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MarketMuse SEO Software logo
MarketMuse
AI-Driven Content Optimization
4.6

( 212 )

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MarketMuse Reviews: 4.6/5 — Highly Rated

MarketMuse Overview
What is MarketMuse?

MarketMuse combines the power of AI with human creativity to help users plan, research, and write content. The software automatically creates outlines with natural language generation to create unique, long-form content that is perfectly optimized for SEO. Included in

Company MarketMuse Inc.
Year founded 2013
Company size 11-50 employees
Headquarters Boston, MA, USA
Social Media
MarketMuse Categories on Findstack
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Ask Questions about MarketMuse
What MarketMuse is best for?
How does MarketMuse compare to Semrush?
What are the pros and cons of MarketMuse?
MarketMuse Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MarketMuse Pros and Cons
Pros
  • Offers a 7-day free trial that includes all features and unlimited usage
  • Allows users to create first drafts
  • Gives users ideal keyword count as they write
  • Provides suggestions for internal and external linking
Cons
  • Costly given their credit system.
  • There’s no way to review the reading difficulty of your content
MarketMuse Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
MarketMuse Media
MarketMuse video thumbnail
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MarketMuse Screenshots
MarketMuse screenshot 1
MarketMuse screenshot 2
MarketMuse screenshot 3
MarketMuse screenshot 4
MarketMuse screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 21, 2026
MarketMuse SEO Software logo
212 MarketMuse Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
AB
Alina B.
Senior Writer
Share
"The fastest way to get SEO insights"
What do you like best about MarketMuse?

I like that you can use MM to easily find keywords you missed and compare your page to other top serps pages. It's fast and easy.

What do you dislike about MarketMuse?

It takes a few minutes for it to look up a keyword. That's a bit frustrating.

What problems is MarketMuse solving and how is that benefiting you?

I don't need to bug our SEO team near as often!

Small Business (50 or fewer emp.)
Oct 30, 2022
 Source
Overall Rating:
5.0
Erin H. avatar
Erin H.
Founder & Owner
Share
"Everything I've been looking for"
What do you like best about MarketMuse?

I love the score I need to beat from competing websites. I love seeing what words to use and how many times to use them. I love that you can save your work.

What do you dislike about MarketMuse?

I wish it would tell me which word to use based on the topic I'd like to write about. Sometimes it will glitch and not save your search or writing.

What problems is MarketMuse solving and how is that benefiting you?

Making my content SEO ready to be seen on Google.

Small Business (50 or fewer emp.)
Oct 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A Great Place to Improve Your Organic Rank"
What do you like best about MarketMuse?

Marketmuse is user-friendly. I love that you can optimize a page within 20 to 30 minutes without going off of the site. It's really easy to see what the SERP competitors are doing.

What do you dislike about MarketMuse?

Sometimes it takes a little while to research keywords while it's pulling data. It can also be a little tricky to format your content while in MarketMuse, but I think they have made it easier over time.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse is making it easy to optimize multiple pages all in one software. We have a small team so it saves us a lot of time when researching and helps us get quick rank wins.

Small Business (50 or fewer emp.)
Oct 28, 2022
 Source
Overall Rating:
5.0
AS
Ankur S.
Seo Lead
Share
"Amazing Tool for Content Optimization"
What do you like best about MarketMuse?

I use MarketMuse for my website content optimization. It gives you the best content through its powerful AI techniques, which search through the web and gives you relevant content to your topic. It also helps me to get the best and high volume of relevant keywords for my content topic going to be written.

What do you dislike about MarketMuse?

Nothing, everything is just perfect as compare to other content optimization tools.

What problems is MarketMuse solving and how is that benefiting you?

Content optimization. Best and relevant keywords extraction for my content topics.

Small Business (50 or fewer emp.)
Oct 23, 2022
 Source
Overall Rating:
5.0
TH
Thomas H.
Senior Staff Reporter
Share
"MarketMuse review"
What do you like best about MarketMuse?

Ease of use with all the tabs and the quick turnaround from the support team

What do you dislike about MarketMuse?

Sometimes the service runs slow and the optimize function takes a few times to pull the correct article from the URL

What problems is MarketMuse solving and how is that benefiting you?

Helping my articles reach a wider audience, locate missing topics/keywords and keep on top of current events

Small Business (50 or fewer emp.)
Oct 13, 2022
 Source
Overall Rating:
5.0
FS
Frank S.
Owner
Share
"My Go-To Content Optimization Tool"
What do you like best about MarketMuse?

MarketMuse is highly effective at optimizing content and helping my affiliate and local leadgen pages rank better on Google. I have subscriptions to multiple optimization tools which I regularly use. While there are many good tools out there, implementing the suggestions made by MarketMuse consistently provides me with the best results.

What do you dislike about MarketMuse?

The only slight knock I have on MarketMuse is the content editor. The formatting options and overall content editor experience could be improved a bit. That minor complaint doesn't prevent me from using MarketMuse daily.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse helps me in both the content planning and content optimization process. It essentially automates the SERP analysis process, so I can determine what Google likely considers topically relevant for a given keyword search. Content Planning: Once I have a content idea, I plug the topic of my future article into MarketMuse's optimization tool. MarketMuse analyzes the SERPs for my chosen keyword and comes up with pretty spot-on topic suggestions. I take the most relevant topic suggestions (which is most of what MarketMuse provides) and hand this information off to a writer as part of a content brief. Content Optimization: When I receive the completed article back from the writer, I will run the article through the optimization tool again. I will then edit and optimize the article based on the suggestions made by MarketMuse.

Small Business (50 or fewer emp.)
Sep 30, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Market Muse takes the pain out of writing with a proven recipe for improving content marketing."
What do you like best about MarketMuse?

Market Muse helps you know what related topics to use in your writing and how frequently, making it easy to see what you're missing that searchers want answers to. For people who have a fear of writing blogs or articles, it's an excellent guidepost to get someone started. And, if you're a seasoned writer, it expedites the entire process and makes your efforts far more strategic.

What do you dislike about MarketMuse?

I have found very few downsides to Market Muse, and none that would make me discontinue use. If anything, I sometimes wish the results would load faster, but it's a minimal wait time and hardly worth mentioning.

What problems is MarketMuse solving and how is that benefiting you?

It's allowing me to write better, more compelling content but also providing direction for future writing and content marketing efforts. It also helps you write to content to industries which you're not an expert in.

Small Business (50 or fewer emp.)
Sep 06, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very good SEO keyword platform"
What do you like best about MarketMuse?

It is user friendly and the UX is very good

What do you dislike about MarketMuse?

MM has some quirks. For non-English letters like ü and â it automatically puts the letter in a new line. This doesn't stop your heart but when you accidentally delete one of two keywords required in a certain way the system freaks out and it gives you an error code. It does keep the 'lost' text but you do think it has gone for good when it happens, particularly when you've entered 1000 words already!!!

What problems is MarketMuse solving and how is that benefiting you?

It is achieving high Google rank for my client

Small Business (50 or fewer emp.)
Sep 05, 2022
 Source
Overall Rating:
5.0
SA
Sharjeel A.
Content Manager
Share
"Excellent for keyword optimization"
What do you like best about MarketMuse?

I love that their accuracy with relevant keywords is so high. The software I feel offers much more relevant keywords when compared to most market leaders, and the content briefs also help in creating a decent outline. They even have suggestions for internal and external linking with the exact words to link to. Overall I am a happy user.

What do you dislike about MarketMuse?

Usability could be better, take a leaf out of Surfer's book? The explainer videos aren't great. They can do with some snackable content to take users through all the features and how exactly to use them. i.e. Need more interactive, engaging content to get started because there's a bit of a learning curve.

What problems is MarketMuse solving and how is that benefiting you?

Keyword optimization is first, and I'm also using the 'compete' feature to compare how our blogs fare for each of the top keywords. That's a very useful grid.

Mid Market (51-1000 emp.)
Sep 03, 2022
 Source
Overall Rating:
5.0
BM
Brody M.
Copywriter
Share
"Market Muse has been a tremendous asset for my copywriting assignments."
What do you like best about MarketMuse?

Market Muse has effectively helped my created content consistently enjoy a high SEO ranking, resulting in many satisfied clients!

What do you dislike about MarketMuse?

Bit of a nitpick, but the delay whilst MM seeks out keywords is one area that could be continually improved.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse helps me to identify the keywords integral to achieving a high SEO score and keeps my clients' content at the top of Google searches.