Serpstat vs Ahrefs

Take a look at how Serpstat and Ahrefs stack up against each other across pricing, features, and support using feedback from real users like yourself. Serpstat scores 4.6 out of 5 from 459 reviews, while Ahrefs has been rated 4.5 out of 5 from 508 reviews.

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Serpstat

4.6

( 459 )

Learn more

Ahrefs

4.5

( 508 )

Learn more

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At a Glance

Serpstat

Starting at:

$69.00/month

4.6

( 459 )

SEO Software

Ahrefs

Starting at:

$99.00/month

4.5

( 508 )

SEO Software

Overview

Serpstat

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It go... Learn more

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and tra... Learn more

Capabilities

AI Enabled
API Available
Open Source
CLI Available

Images

View 5 images

Ahrefs

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas... Learn more

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being ta... Learn more

Capabilities

AI Enabled
API Available
Open Source
CLI Available

Images

View 5 images

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Pricing

Serpstat

Free trial available

Free plan available

Billing type Recurring Subscription

Lite

$69.00

/ month

Standart

$149.00

/ month

Advanced

$299.00

/ month

Enterprise

$499.00

/ month

See all pricing

Ahrefs

Free trial available

Free plan available

Billing type Recurring Subscription

Lite

$99.00

/ month

Standard

$199.00

/ month

Advanced

$399.00

/ month

Enterprise

$999.00

/ month

See all pricing

Pros and Cons

Serpstat

Pros

Provides very detailed analytics
Offers very unique tools such as missing keywords, search question feature, and team mamangement
Keywords for social signals are available
It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
You can be billed every 60 months which reduces plan prices by 35%

Cons

Site audit takes significantly longer versus other tools
Reports of buggy keyword accuracy
The number of keywords your can research in a day is limited
There are reports that the UI can be sluggish at times

Ahrefs

Pros

One of the most robust backlink crawlers in the industry
Clean user interface that works great for beginners and pros
Advanced filter options make it easy to find the exact data you need

Cons

The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
All plans only include 1 active member so you’d have to pay for every additional member

Reviewer's Segments

Serpstat

Small Business

80.39%

Mid Market

17.21%

Enterprise

2.4%

Ahrefs

Small Business

64.76%

Mid Market