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MarketMuse Logo
MarketMuse
AI-Driven Content Optimization
4.6
(212)
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MarketMuse Reviews & Product Details

MarketMuse Overview
What is MarketMuse?

MarketMuse combines the power of AI with human creativity to help users plan, research, and write content. The software automatically creates outlines with natural language generation to create unique, long-form content that is perfectly optimized for SEO. Included in

Company MarketMuse Inc.
Year founded 2013
Company size 11-50 employees
Headquarters Boston, MA, USA
Social Media
MarketMuse Categories on Findstack
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$29.00/month
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Ask Questions about MarketMuse
What MarketMuse is best for?
How does MarketMuse compare to Serpstat?
What are the pros and cons of MarketMuse?
MarketMuse Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MarketMuse Pros and Cons
Pros
  • Offers a 7-day free trial that includes all features and unlimited usage
  • Allows users to create first drafts
  • Gives users ideal keyword count as they write
  • Provides suggestions for internal and external linking
Cons
  • Costly given their credit system.
  • There’s no way to review the reading difficulty of your content
MarketMuse Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
MarketMuse Media
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MarketMuse Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 09, 2024
MarketMuse Logo
212 MarketMuse Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 16, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great for researching and creating content"
What do you like best about MarketMuse?

Marketmuse is one of the tools I use to research and create content. The AI is great so I also use it to optimize our existing content. It's a great tool to have in your toolbox if you're a writer. The ContentBrief is one of it best features and makes it worth the money.

What do you dislike about MarketMuse?

I don't have any complaints about the platform. It's very easy to use.

What problems is MarketMuse solving and how is that benefiting you?

Marketmuse helps me with content planning, research an writing.

Mid Market (51-1000 emp.)
Nov 04, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Helpful in Improving Google Search Rankings"
What do you like best about MarketMuse?

I use it primarily for optimizing. Helpful for giving insight on what subtopics within the main topic to cover.

What do you dislike about MarketMuse?

A bit oversimplified. Some of our content has a much higher content score than Market muse suggests is the target, yet it still doesn't rank well.

What problems is MarketMuse solving and how is that benefiting you?

Some of our content is ranking much higher.

Small Business (50 or fewer emp.)
Nov 04, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool for helping our content team optimize their articles"
What do you like best about MarketMuse?

The public link sharing feature allows me to quickly generate a link that I can send to our freelancers, allowing them to quickly understand how to optimize their articles.

What do you dislike about MarketMuse?

There isn't an easy way to manage a list of keywords for which you want to generate articles on the regular, you have to go through the steps each time for each set of keywords

What problems is MarketMuse solving and how is that benefiting you?

Giving our freelancers and other content contributors an easy and quantitative way to improve the quality of their articles.

Small Business (50 or fewer emp.)
Nov 04, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Content Optimization Enhancements"
What do you like best about MarketMuse?

I like the optimize tool as it helps to improve the relevance of any piece of content. Adding semantically related keywords has been extremely helpful.

What do you dislike about MarketMuse?

The tool seems not to work every once in a while, which is frustrating when I need to complete a content refresh.

What problems is MarketMuse solving and how is that benefiting you?

I'm trying to create more relevant content for my readers, which the optimize tool helps with.

Mid Market (51-1000 emp.)
Sep 05, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Useful time-saving tool for SEO competitor analysis"
What do you like best about MarketMuse?

MarketMuse is a helpful tool for saving time when you need to analyse a set of search results and understand the most popular topics. It removes some of the manual steps that would otherwise be required.

What do you dislike about MarketMuse?

The content score is calculated by counting exact matches of the topics and sub-topics scraped from the top-ranked pages. It would be good if it picked up semantic keywords or at least could account for apostrophes and hyphens. It would also be good to have more countries available.

What problems is MarketMuse solving and how is that benefiting you?

It reduces the time it takes to analyse the top-ranking pages for a target keyword. Just hitting the content score (easy to game) wouldn't be effective in my view, but if you make it part of a proper content creation process, it definitely helps you create content that ranks in search.

Mid Market (51-1000 emp.)
Aug 15, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"User-friendly SEO writing tool"
What do you like best about MarketMuse?

I appreciate that Marketmuse is so straightforward. The interface needs little-to-no explanation, and it's easy to login and get going.

What do you dislike about MarketMuse?

It can load very slowly when pulling keywords, and I've noticed it can be a bit glitchy when trying to run a search for a pre-existing URL. It doesn't always pull the copy in.

What problems is MarketMuse solving and how is that benefiting you?

As an Editorial Manager, my writers can easily search for and leverage the keywords client prioritize without taking much time away from the actual writing process.

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Works well hopefully will see results soon"
What do you like best about MarketMuse?

Optimize was the best feature as it helps me to provide a comprehensive document on a specific topic by making sure I address all of the semantically related words.

What do you dislike about MarketMuse?

Sometimes the features that pull or fetch the data pull in other aspects of content on the page that need to be deleted and add spaces between commas. Also if you use grammar corrections like boy's names instead of boys names it will not count towards your optimization score.

What problems is MarketMuse solving and how is that benefiting you?

The ability to include comprehensive topic information based on the most popular topics of the main topic you are going for using LSI keywords and topics is beneficial.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Optimize Function Helps SEO My Content"
What do you like best about MarketMuse?

The Optimize app is the one I use most in MM. It has helped my content compete with other sites on any given SERP. It's pretty easy to figure out how to use Optimize and it's kind of gamified where search terms change colors when you've hit the target in your content. It also tells you if you've used a term too many times.

What do you dislike about MarketMuse?

The content brief function attempts to use AI to write an article for you. Either I didn't set it up right after working on it for half a day, or it's just not ready for prime time. The end product was unintelligible gibberish. I also don't love the text editor as some of the formattings don't transfer well so I end up going back and forth between Google Docs and MM to make changes--it's a pain and I make mistakes.

What problems is MarketMuse solving and how is that benefiting you?

I've improved SEO on all my writing using MM. My articles rank higher and earn me more money than before. MM takes a lot of the guesswork out of SEO content writing.

Small Business (50 or fewer emp.)
Jan 11, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Plus - Good But needs more queries for this price point"
What do you like best about MarketMuse?

Optimizer works great on my existing content. I've found it to be great. To optimize my queries I write my content using a competitors product and then optimize it with MarketMuse.

What do you dislike about MarketMuse?

Queries are too limited. I can spend my entire months queries in a single afternoon.

What problems is MarketMuse solving and how is that benefiting you?

So far it looks promising, but it's not been long enough to see any real changes.

Mid Market (51-1000 emp.)
Sep 11, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Nice tool but would like more detailed info"
What do you like best about MarketMuse?

The ability to see word count for top ranking articles and see what words are common across the top performing articles. The charts to export the data are great and a nice single view to get all of the data.

What do you dislike about MarketMuse?

The information isn't detailed enough. It will tell me if the keyword have high, medium, or low search volume, but I don't know what number classifies a search volume as "high." To really understand the potential for a keyword to rank, I have to use a second tool. The same goes for what words I should include in an article: It will tell you how many times a word is mentioned, but not if it's in any h2 or h3 headers.

What problems is MarketMuse solving and how is that benefiting you?

A quicker analysis of what the top articles are for a keyword and some basic info to understand how in-depth they each are and what topics they cover.

Mid Market (51-1000 emp.)
Jan 06, 2022
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Excited for the Content Possibilities"
What do you like best about MarketMuse?

There are so many options for different reports with different takeaways. I love that the company continues to hone the platform and add additional tools.

What do you dislike about MarketMuse?

It is unhelpful how so many of the tools have such overlap in functionality. Which would be best to use if they do basically the same thing?

What problems is MarketMuse solving and how is that benefiting you?

The biggest problem we are solving is finding gaps in our content to fill. However, we have also found benefits for updating existing content with keywords and relevant topics, along with auditing our existing content to ensure page authority and optomization.

Small Business (50 or fewer emp.)
Dec 06, 2022
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"A complex platform"
What do you like best about MarketMuse?

MarketMuse has an excellent content optimisation tool. When drafting long-form content, you can easily identify relevant keywords to improve the content score. The compete tool works relatively fast and provides a list of keywords.

What do you dislike about MarketMuse?

I found MarketMuse very complex to learn. It takes a while to figure out where to find all the tools, and the steps needed in each case. Creating Briefs is complex and the templates aren't that easy to customise. It's also very expensive.

What problems is MarketMuse solving and how is that benefiting you?

Content SEO

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