MarketMuse Pricing Overview

- Simple & fast to pull text for page refreshes and repurposing (and to see what's being crawled/indexed) using the "Optimize" feature - Easy to conduct competitor keyword usage gaps for content planning using the "research" feature - SERP Navigator is helpful in researching the search intent of a given topic or KW (ie transactional vs educational)

- Creating content briefs for blog / content outlines is a bit more involved using MM versus, say, chatGPT. And the quality of links provided, even when a site is added via "inventories", is hit or miss. But overall, it's still a helpful tool to have in my content planning toolbox. I will say that there is value in the NLP phrases to include, even though those can be somewhat hit or miss at times, too.

Efficiency tool; research aid.

It stands out for its exceptional user-friendliness, offering an intuitive interface that simplifies complex tasks. The responsive and communicative team behind it is a significant asset, always ready to provide quick and helpful answers to any questions. This combination of ease-of-use and excellent customer support greatly enhances the overall user experience.

While MarketMuse is generally very efficient, there are occasional moments when it runs a bit slow. However, these instances are few and far between, hardly detracting from the overall positive experience. This minor issue is a small price to pay for the wealth of features and insights that MarketMuse offers.

MarketMuse has been instrumental in solving several key aspects of my work, particularly in content optimization and keyword research. By leveraging its advanced tools, I can efficiently optimize content to meet the specific needs of my clients, ensuring their websites rank higher in search engine results. This optimization is not just about keyword placement; MarketMuse allows for a more strategic approach, helping to understand and use keywords in a way that genuinely adds value to the content. Additionally, MarketMuse's robust keyword research capabilities enable me to provide clients with detailed, valuable explanations of our SEO strategies. This is crucial, as it demystifies SEO for clients, making it more understandable as we do our jobs for them. The insights gained from MarketMuse's research tools allow me to break down complex SEO concepts into clearer, more digestible information. This clarity not only builds trust with clients but also empowers them to make informed decisions about their digital marketing strategies. The benefit extends beyond client communication. The efficiency and effectiveness of MarketMuse's tools mean that I can deliver higher-quality work in less time. This efficiency is a game changer.

MarketMuse makes it so easy to meet your SEO goals. Super intuitive and user-friendly as well.

Nothing, it genuinely gives you so much value for free.

As a content writer for blog posts and landing pages, it's the solution to all my SEO writing needs.

What makes MarketMuse stand out from the competition is the quality of data it brings back during the research. Unlike other tools, MarketMuse focuses on topics and clusters, not individual keywords. This approach simplifies content writing and helps me create better content faster. I especially enjoy the simplicity of the Optimize application and its Related Topics section. I don't think there's another tool with such an amount of data.

The only thing I dislike is the price. MarketMuse is like the Rolls-Royce of content optimization software. It's the perfect software many wish to use, yet very few can afford it. Or maybe many do use it, and it's just me who can't afford it. Either way, the software is amazing, and I'll keep using their free version until I'm able to take advantage of their premium offering.

MarketMuse makes it easy to distill the SERP data to write the perfect piece of content. It's a simple yet powerful tool that provides me with all the data needed to create high-performing content. The software isn't bloated with unnecessary information, such as the number of images, headers, or paragraphs. Instead, it allows me to focus on a topical coverage of a website and how an article fits into that coverage.

MarketMuse is continuously my favorite tool for running keyword gaps, competitor gaps, and getting semantics. I use it to score my posts and determine word count as well. Such a great tool, and unlike all the competitor tools - MarketMuse doesn't bug out and delete all my progress 3 times per session.

TBH I recently swapped to a free account because the pricing is just way too much for me right now at a small company :( Wish I still had some of those premium features, but honestly the free account still pretty much gets the job done for me.

SEMANTICS!! It's so helpful for optimizations.

Honestly, I still feel that I haven't discovered all of the amazing aspects of this tool yet. As a Stanard-plan member, I do have a bit more leeway when researching or analyzing competitor articles. But there are really two things that were really a game-changer for me: 1. *Relevant* keywords - Not all SEO-powered writing tools differentiate between keywords for a specific article. I originally used Topic, and have also used Clearscope and Frase. All these tools are great, but their keyword recommendations are not always practical or contextual. 2. The number grade - Clearscope and Topic use letter grades, but I've found the use of a number to rank the keyword density of a piece to be a bit better. It gives me a better indication of how much more relevant the article could be compared to other high-ranking articles. And of course, the optimize/research tools are great. Since I got the 30% deal at Black Friday, I feel like it's a good price point for a solopreneur/small agency owner.

To be honest, it's a bit slow. That isn't necessarily a MarketMuse problem, though. It would also take Topic several minutes to create a file. Sometimes I wish it had a few features that Topic or Frase have, such as pulling common questions people ask from Quora or Google. Topic had a nice tool to pull statistics when it was still around. But those are minor things. The SEO relevance and results I've experienced for myself and my clients have really outweighed the minor inconveniences of having to open Google.

I'm a content writer, and I focus on blogs and websites. As a result, I try to provide the best quality human-oriented posts and include SEO best practices. I believe it's possible to write good, value-based content that also ranks. MarketMuse helped me cut down hours of SEO research through its laser-focused keyword recommendations and competitor information. Its keyword research tools, especially its new Topic Navigator, have further accelerated my process. Before using it for my clients, I tested it on my own blog. I optimized an article about learning Bengali, and this article jumped to my top-performing article AND it ranks 4th on organic Google Search. Most recently, I had a client tell me that my first blog for them (which I also wrote with MarketMuse) was performing 12x better than their other post. I've also compared my MarketMuse articles to those in Topic, Frase, and Clearscope, as I have clients who use these tools. An optimized article with MarketMuse that meets the average target for keywords or exceeds it typically also ranks high in other platforms. So I feel pretty confident with the platform overall.

The ability to be more competitive for high value keywords

Compete data doesn't always match my other research tools

I am creating better content and improving old content to be more competitive

MarketMuse is mature and have impressive functionality. I find it very useful to find gaps in my competitors coverage and see my article scoring in real time while I write, so I can see what I need to add to get my score better.

The price of credits, they are extremely expensive!

I think my main benefints for using Marketmuse is getting extensive content briefs for pillar posts. Let me explain how it is structured. There are two types of "currencies" in MarketMuse. Credits and Queries. Credits are very expensive and provide high value AI functionality. Credits can be used for the content briefs and creating first drafts or even final drafts! Using MarketMuse for creating content briefs, I get access to more than enough info about the topic I am looking to write about. In Marketmuse there is a number of "applications" as they call it. Each of the applications have different functionality. Using the applications cost one or more "queries". You can analyze the distribution of related subjects when you are creating your blog posts with the app "research". You can see a heatmap over the highest ranking competition in "compete". You can use it to analyze what others have covered and see if there is gaps that your highest ranking competitors did not cover. You can keep your readers interested and engaged by answering the important questions they might have. You can see what questions readers want answered in the "questions" app. You can get help with internal- and external link building in the app "connect". It finds suitable articles to link between in the content on your own domain. It also finds suitable external links. You can edit your content in optimize. It scores your content as you write, helping you to improve your article before you publish a new article or republish an old one. I am happy that I can take advantage of this great tools in order to optimize and evaluate my work to get the best result.