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Ahrefs
Empower Your SEO Strategy
4.5

( 508 )

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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in Indie Hacker and SEO tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
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Crevio
Sponsored
5.0

( 1 )

Free plan available
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Ask Questions about Ahrefs
What Ahrefs is best for?
How does Ahrefs compare to Semrush?
What are the pros and cons of Ahrefs?
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
Ahrefs screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 08, 2025
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508 Ahrefs Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Sep 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"BEST tool for backlinks ever"
What do you like best about Ahrefs?

It is the BEST tool for find backlinks un real time. Other tools are not so good at this. Otherwise, It helps on other actions as find keywords, 404 error, etc.

What do you dislike about Ahrefs?

It's really expensive bit you can bit a 7 Daysi trial cheapee

What problems is Ahrefs solving and how is that benefiting you?

The black hat attacks made with tóxic backlinks

Small Business (50 or fewer emp.)
Sep 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome competitor intelligence tool "
What do you like best about Ahrefs?

Love the ability to both do research about your own website but also get great insights into competitors. From paid to organic, you can see what the competition is up to.

What do you dislike about Ahrefs?

I would like to see more graphics / more overview types of dashboards that you can visualize rather than mostly lists.

What problems is Ahrefs solving and how is that benefiting you?

I consistently use Ahrefs to do competitor research. It's super helpful in knowing where the competition stands in terms of both organic and paid ads.

Small Business (50 or fewer emp.)
Sep 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Data Rich SEO Tool"
What do you like best about Ahrefs?

Easy export of any data report allows for offline manipulation into charts, pivot tables, and other repurposed applications.

What do you dislike about Ahrefs?

The UX of the tool interface could be improved with more intuitive menus and report names.

What problems is Ahrefs solving and how is that benefiting you?

SEO keyword research has been more robust with the data from AHREFS, providing larger exports than similar tools. Rank tracking is relatively easy and serves its purpose of benchmarking position over time.

Small Business (50 or fewer emp.)
Aug 30, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fantastic SEO Tool"
What do you like best about Ahrefs?

Their backlink tool is great. The ability to track progress on a target group of keywords is wonderful. Also... great blog! I find it very useful to learn new ways to use the tool.

What do you dislike about Ahrefs?

Can't complain too much! Everything I used to dislike has been fixed in updates. They are constantly changing their tool.

What problems is Ahrefs solving and how is that benefiting you?

We are tracking specific search phrases, discovering new shout outs AKA backlinks, and general site maintenance. I use the tool to discover broken links on our site or keep track of critical SEO issues.

Small Business (50 or fewer emp.)
Aug 27, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ahrefs the best Backlink tool"
What do you like best about Ahrefs?

Ahrefs is by far the best tool for every SEO worker. It is easy to use but you get a high amout of data from it

What do you dislike about Ahrefs?

Sometimes there are problems or bugs with the tool, but the team is instantly fixing thoose within minutes through the support.

What problems is Ahrefs solving and how is that benefiting you?

Im am doing the whole SEO for my online marketing Projects. It ist helping me to improve my WebSites and get a lot of Backlinks and reffering Dommains.

Small Business (50 or fewer emp.)
Aug 27, 2019
 Source
Overall Rating:
5.0
GM
Graham M.
Director
Share
"Ahrefs shows you everything and more"
What do you like best about Ahrefs?

Now this is what you call a complete site analyzer, ahrefs has come on leaps and bounds the last few years, i was there at the very beginning, the speed in which their crawlers searches new targets is unbelievable, i have found many useful nuggets of information, as well as following their youtube channel, if you are serious about SEO you NEED ahrefs.

What do you dislike about Ahrefs?

This is a small thing, but again it is the cost of their api, i very rarely log in to actual sites, i tend to write my own software or scripts in C# or Python the use the api to display what i need in an external website or software, they NEED to lower the api costs slightly, not everyone has the money for it.

What problems is Ahrefs solving and how is that benefiting you?

Finding out how my competitors are ranking, ahrefs has shown us exactly what secret recipes our competitors are using.

Small Business (50 or fewer emp.)
Jul 16, 2019
 Source
Overall Rating:
5.0
Istvan K. avatar
Istvan K.
Marketer
Share
"Ahrefs is the best. Definitely recommend!"
What do you like best about Ahrefs?

The whole system helps us a lot to improve and track our SEO efforts.

What do you dislike about Ahrefs?

I'm missing some tool for technical SEO settings.

What problems is Ahrefs solving and how is that benefiting you?

Checking competitors, their backlink profile, best pages. Tracking our SEO improvement, making keyword analysis. Helps us in partnerships.

Small Business (50 or fewer emp.)
Jul 04, 2019
 Source
Overall Rating:
5.0
MB
Matthew B.
Founder
Share
"THE BEST SEO TOOL"
What do you like best about Ahrefs?

I love everything. The dashboard is really great. Content gap is absolutely amazing for finding new content ideas based on competitors. The same with top pages. I look forward to the rank tracker update every week. I couldn't do without the keyword explore. It use it extensively to find new keywords for blog posts.

What do you dislike about Ahrefs?

There's nothing I don't like really. I guess my only gripe would be that it is kind of expensive for a small company like us. I would love to see them offer discounts for small companies (although I never asked them for one)

What problems is Ahrefs solving and how is that benefiting you?

Since we started using ahrefs.com we have been able to tell what SEO works, what doesn't and to grow our traffic by 5x.

Small Business (50 or fewer emp.)
Apr 27, 2019
 Source
Overall Rating:
5.0
AR
Ale R.
Editor
Share
"Best tool for seo!"
What do you like best about Ahrefs?

At the moment Ahrefs is a the best tool for seo and spy your competitors. You can do - keyword research - Domain research - Spy your competitors - Link research - Audit your site. - Check a domain - Evaluate a site (worth, autority, traffic) - Check your profile link - Check if you or your competitor are google penalized - View a site grow overtime Ahrefs have insane data on how the site are working, you can spy your competitor and view - how many backlink they have - how they earn or lost backlink - top pages - how much traffic they have - how they get that traffic The best tool for seo.

What do you dislike about Ahrefs?

Is insanely expensive. I hope they make some new plan more affordable

What problems is Ahrefs solving and how is that benefiting you?

With ahrefs i do: - Find new content oportunity, - Find new backlinks - See how my competitor are working - See what pages have traffic

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
5.0
IR
Ivelisse R.
Marketing
Share
"Immensely valuable tool for any SEO team"
What do you like best about Ahrefs?

I love the features--from the keyword explorer to the backlink profile tool, Ahrefs is an inarguable necessity for any marketing team, but specially for SEO teams. The blog is a great resource, too, with plenty of information in case you're shaky on your SEO skills.

What do you dislike about Ahrefs?

Ahrefs recently changed its UX color scheme. Why?!?!?!?! I do like that's it's a little more muted.

What problems is Ahrefs solving and how is that benefiting you?

Using specific metrics, I'm able to solve the problem of knowing how my sites are faring. When I'm building links to our sites, then I always want to make sure if that has had an effect or not.