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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
Serpstat video thumbnail
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Serpstat Screenshots
Serpstat screenshot 1
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Serpstat screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 11, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Jul 30, 2019
 Source
Overall Rating:
5.0
MG
Maks G.
Mr
Share
"Clean as soon as you have got it installation"
What do you like best about Serpstat?

I like the metrics to be had after I have sent an email out who opened it, who unsubscribed, who clicked in which and the way regularly, and so on. It helps us narrow down our e-mail lists into active and inactive subscribers. It is also smooth to installation your personal email templates, or simply to personalize considered one of their to be had templates.

What do you dislike about Serpstat?

I dislike how difficult it's miles to regulate an electronic mail template, and that it'll upload lines and contours of more html code simply because you accidentally hit enter and then hit backspace.

What problems is Serpstat solving and how is that benefiting you?

It's truly helped us slender down our subscriber listing in order that we can more correctly supply and target our clients, specially by means of those inside and outside of market. We are able to without problems see how properly out check email work and what is the simplest method of engagement.

Mid Market (51-1000 emp.)
Jul 25, 2019
 Source
Overall Rating:
5.0
AB
Adam B.
Mr
Share
"One of the nice seo gear available "
What do you like best about Serpstat?

Smooth to use & manage a couple of tasks. I love the interface, the help capabilities, all of the support with the blogs and movies. even in case you aren't an search engine optimization professional, you can fast get inundated with all of the assist available. It covers truely each region of search engine optimization - social media, backlinking, tracking rankings, key-word studies. and i discover it to be pretty affordable in comparison to using more than one tools.

What do you dislike about Serpstat?

Technical glitches every now and then, however it is really it.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is one of the high-quality solutions i've found for coming across website online mistakes, getting a incredible rationalization on the way to fix it, or even posting for social media. it covers end to give up so some of the various regions of search engine optimization, that it's grow to be a useful a part of my commercial enterprise. My favored has been utilising the ranking tools to peer how we compare against competitors, and also recommendations on getting featured snippets which we accomplished for one customer this year.

Small Business (50 or fewer emp.)
Jun 04, 2019
 Source
Overall Rating:
5.0
David J. avatar
David J.
Owner
Share
"Powerful information to keep your SEO on the top"
What do you like best about Serpstat?

I love the report, it helps me to have an actionable plan to fix the errors of a website, also, I love the keyword comparison charts, I can easily find keyword opportunities that my competition is using and getting traffic from them.

What do you dislike about Serpstat?

It's really easy to use all the credits to fast, but it's understandable because the information that you get is so powerful that you can just keep digging and not taking action.

What problems is Serpstat solving and how is that benefiting you?

I am getting more interested leads in my web traffic, not random visits, but people that are looking for my service, and this is making my business more profitable.

Mid Market (51-1000 emp.)
Apr 12, 2019
 Source
Overall Rating:
5.0
TG
Tanya G.
Head Of Marketing
Share
"The most appealing SEO tool"
What do you like best about Serpstat?

Serpstat provides a perfect set of features. I like its rank tracker the most. With it, you can track your own and your competitors' positions not spending extra limits. A single report shows my site's positions for the tracked keywords, competitors' changed rankings, traffic share, and more.

What do you dislike about Serpstat?

Server overloads occur sometimes, but not often

What problems is Serpstat solving and how is that benefiting you?

I monitor my site's positions for the specific keywords, so that I'm aware of all the positive and negative changes in rankings.

Enterprise (> 1000 emp.)
Apr 04, 2019
 Source
Overall Rating:
5.0
IM
Irina M.
Co Founder & Growth Marketing Consultant
Share
"SEO research and project management in one place"
What do you like best about Serpstat?

Serpstat Multi-User mode lets me manage my teamwork. Its unique Checklist feature facilitates monitoring how project SEO tasks are being solved.

What do you dislike about Serpstat?

Multi-user mode is available starting from Plan C. Maybe, a bit expensive for small teams.

What problems is Serpstat solving and how is that benefiting you?

I can set SEO tasks and fulfill them in one place. Great opportunity for those who work with a team.

Enterprise (> 1000 emp.)
Apr 03, 2019
 Source
Overall Rating:
5.0
ZW
Zakk W.
Zakk
Share
"Awesome databases update"
What do you like best about Serpstat?

I like Serpstat as its features are being improved constantly. Serpstat isn't the same as it was even a year ago. The team is open to changes and they take into account users' recommendations. Thanks for the databases update. Serpstat provides quality reports due to the fact they collected keyword and competitor analysis data for ALL the Google regions in the world.

What do you dislike about Serpstat?

Sometimes, I noticed that updates resulted in some technical issues. However, they were fixed quickly.

What problems is Serpstat solving and how is that benefiting you?

Its Keyword Research tool allows to collect the perfect keywords to optimize site content.

Small Business (50 or fewer emp.)
Mar 27, 2019
 Source
Overall Rating:
5.0
Alina G. avatar
Alina G.
Senior Marketer
Share
"A great tool if you work with different foreign projects"
What do you like best about Serpstat?

Here I like their number of keyword databases. Serpstat made a huge update and now they have all countries on their list.

What do you dislike about Serpstat?

Sometimes filters don't work as they should.

What problems is Serpstat solving and how is that benefiting you?

I work at an SEO agency with different projects from different countries. Serpstat suites me very much as it can give data for 230 states. I don't need to pay more and get all data in one place.

Small Business (50 or fewer emp.)
Mar 26, 2019
 Source
Overall Rating:
5.0
Borislav D. avatar
Borislav D.
Managing Partner
Share
"It changed my business..."
What do you like best about Serpstat?

Keyword, Website and Backling Analysis and every other feature. I specifically used Keyword analyzing most of the time and I strongly recommend this serpstat feature.

What do you dislike about Serpstat?

It's not the best option for a small business because of the high price. But its worth it for 1-2 months.

What problems is Serpstat solving and how is that benefiting you?

I have made a semantic core with serpstat and analyzed all the backlinks.

Small Business (50 or fewer emp.)
Mar 23, 2019
 Source
Overall Rating:
5.0
Florian S. avatar
Florian S.
Founder / Head Of Design
Share
"My most used - all in one SEO tool"
What do you like best about Serpstat?

It is showing me nearly all info needed about SEO, PPC and my pages in a fast and very informative way.

What do you dislike about Serpstat?

The interface needs some rework - feeling a bit lost sometimes.

What problems is Serpstat solving and how is that benefiting you?

SEO on page problems from clients. Client keyword checks ... and so on.

Small Business (50 or fewer emp.)
Mar 22, 2019
 Source
Overall Rating:
5.0
Victor V. avatar
Victor V.
Ppc Specialist Digital Marketing
Share
"Super useful tool"
What do you like best about Serpstat?

It's specific and very powerful for competitors analysis

What do you dislike about Serpstat?

That is paid at some point but it's worth it!

What problems is Serpstat solving and how is that benefiting you?

Competitors research and keywords search volume.

Small Business (50 or fewer emp.)
Mar 21, 2019
 Source
Overall Rating:
5.0
RS
Rositsa S.
Rositsa Shopova
Share
"Best tool for domain analysis"
What do you like best about Serpstat?

There is option to compare yourself with the competitors in your niche. It can basically make full analysis with almost no effort. The information is well formed and easy for interpretation.

What do you dislike about Serpstat?

The seem to be thriving to make it better with every update. From time to time small bugs can appear during the update.

What problems is Serpstat solving and how is that benefiting you?

It helped me track well my keywords and backlink profile.

Mid Market (51-1000 emp.)
Mar 21, 2019
 Source
Overall Rating:
5.0
Simona Y. avatar
Simona Y.
Middle Seo Project Manager
Share
"Great tool for SEO goals"
What do you like best about Serpstat?

I love the report that shows the increasing of the keywords' positions. It shows exactly with how many positions the keyword has been risen.

What do you dislike about Serpstat?

It would be great if we could easily select a beginning date to show the results from.

What problems is Serpstat solving and how is that benefiting you?

I daily check the positions of kewords and check the search volume for specific keywords.

Mid Market (51-1000 emp.)
Mar 21, 2019
 Source
Overall Rating:
5.0
Martin Z. avatar
Martin Z.
Seo Specialist
Share
"Best All-in-one Instrument"
What do you like best about Serpstat?

I used Serpstat for web analysis for my websites. In serpstat we have a lot of functionality for seo optimization. Also i like that i can see my competitors for the niche and work for my websites to do my best.

What do you dislike about Serpstat?

Sometimes i have problem with serpstat login. But i can't find good reason to dislike serpstat.

What problems is Serpstat solving and how is that benefiting you?

I used serpstat for: -look for keywords for my niche; -look positions for my website; - backlink analysis; - find related keywords for my website.

Small Business (50 or fewer emp.)
Mar 21, 2019
 Source
Overall Rating:
5.0
Ivo G. avatar
Ivo G.
Project And Sales Manager
Share
"The bes tool for digital marketing"
What do you like best about Serpstat?

1. Keyword Position Distribution 2. Options for content analysis 3. Options to compare.

What do you dislike about Serpstat?

I like everything in this tool. Thank you Serpstat.

What problems is Serpstat solving and how is that benefiting you?

Serpstats let me know what the current state of a project is and what we can strive for.

Small Business (50 or fewer emp.)
Mar 19, 2019
 Source
Overall Rating:
5.0
Craig B. avatar
Craig B.
Designer
Share
"SerpStat reveals SEO low hanging fruit that helps my clients increase traffic"
What do you like best about Serpstat?

I like many things, one of the most useful is suggested keywords based on a keyword phrase you type in. It really helps you see the keyword cost per click and help you stop wasting money on Google Ads with over-priced and too broadly targeted clicks.

What do you dislike about Serpstat?

Well, I am a bit of a scrooge, so no matter which company or brand I almost always consider them to be expensive, but honestly I do think every dollar I have spent on SerpStat has been a great investment.

What problems is Serpstat solving and how is that benefiting you?

Identifying low hanging fruit keywords Being able to see at a glance where you sit in relation to your competitors and what you need to do to fix that.

Small Business (50 or fewer emp.)
Mar 13, 2019
 Source
Overall Rating:
5.0
Luis R. avatar
Luis R.
Certified Teacher
Share
"The best value for money"
What do you like best about Serpstat?

The gorgeous database of data from different countries. You can make a research of competitors and keywords in large list of countries with precise data. The user interface is really intuitive with simple groups of features. But the best thing is that you have all the tipical All-in-one features in a reasonable price. Highly recommended.

What do you dislike about Serpstat?

I miss more data for Spain. Sometimes you don´t have the metrics for some niches in Spain. And the visibility trends is not updated enough.

What problems is Serpstat solving and how is that benefiting you?

Keyword research and opportunities, competitors analysis, site audits

Small Business (50 or fewer emp.)
Mar 08, 2019
 Source
Overall Rating:
5.0
MM
Matjaz M.
Seo Manager
Share
"Really excellent all-in-one SEO platform with innovative features"
What do you like best about Serpstat?

- Constant updates. The growth of this tool is much faster than every other tool in the market (that i use) - Analysing competitors: When you dig deeper on competitors URL , you are provided with a deep view of what are the most visited urls on your competitor’s website. This way, you can find out the web pages that attract maximum traffic - and replicate the same strategies. - Serpstat Academy: Serpstat has three courses: keywords course, features course and long-tail keywords course. Serpstat has a zilllion of features, and if one has paid to use them, it is good idea that one knows how to get the best out of this investment. - GDPR copmliance : because i work in EU i am obligated to GDPR directive. THey was a that time only one with updated terms and conditions, with audited their party vendors and they are stating that all data processing techniques are GDPR compliant. - Ad examples: tool shows the ads displayed for various keywords, and it also shows our ad competitors bidding for the same keywords. Great for some quick ideas and anlysing competitor PPC strategy

What do you dislike about Serpstat?

- The daily query limit - UX/UI could be better

What problems is Serpstat solving and how is that benefiting you?

- PPC Selection and analysis - Discovering new keywords - Keyword clustering - Identifying content opportunities.

Small Business (50 or fewer emp.)
Feb 25, 2019
 Source
Overall Rating:
5.0
Derek C. avatar
Derek C.
Seo Consultant
Share
"Currently the best value in SEO"
What do you like best about Serpstat?

I probably use the keyword "tree view" the most as it's my favorite feature next to the easy to use rank tracking.

What do you dislike about Serpstat?

There is a small learning curve as far as what each feature does, it's not always clear, and I'd say there is certainly room for improvement in terms of tooltips.

What problems is Serpstat solving and how is that benefiting you?

Serpstat has helped us the most by helping us prioritize our internal linking, and keeping us in the loop when a page's rank drops. We really enjoy the projects view for the quick glance information.

Small Business (50 or fewer emp.)
Feb 22, 2019
 Source
Overall Rating:
5.0
Roman R. avatar
Roman R.
Основатель
Share
"All-in-one SEO & PPC tool for marketing agencies"
What do you like best about Serpstat?

— A lot of keyword databases and reports for both PPC and SEO. — Content marketing ideas report — Competitors research — Fast site audit for briefly SEO-look

What do you dislike about Serpstat?

— There are limits depending on your plan.

What problems is Serpstat solving and how is that benefiting you?

We make keyword and competitors research and find ideas about new content marketing items, SEO and PPC tasks.

Small Business (50 or fewer emp.)
Feb 18, 2019
 Source
Overall Rating:
5.0
Miraj H. avatar
Miraj H.
Seo Specialist
Share
"Outstanding Experience with serpstat"
What do you like best about Serpstat?

I am using Serpstat for 19$/mo Serpstat have same features and cheaper (69$ against 100$) and have much better limits. In past was user of Semrush but my friend recomends me Serpstat. It have better keywords bases and lower prices. My first impression of Serptstat was negative. But these difficulties were only at the beginning. And there is a good support service - I asked about 10 questions and answered everything within 5 minutes.

What do you dislike about Serpstat?

There have nothing for dislike.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is a amazing seo tool. I have a very good experience with Serpstat. This cheap service. But service quality is very high.

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