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Ahrefs
Empower Your SEO Strategy
4.5

( 508 )

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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in Indie Hacker and SEO tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Ahrefs
What Ahrefs is best for?
How does Ahrefs compare to Semrush?
What are the pros and cons of Ahrefs?
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 09, 2026
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508 Ahrefs Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"All In One Platform for SEO"
What do you like best about Ahrefs?

Transparency and ease of use. Makes finding important metrics, how to improve them, and tracking competitors and content easy

What do you dislike about Ahrefs?

There is a learning curve if you are new to SEO or the platform but they offer a lot of resources to overcome this.

What problems is Ahrefs solving and how is that benefiting you?

All of our SEO, competitor reporting, and links, keywords, you name it!

Small Business (50 or fewer emp.)
Oct 14, 2021
 Source
Overall Rating:
5.0
AD
Alberto D.
Head Of Acquisition Marketing
Share
"My go-to SEO tool since many years"
What do you like best about Ahrefs?

I have been using Ahrefs since 2015 and the product has developed tremendously over time. They offer an incredibly fresh and extensive index when it comes to keyword ranking data, and truly useful reporting features. The backlink data is solid, even though it will often take days (or weeks) before a backlink is found, it is still the best backlink monitoring tool out there. Ultimately there is no other all-in-one SEO tool that is as effective as Ahrefs.

What do you dislike about Ahrefs?

Paid search features are relatively poor (but most SEOs can definitely live with that) and some very useful features require higher plans even if they are fairly simple ones (ie: things you could do manually by exporting the data and reworking it yourself).

What problems is Ahrefs solving and how is that benefiting you?

I have been using it for all sorts of SEO actions, including: domain research and evaluation (for link acquisition purposes), content discovery, ranking tracking, keyword research, competitor benchmarking, and more.

Small Business (50 or fewer emp.)
Oct 02, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best link building app right now."
What do you like best about Ahrefs?

The feature where I can see if the other firm has our backlinks or not :)

What do you dislike about Ahrefs?

NOOOOOOOO Dislikes, please. I love everything about it. It's a kind of magical software for people who are building their website.

What problems is Ahrefs solving and how is that benefiting you?

It is our majorly used app when link building and approaching guest posts. It fulfills every SEO purpose.

Small Business (50 or fewer emp.)
Sep 29, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very Useful tool For My Daily SEO Works"
What do you like best about Ahrefs?

Backlinks Checking and keyword Exploring

What do you dislike about Ahrefs?

Little bit cost higher for beginners and a little bit technical.

What problems is Ahrefs solving and how is that benefiting you?

It helped me to check the backlink rate for my website.

Small Business (50 or fewer emp.)
Sep 07, 2021
 Source
Overall Rating:
5.0
Aaron H. avatar
Aaron H.
Seo Partnerships (Online)
Share
"Ahrefs Free "Website Authority Checker" Tool is Very Helpful!"
What do you like best about Ahrefs?

Ahrefs provides an incredible free tool called the "Website Authority Checker," which gives anyone the ability to check the current domain ranking of any website. I haven't used the paid version or explored any of the other features on Ahrefs.com yet, although this tool alone is enough to increase my trust in this brand significantly. As someone working with many companies for SEO purposes, this tool has allowed me to check website reputability & filter through low-grade, poorly ranking domains. It is an absolute killer-free tool for search engine optimization specialists, digital marketers, and researchers. I've also been recommending it to everyone I come across that does not understand how to evaluate a website domain or check site authority.

What do you dislike about Ahrefs?

The only thing I dislike (because I use it so often) is the constant "Are you a robot?" prompts when going through 30-100+ domains within 24 hours.

What problems is Ahrefs solving and how is that benefiting you?

It is helping me find high-quality websites easily for SEO & advertising purposes.

Mid Market (51-1000 emp.)
Sep 05, 2021
 Source
Overall Rating:
5.0
AP
Awanish P.
Business Consultant
Share
"Ahrefs Best SEO Marketing Tool To Analysis Business Website"
What do you like best about Ahrefs?

Ahrefs insights can help us to improve SEO, get more traffic, and capture business leads. Analysis of business website and show us where our website is ranking in Google search results, which keywords are driving the most traffic to our website, and what content gets the most engagement. The tools you need to fix problems and see bigger results. We can quickly Grow Website Search Traffic from Ahrefs and boost business sales to target the right customer. It can be used to build links or do competitor analysis.

What do you dislike about Ahrefs?

Ahrefs helps to monitor the health of our website, analyze backlinks, improve search traffic and maintain great SEO. Ahrefs’ tools are trusted daily by thousands of organizations worldwide.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs is easy to analyze business websites, No need to hire a SEO agency. We can analyze our business website and also know competitor strategy to grow business at the top of search engines. Using Keyword Explorer, Find the keywords your competitors rank for, and the ones we should be targeting. Easily check how many people search for those keywords each month, and how many of them visit our site. Get a detailed health score, broken down by page and keyword and Show us how to optimize our business pages with the content people want. With the help of Ahrefs, See how our website performs on mobile devices and across different countries, and find out who's visiting from these locations.

Mid Market (51-1000 emp.)
Aug 29, 2021
 Source
Overall Rating:
5.0
Itai V. avatar
Itai V.
Growth Marketing Manager
Share
"Industry leader without a question"
What do you like best about Ahrefs?

Super fast, intuitive, and customer-focused. It has the most accurate data for backlinks and a really good flow taking the insights from competitive research to breaking them into content briefs for SEO and PPC.

What do you dislike about Ahrefs?

Pricing is a bit high for more than pro and should be based on consumption IMHO

What problems is Ahrefs solving and how is that benefiting you?

Market research, backlinks discovery, and PPC inspiration.

Small Business (50 or fewer emp.)
Aug 26, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Tool for Keyword Research and Link Analysis"
What do you like best about Ahrefs?

I mostly use "keyword explorer" to make my keyword research for the blogs. You can analyze the keywords of your competitors also. You can search your desired keywords within no time. Moreover, the feature which I like the most, is link analysis and domain analysis tools. You can easily find link-building opportunities by analyzing the competitors.

What do you dislike about Ahrefs?

Honestly, I do not dislike anything in this tool.

What problems is Ahrefs solving and how is that benefiting you?

It has various features like keyword research, content research, link analysis, site audit and many more. But I mostly use it for keyword research and domain analysis.

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
RS
Riley S.
Freelance Writer
Share
"Ahrefs Is Ideal For Everyone Looking To Improve Their SEO"
What do you like best about Ahrefs?

Ahrefs makes keyword research super simple and straightforward. You can look up the most searched terms, related searches, how hard it is to rank, where your site ranks, and more. It's an SEO manager's dream come true.

What do you dislike about Ahrefs?

There's nothing that I have discovered that I dislike thus far

What problems is Ahrefs solving and how is that benefiting you?

Keyword research and SEO optimization – as a blogger, this is key for my business!

Small Business (50 or fewer emp.)
Aug 23, 2021
 Source
Overall Rating:
5.0
MA
Moh A.
Digital Marketing Executive
Share
"Best Digital Marketing Tools"
What do you like best about Ahrefs?

Everything is good in ahrefs, from keywords research to content marketing to SEO audit. I' like everything in ahrefs.

What do you dislike about Ahrefs?

One thing I feel ahrefs need to improve. I cross-check their search volume with the keyword planner's exact search volume I found a massive difference between them. I think the team needs to fix it.

What problems is Ahrefs solving and how is that benefiting you?

Majorly I'm using ahrefs for two crucial tasks, one is keyword research, and the second is to find competitor backlinks.