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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
Serpstat video thumbnail
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Serpstat Screenshots
Serpstat screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 31, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great SEO software, easy to use"
What do you like best about Serpstat?

I have been using SERPStat for about a year and it has been my go-to resource for all things SEO related. It is easy to use and the tutorial was very helpful when I was getting started.

What do you dislike about Serpstat?

There isn't a ton of information for Canada - most is US-centric and sometimes there isn't information available in a column - but it at least says "coming soon."

What problems is Serpstat solving and how is that benefiting you?

Serpstat helps us determine which of our online pages and articles are performing well. I also particularly love the keyword research section.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"solid product"
What do you like best about Serpstat?

easy to manage websites, keywords, rankings, etc

What do you dislike about Serpstat?

could use more features for competitor research

What problems is Serpstat solving and how is that benefiting you?

able to see keywords and positions, website visibility

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best Bang For Your Buck!"
What do you like best about Serpstat?

This is the best bang for your buck. The value proposition can't be beat! Look around and compare apples to apples and you'll see that Serptat has soooooooo many features that are included and that you pay extra with other similar services. Their support is amazing. They have an amazing Serpstat Acadamey that is there to teach you the things that you don't know. Not just how to use the software/service but you learn more SEO things along with the software. It's pretty cool

What do you dislike about Serpstat?

This isn't so much a criticism of the product but there is a lot of information that sometimes it's a bit overwhelming. If I could design it myself I'd have an idiots setup that just gave the very, very basic level and then let you dive down deeper. They do have a "dashboard" and I do like that. Truthfully SEO is a very complicated field with a lot of things to learn. It takes time to learn what you are seeing and then more time to figure out how to fix them. However, this isn't a fault with the product, it just reflects the industry.

What problems is Serpstat solving and how is that benefiting you?

All around SEO, Keyword Research is easy, competitor analysis. backlink analysis etc. It's a great tool because it saves me time and time is money.

Mid Market (51-1000 emp.)
Jan 19, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Genuine SERP Stats Application - Easy to Work With"
What do you like best about Serpstat?

This is its best part that it shows the genuine results, blogs, and information we searched for. This is really a good application I came across while working as an SEO for about one and half years. Perfect utility for SEO beginners. Keyword Research and Backlink Analysis is the best part I liked about it. It is so easy to use that it sometimes seems fun to be working it. One of the best applications I have tried since last 1.5 year and found that it is really a good software for the SEO person or the team to work more precisely and to make the strategies more clearly. The utility has come up with some more unique features which make it different from the other applications.

What do you dislike about Serpstat?

I didn't found anything as yet except in the starting it is difficult to operate the application, being a fresher or unless and until someone will guide you. But, once you get its working, it is the best, If would have to say a thing which I didn't like then it is that this program is a bit costly. Can't be afforded by small scale companies.

What problems is Serpstat solving and how is that benefiting you?

Easily to understand the marketing strategies of the Digital World. To explore more and know how can we take more steps to promote and market our products.

Small Business (50 or fewer emp.)
Oct 09, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Product"
What do you like best about Serpstat?

Extensive functionality all in one place.

What do you dislike about Serpstat?

SDO Score system, but I'm sure they have their reasons.

What problems is Serpstat solving and how is that benefiting you?

SEO Optimization, error reporting and easy repair; much more

Small Business (50 or fewer emp.)
Jun 20, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Serpstat Review"
What do you like best about Serpstat?

The design is much better than competitors. Easy access to data and lots of it. Wide selection of tracked keywords.

What do you dislike about Serpstat?

Auditing software needs so more work. Would love to see some more info around link data.

What problems is Serpstat solving and how is that benefiting you?

It gives us another set of data to play with in top of other tools - often highlighting areas that others don't.

Small Business (50 or fewer emp.)
May 30, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great support, good software"
What do you like best about Serpstat?

They are a good allround software and should do much better as they gain more visibility

What do you dislike about Serpstat?

Their filters on top pages report can have some improvement. Right now these filters are around keywords while they should ideally be around top pages

What problems is Serpstat solving and how is that benefiting you?

Standard SEO

Small Business (50 or fewer emp.)
May 11, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very helpful for what I need it with many add ons"
What do you like best about Serpstat?

Great tool to find what competitors are ranking for, keywords to use and how to improve one's own articles. I've only started using the tool recently and have had some very good results with some articles.

What do you dislike about Serpstat?

It requires some time to get used to and interface is easy to use but not super easy. Unfortunately using the info provided doesn't always generate the results expected, but that may be a Google issue.

What problems is Serpstat solving and how is that benefiting you?

Get ideas of topics/ articles of competitors that rank well and how to do so. Find keywords i need to rank for.

Small Business (50 or fewer emp.)
May 06, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Tool for the SEO Agency"
What do you like best about Serpstat?

Cool support team, great database, API. Too small price for this compilation of functions. Profitable for the SEO agencies.

What do you dislike about Serpstat?

It didn't work at all few times. We hope this won't happen again

What problems is Serpstat solving and how is that benefiting you?

Backlinks, keyword tracking and research, competitor analysis, site audit.

Mid Market (51-1000 emp.)
Apr 26, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Ideal SEO tool "
What do you like best about Serpstat?

It's great for all SEO: keywords, backlinks, site audit, competitor analysis. And it's much cheaper than others. Polite and supportive team. It's just nice to work with this company.

What do you dislike about Serpstat?

Some bugs. But it's not often. One complaint ant they'll fix it.

What problems is Serpstat solving and how is that benefiting you?

All seo problems on every project we work with.

Small Business (50 or fewer emp.)
Mar 21, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"All in one seo instrument"
What do you like best about Serpstat?

All we need for our seo and ppc work - we can find in Serpstat tool. Do you need to find technical problems on websites, or research seo-keywords of competitors ? Serpstat will help you. You will have real result in 30 sec. Also you can use API for resolving non-standard questions.

What do you dislike about Serpstat?

It do not have useful auto-niche-finder (with low competition and high click price), but you can do this work manually

What problems is Serpstat solving and how is that benefiting you?

i do not need other online instruments yet, all i need - here and works fast

Mid Market (51-1000 emp.)
Nov 16, 2015
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Serpstat is great for content-planning and researching competitors"
What do you like best about Serpstat?

I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've got the best content for your website. And it's also great to research competitors with. You can find out URLs, keywords and ads that work the best for competitors and try to use them for your website.

What do you dislike about Serpstat?

Tool is pretty simple, but it can be a challenge to put to practice all useful features. But they have the frendliest support, helped me a lot.

What problems is Serpstat solving and how is that benefiting you?

I provide content for my clients' websites. Since topics are different, Serpstat is a useful tool for a strategic phase. Data export option is also really usefull. Easy to compile sematics for SEO-merketers and to plan content for copywriters. Even if you're not a SEO-marketer, you can make a use of Serpstat. BTW just register and you'll have a solid amount of free options per day.

Small Business (50 or fewer emp.)
Oct 27, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Actionable insights, fast and accurate updates"
What do you like best about Serpstat?

As described in the title I love the speed of SERP updates and the accuracy. Before I was using another tool where speed was low. The dashboards provide good overviews and the option to quickly drill-down

What do you dislike about Serpstat?

Quickly switching between projects is not easy

What problems is Serpstat solving and how is that benefiting you?

One tool for quick and accurate rank tracking, audits and backlink info. That used to be organised by multiple tools

Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Customer Service Is Top Notch"
What do you like best about Serpstat?

Aside from the remarkable set of tools they have, I love the super quick responses I always get from CS and the connections they have to the market really reflects in their articles, which are always amazing.

What do you dislike about Serpstat?

Lack of articles. I wish they were posted more often.

What problems is Serpstat solving and how is that benefiting you?

My competition analysis.

Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good for keyword research"
What do you like best about Serpstat?

Easy research and scan the market state for some keywords, demand, and calculated bids. You can get some cool insights. In the past months, there has been an upgrade for different markets.

What do you dislike about Serpstat?

Lack of some detailed information that could be relevant. I can find some great differences between Serpstat and Google Keyword Tool. It's not that kind of a big deal for me, because I'm using Serpstat for additional insight for the same query that I have.

What problems is Serpstat solving and how is that benefiting you?

PPC and SEO planning

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Functional interface and quality results... at a reasonable price."
What do you like best about Serpstat?

This may sound unusual, but my favorite part of Serpstat is their blog. I have experience content marketing, but before Serpstat I'd piece together my research from free resources. I find Serpstats blog tips save me time, and is also light enough for me learn from, piece by piece.

What do you dislike about Serpstat?

The interface of Serpstat is all business. It's functional but not very fun to spend time on. I guess that's good for getting work done but nonetheless, I'd like it to be more pleasant looking.

What problems is Serpstat solving and how is that benefiting you?

My problem is prioritizing which content to create for my niche. I use Serpstat to help whittle down my options. It gives me piece of mind to base my decisions on something other than gut feel for my audience.

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"We kicked all other SEO tools out! "
What do you like best about Serpstat?

Two things: - Accuracy of the data. - The user interface, for us, is the best in class. Period.

What do you dislike about Serpstat?

Back when we started with Serpstat there wasn't much we could find in terms of tutorials. I guess that has been resolved by now.

What problems is Serpstat solving and how is that benefiting you?

We are currently using Serpstat for pretty much all our SEO planning and optimisation.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"It's a great tool if you're starting out with SEO"
What do you like best about Serpstat?

The most interesting feature for me on this tool is the backlinks report. They have a huge database, and by far, I found their results are better than other famous tools in this area

What do you dislike about Serpstat?

I dislike the fact that sometimes I come across inaccurate rankings of my keyword under the rank tracker. It's always been a challenge to get correct rankings. I hope they'll improve this further in the future.

What problems is Serpstat solving and how is that benefiting you?

I use this tool for multiple purposes: 1) Pitch prospects my SEO services 2) Audit my clients' websites 3) Discover backlink opportunities 4) Competitive analysis for PPC 5) Reporting on the keywords rankings

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Powerful SEO tool"
What do you like best about Serpstat?

User friendliness and variety of SEO tools built in.

What do you dislike about Serpstat?

I'm no SEO expert yet, so definitely the learning curve with any new software.

What problems is Serpstat solving and how is that benefiting you?

Increasing our marketing strength

Small Business (50 or fewer emp.)
May 07, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"SerpStat Review"
What do you like best about Serpstat?

Keyword historical tracking makes it easy to see where you are going.

What do you dislike about Serpstat?

Takes some time to learn the features, but a learning curve like most new software.

What problems is Serpstat solving and how is that benefiting you?

Helping small business clients track ranking improvements

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