Ahrefs vs Semrush

Take a look at how Ahrefs and Semrush stack up against each other across pricing, features, and support using feedback from real users like yourself. Ahrefs scores 4.5 out of 5 from 508 reviews, while Semrush has been rated 4.5 out of 5 from 1903 reviews.
Ahrefs logo

Ahrefs

4.5
(508)
Semrush logo

Semrush

4.5
(1,903)
At a Glance
Ahrefs logo
Ahrefs
Starting at:
$99.00/month
Semrush logo
Semrush
Starting at:
$119.95/month
Overview
Ahrefs logo
Ahrefs
Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being ta... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Ahrefs
View 5 images
Ahrefs Screenshots
Semrush logo
Semrush
SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and o... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Semrush
View 4 images
Semrush Screenshots
Pricing
Ahrefs logo
Ahrefs
Free trial available
Free plan available
Billing type Recurring Subscription
Lite
$99.00
/ month
Standard
$199.00
/ month
Advanced
$399.00
/ month
Enterprise
$999.00
/ month
See all pricing
Semrush logo
Semrush
Free trial available
Free plan available
Billing type Recurring Subscription
Pro
$119.95
/ month
Guru
$229.95
/ month
Business
$449.95
/ month
See all pricing
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Pros and Cons
Ahrefs logo
Ahrefs
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Semrush logo
Semrush
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Reviewer's Segments
Ahrefs logo
Ahrefs
Small Business
64.76%
Mid Market
30.12%
Enterprise
5.12%
Semrush logo
Semrush
Small Business
65.53%
Mid Market
28.85%
Enterprise
5.62%
Deployment
Ahrefs logo
Ahrefs
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Semrush logo
Semrush
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Support
Ahrefs logo
Ahrefs
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Semrush logo
Semrush
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
Ahrefs logo
Ahrefs
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Semrush logo
Semrush
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Top Alternatives
Ahrefs logo
Ahrefs
See all alternatives
Semrush logo
Semrush
See all alternatives
Company Details
Ahrefs logo
Ahrefs
  • By Ahrefs Pte. Ltd.
  • Located in Singapore
  • Founded in 2010
Semrush logo
Semrush
  • By Semrush Inc.
  • Located in Boston, Massachusetts, United States
  • Founded in 2008