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MarketMuse
AI-Driven Content Optimization
4.6
(212)
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MarketMuse Reviews & Product Details

MarketMuse Overview
What is MarketMuse?

MarketMuse combines the power of AI with human creativity to help users plan, research, and write content. The software automatically creates outlines with natural language generation to create unique, long-form content that is perfectly optimized for SEO. Included in

Company MarketMuse Inc.
Year founded 2013
Company size 11-50 employees
Headquarters Boston, MA, USA
Social Media
MarketMuse Categories on Findstack
Ask Questions about MarketMuse
What MarketMuse is best for?
How does MarketMuse compare to Serpstat?
What are the pros and cons of MarketMuse?
MarketMuse Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MarketMuse Pros and Cons
Pros
  • Offers a 7-day free trial that includes all features and unlimited usage
  • Allows users to create first drafts
  • Gives users ideal keyword count as they write
  • Provides suggestions for internal and external linking
Cons
  • Costly given their credit system.
  • There’s no way to review the reading difficulty of your content
MarketMuse Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
MarketMuse Media
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MarketMuse Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 16, 2024
MarketMuse Logo
212 MarketMuse Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Sep 26, 2018
 Source
Overall Rating:
5.0
Jeff B. avatar
Jeff B.
Associate Vice President Marketing
Share
"The piece of software SEO is missing"
What do you like best about MarketMuse?

Content Analyzer gives SEOs the opportunity to save enormous amounts of time by aggregating all related topics being discussed by competitors, giving you a blueprint of what to needs to be written to be competitive.

What do you dislike about MarketMuse?

Tool takes a significant amount of time to run, would be better in batches.

What problems is MarketMuse solving and how is that benefiting you?

MM helps us create content that is more in-depth, and competitive from both an SEO and user standpoint.

Small Business (50 or fewer emp.)
Aug 30, 2018
 Source
Overall Rating:
5.0
JL
John L.
Director Of Marketing & Growth
Share
"A great tool, much improved by the new platform"
What do you like best about MarketMuse?

How easy MarketMuse makes researching SEO strategies and optimizing new and existing content

What do you dislike about MarketMuse?

Load times can be slow or time out occasionally

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse has been a game changer for our content strategy and SEO. By knowing how to fully cover topics to build topical authority it makes building and executing on a strategy easy.

Small Business (50 or fewer emp.)
Aug 30, 2018
 Source
Overall Rating:
5.0
BW
Brennan W.
Ceo
Share
"Great technology for SEO"
What do you like best about MarketMuse?

Marketmuse is an easy to use SEO strategy in a box. It makes it foolproof to own/compete for specific keywords and ideas.

What do you dislike about MarketMuse?

Not much to share here really. I guess it could be a bit cleaner and they could provide additional features to automate some of the work.

What problems is MarketMuse solving and how is that benefiting you?

We're increasing our leads and revenue with MarketMuse. Since using Marketmuse (almost 1 year) we've ranked for over 100 more key search terms and currently have the first Google search rank for 15 of our most important keywords.

Small Business (50 or fewer emp.)
Aug 02, 2018
 Source
Overall Rating:
5.0
Joe D. avatar
Joe D.
Founder
Share
"Create Content the Smart Way"
What do you like best about MarketMuse?

As a small startup, developing content seemed to be one of the biggest hurdles standing in my way. After exploring options available, I found that MarketMuse offered the most comprehensive approach, and the smartest tool on the market for creating quality content. I am blown away by the tools they have developed to help me create highly competitive articles around the topics that support my business.

What do you dislike about MarketMuse?

There is nothing to dislike about this company. If the product were free, it would be a perfect world, but I understand that is impossible and would prevent me from engaging with the highly talented team that supports my daily needs.

What problems is MarketMuse solving and how is that benefiting you?

I am a small startup building a web application for a B2C solution. I needed to begin a content strategy to build authority on related topics over time, without guessing. MarketMuse helps me to employ their tools while creating high-performing articles. In a short period of time, I can see my articles on the 1st page of Google's search engine results page! That means that I can save $$ on ads, and rely more heavily on organic visitors to my website. As I build my company, I also want to emulate the culture that is present at MarketMuse. Each team member that I have interacted with has completely focused on my needs and offered creative ideas to help me grow. It's not just an innovative tool that I have received, but a partnership that helps beyond my obvious needs of developing quality content.

Small Business (50 or fewer emp.)
Jul 05, 2018
 Source
Overall Rating:
5.0
NB
Nathaniel B.
Partner
Share
"This tool is my starting point for all SEO planning."
What do you like best about MarketMuse?

MarketMuse is the most comprehensive data source for content suggestions and subheadings. Instead of using 3 tools and cobbling things together, it's all in one place here.

What do you dislike about MarketMuse?

There's still some manual work to take data and create actual content outlines, but that's improving with each release.

What problems is MarketMuse solving and how is that benefiting you?

The SEO game is always changing. "Deep content" is powerful right now, and MarketMuse is the tool I've used to take websites with so-so rankings to the top. It has revolutionized our ability to compete for organic traffic in 2018.

Small Business (50 or fewer emp.)
Jul 03, 2018
 Source
Overall Rating:
5.0
JG
Jason G.
Founder
Share
"Significantly improved every part of our content research and writing."
What do you like best about MarketMuse?

MarketMuse helps us to know where our content has gaps and how to write better articles that our audience and Google both will love.

What do you dislike about MarketMuse?

I wouldn't say I dislike anything, but the one struggle is the software is just so comprehensive and powerful it's hard to fully make use of it without a little training. But it is so so so worth it to get fully up to speed on all of the features. You don't want to miss any of these.

What problems is MarketMuse solving and how is that benefiting you?

We use it for keyword research, or what we use to call keyword research. Now we identify content opportunities, get briefs for our writers, and then incorporate all of the suggestions to make our articles exhaustively complete.

Small Business (50 or fewer emp.)
Jul 03, 2018
 Source
Overall Rating:
5.0
JK
Joe K.
Ceo And Founder
Share
"Significant SEO boost due to MarketMuse!"
What do you like best about MarketMuse?

We have written (and revised) better content than ever before due to guidance from MarketMuse. We are using MarketMuse to not only guide content we intend to write, but also to go back and revise content for better SEO.

What do you dislike about MarketMuse?

Would be good to have a keyword research tool integrated in so that you can create new AdWords campaigns based on research.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse is helping us rank better in search results against competitors vying for similar terms.

Small Business (50 or fewer emp.)
Jun 29, 2018
 Source
Overall Rating:
5.0
RM
Robert M.
Vp Creative Marketing Solutions
Share
"This software shaves days off my busy schedule!"
What do you like best about MarketMuse?

Writing a brief for a writer sometimes feels like it's easier to simply go ahead and write the darn post myself. With Market Muse I not only give my writer what to write about, I also know that what I'm asking her to do is going to guarantee I go head-to-head with my competitors. I no longer have to guess or "put myself in my readers' shoes" to know what to write about.

What do you dislike about MarketMuse?

I would love for the price to come down a bit as we're a small company with lots of other marketing expenses.

What problems is MarketMuse solving and how is that benefiting you?

Being able to find the right topics, backed by actual AI-driven research.

Small Business (50 or fewer emp.)
Aug 18, 2017
 Source
Overall Rating:
5.0
Michael S. avatar
Michael S.
Head Of Digital Marketing
Share
"Essential SEO Tool"
What do you like best about MarketMuse?

I appreciate both the insights they've provided over the years as well as the rapid development and product improvement cycle they've displayed.

What do you dislike about MarketMuse?

Sometimes a little slower than I'd like but when you're running AI/machine learning I understand it can take a bit. Not a huge negative for me.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse helps me better understand how to create the most relevant content on a particular topic, better answering search intent while providing the kind of content search engines will rank.

Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
4.5
JD
Justin D.
Senior Email Marketer
Share
"Very intuitive platform that offers insights into missed opportunities."
What do you like best about MarketMuse?

The Optimize category is fantastic for making sure your content is properly optimized for SEO

What do you dislike about MarketMuse?

The interface is not very intuitive. To optimize and research topics for a single article, you end up jumping around from tool to tool in a way that feels like the UI could be improved upon. The content scores and topic research can crash or take a while to load.

What problems is MarketMuse solving and how is that benefiting you?

Helping me find topics for and ideas for content

Mid Market (51-1000 emp.)
Dec 12, 2023
 Source
Overall Rating:
4.5
GT
Ginelle T.
Content & Social Media Manager
Share
"MarketMuse has really leveled up our SEO content creation!"
What do you like best about MarketMuse?

I love that I get direct insights on keyword research, personal difficulty, topic clusters, and so much more. It's a great tool to build out our existing SEO content strategy. It's been pretty easy to pick up, and the onboarding has been amazing. Implementing MM has been a game changer for our SEO.

What do you dislike about MarketMuse?

There aren't many reporting/insight metrics, but they said that's on the radar.

What problems is MarketMuse solving and how is that benefiting you?

We had reached a point in our SEO strategy where we weren't sure where to go. I found MM at a conference and it's been helpful in getting us out of this content rut and directing us toward greater Google rankings.

Small Business (50 or fewer emp.)
Dec 06, 2022
 Source
Overall Rating:
4.5
JR
Jim R.
Business Owner
Share
"Market Muse: A simple and easy to use tool for optimising written content."
What do you like best about MarketMuse?

I enjoy scoping out the competition to see what they've done and why it works, alongside the valuable search data that comes back after optimising a page with Market Muse.

What do you dislike about MarketMuse?

I would love to upgrade and be able to plan a content strategy, although the pricing is really focused on enterprise-style companies. This is not a dislike, just a reality.

What problems is MarketMuse solving and how is that benefiting you?

Clients approach me to develop content for them that will perform well on search engines. Market Muse has never failed to deliver top-notch results in this regard.

Small Business (50 or fewer emp.)
Dec 04, 2022
 Source
Overall Rating:
4.5
JW
Jenell W.
Copywriter
Share
"It's user friendly and effective."
What do you like best about MarketMuse?

What makes MarketMuse the most helpful is it provides the different aspects of the research for you.

What do you dislike about MarketMuse?

The only thing I don't like is it's a little slow sometimes

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse solves the problem of efficiency for me. It's all my SEO research in one place.

Mid Market (51-1000 emp.)
Nov 15, 2022
 Source
Overall Rating:
4.5
JG
Janet G.
Author
Share
"Lots of Great Insights from an Easy to Use Tool"
What do you like best about MarketMuse?

Generous allowances on the free plan are great. The tool does a fine job putting together what you need to write a compelling post to rank on Google. Instructions are clear.

What do you dislike about MarketMuse?

I have run diagnostics for my personal site (not for work) and found some of the insights confusing. I would also love the ability to delete/ignore certain words it serves as allegedly required for ranking on Google. No, MarketMuse, the "all rights reserved" is not a phrase I need to rank on. I could also use some guidance on what to put into headings.

What problems is MarketMuse solving and how is that benefiting you?

It helps to uncover subtopics that I may not have thought of when first writing a post. This lends more depth and breadth to research and can help reveal hidden insights.

Small Business (50 or fewer emp.)
Nov 07, 2022
 Source
Overall Rating:
4.5
QC
Qz C.
Director
Share
"Very Pricey, But does Wonders"
What do you like best about MarketMuse?

Optimize section is supposed to be the bit I should like best, but no. I appreciate the 'compete' section more because it tells me a lot.

What do you dislike about MarketMuse?

There is no delete button to remove the saved writings, why? Delete is perhaps a vital button on every tool, and application - how can you miss it?

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse solves my problem of optimisation. I am at peace knowing that my content is being compared against the top valid searches and I have the way forward to curate my writeup in a way that it benefits the readers.

Mid Market (51-1000 emp.)
Nov 02, 2022
 Source
Overall Rating:
4.5
EC
Emily C.
Freelance Content Writer
Share
"Makes SEO Content Writing a Breeze"
What do you like best about MarketMuse?

MarketMuse simplifies keyword research. I use the "optimize" feature most frequently. It shows me the average score for my seed keyword as well as a target score to optimize my content.

What do you dislike about MarketMuse?

The biggest downside I've experienced so far is the limited number of queries I receive each month with upgrading my plan. I also think the saved writing feature gets glitchy when I don't complete a project in a single sitting.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse takes the guesswork out of keyword research and content optimization. The optimization feature makes me more productive by increasing the speed with which I can improve my content.

Small Business (50 or fewer emp.)
Oct 29, 2022
 Source
Overall Rating:
4.5
Mervin Lance C. avatar
Mervin Lance C.
Head Of Seo
Share
"best seo tool for content briefs and competitive research"
What do you like best about MarketMuse?

allows you to prepare content briefs easily and can generate smart suggestions for internal linking

What do you dislike about MarketMuse?

it alienates itself from fellow SEOs because the pricing is designed for enterprises

What problems is MarketMuse solving and how is that benefiting you?

it helps me create better content briefs that I could submit to writers. better content briefs in this case means a guide that would ensure SEO success.

Small Business (50 or fewer emp.)
Oct 28, 2022
 Source
Overall Rating:
4.5
KR
Kay Anne R.
Marketing Lead
Share
"Helpful tool for SEO content"
What do you like best about MarketMuse?

Marketmuse makes it super easy to optimize my upcoming and existing blog posts for the keyword of choice. I use it more for refreshing content than anything else and find it very easy to use and impactful.

What do you dislike about MarketMuse?

I find MarketMuse's planning tool a little bit less useful than their optimization. It's a little bit harder to get the hang of, get started with and get a lot of value out of.

What problems is MarketMuse solving and how is that benefiting you?

It helps me make sure my blog content is optimized in lightweight and easy ways, and makes sure that I get the most value out of the work I put into creating/publishing/refreshing blog posts.

Small Business (50 or fewer emp.)
Sep 28, 2022
 Source
Overall Rating:
4.5
JS
Jenn S.
Travel Writter
Share
"Great Program for Bloggers"
What do you like best about MarketMuse?

I like that it gives you ideas about the content you may be missing. It will also show you if you are overusing a word. You get more than enough credits to meet most writers' needs.

What do you dislike about MarketMuse?

A lot of the applications are repetitive. You can get away with using the Optimize feature for most of what you need. Each application requires a credit but doesn't provide unique information.

What problems is MarketMuse solving and how is that benefiting you?

It's helping craft an article that answers all of my reader's questions, by providing additional topics that may not have been covered.

Small Business (50 or fewer emp.)
Feb 11, 2022
 Source
Overall Rating:
4.5
Naman J. avatar
Naman J.
Digital Marketing Manager
Share
"MarketMuse - a great applications for content optimization"
What do you like best about MarketMuse?

The content score will tell you where exactly your content stands. The research column with keywords further helps me optimize the content. Overall, this tool will help you a lot while optimizing the content.

What do you dislike about MarketMuse?

The draft system needs to be clear once I feed in the brief. Also, compared with the other tools that I have been using, there are fewer options of heading optimization in this tool.

What problems is MarketMuse solving and how is that benefiting you?

The content optimization and content planning have helped me optimize loads of stuff. I have been doing optimization much faster than usual.

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