Ahrefs vs Serpstat

Take a look at how Ahrefs and Serpstat stack up against each other across pricing, features, and support using feedback from real users like yourself. Ahrefs scores 4.5 out of 5 from 508 reviews, while Serpstat has been rated 4.6 out of 5 from 459 reviews.
Ahrefs logo

Ahrefs

4.5
(508)
Serpstat logo

Serpstat

4.6
(459)
At a Glance
Ahrefs logo
Ahrefs
Starting at:
$99.00/month
Serpstat logo
Serpstat
Starting at:
$69.00/month
Overview
Ahrefs logo
Ahrefs
Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being ta... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Ahrefs
View 5 images
Ahrefs Screenshots
Serpstat logo
Serpstat
Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and tra... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Serpstat
View 5 images
Serpstat Screenshots
Pricing
Ahrefs logo
Ahrefs
Free trial available
Free plan available
Billing type Recurring Subscription
Lite
$99.00
/ month
Standard
$199.00
/ month
Advanced
$399.00
/ month
Enterprise
$999.00
/ month
See all pricing
Serpstat logo
Serpstat
Free trial available
Free plan available
Billing type Recurring Subscription
Lite
$69.00
/ month
Standart
$149.00
/ month
Advanced
$299.00
/ month
Enterprise
$499.00
/ month
See all pricing
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Pros and Cons
Ahrefs logo
Ahrefs
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Serpstat logo
Serpstat
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Reviewer's Segments
Ahrefs logo
Ahrefs
Small Business
64.76%
Mid Market
30.12%
Enterprise
5.12%
Serpstat logo
Serpstat
Small Business
80.39%
Mid Market
17.21%
Enterprise
2.4%
Deployment
Ahrefs logo
Ahrefs
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Serpstat logo
Serpstat
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Support
Ahrefs logo
Ahrefs
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Serpstat logo
Serpstat
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
Ahrefs logo
Ahrefs
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Serpstat logo
Serpstat
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Top Alternatives
Ahrefs logo
Ahrefs
See all alternatives
Serpstat logo
Serpstat
See all alternatives
Company Details
Ahrefs logo
Ahrefs
  • By Ahrefs Pte. Ltd.
  • Located in Singapore
  • Founded in 2010
Serpstat logo
Serpstat
  • By Netpeak
  • Located in Odesa, Odes'ka Oblast', Ukraine
  • Founded in 2013