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Ahrefs Logo
Ahrefs
Empower Your SEO Strategy
4.5
(508)
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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in SEO and Marketing tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
Ahrefs Categories on Findstack
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Crevio
Sponsored
5.0
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$29.00/month
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Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
Ahrefs screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 07, 2025
Ahrefs Logo
508 Ahrefs Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Dec 08, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ahrefs is an extremely powerful tool"
What do you like best about Ahrefs?

Ahrefs is like a suped-up personal browser into the technical aspects of the web - and if you know how to handle the power under the hood, you can power pretty much any kind of online commerce using Ahrefs as your primary tool.

What do you dislike about Ahrefs?

The learning curve is relatively steep compared to the competition. This is mitigated heavily by a thorough content marketing strategy that includes a hefty share of product-use articles.

What problems is Ahrefs solving and how is that benefiting you?

The problems being solved with Ahrefs are the SEO problems of our day - keyword research, content strategy and optimization, backlink analytics and acquisition - it functions as a fairly comprehensive one-stop-shop and the benefits are great! All of those problems can be overcome using the tool suite.

Mid Market (51-1000 emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One of the Best Keyword Research Tools out there"
What do you like best about Ahrefs?

This tool makes keyword research easy and effective.

What do you dislike about Ahrefs?

When showing referring domains, it can be dangerous because you can click on a site that can give you a virus.

What problems is Ahrefs solving and how is that benefiting you?

I primarily use this tool for keyword research and backlink analysis.

Small Business (50 or fewer emp.)
Dec 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"excellent product to use for keywords research and link building"
What do you like best about Ahrefs?

Have updated latest data about google search engine and google SERPs results and its ranking

What do you dislike about Ahrefs?

Ahrefs is a little bit costly to use this can be reduced

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs helps you find what your competitors are doing to bring more website traffic.

Small Business (50 or fewer emp.)
May 13, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best SEO tool in the market"
What do you like best about Ahrefs?

Easy to audit the website Keyword reseach Competitor Analysis SEO audit Content gap analysis

What do you dislike about Ahrefs?

As of now nothing to say as it provides all the features what we want

What problems is Ahrefs solving and how is that benefiting you?

Auding and resloving the technical issues of the website Creating backlink strategy

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Tool for Keyword Research"
What do you like best about Ahrefs?

Easy to track all the data of the website. Can easily do the website audit. All the analysis like keyword research, backlink audit, technical audit, etc can be done in single tool.

What do you dislike about Ahrefs?

Only the pricing structure with user limitation but as of now there is nothing much to dislike about this.

What problems is Ahrefs solving and how is that benefiting you?

Resolving technical issues and any other error which are present on website. Can do the content analysis, backlink analysis and many more for seo purpose

Enterprise (> 1000 emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My favorite all-around SEO Swiss Army knife"
What do you like best about Ahrefs?

Ahrefs offers an incredible amount of power within a flexible tool set. If you can only use one SEO tool, it's the one you should choose. Its new integrations with Google Data Studio is great as well.

What do you dislike about Ahrefs?

The UI isn't as intuitive as it could be, though you can work around its somewhat wonky UX by taking a little bit of time to figure out where things are placed and how the tool works.

What problems is Ahrefs solving and how is that benefiting you?

We use Ahrefs for a variety of SEO tasks (rank tracking, keyword research, site audits, link analysis, etc.). For most of what we need to do SEO-wise, we're able to get it done with Ahrefs.

Mid Market (51-1000 emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ahrefs Review"
What do you like best about Ahrefs?

So much to like, but my favorite is the site explorer tool so I can see how my site and competitors match up.

What do you dislike about Ahrefs?

Sometimes it can be complicated, but the learning curve tends to be short.

What problems is Ahrefs solving and how is that benefiting you?

No problems - it is quite expensive however. It does seem more intuitive than other SEO tools I have used.

Small Business (50 or fewer emp.)
Apr 18, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A must-have tool for link building"
What do you like best about Ahrefs?

Ahrefs is a great multipurpose SEO tool that helps me with competitor research, tracking backlinks, and lead prospecting. The Keywords Explorer and Content Explorer help with lead prospecting and are essential to making my lead generation process more effective and targeted. The Ahrefs SEO toolbar is also a great add-on.

What do you dislike about Ahrefs?

I find it more than sufficient for my requirements, no cons yet

What problems is Ahrefs solving and how is that benefiting you?

Tracking domain SEO metrics Tracking backlinks Keyword and content research Easy competitor analysis

Small Business (50 or fewer emp.)
Apr 17, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best SEO tool market"
What do you like best about Ahrefs?

Best SEO tool in market Easily help business to grow online presence in various search engines. Analysis can be done at broader level the best part of it.

What do you dislike about Ahrefs?

Limitation of adding the products in pre defined plan.

What problems is Ahrefs solving and how is that benefiting you?

Seo audit Backlink audit Competitor research Keyword research Content marketing research Reporting On page seo

Small Business (50 or fewer emp.)
Mar 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"All in one growth marketing tool"
What do you like best about Ahrefs?

The features like keywords analysis, site audits, backlink analysis and competitors' research make this tool more likeable. The tool is very easy to use and the tutorials they provide along with this tool is simply out of this world.

What do you dislike about Ahrefs?

I personally don't have anything to dislike in this tool. One thing to nitpick is it's quite expensive.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs help me in website organic growth like content opportunities, keywords analysis, paid ads and a lot more to say.

Mid Market (51-1000 emp.)
Feb 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The one tool that needs to be there in every SEO's tool stack"
What do you like best about Ahrefs?

Ease of use. The amount of features that Ahrefs has to offer, the UX is breeze.

What do you dislike about Ahrefs?

Search Volumes are a bit weird at times. It's nowhere near the Google Keyword Planner tool.

What problems is Ahrefs solving and how is that benefiting you?

Keyword Research and Competitor Analysis

Small Business (50 or fewer emp.)
Jan 12, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ahrefs is a WONDERFUL tool to optimize and fix site errors!"
What do you like best about Ahrefs?

I use Ahrefs ALL the time to see what the health is of our website and see how organic keywords are ranking and changing month over month. I can use this and other data to better our site and fix broken links and other optimizations. It is really a very useful tool.

What do you dislike about Ahrefs?

Ahrefs is paid for by my employer, so thankfully, they are a larger company that can afford to pay for this plan, which is pretty expensive. I also find it to be slightly confusing since I am not an SEO expert and some of the terms are unfamiliar to me, so I end up researching how to use certain parts of Ahrefs more than I would like.

What problems is Ahrefs solving and how is that benefiting you?

I use Ahrefs to optimize product pages based on the keyword rakings I export. I absolutely love the crawl reports that show me what needs to be fixed on the site in order to improve overall health. This helps me quickly see any broken links, images, complete any meta descriptions that may be too short or long, and so much more. I love the crawl reports because I otherwise would not be so aware of what could help our site.

Small Business (50 or fewer emp.)
Dec 24, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fantastic tool for developing SEO Strategy"
What do you like best about Ahrefs?

Keyword volume data and extensive backlinks extraction

What do you dislike about Ahrefs?

Nothing much. If they provide discounts for startups. It would be helpful.

What problems is Ahrefs solving and how is that benefiting you?

Finding high-volume keywords.

Mid Market (51-1000 emp.)
Dec 04, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for improving SEO"
What do you like best about Ahrefs?

The platform is extremely user-friendly.

What do you dislike about Ahrefs?

I dislike that they don't have a free version!

What problems is Ahrefs solving and how is that benefiting you?

Finding relevant keywords for seo opportunities to rank higher and increase traffic.

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best for SEO"
What do you like best about Ahrefs?

Best tool for analysis of keywords and competitors. Also the tutorials are best and user friendly

What do you dislike about Ahrefs?

Little bit costly, other than there is nothing to dislike.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs is helping us in increasing organic search traffic along with provide detailed analysis of your website and competitors as well.

Small Business (50 or fewer emp.)
Nov 16, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best backlink research tool and all rounder SEO in the current market"
What do you like best about Ahrefs?

The backlinks database of Ahrefs is second-to-none. I can see so much backlinks information from my competitor's websites and put it to my advantage. Besides that, the keyword research tool, keyword tracking tool and site audit tools are pretty decent as well.

What do you dislike about Ahrefs?

The monthly subscription is quite pricey, starting at $149. There's a lite plan at $99 but it has numerous limitations. Also, sometimes the keyword research tool will return no results and require the usage of a credit to "update the database".

What problems is Ahrefs solving and how is that benefiting you?

With just this one tool, I'm able to run end-to-end SEO campaigns for my clients. All my data are kept in one place for easy reference. I'm also able to spy on my competitors more effectively and provide excellent insights for my clients.

Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"All In One Platform for SEO"
What do you like best about Ahrefs?

Transparency and ease of use. Makes finding important metrics, how to improve them, and tracking competitors and content easy

What do you dislike about Ahrefs?

There is a learning curve if you are new to SEO or the platform but they offer a lot of resources to overcome this.

What problems is Ahrefs solving and how is that benefiting you?

All of our SEO, competitor reporting, and links, keywords, you name it!

Small Business (50 or fewer emp.)
Oct 02, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best link building app right now."
What do you like best about Ahrefs?

The feature where I can see if the other firm has our backlinks or not :)

What do you dislike about Ahrefs?

NOOOOOOOO Dislikes, please. I love everything about it. It's a kind of magical software for people who are building their website.

What problems is Ahrefs solving and how is that benefiting you?

It is our majorly used app when link building and approaching guest posts. It fulfills every SEO purpose.

Small Business (50 or fewer emp.)
Sep 29, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very Useful tool For My Daily SEO Works"
What do you like best about Ahrefs?

Backlinks Checking and keyword Exploring

What do you dislike about Ahrefs?

Little bit cost higher for beginners and a little bit technical.

What problems is Ahrefs solving and how is that benefiting you?

It helped me to check the backlink rate for my website.

Small Business (50 or fewer emp.)
Aug 26, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Tool for Keyword Research and Link Analysis"
What do you like best about Ahrefs?

I mostly use "keyword explorer" to make my keyword research for the blogs. You can analyze the keywords of your competitors also. You can search your desired keywords within no time. Moreover, the feature which I like the most, is link analysis and domain analysis tools. You can easily find link-building opportunities by analyzing the competitors.

What do you dislike about Ahrefs?

Honestly, I do not dislike anything in this tool.

What problems is Ahrefs solving and how is that benefiting you?

It has various features like keyword research, content research, link analysis, site audit and many more. But I mostly use it for keyword research and domain analysis.