Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
I have been using SERPStat for about a year and it has been my go-to resource for all things SEO related. It is easy to use and the tutorial was very helpful when I was getting started.
There isn't a ton of information for Canada - most is US-centric and sometimes there isn't information available in a column - but it at least says "coming soon."
Serpstat helps us determine which of our online pages and articles are performing well. I also particularly love the keyword research section.
easy to manage websites, keywords, rankings, etc
could use more features for competitor research
able to see keywords and positions, website visibility
This is the best bang for your buck. The value proposition can't be beat! Look around and compare apples to apples and you'll see that Serptat has soooooooo many features that are included and that you pay extra with other similar services. Their support is amazing. They have an amazing Serpstat Acadamey that is there to teach you the things that you don't know. Not just how to use the software/service but you learn more SEO things along with the software. It's pretty cool
This isn't so much a criticism of the product but there is a lot of information that sometimes it's a bit overwhelming. If I could design it myself I'd have an idiots setup that just gave the very, very basic level and then let you dive down deeper. They do have a "dashboard" and I do like that. Truthfully SEO is a very complicated field with a lot of things to learn. It takes time to learn what you are seeing and then more time to figure out how to fix them. However, this isn't a fault with the product, it just reflects the industry.
All around SEO, Keyword Research is easy, competitor analysis. backlink analysis etc. It's a great tool because it saves me time and time is money.
This is its best part that it shows the genuine results, blogs, and information we searched for. This is really a good application I came across while working as an SEO for about one and half years. Perfect utility for SEO beginners. Keyword Research and Backlink Analysis is the best part I liked about it. It is so easy to use that it sometimes seems fun to be working it. One of the best applications I have tried since last 1.5 year and found that it is really a good software for the SEO person or the team to work more precisely and to make the strategies more clearly. The utility has come up with some more unique features which make it different from the other applications.
I didn't found anything as yet except in the starting it is difficult to operate the application, being a fresher or unless and until someone will guide you. But, once you get its working, it is the best, If would have to say a thing which I didn't like then it is that this program is a bit costly. Can't be afforded by small scale companies.
Easily to understand the marketing strategies of the Digital World. To explore more and know how can we take more steps to promote and market our products.
Extensive functionality all in one place.
SDO Score system, but I'm sure they have their reasons.
SEO Optimization, error reporting and easy repair; much more
The design is much better than competitors. Easy access to data and lots of it. Wide selection of tracked keywords.
Auditing software needs so more work. Would love to see some more info around link data.
It gives us another set of data to play with in top of other tools - often highlighting areas that others don't.
They are a good allround software and should do much better as they gain more visibility
Their filters on top pages report can have some improvement. Right now these filters are around keywords while they should ideally be around top pages
Standard SEO
Great tool to find what competitors are ranking for, keywords to use and how to improve one's own articles. I've only started using the tool recently and have had some very good results with some articles.
It requires some time to get used to and interface is easy to use but not super easy. Unfortunately using the info provided doesn't always generate the results expected, but that may be a Google issue.
Get ideas of topics/ articles of competitors that rank well and how to do so. Find keywords i need to rank for.
Cool support team, great database, API. Too small price for this compilation of functions. Profitable for the SEO agencies.
It didn't work at all few times. We hope this won't happen again
Backlinks, keyword tracking and research, competitor analysis, site audit.
It's great for all SEO: keywords, backlinks, site audit, competitor analysis. And it's much cheaper than others. Polite and supportive team. It's just nice to work with this company.
Some bugs. But it's not often. One complaint ant they'll fix it.
All seo problems on every project we work with.
All we need for our seo and ppc work - we can find in Serpstat tool. Do you need to find technical problems on websites, or research seo-keywords of competitors ? Serpstat will help you. You will have real result in 30 sec. Also you can use API for resolving non-standard questions.
It do not have useful auto-niche-finder (with low competition and high click price), but you can do this work manually
i do not need other online instruments yet, all i need - here and works fast
I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've got the best content for your website. And it's also great to research competitors with. You can find out URLs, keywords and ads that work the best for competitors and try to use them for your website.
Tool is pretty simple, but it can be a challenge to put to practice all useful features. But they have the frendliest support, helped me a lot.
I provide content for my clients' websites. Since topics are different, Serpstat is a useful tool for a strategic phase. Data export option is also really usefull. Easy to compile sematics for SEO-merketers and to plan content for copywriters. Even if you're not a SEO-marketer, you can make a use of Serpstat. BTW just register and you'll have a solid amount of free options per day.
As described in the title I love the speed of SERP updates and the accuracy. Before I was using another tool where speed was low. The dashboards provide good overviews and the option to quickly drill-down
Quickly switching between projects is not easy
One tool for quick and accurate rank tracking, audits and backlink info. That used to be organised by multiple tools
Aside from the remarkable set of tools they have, I love the super quick responses I always get from CS and the connections they have to the market really reflects in their articles, which are always amazing.
Lack of articles. I wish they were posted more often.
My competition analysis.
Easy research and scan the market state for some keywords, demand, and calculated bids. You can get some cool insights. In the past months, there has been an upgrade for different markets.
Lack of some detailed information that could be relevant. I can find some great differences between Serpstat and Google Keyword Tool. It's not that kind of a big deal for me, because I'm using Serpstat for additional insight for the same query that I have.
PPC and SEO planning
This may sound unusual, but my favorite part of Serpstat is their blog. I have experience content marketing, but before Serpstat I'd piece together my research from free resources. I find Serpstats blog tips save me time, and is also light enough for me learn from, piece by piece.
The interface of Serpstat is all business. It's functional but not very fun to spend time on. I guess that's good for getting work done but nonetheless, I'd like it to be more pleasant looking.
My problem is prioritizing which content to create for my niche. I use Serpstat to help whittle down my options. It gives me piece of mind to base my decisions on something other than gut feel for my audience.
Two things: - Accuracy of the data. - The user interface, for us, is the best in class. Period.
Back when we started with Serpstat there wasn't much we could find in terms of tutorials. I guess that has been resolved by now.
We are currently using Serpstat for pretty much all our SEO planning and optimisation.
The most interesting feature for me on this tool is the backlinks report. They have a huge database, and by far, I found their results are better than other famous tools in this area
I dislike the fact that sometimes I come across inaccurate rankings of my keyword under the rank tracker. It's always been a challenge to get correct rankings. I hope they'll improve this further in the future.
I use this tool for multiple purposes: 1) Pitch prospects my SEO services 2) Audit my clients' websites 3) Discover backlink opportunities 4) Competitive analysis for PPC 5) Reporting on the keywords rankings
User friendliness and variety of SEO tools built in.
I'm no SEO expert yet, so definitely the learning curve with any new software.
Increasing our marketing strength
Keyword historical tracking makes it easy to see where you are going.
Takes some time to learn the features, but a learning curve like most new software.
Helping small business clients track ranking improvements