MarketMuse Reviews: 4.6/5 — Highly Rated

This tool has a lot of best things, SERP analysis, finding new subtopics, optimisation according to SERP, organization, categorisation. By using this tool, I can identify improvement areas of my content.

Price Range, No google doc plugin available.

Before this tool, we use a google spreadsheet for content planning and optimisation which will be very messy when data is huge. So by using this tool it is very easy to organise a large content plan.

the optimize tool helps me identify terms and search options that I would not otherwise consider .

I don't always love the failure to copy and paste from the optimize tool. Often it leaves paragraphs out.

huge connection andinternal linking benefits.

The briefs we create on MarketMuse guide our blog posts in the exact direction they need to go. The optimize feature is also a great help to enhance keywords within our posts.

The platform is very busy, and it can be difficult to navigate at times. However, the MarketMuse team is very helpful and is always there to answer questions when they arise.

With the help of MarketMuse, our website traffic has dramatically improved, as well as our ranking on Google. As we publish more optimized blog posts, our website's traffic continues to increase.

The all encompassing research you can do for articles is top-notch. I also love the comparison tool so you can compare your article to other top ranking articles and update accordingly. Great tool, and I can see ranking much easier with this tool

A little costly for some of the features - like credits. You can get by without them by running queries, which I love, I just wish the credit system was a little more cost effective.

Helping to rank on google and providing me with ideas on what to include in articles in order to rank on Google.

This is a great way to write high quality content, while saving some time. The AI engine builds the first draft and then you can get suggestions on how to perfect the article.

It can get costly by using credits for their optimization and content creation services.

I needed to streamline my content creation process.

The ease of creating optimisation plans within the interface.

The cost associated with AI credits and how each tool uses credits even with the same query, URL and geographic targets.

Collecting data and generating insights

MarketMuse is easy to use and produces quality content framework.

The credits and usage limits on the plan I am on is confusing

Helps reduce time creating my content strategy & framework

MarketMuse is the only system I've encountered with future-proof content creation metrology that goes behind they keywords, search volumes and basic SERP scan/categorisation. The system is well suited for B2B vendors looking to build their authority and content dominance over less organised competitors.

Some features are not complete and the UX is lacking from what would be expected form enterprise tool (like inability to save OPTIMISE drafts or take in count stemming or lemmatization of content for keywords matching to name a few). Fortunately, MarketMuse team is active and uses customer feedback to shape the roadmap.

MarketMuse is helpful in defining detailed content briefs our writers love to work with. Ability to create the first draft of articles with the AI aids us when we are short in internal capacity.

The keyword search is very accurate and delivers correct results. It is easy for me to navigate the dashboard. Making settings and checking the content is done quickly. The tool always shows me current results of our placement in search engines.

Some settings are hidden and I could only find them after a long search. Nevertheless the support is available here and helped me a lot.

We can improve single content pages but also the general online presence of our company. The keyword search is very good. We can improve our homepage and optimize existing content.

Lionbridge have been working with MarketMuse for over a year, from an initial proof of concept through to now having our content team work directly within the tool creating optimized content in real time. As an SEO expert, the tool is great from an efficiency perspective, the amount of input required to support the content team has gone down and the quality of the content produced is excellent. The level of support we get from MarketMuse is really hands on, tailored training for the SEO team and the content team, weekly meetings during the adoption phase. We now have regular monthly meetings and ad-hoc meetings or training as new features are released.

The only downside is the overhead of training but that effort is quickly offset by the efficiency of getting great content first time.

We are getting more traffic, improving our content by producing optimized content, first time. Leveraging and refreshing our older content. It has also improved our Featured Snippet / Voice performance.

This software is great, it helps you and your writers create effective and accurate content and content pillars.

The software is expensive so make sure you use it as often as you can.

We are creating a new website and it is helping us write effectively and coming up with content that users want to read.

My favorite thing about MarketMuse is it's ability to not only help you optimize content for SEO, but also inform how difficult/easy it will be to rank for certain keywords. It gives you an accurate picture of what topics to focus on and how to prioritize those topics.

You cannot customize the competitor insights based on who your company's direct competitors are.

Brand Awareness: I use MarketMuse to optimize our content for SEO and get higher in the search results. Lead Generation: By creating relevant, optimized content with MarketMuse, we acquire more organic traffic and ultimately leads.

This tool is the best at taking a deep look at the content you are creating and the content you have already created to make it more attractive to your users.

Marketmuse tool is expensive and you have to purchase it by the year.

This has helped our writers write our content more on point to the topic we give them.

Honestly, the team. Katy Nardozzi is amazing. Exactly who you want helping your clients try to figure out what can sometimes be a complicated platform. And the new dashboard has made it much more user friendly.

Initially, I think the assumption was that because I bought it, I was tech savvy and use this kind of platform all the time. Wrong. It was a little overwhelming at first, and I can't say I think it's easy and I probably only understand 10% of it, but I'm getting there.

Purchased mainly for our clients, we started really using it right before COVID hit. We kind of had to pause for our healthcare clients but are picking up again. I do think it will be valuable for making headway in terms of authority and where clients rank in search. Jury is still out.

It provides more comprehensive and robust recommendations that are difficult to get from other tools.

Are far as I know there isn't an option to bulk download insights. If that became available that would be a game-changer.

It honestly helps us better identify user needs and concerns to make our content more useful to our readers.

The applications are really helpful because you can prioritize topics and pages according to what has the best potential. Saves me a ton of time!! Now I don't have to manually look at every single SERP for a topic I'd like our team to write about. I'm the sole manager of our content strategy so using MarketMuse saves me time, stress, and eliminates human error. I feel like they update their product fairly often. Can identify gaps in our content marketing strategy Can see how competitors are performing on any given topic Can see what content you already have that should be optimized Their content briefs are helpful, can hand these off to our freelancers for them to easily execute Good blogs on their site are helpful

Sometimes the Applications load a little slowly, nothing ever takes more than 1-2 minutes but I find myself often getting pulled into other work while things load. 99.5% of the data is clean & spot on, but sometimes the Questions tab will pull questions that aren't very relevant (some are goofy though, so it's a good laugh) Wish there were more onboarding documents - I think that a lot of people are still used to looking at volume to determine what is worth writing about. The switch from thinking about KW volume to thinking about topic comprehensiveness & clusters is difficult, and it's especially difficult to defend internally to people who "know just enough to be dangerous" about SEO.

- improve rankings for core terms our prospects are searching - build informative, educational, and expert content - reduce the amount of time spent planning our strategy, & spend that time executing - beat our competition

MarketMuse is my goto tool for helping me craft quality content. It identifies all the semantically related keywords and quickly shows me how new content stacks up against my competitors. Also, love the monthly consultations they provide. They really want to make sure you are getting the most from the platform and achieve the success they promise in their marketing.

For a small business, it is pretty expensive. However, if I could only afford two SEO tools, this would be one of them. I switched companies and had to wait for a new budget season before resigning up for MarketMuse. It seriously hobbled my workflow and results.

Customer acquisition through lead generation. In the first year after using MarketMuse, we saw a 30% growth in leads from organic search.

This tool saved me so much time I can't imagine ever getting all the work done I did without it. Instead of spending hours weeding through lists of keywords, I got a list of the ones with the most impact. This tool identified major gaps in our content we never would have identified on our end, without spending days reviewing top content of our competitors. We were able to present keywords and information to our writers and editors in an easy-to-read format so they could execute on the research.

This is a newer product, and from time to time, there were updates or very small bugs, but nothing major that interfered with using the product.

At my previous position, we were tasked at helping improve the performance of a lot of content that had declined in rankings and was previously driving a ton of traffic to the site/s. We were able to improve the rankings and organic search engine traffic for the majority of the content we worked on. We had worked on projects like this in the past that took months, instead, we were able to get more done with this tool and had more success.

We have been using MarketMuse's content analyzer for more than a year now. It has helped us optimize our content and achieve significantly better search rankings.

It's not always clear what specific changes you should make to your content, but I think they are going to address that in their new version.

We are using MarketMuse to optimize our profile pages of publicly-traded companies. Our search traffic has nearly doubled since we started using MarketMuse.

Provides great insight on how semantically cohesive a client's site is, where the opportunities are to improve, where there are the topic gaps, how they compare to competitors, etc. It helps to set the foundation of a strategy and then build upon it. I think the biggest thing I use the most is the content analyzer tool to enhance existing content which is a quick and easy way to get a quick boost to the site.

The tool can be slow at times and bring back terms highly unrelevant to our client's businesses

Helping to make a bigger impact for our clients as it pertains to content. This is also still a "relatively" new approach and it's helping our clients to stay on the cutting edge and to get a step above competitors. By utilizing this tool in conjunction with our SEO strategies we are seeing great results.

keyword and topic research, as well as the new AI tool that helps write content.

new AI generator is linked to ChatGPT 4, not Perplexity for instance - where every entry is not a seperate command, but a stacked string

generating keyword clusters around seed keywords, researching and optimising content

I absolutely love the optimization feature. It helps me create and edit content in a meaningful and impactful way, so i know I'm getting my clients the best content.

The UI isn't extremely user friendly. It took a few months to truly feel effective at using all it has to offer.

Optimizing content, makes me feel sure of my suggestions and content creation.

MarketMust allows one to analyze entire content clusters and provide insights for topic modeling, content strategy and more! I have found this to be extremely helpful.

I have found there can tend to be a lag of sorts when determining target word count or content score for a piece.

It's helping optimize articles

I like the Optimize feature the most as it gives me data from our competitors and top-performing posts. This feature enables me to quickly tweak my content to make it more appealing to search engines.

15 queries are never enough queries for me.

Content optimization issues mostly. Now my posts perform better.

A great way to improve SEO rankings. The content optimising and keyword research tools provide a great boost.

Quite a steep learning curve. Has taken me a while to fully understand the potential of the software.

Has helped me to update content that previously wasn't ranking. It has also helped me to generate new keywords to target.

You get the exact keywords and FAQs required for your new content topics, which helps you get a higher rank on the search engine. This saves you lots of effort researching search engines and different tools.

Earlier, it was giving you most of the features for free now, they charge for all of their essential features.

It gives you keywords, and content topics hint when you are doing research for your new content topic.

I really like that marketmuse shows keywords to optimize a blog page. These are really handy. I also like that it shows other possible pages to link to on your site.

The biggest thing I dislike is to use the keyword optimizing tool you have to provide a link. I think this is silly because typically I am trying to update a page that does not exist yet and is not published so I have to put in a fake link and then replace the text.

MarketMuse is helping to rank higher for SEO keywords by targeting longtail keywords in comparison to competitors. This is helpful because its difficult to understand what balance of keywords to use.

I like that MarketMuse is effective at improving search engine rankings, and most pages can be optimized relatively quickly. It does take a little extra effort, but it's easily worth it as your content is likely to get more exposure and generate more revenue. I've used MarketMuse to optimize content published at several different websites and I've found it to be effective.

I find the dashboard and the functionality to be a little confusing. I think it could be better designed and more intuitive. Competitors like Frase and Surfer are more logical and easier to use, in my opinion.

MarketMuse helps to improve the chances of content ranking well in a Google search. The benefit is more search traffic, more revenue, and more profit. If you're already creating content targeting specific keywords, MarketMuse is an excellent addition to your workflow.

I like that there are several different features for me to check that my post contains the right keywords and topics to rank.

It can be hard to toggle from one feature of the platform to the other (for example going from research to compete can be slow and I can lose my keyword)

They help me optimize my blog posts which have been helping me rank on Google.

It saves a lot of time and helps to target what you need. Instead of spending a lot of time here and there, MarketMuse gives you on-point things. I use it a lot to refresh my old articles. All the pieces I had improved using the MarketMuse made a better appearance in search engines and achieved better impressions and rankings. Next, I am going to use these for my new SEO content. It would surely help me to gain an accurate start.

The editor does not save the articles. It doesn't have good keyword research - estimated keyword volume and related keywords are way off the mark. It would be much better if I could find these SEO insights on MarketMuse. For the current situation, I have to use other SEO software so that I can find relevant keywords, and with their volume or difficulty insight, I decide what to write.

While updating my old articles or writing new ones helped me a lot. A human eye and mind can't always catch up with all the things. MarketMuse really helped to reach my SEO targets. If you are using MarketMuse on your website, it will tell you internal links to help connect your current content to your published content. Drop your content in, and MarketMuse ranks it against all my competitors. It creates a content score which lets me know what more to write and cover in my article.