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Semrush
4.5
(1,903)
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
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$29.00/month
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Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
Semrush video thumbnail
Semrush 0
Semrush 1
Semrush 2
Semrush 3
Semrush Screenshots
Semrush screenshot 1
Semrush screenshot 2
Semrush screenshot 3
Semrush screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 23, 2025
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
Mar 23, 2021
 Source
Overall Rating:
5.0
Kevin B. avatar
Kevin B.
Head Of Digital Marketing
Share
"Unrivalled insight"
What do you like best about Semrush?

The ability to benchmark against competitors and also the option to properly deep dive into a competitors site to analyse the search terms that are driving traffic to their site. This informs our SEO and content strategy across different countries and I believe provides us with a competitive edge and a real ability to show tangible results.

What do you dislike about Semrush?

There isn't anything that I dislike as yet

What problems is Semrush solving and how is that benefiting you?

The ability to benchmark Vs competitors, so we can analyse our SEO performance in context. It also provide the data to define our KW targeting approach which in turn influences our content marketing and overall digital strategy.

Small Business (50 or fewer emp.)
Mar 22, 2021
 Source
Overall Rating:
5.0
SS
Sajed S.
Manager / Owner
Share
"Semrush. - best research tool"
What do you like best about Semrush?

one stop to have most of the wanted market and product research. keyword research social analysis traffic ads copy of google ads in in CI add on you will have tons of information in a fraction of the cost

What do you dislike about Semrush?

really over whelming with many tools they have. but once you get comfortable with the platform you will excel

What problems is Semrush solving and how is that benefiting you?

i get to know my market more with semrush tool i can study my competitors and find there market share in addition you can see social impact of other competitors. keyword

Mid Market (51-1000 emp.)
Mar 22, 2021
 Source
Overall Rating:
5.0
HI
Hannah I.
D
Share
"Valuable insights our team couldn't work without"
What do you like best about Semrush?

The depth of information that is available has really helped us with our digital marketing efforts. Allowing our multidiscipline team to work cohesively on our projects which we haven't been able to achieve with other tools. Our account manager is fantastic at training us on the features and how we can put them to use.

What do you dislike about Semrush?

There are no downsides. There is a lot to learn, but the more time you spend to understand the tools features the more valuable the information is.

What problems is Semrush solving and how is that benefiting you?

A cohesive SEO, PPC and content strategy. Allowing us to effectively identify gaps and plan the work needed.

Small Business (50 or fewer emp.)
Mar 04, 2021
 Source
Overall Rating:
5.0
Emily B. avatar
Emily B.
Marketing Assistant
Share
"Unrivaled Tool in Digital Marketing"
What do you like best about Semrush?

Semrush has features that grow exponentially almost daily. They are now my go-to for nearly everything, including advertising automation and social media posting. The growth I've seen in what tools are available is pretty incredible.

What do you dislike about Semrush?

There are still certain platforms that do not integrate for social media posting and advertising, but I'm sure that will change shortly. I also wish I could have ad reports done through Semrush on current running ads and their performance rather than using a separate tool that I don't care too much for. I have tried to create reports such as this, and it may be operator error, but I have yet to be successful with a professional and comprehensive ad report.

What problems is Semrush solving and how is that benefiting you?

The research capabilities are like no other platform out there, and I've tried all of them. The information gained with the tools can be applied to improve nearly every aspect of a brand for a client, not just SEO.

Small Business (50 or fewer emp.)
Feb 09, 2021
 Source
Overall Rating:
5.0
SN
Simonas N.
Business Development Manager
Share
"SEMrush review"
What do you like best about Semrush?

Site audit, position tracking and backlink profile helps to track SEO project performance and automate reports.

What do you dislike about Semrush?

Too many tools and slow performance. Posting in Instagram didn't work.

What problems is Semrush solving and how is that benefiting you?

SEO services and growing organic positions for our customers.

Small Business (50 or fewer emp.)
Feb 03, 2021
 Source
Overall Rating:
5.0
JF
Jade F.
Marketing Associate
Share
"It helps me build my content strategy"
What do you like best about Semrush?

I like the Keyword Magic Tool the best because you can see the competition of your keyword

What do you dislike about Semrush?

I wish you could see how a certain blog ranks with the keywords you are optimizing it for

What problems is Semrush solving and how is that benefiting you?

I realized we are writing better content that has a better chance at reaching people

Small Business (50 or fewer emp.)
Jan 29, 2021
 Source
Overall Rating:
5.0
SJ
Sacha J.
Marketing
Share
"Semrush is phenomenal!"
What do you like best about Semrush?

I like the most its Functionality and speed. The ease of use is pretty good, and being able to blitz through a research task in double quick time with the minimum of fuss it’s truly remarkable and the developers ought to be applauded for the hard work and effort they put into making this as user-friendly and affective as could possibly be up to now.

What do you dislike about Semrush?

I’m not a fan of The big price of subscription although of course most subscribers would most likely say the same. As more subscribers come on board, let’s hope market economic dictate that price has come down and people are rewarded for their loyalty and longevity as subscribers.

What problems is Semrush solving and how is that benefiting you?

We are solving seo, keyword research and competition research problems.

Small Business (50 or fewer emp.)
Jan 28, 2021
 Source
Overall Rating:
5.0
XM
Xavier M.
Ecommerce Coordinator
Share
"So far it has been great. Going on 3 months. We have made many impactful updates"
What do you like best about Semrush?

The Audit tool. Espetially the follow up emails which let you know how you are progressing

What do you dislike about Semrush?

Number of keywords. Although we can upgrade I feel that if we had more for less money we could go further with the platofrm

What problems is Semrush solving and how is that benefiting you?

A lot of backend technical things. We are also getting insight to top pages which is great for overall marketing strategy

Small Business (50 or fewer emp.)
Jan 28, 2021
 Source
Overall Rating:
5.0
AP
Allison P.
Marketing Director
Share
"Website Maintenance Made Simple"
What do you like best about Semrush?

As a small business, our time and resources are often limited. By using SEMrush, however, our team is confident that our campaigns and content are properly maintained.

What do you dislike about Semrush?

It has taken several weeks to grow comfortable within the platform and navigate with ease.

What problems is Semrush solving and how is that benefiting you?

SEMrush's Position Tracking and Site Audit capabilities have been especially helpful in the last several months. They help us pinpoint where we need to allocate resources and spend extra time in boosting our site rankings.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Alexander R. avatar
Alexander R.
Ecommerce Manager
Share
"Nice tool with lots of metrics"
What do you like best about Semrush?

extensive metrics and overall analytics under one umbrella

What do you dislike about Semrush?

Some tools demand extra level of membership / payment. Despite we only use this tool for one project, perhaps it would be more users-friendly to charge per project not per tools

What problems is Semrush solving and how is that benefiting you?

mainly SEO solutions like ranking, backlinks monitoring

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
FD
Felicity D.
Marketing Consultant
Share
"Saves $$$ Saves Time!"
What do you like best about Semrush?

Semrush saves so much time which in our business equates to $$$. I used to collate reports from multiple sources, now I simply have Semrush do all the hard research for me and I just do the work. Results have improved and my reporting is so much better.

What do you dislike about Semrush?

I do dislike how each section has to be connected to external tools (like GA and GSC) seperately.

What problems is Semrush solving and how is that benefiting you?

SEO reporting, SEO research - I save time, so much time each week with Semrush.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
KM
Katheryn M.
Chief Marketing Officer
Share
"Our primary tool for SEO/SEM research"
What do you like best about Semrush?

Where do I start??! Time and time again, SEMrush has proven to have the most accurate research and results with SEO and SEM. Plus, the platform is easy to use. Additionally, being part of the "SEMrush family" has been amazing. Fast support, great education through their blogs and social media posts, and a great community overall.

What do you dislike about Semrush?

Price. All tools are expensive, but SEMrush adds up when you're inviting team members, adding locations to listing management, and ordering custom reports. For most clients, it's a cheap cost, but multi-location clients + enterprise client research can get expensive!

What problems is Semrush solving and how is that benefiting you?

Our goal when purchasing SEMrush (and renewing it since 2017), was to gather accurate and actionable SEM/SEM data for our analyses and optimizations. Not only has SEMrush provided this, but they've offered MORE on the lines of SEO content, listing management, web crawls, etc., all that has elevated our business.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Mark S. avatar
Mark S.
Digital Marketing Manager
Share
"The Rolls Royce of SEO tools"
What do you like best about Semrush?

My favorite parts of SEMrush are the site audit tool & the SEO writing assistant. I have had a few training sessions with the team at SEMrush and they were very knowledgeable. I really enjoy the ease of reporting and the ability to create data rich reports at ease.

What do you dislike about Semrush?

I have had SEMRush for over a year now and I have only really learned how to use about 30% of the tools available. Also many of the tools dont work because my websites are location.crowneplaza.com and it only works for crowneplaza.com I have had a few training sessions with the team at SEMRush and they were very knowledgable. however, they moved through things very fast and i was not able to keep up.

What problems is Semrush solving and how is that benefiting you?

I am solving issues with my websites on page SEO. I am solving issues with my reporting and the quality of my reports. I am solving issues with my SEO writing ability.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
PG
Paul G.
Owner
Share
"SEO for Non-SEO's"
What do you like best about Semrush?

Easy to use toolset even for the inexperienced. The toolset provides immesurable information that can be used to improve your website and search engine presence. For a quick overview of your website, the dashboard provided by Semrush gives you quick data on your position tracking, including visibility, keywords, your last site audit, onpage SEO checker, backlink audits, traffic analysis, top pageviews, Google Search Console performance, and more. Access to deeper dives are available with single clicks on whatever category you select - for example with Site Audit, you simply click on the site health graphic and you can quickly see how your website health has changed, the number of errors significantly impacting your website, the warnings on things you should address, and notices on additional work you can do to improve your website. The guesswork is taken out of improving your website. Semrush provides you with exactly what you need to do.

What do you dislike about Semrush?

The toolset can be a bit overwhelming for a newcomer. There are lots of resources provided by Semrush such as onscreen tips, blogs, ebooks, SEO Academy, webinars, and more that help - it will take a newcomer time to learn the power of this tool. Would like to see the tools sorted by sequence for newcomers to the SEO world. For example, If you are new to SEO, do this first, this second...etc to begin gettnig the biggest bang. Skip the sorting sequence for all experienced folks to get right to it.

What problems is Semrush solving and how is that benefiting you?

As a non-technical person who is building out a website, there are so many things to do that it becomes overwhelming. In addition, without Semrush, there would be no chance for me to understand what is preventing my website from being found and performing well. The Semrush toolset provides deep levels of information on what is going well and what is going wrong. The toolset also tells me what actions to take in order to improve.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Pemba Tshiring S. avatar
Pemba Tshiring S.
Search Engine Optimization Specialist
Share
"Great SEO Tool"
What do you like best about Semrush?

The keyword Gap finder and keyword analysis tool

What do you dislike about Semrush?

There isn't a particular thing I dislike.

What problems is Semrush solving and how is that benefiting you?

Finding new content ideas and improving the website SEO

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
JA
Jonatan A.
Ceo
Share
"Great product for any marketeer"
What do you like best about Semrush?

The multiple functionalities in order to satisfy all the MKT area. SEO, SEM, Keyword Research, Competitor analysis...

What do you dislike about Semrush?

That some functionalities for connecting with API are not available on standard bundle so developement our own tools it is bit more difficult to automate with our internal mkt processes

What problems is Semrush solving and how is that benefiting you?

All marketing funnel info

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
RD
Ryan D.
Owner And Seo Specialist
Share
"Great SEO Driven Tools"
What do you like best about Semrush?

I use the social media posting and keyword gap tools the most. It makes searching for keywords easy! Creating a social media calendar for my clients is easy with the posting tools.

What do you dislike about Semrush?

The price is very fair for SEM Rush. My biggest complaint is the price for adding on users. I feel it's a little high and would add more users if it wasn't so high.

What problems is Semrush solving and how is that benefiting you?

I am able to determine the right keywords my websites need. I love the reporting tools, they connect with Google Analytics and Search Console to help find the right keywords.

Enterprise (> 1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Drashti P. avatar
Drashti P.
Seo/ Sem/ Social Media Specialist, Talent Acquisition
Share
"The Best SEO Tool Ever in the Market"
What do you like best about Semrush?

EVERYTHING that SEMrush offers to online marketers. I am mostly using it for doing competitive research, keyword research, and technical SEO (Site Audits). Love how they enhance current features and come up with new ones every now and then based on trending topics. I love to attend their SEO webinars as well as informative blogs. I can't imagine my day at work without using this amazing tool. I have used a couple of other tools as well but the way SEMrush represents data in reports is so easy to understand and it's so helpful to improve our digital marketing strategies based on the explanations & suggestions they provide for each topic in the tool itself. Also, it offers the best subscription prices compared to any other tool in the market.

What do you dislike about Semrush?

Nothing that I can think of at this point.

What problems is Semrush solving and how is that benefiting you?

Running Site Audits on a regular cadence help me identify issues that I should work on next to improve my website in terms of providing the best user experience and improving rankings. Competitive Research helps me keep eye on competitor's SEO and SEM strategies.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Pinki S. avatar
Pinki S.
General Manager
Share
"Great SEO Tool"
What do you like best about Semrush?

It is very easy and love the reporting functionality

What do you dislike about Semrush?

I guess I would say Listing Management. Little difficult forme to use.

What problems is Semrush solving and how is that benefiting you?

We use it mostly to fix technical SEO errors on the sites. It is also very useful when signing on a new client.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
BV
Boban V.
Managing Director
Share
"Gives overview on every single keyword/competitor in the market"
What do you like best about Semrush?

Keyword tool, gives you an idea on how keyword is competitive, how many approx searches you can get, CPC etc

What do you dislike about Semrush?

DIdnt find all the keyword ideas of the market

What problems is Semrush solving and how is that benefiting you?

Getting into new market, analysing competitors

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