MarketMuse Reviews & Product Details

Marketmuse is one of the tools I use to research and create content. The AI is great so I also use it to optimize our existing content. It's a great tool to have in your toolbox if you're a writer. The ContentBrief is one of it best features and makes it worth the money.

I don't have any complaints about the platform. It's very easy to use.

Marketmuse helps me with content planning, research an writing.

I use it primarily for optimizing. Helpful for giving insight on what subtopics within the main topic to cover.

A bit oversimplified. Some of our content has a much higher content score than Market muse suggests is the target, yet it still doesn't rank well.

Some of our content is ranking much higher.

The public link sharing feature allows me to quickly generate a link that I can send to our freelancers, allowing them to quickly understand how to optimize their articles.

There isn't an easy way to manage a list of keywords for which you want to generate articles on the regular, you have to go through the steps each time for each set of keywords

Giving our freelancers and other content contributors an easy and quantitative way to improve the quality of their articles.

I like the optimize tool as it helps to improve the relevance of any piece of content. Adding semantically related keywords has been extremely helpful.

The tool seems not to work every once in a while, which is frustrating when I need to complete a content refresh.

I'm trying to create more relevant content for my readers, which the optimize tool helps with.

MarketMuse is a helpful tool for saving time when you need to analyse a set of search results and understand the most popular topics. It removes some of the manual steps that would otherwise be required.

The content score is calculated by counting exact matches of the topics and sub-topics scraped from the top-ranked pages. It would be good if it picked up semantic keywords or at least could account for apostrophes and hyphens. It would also be good to have more countries available.

It reduces the time it takes to analyse the top-ranking pages for a target keyword. Just hitting the content score (easy to game) wouldn't be effective in my view, but if you make it part of a proper content creation process, it definitely helps you create content that ranks in search.

I appreciate that Marketmuse is so straightforward. The interface needs little-to-no explanation, and it's easy to login and get going.

It can load very slowly when pulling keywords, and I've noticed it can be a bit glitchy when trying to run a search for a pre-existing URL. It doesn't always pull the copy in.

As an Editorial Manager, my writers can easily search for and leverage the keywords client prioritize without taking much time away from the actual writing process.

Optimize was the best feature as it helps me to provide a comprehensive document on a specific topic by making sure I address all of the semantically related words.

Sometimes the features that pull or fetch the data pull in other aspects of content on the page that need to be deleted and add spaces between commas. Also if you use grammar corrections like boy's names instead of boys names it will not count towards your optimization score.

The ability to include comprehensive topic information based on the most popular topics of the main topic you are going for using LSI keywords and topics is beneficial.

The Optimize app is the one I use most in MM. It has helped my content compete with other sites on any given SERP. It's pretty easy to figure out how to use Optimize and it's kind of gamified where search terms change colors when you've hit the target in your content. It also tells you if you've used a term too many times.

The content brief function attempts to use AI to write an article for you. Either I didn't set it up right after working on it for half a day, or it's just not ready for prime time. The end product was unintelligible gibberish. I also don't love the text editor as some of the formattings don't transfer well so I end up going back and forth between Google Docs and MM to make changes--it's a pain and I make mistakes.

I've improved SEO on all my writing using MM. My articles rank higher and earn me more money than before. MM takes a lot of the guesswork out of SEO content writing.

Optimizer works great on my existing content. I've found it to be great. To optimize my queries I write my content using a competitors product and then optimize it with MarketMuse.

Queries are too limited. I can spend my entire months queries in a single afternoon.

So far it looks promising, but it's not been long enough to see any real changes.

The ability to see word count for top ranking articles and see what words are common across the top performing articles. The charts to export the data are great and a nice single view to get all of the data.

The information isn't detailed enough. It will tell me if the keyword have high, medium, or low search volume, but I don't know what number classifies a search volume as "high." To really understand the potential for a keyword to rank, I have to use a second tool. The same goes for what words I should include in an article: It will tell you how many times a word is mentioned, but not if it's in any h2 or h3 headers.

A quicker analysis of what the top articles are for a keyword and some basic info to understand how in-depth they each are and what topics they cover.

There are so many options for different reports with different takeaways. I love that the company continues to hone the platform and add additional tools.

It is unhelpful how so many of the tools have such overlap in functionality. Which would be best to use if they do basically the same thing?

The biggest problem we are solving is finding gaps in our content to fill. However, we have also found benefits for updating existing content with keywords and relevant topics, along with auditing our existing content to ensure page authority and optomization.

MarketMuse has an excellent content optimisation tool. When drafting long-form content, you can easily identify relevant keywords to improve the content score. The compete tool works relatively fast and provides a list of keywords.

I found MarketMuse very complex to learn. It takes a while to figure out where to find all the tools, and the steps needed in each case. Creating Briefs is complex and the templates aren't that easy to customise. It's also very expensive.

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