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Semrush Reviews: 4.5/5 — Highly Rated
SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Semrush Pros and Cons
- Intensive keyword analysis
- Reasonably priced platform
- Offers demographic insight
- Identifies spammy backlinks
- It’s an all-in-one solution for keyword research and content optimization software.
- Reports of inaccurate data on ad spend
- Requires a steep learning curve
- Only one user login
- Only available via SEMrush plans
- Asks you to pay $45/month per additional user
Compare Semrush with other popular tools in the same category.
Provides detailed SEO information, keywords, competitor research, etc.
Nothing really. Provides all information I need.
Getting market insights and creating more SEO friendly content
Semrush has the best way of presenting its data. Not only does it visualizes the data in graphs, but it also gives actionable tips. It gives constructive and actionable solutions with the website audit data.
It's very costly. Also, sometimes I have checked its stats for organic traffic aren't to the point when compared with GA.
We optimize our web pages with the Semrush content management stats category and feedback. Other tools tell you that there is something wrong with your web pages but semrush tells you haw to solve those issues as well.
The unique feature of SEMRUSH is that it helps you track keywords in any city and with any input language.
It does not have attractive pricing plans for startups having low budget.
One of my clients wanted to track keywords in a few of the tier-2 cities. I do not know any other tools which have this functionality. This is truly a fantastic tool.
I mostly use it for position tracking, but I like the competitive features. Do note that some competitive features are an 'add-on' feature (wish they were included in the Guru plan!) I also love the Academy. Many short videos and long-form webinars to teach you strategy and how to use the tool.
-Competitive add-ons are for purchase. -Google Data Studio connectors need more options. I'd essentially like to rebuild the dashboards in GDS so that I can share them with colleagues, but only certain things are available. -Dislike that the additional user logins are SO expensive. They should be like $20 a month for an extra user -Wish that position tracking would allow for a Global database option
-The Keyword Gap helps us identify areas where our competitors are beating us, and we need to focus more. This helps us eliminate time waste from working on projects that don't move the needle.
The best tool is the keyword wizard and the chance of getting live search stats for each word or phrase.
Didn't really have a chance to run into any aspects that I disliked. There were some tools I did not use, simply because of the nature of the SEO I was running.
Effective keyword usage for SEO
So many options are available to analyze and review the framework of your business
More online training is required to get all the advantages of the platform
Driving traffic to my site
I use Semrush daily. It's just an essential tool to track your organic traffic and keywords ranking. When starting a blog, you feel almost blind because you are unsure how to grow organic traffic. Semrush is key to understanding what you need to do. They allow comparing your site to similar ones, bigger or smaller. You will be able to see how your competitors get traffic and any gaps you should cover. You can easily research keywords that can help you get more traffic if you write about them. I love that you can filter results by the level of difficulty of keyword/potential traffic. In addition, for each keyword, you can easily access the website post that's receiving the traffic. It's critical to consult your competitor's website to understand what you can offer more to get the first spot for that keyword. In addition to the above, Semrush goes beyond by offering other options, such as help with your content. It can suggest trendy topics which if you follow, can easily enhance your organic traffic results. Or just if you need ideas, it will undoubtedly help you.
Overall the tool went beyond what I was expecting. I knew from the google search console that I was ranking in some french keywords. At first, they did not show in Semrush, but eventually, they did a week later. That's the only discrepancy I noticed.
Mainly am I on the right track to increasing my organic growth? Organic traffic is significant for me because I am tired of using social media :) Also, organic traffic is worth more in terms of ad revenues than social media traffic. Their keyword magic tool helped me with content writing and finding new ideas. It's an intelligent tool that provides valuable recommendations to increase ranking.
I like that SEMRush has all of the tools you need for good SEO. I think my personal favorite tool is the gap analysis, that way I can find out productive topics to cover that I may not alreay have.
There's not much that I don't like about the SEMRush platform, though the site auditing tool doesn't seem to run automatically.
Identifying what content to create as well as finding all of the technical issues that may be wrong with my website.
I use semrush for SEO related tasks such as keywords research, domain analysis, backlink research and analysis and also for site audit. Keywords magic tool is the best tool, I really like keywords magic tool.
Sometimes I feel that, the user interface is cluttered by all the tools. I think they need to improve their user interface to make clutter free.
Semrush is solve my majority of SEO related tasks such as keywords research, domain analysis, keywords gap, backlink gap, backlink research and analysis. Site audit report is also very useful.
What did I like most about this software? That's easy; it allows you to see how a listing for a product performs, thus enabling you to use it as an example for your listing and then improving on it.
Overall, nothing really... So I will have to say that it's not free. Who doesn't love great free products?
The problem that Sellerly helps you solve is why your amazon listings are not getting exposure which is what the benefits of using Seller are.
The best thing I like about the Semrush application is it provides complete and in-depth analysis for doing perfect SEO, we can easily do the keyword research and backlink analysis of the competitors. Also, the user interface of the application is user friendly and easy to navigate the things within the application.
The thing I don't like with this application is its, pricing which is a little bit high for a small company.
With the use of Semrush, we can easily do the compete for keyword research as well as the competitor website analysis for backlinking purposes. It helps in building complete SEO analysis and improving the SEO profile of our website.
Semrush has loads of features for SEO professionals and agencies. It's the best tool for keyword research and high-level website audits.
It's expensive for agency use and the position tracking doesn't always seem accurate.
We have improved the efficiency and effectiveness of our SEO programs.
SEMrush provides information about keywords, backlinks, and traffic and lets you know how your competitors are performing to help you make smarter decisions about your marketing tactics. The tool even enables you to find out what keywords your competitors use on their blogs, social media profiles, and websites. An SEO boost can be achieved by creating a PR strategy using this information.
The paid search features need an upgrade so we can access a little more information.
Our data from SEMrush is much more complete than Google's and allows us to outrank the competition. Plus, we can quickly and easily assess the success of our SEO efforts through position tracking.
Really quick, good interface, reliable analytics
A few limits in the beginning but understandable
Analyzing backlinks and webtraffic
In our decision-making process, we compared both SEMrush, Ahrefs and Moz. Moz was not the tool we were looking for (too basic, focussing too much on the US), so it came down to SEMrush and Ahrefs. Both tools being quite comparable to each other at first sight, we started looking into the differences between each other. A big advantage we discovered is definitely the Display Ads 'spying' tool.
The pricing is a bit high compared to other tools. Especially the fee to add extra users is unreasonably high.
We were working with an agency that took care of our SEO, but we had the feeling they had a bit too much power on our SEO, where we were left a bit in the dark. Since we're using SEMrush, we can monitor their efforts way better, and we don't have to pay them anymore to give us 'recommendations' that they just copy-pasted from SEMrush.
The insights SEMRush provides go far before rankings and keywords. From organic traffic estimates to search visibility and social media performance, SEMRush helps me take a highly data-driven approach to content creation.
Not much! The functionality is so widespread, I feel like I underuse elements of the platform but I am excited to start leveraging every feature they offer. The UI isn't to my design taste but is easy to navigate especially for its robustness.
Keyword research, competitor tracking, SEO analytics, social listening, etc.
I like having so many tools available from a single provider.
Navigating through the left nav can be cumbersome.
Saves me a ton of time with the social dashboard when tracking competitors. Use regularly for maintaining our disavow list. Helpful keyword tool.
The dashboard gives you simple and easily shared information on your campaigns - both SEO and PPC.
The custom report builder is a little complicated, and I wish there were more canned reports.
I run weekly reports that help me track the SEO and PPC efforts we've been running for years.
SEMRush is a great tool for simplifying the complex parts of SEO. From auditing to tracking keywords, it's all straightforward and stress-free. Personally, I love the integration with Google Dashstudio for building custom reporting.
There very few things that I dislike other than the pricing for additional regional databases.
The solutions that SEMrush have help me to solve are endless - we have only just scratched the surface with its capabilities so far, but it's a scalable solution that can grow as fast as we need.
Semrush is an effective tool for doing comprehensive keyword research and doing competitor backlink analysis. Along with this tool, we also can monitor the SEO performance of our site and track the keyword which are performing in organic search.
The price of this application is high for the new users, but overall the tool is good for SEO.
With the use of this tool, we can easily explore the keyword to be worked upon for SEO work and can simply monitor those keywords. It also helps in monitoring the backlink profile of our competitors.
Provides valuable insights about Amazon listings, including an effective keyword research for better rankings. The tools are easy to use, and customer support is excellent. The SMS or email alert when there are changes in the metrics of a listing is a cool feature to have. I'd recommend Sellzone to anyone who is serious about improving sales on Amazon. Such a tool that is tailored for Amazon sellers was long overdue and I'm glad Sellzone managed to create this all-in-one toolkit.
Include a dedicated manager in the Growth plan, not only the Pro plan. Price needs to be reduced a bit to allow more newbies to access the premium plans easily.
Better keyword research that translates to improved rankings in the search results. Also, better insights into Amazon listings to give more objective refinements to the listings.
I like the keyword magic tool, ON-Page SEO report, and easy project setup in Semrush a lot. This tool is a must-have for all the digital marketers and SEO teams in the companies. Tip: Add users to your plan for easy and hassle-free working on this tool simultaneously.
There's nothing that is missing, but if we can get more backlink data and competitor's backlinks like other tools in the market, then Semrush would be one of the best tools available in the market.
Daily keyword ranking & tracking, site health checking, backlink analysis, and competitor research are used while using Semrush.
While Semrush has always been known for its SEO features, from keywords to competitive intelligence tools, it has now evolved into a solution covering almost every conceivable angle related to online presence.
While Semrush, if you look at it on a tool-by-tool basis, is quite intuitive and easy to use, when you're just getting started with the platform, it can seem really overwhelming. Indeed, it takes time to learn all the tricks in the suit. However, the Semrush team does their best to ensure that their users are surrounded by an extensive learning environment, from dedicated Semrush Academy courses and a comprehensive knowledge base to excellent customer service. And highly responsive. Another thing that can potentially slow you down to roll up your sleeves to get started is the price. It is quite evident that Semrush cannot be free or even cheap, especially for small-scale users.
Semrush covers the entire content marketing cycle. With an understanding of the value and importance of content, the suite developed a comprehensive ecosystem of content tools that are helping me to: Refine existing pieces and monitor content performance with Content Audit. Semrush analyzes the performance of my site's existing (and new) content (published / last update date, metadata, word count, social shares, backlink count, bounce rate, and sessions) and provides suggestions for improvement. Actionable. All my content pieces will automatically be divided into categories defined by criteria specified by Semrush (I can always create a custom category and set your own indicators): * Rewrite or delete (ancient content with few views); * Need to update (old content with fewer views than average); * Quick review (recent content with a relatively high view count); Y * Poor content (any piece under 200 words). * Discover resounding new themes with Topic Research.
We're most pleased with the market explorer feature within the SEMRush competitive intelligence product, as this gives us tangible information around the relative sizes of our clients' competitors.
I'd love to be more clear on what traffic isn't included in the aggregations, if any, for example: social ads traffic.
Many of the advertising platforms we use give us some indication of the relative account/performance size within the market, but we lacked the overall visibility - that's what SEMRush CI has given us.
Semrush is an entire package for maintaining the solid digital presence of a business. And remarkably, we find its domain analysis feature most helpful, which can almost instantly populate a more detailed SEO report on any business website. Besides, we also enjoy its competitor analysis feature that lets us keep an eye on the SEO strength of our competitors.
Semrush is a robust digital presence management tool. However, it does not allows real-time collaboration among team members to collaborate on correcting SEO errors, and also, their pricing plan is per user.
We are using Semrush to audit, correct, and manage our overall digital presence. We are also able to collect unique insights about our website. Finally, it is something that we confidently rely on correcting the SEO issues, compare with our competitors, conduct keyword analysis, execute digital marketing research, and stay visible online.
The best-known SEO tool for Comprehensive keyword research and domain analytics. SEMrush delivers a wide array of functionality about what your competitors are doing based on Domain analysis, Link building, backlink data, organic search data, Keyword research, etc
Lacking and limited in the keyword listing management
Here are the 5 most important things that I used Semerush for Auditing of Website, Domain and keyword Research, Competitive analysis, Backlink tracking, and Rank tracking
Easy access to information, well rounded suite of tools
Lacks detail regarding some of the SEO suggestions in the On Page SEO Checker
Helps me track keyword performance, the competitive landscape, technical SEO issues that may pop up.
Being an online marketer and an Amazon seller, I am amazed with its features that helped me to increase my sales and revenue. With the features like keyword listing that monitor and spy the competitors listing and alert us, so that we can also modify our listing. Other feature that I liked most is traffic insights that help us to know the traffic, keywords volume, ranking and competition. Other features are quite interesting but these two features I liked the most.
This tool is only available for USA Amazon marketplace only. As of now, there is nothing such to dislike about this tool kit.
With the help of of this tool, we can analyse the keywords ranking, competition and volume. This tool can monitor the competitors and instantly alert us. Before listing product, we can do A/B split testing. So that we can analyse which works better for us.
Semrush has a market analysis feature under which competitor analysis is the most unique that lets us analyze the online presence of our competitor so that we can make corrections to our flaws. Also, its keyword research and suggestions feature is one of the most helpful features that help drive traffic to a website.
Ability to understand all of its features and functionalities takes a bit of learning and patience. Also, as Semrush generates tons of data, it sometimes requires an experienced digital marketer and an SEO specialist to analyze and implement it in the correct procedure.
This powerful all-in-one digital presence management platform has helped us identify our digital presence issues. In addition, it has thoroughly helped us strategize our digital content, which we are gradually implementing on our website for better online visibility and growth in the long term.
The depth of information that is presented about my business' website and SEO rankings is very helpful. I am regularly analysing the data and suggestions presented to me and implementing the recommendations to generate better results for my business. We have various arms of the business, so I am able to track the performance right across the organisation. In addition, we benefit from being able to see a clear picture of our social media following and engagement with several of our channels.
There is a lot of information to absorb, and if you're not entirely sure of the industry terminology/jargon, it can sometimes be difficult to interpret all of the data and recommendations. It would be best to use the data to track your website's SEO rankings and to get a more general view of your business' performance online, and to partner with a developer to help implement the technical suggestions.
I am using SEMrush to understand what SEO strategies I should be implementing and how to optimise my website to ensure the best possible rankings. Being able to see the continual fluctuations of my search rankings allows me to stay on top of our market exposure and to adjust our content accordingly to ensure we rank for the terms we want to be found. I am also able to pass on the technical suggestions to our web development team to ensure are optimising our site.