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Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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5.0

( 1 )

Free plan available
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 25, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
VF
Valerie F.
Search Engine Optimization Team Lead
Share
"Seprstat covers all our SEO needs."
What do you like best about Serpstat?

Full domain analyzing tool: starting from overview to domain comparison, TOP pages, and a tree view of your website or a competitor. "Backlink analysis" is an absolutely great tool that provides full backlink analysis for your project and competitors. There are many cases of how to use each tool to improve your SEO in practice. Actually, there is a huge library of real cases on the blog page. We constantly use it for organic keyword research driving our competitors to the top, link building, and PPC analysis.

What do you dislike about Serpstat?

Absolutely satisfied with the Serpstat tools.

What problems is Serpstat solving and how is that benefiting you?

Service is constantly improving and they have high-quality databases. With the help of the tool, we have stable growth in organic traffic. Up-to-date databases for most wanted regions. Having experience as an SEO specialist, it's too easy to use the platform.

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
AK
Anastasia K.
Copywriter
Share
"Must-have tool to increase organic traffic on websites in the US and EU region."
What do you like best about Serpstat?

Domain analyzing to find out the keywords that are ranking for in TOP 100 results. You can see all of the organic keywords that your domain or URL is ranking for Google's TOP. Yep, you can do it with your competitors too and download all the keywords database.

What do you dislike about Serpstat?

It could seem like too much info for the first time. 1-2 days using and you'll love it.

What problems is Serpstat solving and how is that benefiting you?

Regular rank tracking, backlink analysing and big data receiving via API

Small Business (50 or fewer emp.)
Apr 20, 2021
 Source
Overall Rating:
5.0
Joseph S. K. avatar
Joseph S. K.
Chief Technical Officer And Director Of Seo Operations
Share
"The most amazing full SEO Suite on the market for marketing professionals and agencies!"
What do you like best about Serpstat?

I like to group all of the projects and segment the keywords based on groups and tags. I like the way the tool is organized and provides checklists of items that need to be completed. There is not much to dislike. It takes care of technical audits, keyword research, competitive research, and so much more. Their backlink tracker/auditor and keyword tracker are top-notch.

What do you dislike about Serpstat?

I am really into dark mode, so the colors are the only thing I dislike. I would like to be able to adjust my dashboard colors and shift some things around. Having a custom interface would be amazing.

What problems is Serpstat solving and how is that benefiting you?

I am ranking my sites and client sites at the top of Google SERPS (Search Engine Ranking Page(s)

Mid Market (51-1000 emp.)
Mar 24, 2021
 Source
Overall Rating:
5.0
Татьяна . avatar
Татьяна .
Руководитель отдела стратегического планирования и медиа баинга
Share
"A real find for each website owner"
What do you like best about Serpstat?

Have experience using Serpstat. It was always quite a good SEO tool and need to note that it's totally awesome today. Complete domain and URL analysis, powerful keyword research tool, and batch analysis allow you to check all of your failures comparing with others

What do you dislike about Serpstat?

I tried to find them but there are no disadvantages. Seen continuous work to improve the service

What problems is Serpstat solving and how is that benefiting you?

I use this tool to track my positions in SERP every day. Helps to build and implement an effective link-building strategy. I regularly check my competitors on the market, especially demanded is lost keywords tool

Small Business (50 or fewer emp.)
Mar 24, 2021
 Source
Overall Rating:
5.0
Руслан . avatar
Руслан .
Начальник производства
Share
"Good choice on the SEO tools market for beginners and professionals."
What do you like best about Serpstat?

Fast and efficient SEO toolset with a great support team for a low price. I regularly use it for rank tracking my project positions on the TOP by the keywords.

What do you dislike about Serpstat?

Sometimes I spend all over credits too fast when trying to track too many competitors with a big number of keywords at the rank tracker tool. But it's not a disadvantage, just need to upgrade my account to get more credits

What problems is Serpstat solving and how is that benefiting you?

There is a very useful tool as search suggestions at keyword research tool. It makes it easy to find actual users' inquiries. Also, strong competitors analysis on all SEO levels: - backlinks - domain overview - semantic core - TOP url

Small Business (50 or fewer emp.)
Mar 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome platform for digital marketer"
What do you like best about Serpstat?

It's really easy to use this tool on a daily basis for different needs. There are a lot of different metrics and reports, which you can use to analyze your own service or your competitors'. My favorite module is Rank Tracker, there you can track your positions every day or, according to your custom settings. All you need is a created project to configure easily.

What do you dislike about Serpstat?

Sometimes I need some special filters or instruments to process a huge quantity of information. But if you will offer to their team some improvement ideas, they would love to implement it as far as possible or at least to help you to find a solution.

What problems is Serpstat solving and how is that benefiting you?

There are a lot of abilities to improve your semantic core with reports in keywords analysis, some stuff for link builders, clustering for keywords pool. The most helpful for my needs are Rank Tracker and Site Audit

Small Business (50 or fewer emp.)
Mar 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great tool to boost your projects SEO easily."
What do you like best about Serpstat?

A huge set of systemized tools. Allows you to check your projects well and check the strategy of your successful competitors. As for me, keyword clustering, TOP by keyword in keyword research, and backlink analyzing tools deserve special attention.

What do you dislike about Serpstat?

It used to be difficult for the very first time. But now, there are so many info tips and detailed guides that make the user experience much better.

What problems is Serpstat solving and how is that benefiting you?

Actually, Serpstat is not only a complete SEO optimization tool but a real all-in-one. With the help of these tools and features, you can find out your direct competitors and build a strategy of growth in the niche you need. On the other hand, an absolutely great analysis tool for your website called site audit: checks all technical errors and other recommendations and suggest how to fix it.

Small Business (50 or fewer emp.)
Nov 23, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A nice SEO tool!"
What do you like best about Serpstat?

A nice SEO tool. Serpstat is great for SEO and Competitor research, backlinks and even Ads spy. It helped me to spy competitors with a lot of data.Also, the support is helpful and responsive.

What do you dislike about Serpstat?

Perhaps I would prefer to refresh their keyword database more often.

What problems is Serpstat solving and how is that benefiting you?

Backlinks, Keyword Research, Spy Competitor's Ads, SEO audit, Rank Tracking.

Small Business (50 or fewer emp.)
Nov 20, 2020
 Source
Overall Rating:
5.0
Erik P. avatar
Erik P.
Owner
Share
"Great All-round SEO Tool"
What do you like best about Serpstat?

Serpstat includes a lot of great tools in one simple view.

What do you dislike about Serpstat?

It is a bit slow to show all values and graphs.

What problems is Serpstat solving and how is that benefiting you?

Ranktracking and keyword analysis etc.

Small Business (50 or fewer emp.)
Apr 15, 2020
 Source
Overall Rating:
5.0
Svetlin M. avatar
Svetlin M.
Focal Point For Be Ne Lux Cru And Osr
Share
"Great tool"
What do you like best about Serpstat?

It covers almost all SEO needs, no matter small or company is using it. Would personally recommend.

What do you dislike about Serpstat?

I used it when starting as SEO student and took me couple days to understand all options.

What problems is Serpstat solving and how is that benefiting you?

It works great for us, we use it for our small bussiness