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Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Crevio
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5.0

( 1 )

$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 07, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 06, 2019
 Source
Overall Rating:
5.0
II
Ivan I.
Freelance Graphic And Web Designer
Share
"Utilizing it for SEO and content marketing"
What do you like best about Serpstat?

The thing that I like most with this is its support. You actually have a pre-installed messenger from the site itself. Whenever you have inquiries, I pull it up. I ask whatever I need to ask and within minutes I get the response I want.

What do you dislike about Serpstat?

There are some things that I don't like. But the one true problem I experienced has something to do with the missing keywords. The list happens to not be sorted out in the form of headers.

What problems is Serpstat solving and how is that benefiting you?

SERP stats. Keywords Tracking. SEO Audits

Mid Market (51-1000 emp.)
Oct 04, 2019
 Source
Overall Rating:
5.0
Jacob M. avatar
Jacob M.
Cloud Engineer
Share
"Truly All-in-one SEO tool "
What do you like best about Serpstat?

Our overall experience is incredibly useful. We found many issues on our mobile version and realized that we should improve visibility of our blog posts. We got a deep understanding of key players on our market using Search Analytic tools. Serpstat is constantly improving with new tools and data. It could be quite engaging, I pull up our Rank tracker dashboard every morning and look at our current positions on Google.

What do you dislike about Serpstat?

Almost nothing, only I wish the interface was a little more streamlined and clean. Some reports are not easy-to-use, and the team needs to work more on UX.

What problems is Serpstat solving and how is that benefiting you?

I think the basic one is getting more leads from organic search. It helps our content marketer to find hot topics and create an effective content plan. We can monitor our multilingual website which is Nowadays, user acquisition is one of the most expensive parts for any SaaS. Using Serpstat, you can significantly improve your visibility on Google, and this way lower your cost of acquisition.

Small Business (50 or fewer emp.)
Sep 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Favorite tool on the market!"
What do you like best about Serpstat?

I love how easy and simple SERPSTAT is to use. I also love the tracking your keyword position ranking, it really creates a positive and motivating metric for our SEO efforts. I also like being able to switch the country of Google and see my growth in other countries.

What do you dislike about Serpstat?

I'd love to have more data on certain subjects so that SERPSTAT gets to the level of AHREF.

What problems is Serpstat solving and how is that benefiting you?

We are able to tell our clients where we are growing our SEO and the keywords that seem to have the most impact on their traffic.

Mid Market (51-1000 emp.)
Sep 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great SEO tool at a great price!"
What do you like best about Serpstat?

1) Tracking key SEO metrics in real-time 2) get a behind-the-scenes look at your top-performing competitors 3) audit backlinks.

What do you dislike about Serpstat?

There is so much information it can feel overwhelming, but having my own account manager has been amazing for me to understand everything I need to.

What problems is Serpstat solving and how is that benefiting you?

Figure out how many websites, pages, keywords you are going to work on, usually you don't need an expensive plan for a small or midsize business. If you are going to use keywords tracking, it's not necessary to track them every day, it's quite enough and cheaper once in 3 days.

Small Business (50 or fewer emp.)
Sep 25, 2019
 Source
Overall Rating:
5.0
Ivan K. avatar
Ivan K.
Ceo
Share
" Will help the average business achieve 80% of their SEO goals"
What do you like best about Serpstat?

The Serpstat UI is one of the most user-friendly and intuitive in any SEO tools I use. I enjoy using it on a day to day basis as the insights it provides, especially site audit

What do you dislike about Serpstat?

Nothing specific I can mention at this point

What problems is Serpstat solving and how is that benefiting you?

For a marketer, it makes it easier to find weak spots on a big website where it is hard to check and analyze big amount of data

Small Business (50 or fewer emp.)
Sep 25, 2019
 Source
Overall Rating:
5.0
Alok S. avatar
Alok S.
Alok Singh
Share
"Great tool for SEO and Market Research."
What do you like best about Serpstat?

Serpstat has multiple SEO tools which help me with my day to day SEO work. Very good tool for competitor research, keyword research, rank tracking. The geo based data filtering option is one of the best. Their pricing is also great and affordable. So overall it's a good SEO tool.

What do you dislike about Serpstat?

Nothing much to dislike, i have been an old user and i use Serpstat frequently for my web projects. It has always helped me with keyord and backlink research.

What problems is Serpstat solving and how is that benefiting you?

I mostly use three tools like the keyword research, backlink discovery, and keyword ranking geo data. Helps me to quickly identify niche and keywords that are profitable. I can keep track of my backlinks. I can spy on competitor backlinks and discover new oppertunities.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very useful tool for SEO professionals"
What do you like best about Serpstat?

I like the suggestions that the tool gives you to implement to improve your search visibility.

What do you dislike about Serpstat?

I don't like the rank tracker since it's not that accurate.

What problems is Serpstat solving and how is that benefiting you?

It helps me to keep track of my projects and improve the search visibility for their businesses.

Mid Market (51-1000 emp.)
Sep 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great resource for marketers. "
What do you like best about Serpstat?

I find the solution easy to use and navigate.

What do you dislike about Serpstat?

I find everything about the solution easy to understand and use.

What problems is Serpstat solving and how is that benefiting you?

I use Serpstat for competitive research and content creation.

Small Business (50 or fewer emp.)
Sep 22, 2019
 Source
Overall Rating:
5.0
LW
Larry W.
President, Ceo
Share
"Super Seo Tool - a monster !!"
What do you like best about Serpstat?

I like the tool for many reasons Its a very accurate tool nice updated and easy as heck to use. You will find easy im sure of that

What do you dislike about Serpstat?

I wish User interface was more modern just a matter of my preference. But is easy to use and thats the bottom line

What problems is Serpstat solving and how is that benefiting you?

Beings a All-in-one SEO platform it gives me the tools my company needs to rank higher in google Site Audit, Competitor Analysis, Backlinks and Rank Tracking. Come on enough said this tool is a monster and then some!!

Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Relevant Data When You Need it Most"
What do you like best about Serpstat?

I find Serpstat to be most useful in finding relevant keywords. Knowing which keywords to rank for is extremely valuable. Without which I could be wasting efforts focusing on the word keywords. Anybody who wants to rank, needs a tool like Serpstats, without which you will pretty much not know what you're doing.

What do you dislike about Serpstat?

A downside with them, which isn't really a downside, is when I want results across google, not country wise, it will not give me that option. Perhaps they should have a tab that says "Anywhere" instead of google.com, google.ca etc.

What problems is Serpstat solving and how is that benefiting you?

As mentioned earlier, I specifically use Serpstat for keyword research. But I also hop in to their backlink data, and other stats that gives me an idea about competitors.