrefs could improve, there are a couple of things that come to mind. Firstly, while I admire the wealth of data Ahrefs provides, I have noticed that the numbers sometimes don't align perfectly with Google Analytics. Of course, different tools have different data sources and algorithms, so some discrepancies are to be expected. But when there's a significant gap, it can be a bit disconcerting. It's like having two different compasses pointing slightly off from each other - which one do you follow? Another aspect of Ahrefs that's not my favorite is the pricing. Now don't get me wrong, I completely understand that you're getting a bunch of powerful tools all bundled into one platform. However, the cost can be a bit steep, especially for small businesses or freelancers who are just getting started with SEO. I think it would be awesome if Ahrefs could introduce some more affordable plans or even just a free trial to let users explore the platform before committing to a subscription. That said, even with these minor quibbles, I still believe Ahrefs is an incredibly valuable tool. It's not perfect, but when it comes to the sheer power and range of SEO features it offers, it's hard to beat. And hey, nothing's perfect, right? But overall, I'd say the pros far outweigh the cons when it comes to Ahrefs.

What problems is Ahrefs solving and how is that benefiting you?

Alright, let's talk about the problems Ahrefs solves and how that's benefiting me. When it comes to keyword research, Ahrefs is an absolute game-changer. It's not just about finding keywords; it's about understanding their difficulty, search volume, and click potential. This insight has helped me craft content that's not only relevant to my audience but also stands a chance in the competitive world of SEO. It's like having a map to the treasure of organic traffic! Next, the content gap analysis feature. This tool lets me peek into my competitors' success stories. I can see what keywords they're ranking for, which I am not, and then strategize my content accordingly. It's not about copying; it's about learning from the best and adding my own unique spin to it. And the best part? It's data-driven. So, no guesswork, just pure, actionable insights. The site audit feature is like my personal health check tool for my website. It spots the issues that could be dragging my site's SEO performance down, from broken links to security issues. The benefit? I can fix these issues before they escalate, keeping my website healthy and Google-friendly. Then comes the 'Top Pages' feature. This tool helps me understand what's working, both for my site and my competitors'. It's like getting a sneak peek into the success mantra of top-performing pages. This insight has helped me fine-tune my own content strategy to create high-performing pages. The 'number of keywords ranking' feature is another problem-solver. It gives me a clear view of how many of my keywords are actually making it to Google's SERP and their respective positions. This has been really beneficial in tracking the impact of my SEO efforts and tweaking them for better results. Lastly, Ahrefs solves the backlink mystery. With its backlink profile tool, I can monitor the quality and quantity of my backlinks, understand the link growth, and even check out the top referring domains. This has helped me build a solid backlink strategy, focusing on quality over quantity. In a nutshell, Ahrefs is solving a myriad of SEO problems, helping me to make data-driven decisions and craft effective SEO strategies. The benefits? More organic traffic, better search engine rankings, and ultimately, more business growth. It's like having a personal SEO guru guiding me towards success.

Mid Market (51-1000 emp.)
May 23, 2023
 Source
Overall Rating:
5.0
Allan N. avatar
Allan N.
Digital Team Lead
Share
"Industry Standard for SEO's"
What do you like best about Ahrefs?

Wealth of data available and constant updates with new features

What do you dislike about Ahrefs?

Pricing, it is expensive! And they applied limits how many actions you can take per month. Generally, it is enough but sometimes you can run out if you have a larger project.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs offers a clear picture of how the business is performing online as well helping the team find opportunities online to grow the company being able to analyse competitors and use a keyword gap analysis to see what is missed.

Small Business (50 or fewer emp.)
May 08, 2023
 Source
Overall Rating:
5.0
Hanu R. avatar
Hanu R.
Digital Marketer
Share
"I Use ahrefs from last 5 years"
What do you like best about Ahrefs?

keywords research and bulk analysis is best tool for my use

What do you dislike about Ahrefs?

CPC estimate is not correct and also traffic estimate

What problems is Ahrefs solving and how is that benefiting you?

if the are tell me in keywords total results on google like semrush

Mid Market (51-1000 emp.)
May 01, 2023
 Source
Overall Rating:
5.0
ME
Mike E.
Share
"Ahrefs for everyday SEO research"
What do you like best about Ahrefs?

The depth of the results. I use the DR, UR, Referring Domains and Do follow, Keyword Explorer, Organic Keywords and Top Pages,

What do you dislike about Ahrefs?

Times out too quickly. I constantly have to sign back in while researching a project.

What problems is Ahrefs solving and how is that benefiting you?

I use it to help complete SEO audit for potential clients.

Small Business (50 or fewer emp.)
Mar 02, 2023
 Source
Overall Rating:
5.0
DW
Dhiraj W.
Share
"Ultimate Tool for content marketing specialists and SEOs"
What do you like best about Ahrefs?

Ahrefs is an essential tool for optimizing our search engine presence, providing detailed insights into search volume, SEO rankings, backlinks, and social shares that guide our business decisions. The Site Audit and Keyword Explorer tools are particularly effective in identifying our target keywords and evaluating our site's performance. Ahrefs is a crucial tool for digital marketing experts seeking to track keyword rankings and conduct keyword research with accurate data. The platform's comprehensive feature set and easy-to-use interface make it an ideal choice, with the backlink analysis feature especially valuable for competitor research. Even first-time users can quickly get up to speed with the tool's intuitive interface.

What do you dislike about Ahrefs?

Ahrefs is a versatile tool that enables you to monitor various aspects of your website's performance, including its health and linking structure. Although I don't have any negative feelings toward Ahrefs, I would appreciate being able to view keyword intent in the same manner as Semrush.

What problems is Ahrefs solving and how is that benefiting you?

With Ahrefs, we can quickly and thoroughly examine our rivals' linking strategies, enabling us to replicate their techniques and achieve favorable outcomes.

Small Business (50 or fewer emp.)
Feb 26, 2023
 Source
Overall Rating:
5.0
Chandan M. avatar
Chandan M.
Marketing Consultant
Share
"Great tool for all your SEO needs"
What do you like best about Ahrefs?

Tools like ahref are great for SEO people and marketers in the digital marketing space. The best part is tracking the weekly keyword targeting system and backlink audit tool.

What do you dislike about Ahrefs?

There's nothing to dislike about at Ahrefs, although Ahrefs is a premium tool, and its pricing is relatively higher compared to other SEO tools available in the market. Its pricing plans may not be affordable for small businesses or individual bloggers.

What problems is Ahrefs solving and how is that benefiting you?

Basically, Ahref helps me with backlink analysis, audit, content analysis, competitor analysis, keyword research and website audit. These are the must to have tools for any digital marketer, and Ahref does it at its best!

Small Business (50 or fewer emp.)
Dec 07, 2022
 Source
Overall Rating:
5.0
Ammar S. avatar
Ammar S.
Mechanical Design Engineer
Share
"My All-in-One Tool for Link Building"
What do you like best about Ahrefs?

Ahrefs is a handy tool to help me with competitor analysis, backlink monitoring, and lead generation. Keywords Explorer and Content Explorer support me in attaining more effective and targeted lead generation efforts, while the most useful feature and what I love about it is ''Ahrefs SEO Toolbar''.

What do you dislike about Ahrefs?

The only flaw I can think of is that it's pretty expensive. For me, Ahrefs SEO Tool is quite expensive especially compared to other similar SEO tools. Although its features are robust, some users may find it hard to justify the high cost associated with using Ahrefs. Apart from the price, there aren't really any major issues with Ahrefs SEO Tool that I can point out.

What problems is Ahrefs solving and how is that benefiting you?

There are probably multiple reasons for using Ahrefs. The more accurate it is, the live backlinks, audits, and all other tools help us fix the site's problems, allowing us to concentrate on the areas in which we should make improvements. This is valuable for the site's credibility, search position, backlink profile, and an overall increase in revenue.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
5.0
Matt R. avatar
Matt R.
Director Of Operations
Share
"Ahrefs is the SEO tool that gets the job done quickly and correctly."
What do you like best about Ahrefs?

I've been using Ahrefs now for about 6 years now. The dashboard is well-designed. The data it gives is phenomenal. Their index is amazing, competing with the computing power and crawling ability of Bing and Yahoo. They are the second most active crawler after Google, outperforming Bing, Yahoo, Yandex, Baidu, and everyone in between. Crawling the web 24/7 allows them to collect petabytes of data in the process, then analyze, and display it in an attractive manner such that they extract insights in record time, for even the most in-depth SEO crawl or question. The breadth and depth of their links, domains, & URL's are unbelievable. The freshness of the data is impressive, the site audit feature is packed with features. Overall, the tool is easy to use and highly recommended.

What do you dislike about Ahrefs?

The pricing for the Tracked keywords could be better. It gives a low amount of keywords available per plan for tracking. For similar tools, I'd be expecting a few thousand tracked keywords, updated daily, but instead, it updates every 5 days and on my plan it only gives 1,500 keywords. For larger comparisons, such as analyzing weather.com or wikipedia.org, the tool is a bit slow. The referring domains and referring pages graph loads slowly or times out. There are often times where I see keywords with no search volume or competition info. I'd love for the API to be avalable for use, even if I don't subscribe to a separate API plan.

What problems is Ahrefs solving and how is that benefiting you?

It helps me run client website audits. It enables me to see traffic, volume, keywords, links, and much more for a given website. The backlinks features, outgoing links, and ranking keywords part of the tool is second to none and enables me to make better educated decisions when researching clients or choosing keywords and ideas

Small Business (50 or fewer emp.)
Oct 03, 2022
 Source
Overall Rating:
5.0
Pablo P. avatar
Pablo P.
Seo Specialist
Share
"La mejor herramienta para hacer SEO"
What do you like best about Ahrefs?

Lo que más me gusta de Ahrefs es la cantidad de información que puede aportar sobre un dominio. Hace años tenía Ahrefs como referencia para link building y Semrush para keyword research. Hoy todo ese trabajo lo hago con Ahrefs.

What do you dislike about Ahrefs?

Lo que menos me gusta quizás es el precio. Aunque tienen una herramienta gratuita que aporta mucha información sobre tus propios proyectos, quizás el precio del plan más básico es demasiado caro para un consultor que está empezando.

What problems is Ahrefs solving and how is that benefiting you?

Me facilita el diseño de estrategias de link building, análisis de la competencia y elaboración de keyword research. Una funcionalidad que uso muy a menudo es la de "Content Gap" y "Links Gap".

Small Business (50 or fewer emp.)
Sep 14, 2022
 Source
Overall Rating:
5.0
AKHAND PRATAP S. avatar
Akhand Pratap S.
Seo Executive
Share
"Perfect Solution For All SEO Problem"
What do you like best about Ahrefs?

Everything Like Backlinks, Keywords, content gap and many things Backlinks section shows all the backlinks available on the website you can also filter like which one is created a few hours ago.

What do you dislike about Ahrefs?

I think it's Pricing, I have to pay a huge amount of money to access the ahrefs account.

What problems is Ahrefs solving and how is that benefiting you?

Competitor Analysis is one of the important things I am doing right now. All the things related to Competitor backlinks, anchor tag optimization, Keywords.

Small Business (50 or fewer emp.)
Sep 09, 2022
 Source
Overall Rating:
5.0
Manoj S. avatar
Manoj S.
Seo & Smo Analyst
Share
"Ahrefs beneficial for me"
What do you like best about Ahrefs?

We use Ahrefs to know the DR of many websites. Which helps us a lot in doing guest posts. The best thing is that through this we find out the data of our competitor's backlink. This helps us a lot in creating backlinks.

What do you dislike about Ahrefs?

I have no reason to dislike it but I would like to give a suggestion that if you add a feature to index backlinks then Ahrefs will really be a great tool.

What problems is Ahrefs solving and how is that benefiting you?

This gives me the data of my competitor's website backlink. By which I create high-quality backlinks to my website.

Small Business (50 or fewer emp.)
Sep 05, 2022
 Source
Overall Rating:
5.0
Nishant M. avatar
Nishant M.
Seo | High Authority Link Building
Share
"One of the best SEO tool I ever used"
What do you like best about Ahrefs?

I have been using Ahrefs for the last 5 years it helps me to complete and achieve SEO goals, there is no such tool that competes the Ahrefs. One of the best features I liked is the link intersection and competitor analysis..Just wow a single click can give you SEO information of your competitor.

What do you dislike about Ahrefs?

Sometimes there is a technical issue that like google analytics shows website traffic is downside and Ahrefs shows up movement in traffic. But I don't have a problem because every tool has some technique issue and Ahrefs solves their technique issue very quickly.

What problems is Ahrefs solving and how is that benefiting you?

One of the best is competitor analysis, I get many SEO information regarding my competitor or my client's competitor and that can help me improve SERP ranking and gain more revenue for my business.

Small Business (50 or fewer emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
Akash K. avatar
Akash K.
Sr. Seo Analyst
Share
"Very Useful Tool For Website Analysis"
What do you like best about Ahrefs?

Ahrefs is very crucial tool for Digital marketing experts. This is the perfect tool for tracking the keywords ranking and also for keyword research with exact data. There are various powerful set of features and intuitive interface, but I liked the backlink analysis feature which provide the useful backlink data of our competitors. Also very easy to use and easy to understand interface, that is very helpful for those who are using this tool first time.

What do you dislike about Ahrefs?

Ahrefs is an all rounder tool for tracking the website health, linking structure and more. So, there is no hate from myside for Ahrefs.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs solve almost all of the problems that occurred during website analysis, backlink analysis, technical analysis. This tool is very helpful for me because by using this tool I removed all the small and big errors from my client's website.

Small Business (50 or fewer emp.)
Aug 10, 2022
 Source
Overall Rating:
5.0
DP
Dalton P.
Business Development Manager
Share
"Top solution for web analytics and studying competition"
What do you like best about Ahrefs?

The accessibility of key information, like competitor's backlinks and top keywords.

What do you dislike about Ahrefs?

The only downside is that on the bottom plan, you cannot see keywords that you rank in lower positions.

What problems is Ahrefs solving and how is that benefiting you?

Understanding where we are on the web as well as how customers are finding us.

Small Business (50 or fewer emp.)
Aug 10, 2022
 Source
Overall Rating:
5.0
AS
Amandeep S.
D
Share
"Great Marketing Tool both for Organic & Paid"
What do you like best about Ahrefs?

All tools under Organic search. We can get to know about the real situation of our website in Google

What do you dislike about Ahrefs?

They are not providing Core Web Vitals. This is the only thing left in the menu.

What problems is Ahrefs solving and how is that benefiting you?

I mainly use this tool to check the organic search status of the website which its providing me really well.