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Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Crevio
Sponsored
5.0

( 1 )

$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Oct 21, 2023
 Source
Overall Rating:
5.0
Michał P. avatar
Michał P.
Właściciel
Share
"A professional tool for anyone involved in SEO"
What do you like best about Serpstat?

Many useful features and a very large database of data received.

What do you dislike about Serpstat?

I haven't found anything like that so far

What problems is Serpstat solving and how is that benefiting you?

Serpstat primarily allows me to study my competition. It allows me to see where my competitor's site is displaying and for which keywords it is visible. It also allows me to see what links are being acquired by them.

Small Business (50 or fewer emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
Olena S. avatar
Olena S.
Chief Product Officer
Share
"An ultimate platform for SEO and beyond"
What do you like best about Serpstat?

Serpstat has become my go-to platform for all things SEO and more. Its extensive range of features has truly impressed me. From insightful backlink analysis to precise rank tracking and visibility trend monitoring, Serpstat has it all. What sets it apart is its commitment to innovation, offering advanced tools like AI Content Tools and keyword clustering, which I haven't seen in other SEO software. Plus, it's not limited to just the typical North American and Western European markets; it covers Eastern European markets exceptionally well.

What do you dislike about Serpstat?

If you're new to the world of SEO software, setting up Serpstat might feel a bit overwhelming at first. However, don't let that deter you. Once you dive in and get a feel for its robust tools and capabilities, you'll be amazed. The only minor issue is the sheer abundance of tools available, which might take some time to fully explore.

What problems is Serpstat solving and how is that benefiting you?

Serpstat has revolutionized my SEO workflow. With its comprehensive suite of tools, I can automate tasks like keyword research, keyword clustering, site audits, and rank tracking. This automation frees up my time to focus on high-priority tasks, making my work more efficient and effective. Thanks to Serpstat, I'm better equipped to tackle the ever-evolving world of SEO.

Mid Market (51-1000 emp.)
Sep 20, 2023
 Source
Overall Rating:
5.0
VT
Vadym T.
Founder
Share
"Experience of using Serpstat for SEO"
What do you like best about Serpstat?

Ease of site navigation. The speed of the support service response. Extensive functionality that covers almost all SEO needs.

What do you dislike about Serpstat?

I have noticed only one inconvenience: sometimes reports on platforms take a long time to load (up to 10 seconds).

What problems is Serpstat solving and how is that benefiting you?

It helps in searching for semantics, analyzing competitors' sessions, and is also useful for monitoring positions for key queries, general site analysis, and site audit.

Mid Market (51-1000 emp.)
Aug 29, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Absolutely the best SEO toolset"
What do you like best about Serpstat?

Serpstat has helped us to grow our organic traffic by 270% during the first year, using flexible rank tracking and very convinient keyword research. Also, after technical audit of all pages, we've fixed our titles and descriptions, and are observing the CTR increase constantly every month. It is 3 times up already, and keeps growing!

What do you dislike about Serpstat?

I did not find anything that could disappoint me yet

What problems is Serpstat solving and how is that benefiting you?

Serpstat helps to solve the most common SEO tasks such as keyword research, technical audit, rank tracking and backlink analysis. Also it has some AI tools for content creating which are very helpful. I save a lot of time and get tons of marketing insights by using Serpstat and reading their blog.

Small Business (50 or fewer emp.)
Aug 03, 2023
 Source
Overall Rating:
5.0
MP
Modern P.
Www.Modern Pools.Com.Ua
Share
"good system for seo masters"
What do you like best about Serpstat?

support price policy wide range of SEO tools

What do you dislike about Serpstat?

none yet ;) so far, everything suits me in working with this team

What problems is Serpstat solving and how is that benefiting you?

key position monitoring

Mid Market (51-1000 emp.)
Jun 27, 2023
 Source
Overall Rating:
5.0
AK
Alekos K.
Founder
Share
"Serpstat"
What do you like best about Serpstat?

The platform enables you to create custom reports that consolidate the data and insights most relevant to your SEO goals. You can generate professional reports with visualizations, share them with your team or clients, and track progress over time.

What do you dislike about Serpstat?

While Serpstat provides reporting features, some users have mentioned that the customization options for reports are limited. If you require highly customized reports with specific metrics or visualizations, you may find the available options restrictive.

What problems is Serpstat solving and how is that benefiting you?

Serpstat provides insights into the search engine results page (SERP) features that appear for specific keywords. You can identify featured snippets, knowledge graphs, local packs, and other elements that can impact your SEO strategy. This knowledge helps you tailor your content and optimize for enhanced visibility in search results.

Mid Market (51-1000 emp.)
May 19, 2023
 Source
Overall Rating:
5.0
TS
Taaha S.
Founder
Share
"One of the best platform for the Deep SEO analysis"
What do you like best about Serpstat?

There are multiple good points of SERPSTAT Easy to find organic keywords ranking easy to find paid keywords ranking Estimated monthly reach Subdomain analysis

What do you dislike about Serpstat?

The biggest drawback is it's unpopular still having some great feature It's not much userfriendly

What problems is Serpstat solving and how is that benefiting you?

It's helping me to work on the subdomain analysis. Can find out the competitors status.

Mid Market (51-1000 emp.)
May 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Cost-effective But Also A Competitive SEO Tool"
What do you like best about Serpstat?

Serpstat is one of the hidden gems that offer competitive solutions like other legendary SEO tools like Ahrefs, SEMrush, or MOZ offers but at a cost-effective slab.

What do you dislike about Serpstat?

Still, the tool can dig into more comprehensive features like competing domains, gap analysis, etc. Also, some of the technical reports can still be user-friendly and easy-to-understand.

What problems is Serpstat solving and how is that benefiting you?

Serpstat helps me better understand my competitor's SEO efforts promptly to enable us to strategize our SEO plan of action and outrank them. Also, it allows us to save some money with its budget-friendly plans.

Small Business (50 or fewer emp.)
Dec 23, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Outstanding Solution"
What do you like best about Serpstat?

Just as all-encompassing as the "other" SEO tool but in our opinion, much easier to use and manage and it's also more affordable. Support with SERPSTAT has been second to none, with team members offering incredibly detailed solutions to address our need.

What do you dislike about Serpstat?

There's nothing to dislike about SERPSTAT.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is helping us create thorough campaigns for both SEO & SEM. It's also helping stay atop our competitors to know what is and what isn't working for them with regards to driving traffic.

Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
Joey T. avatar
Joey T.
Ceo
Share
"We use Serpstat for SEO at my agency Hum JAM and we love it!"
What do you like best about Serpstat?

Serpstat is an easy-to-use multi-purpose SEO tool that is great for getting everyday SEO tasks done for clients.

What do you dislike about Serpstat?

They could improve the UX design a bit. However, it functions exactly for what I need.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is easy to train. Therefore, any freelancer can pick it up quickly and do the job for me using it in a timely matter.