Findstack is
all about software

Here at Findstack, we’re focused on the B2B software. We help an audience of aspiring founders, solopreneurs, and side hustlers compare software platforms and find the best tech tools to start and grow your business.

Whether you are a freelancer looking for intuitive accounting software, or a freshly-minted CEO trying to find the most suitable CRM for your new startup, you will find a review on just about any tool you’ll ever need on Findstack.

We aspire to be a go-to place for prospective software buyers who are in search of insights on software tools, product reviews, and SaaS trends.

Our mission

Choosing the right software is one of the most consequential decisions a business makes, yet the buying process is noisy. Vendor marketing pages over‑promise, many review sites are crowded with incentivized feedback, and the sheer volume of options makes objective comparison time‑consuming. Findstack exists to make that easier.

We collect pricing, features, integrations, and user reviews for thousands of business software products, organize them into clear categories, and present them in a way that helps buyers compare options side‑by‑side and make confident decisions faster.

Our story

Findstack was founded in 2021 by Axel Grubba. The idea came from his own frustration: while working in venture capital investing in software companies — and later evaluating tools for projects of his own — he found that most of the information available to software buyers was fragmented across dozens of sources, gated behind lead forms, or shaped by whoever paid the highest referral fee.

The goal with Findstack has always been straightforward: build the independent software discovery resource he wished had existed — one that puts structured, honest information in front of buyers without requiring a sales call to get the basics. Findstack is bootstrapped and independent. It is not backed by any vendor, marketplace, or private equity firm, and that independence shapes every product decision.

Who runs Findstack

Axel Grubba

Founder

Axel founded Findstack in 2021. He previously worked as a strategy consultant at L.E.K. Consulting and as an investor in software companies in venture capital, and holds a degree from the Yale School of Management. He later taught himself to code and now builds software full‑time, including Findstack and Crevio.

Connect on LinkedIn, Twitter, or axelgrubba.com.

Findstack is a small, founder‑led operation. Long‑form articles, category guides, and glossary entries are written by a rotating group of independent contributors with direct experience in the software they cover; each post is credited to a named author. Product profiles, comparisons, and category pages are built from structured data that is refreshed on a rolling basis.

How we stay independent

Ranking position, rating, and inclusion in category listings are not for sale.
Some product links on Findstack are affiliate links. When you click through and purchase, we may earn a commission at no additional cost to you. Affiliate relationships do not change whether a product is listed, how it is rated, or how it ranks.
Sponsored placements (for example, featured deals) are labeled as such wherever they appear.
We document how we research, rank, and review software and publish a full disclosure policy so buyers can evaluate our process directly.

By the numbers

1.1K+

Software products

209+

Findstack is all about software