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Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Crevio
Sponsored
5.0

( 1 )

$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
Serpstat video thumbnail
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 21, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
5.0
Александр . avatar
Александр .
веб разработчик
Share
"Відмінний сервиіс для сео спеціалістів і маркетологів"
What do you like best about Serpstat?

багатофункціональність платформи, постійні нові фішки, детальна статистика. Можливість інтеграціїї з іншими системами і сервісами. Надвидка служба підтримки - завжи максимально детально допомогає у вирішенні проблем

What do you dislike about Serpstat?

Іноді сервіс підвисає, але дедалі рідше, що не може не радувати. Є пропозиції по покращенню функціоналу які передав розробникам, багато спірних питань вже вирішено.

What problems is Serpstat solving and how is that benefiting you?

Аналіз конкурентів, порівняння своїх проектів з конкурентами, аналіз пошукових запитів, пошук схожих по інтенту запитів. Аналіз рекламних кампаній як своїх так і конкурентів

Small Business (50 or fewer emp.)
May 19, 2022
 Source
Overall Rating:
5.0
Myriam J. avatar
Myriam J.
Consultante Marketing Numérique
Share
"A solid, constantly evolving Ukrainian alternative to expensive SEO & PPC tools"
What do you like best about Serpstat?

I love the fact that the team is always helping the product evolve and listens to client feedback and requests. I have been using SERPstat for years and I love seeing how much the tool has evolved.

What do you dislike about Serpstat?

I personally really like the tool. No. Seriously. I like it. A lot. Whenever I think: hmmm, this could be improved...The team fixes it without me having to flag it. That's a really nice thing.

What problems is Serpstat solving and how is that benefiting you?

The price point is great. Cheaper product often means cheaper support...That's NOT the case here. I have been using this tool for years. Bought it on a whim and decided after a few months to upgrade and ask for a multi-year deal. I am so glad I did!

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
5.0
KT
Kiril T.
Owner, Digital Marketing Specialist
Share
"Best value for money"
What do you like best about Serpstat?

Serpstat is a complete SEO tool that covers the main aspects of the matter: keyword analysis, competitors, and backlink analysis. A keyword research and a site audit tool are also included and very helpful.

What do you dislike about Serpstat?

The tool lacks content analysis features.

What problems is Serpstat solving and how is that benefiting you?

Keyword research, competitor analysis, technical SEO

Small Business (50 or fewer emp.)
Apr 16, 2022
 Source
Overall Rating:
5.0
JG
Juan G.
Ceo
Share
"Amazing all-in-one SEO tool (solid all-in-one)"
What do you like best about Serpstat?

The keyword research functionality is super fast and you get a ton of keywords. The questions is also a great feature to see what is people asking about those keywords. The technical audit helps me see at glance what is wrong with my website.

What do you dislike about Serpstat?

I bought the lifetime deal, and I would like to access the Spanish database. I only get access to the English one.

What problems is Serpstat solving and how is that benefiting you?

Technical SEO audit. Keyword research to find the related keywords I am already ranking for. The questions that I should add in the question snippet and analysis of the high-ranking pages for specific terms.

Mid Market (51-1000 emp.)
Apr 10, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Serpstat is very easy to use and one of the best rank tracking solutions in the market."
What do you like best about Serpstat?

Being able to set tracking frequency Easy project setup Opportunity to transfer your ranking data from other platforms Support team Price-performance ratio

What do you dislike about Serpstat?

While the rank tracking feature is pretty good, there is still a lot of improvement for the research module.

What problems is Serpstat solving and how is that benefiting you?

We mostly benefit from the rank tracking feature. In addition to that, we use the site audit module to have high-level data on website health.

Mid Market (51-1000 emp.)
Apr 08, 2022
 Source
Overall Rating:
5.0
AK
Akhilesh K.
Business Consultant
Share
"All in One Digital Marketing Service Tool For Business"
What do you like best about Serpstat?

Create multiple Website Audit reports in a professional Way. Easily Find Low competition and High searches keywords. Know competitors' backlinks in PDF Format to improve backlinking. Advanced Analytic tool to track all website pages and On site. Monitor progress of business websites and reply to clients' queries. Gives Priority wise suggestions to optimize business websites.

What do you dislike about Serpstat?

Serpstat has important features like backlinking. It is a strong point, By the use of competitor backlinks data we can increase backlinking of our business website and improve website traffic easily.

What problems is Serpstat solving and how is that benefiting you?

To hire a digital marketing agency for one company is very costly. Some one suggests using the Serpstat marketing tool for our business and in a short time we understand how Serpstat SEO tools work. It is based on AI technologies and we can generate complete analysis reports for our business website and check competitor websites as well. It gives best SEO suggestions, on which sector we need to focus more to improve keywords ranking. Serpstat seo tool is highly designed to boost our business products and generate revenue.

Small Business (50 or fewer emp.)
Mar 31, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great SEO auditing tool"
What do you like best about Serpstat?

The API framework combined with the reasonable pricing plans

What do you dislike about Serpstat?

I have no downsides I have no downsides (why do you insist on minimum text length for negative comments??)

What problems is Serpstat solving and how is that benefiting you?

SEO consulting. Creating auditing framework from our SEO specialized consultants.

Mid Market (51-1000 emp.)
Mar 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Solid all in one SEO tool - great for organic keyword research"
What do you like best about Serpstat?

The strongest side of Serpstat is keyword research. It's super fast and easy to get tons of good keywords. Outstanding API access for all pricing plans. And even now that Ukraine has been attacked by Russia: * not a split-second of down-time * the app is continually developed further - rapidly! * the quality of their database stays very high (I use several SEO tools and I routinely compare search volumes, positions etc.) A few points I noticed in the years I have been using Serpstat: Credits: If you want to do something, go ahead, do it. You will not run out of credits. Everything is calculated very generously. Keyword research: * Organic keyword research is superb, with powerful filter options, related keywords, keyword suggestions etc. * Good PPC keyword research function, but it's the organic research where Serpstat excels * Lots of cool features like you can upload a keyword list to get keyword suggestions for all keywords in your list. * Filters. They are powerful. Choose AND or OR logic, combine filters, save filter configurations ... These filters are available throughout all the functions. * Clustering function Technical audit: * Solid audit function with many parameters, nothing spectacular, but fit for purpose Backlinks: * In general a basic backlink tool, but has special features like an overview over outgoing links, scanning for malicious link donors etc. Again, lots of powerful filters. Service: * Super fast response of their people using the chat function. * If you report a problem, they research it thoroughly. If it's your mistake, they help you how to use their product properly. If it's a bug, they fix it and tell you when it's done. * If you ask for a new feature, there is a good chance they will consider it. API: * API access is included in every pricing tier. (Wow.) * Good documentation with programming examples provided Pricing: It's a fraction compared to similar tools. Very good discounts for longer subscriptions are available.

What do you dislike about Serpstat?

The keyword traffic estimates seem too high. The backlink tool does not have a page-level authority value, only domain-level. They told me they are working on a new PPC keyword tracking functionality. The current PPC keyword *tracking* function is quite basic.

What problems is Serpstat solving and how is that benefiting you?

We use Serpstat mainly for keyword research in German and English, technical audits and keyword tracking. It excels in all these fields. We use Majestic for link building, but Serpstat's backlink tool is a good supplement with some functions Majestic does not offer. We use the API to streamline keyword research and to alert us to technical problems and backlink anomalies.

Small Business (50 or fewer emp.)
Sep 21, 2021
 Source
Overall Rating:
5.0
Klemen V. avatar
Klemen V.
Actuary
Share
"Robust KW reasrch tool"
What do you like best about Serpstat?

SerpStat is using large database. This is evident when researching long tail / low volume keywords. SerpStat produces more accurate results than majority of other tools, while beign cheaper than best of breed tools like AHREF and SemRush. SerpStat has also very good competitive analysis.

What do you dislike about Serpstat?

My account does not support all features, like clustering, batch automation. I am getting around limitation bz using API and Google Sheets.

What problems is Serpstat solving and how is that benefiting you?

I use SerpStat for: a) initial KW research (I am using LongTailPro for long tail research). b) competitive analysis (for example to get keywords for my competitors) c) profile of backlinks (anchors, ...) d) local SEO for Rank and Rent using API calls (for batch automation)

Small Business (50 or fewer emp.)
Jun 10, 2021
 Source
Overall Rating:
5.0
Uliana P. avatar
Uliana P.
Business Development Manager
Share
"Great tools to get you on the top of the Google search"
What do you like best about Serpstat?

The most demanded tool is the Rank Tracker tool - a powerful and efficient tool to check positions in your niche. Excellent competitor's analysis capabilities and ability to make teamwork with the multiuser account.

What do you dislike about Serpstat?

Nothing. As of now, no flaws were found.

What problems is Serpstat solving and how is that benefiting you?

We have stable growth in organic search as a result.