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Serpstat Reviews: 4.6/5 — Highly Rated
Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Serpstat Pros and Cons
- Provides very detailed analytics
- Offers very unique tools such as missing keywords, search question feature, and team mamangement
- Keywords for social signals are available
- It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
- You can be billed every 60 months which reduces plan prices by 35%
- Site audit takes significantly longer versus other tools
- Reports of buggy keyword accuracy
- The number of keywords your can research in a day is limited
- There are reports that the UI can be sluggish at times
Compare Serpstat with other popular tools in the same category.
I got this via Appsumo which means I paid once. That alone was a big benefit as I use it for personal/freelnace use occasionally. If I needed fulltime access, I'd go with ahrefs but that costs much more.
Doesn't have the same range of tools as ahrefs/semrush for example. It's a budget version, but that's clear so not necessarily a problem.
Backlink research, evaluating whether to buy expired domains. Competitor research
I like that I got an appsumo deal for a lifetime membership for like $30
I wasted too many hours on my research while there is completely no indication of organic positioning for keywords while the only indication is for paid positioning for them.
Keyword search volume, PPC price, PPC competitiveness
Serpstat has a pretty accurate position tracking feature. It's exactly what I need to check where my pages are at a glance - going up, down, or stagnating. If you're using it as an at-a-glance tool, it works great.
* Occasionally glitches up. * Google KW search volume is totally out of whack in the AppSumo deal I took [possibly throttled]. * Biggest issue - the company will take away features from lifetime plans as they want. I can no longer update ranking positions after being able to do it for two years. Reached out to be told that this feature was never included in my plan [when it actually was] and that nothing can be done about it unless I forgo my lifetime plan and switch to plan billed month by month.
I'm currently doing KW research for several blog articles that I'm writing for my clients. Other than that, I generally check backlinks with Serpstat - basically, seeing what my competitors are doing in terms of external SEO and trying to top that.
Just like all the rest really. I like the chart
the bandwidth it takes up. I also hate that I bought a lifetime plan and it says I only have a few day left on the account???
none, looking elsewhere
The user-interface is nice, but unfortunately there are some VERY tight limits on things unless you are willing to up your subscription to $69 per month, $149 per month, or $299 per month. For that kind of money there are, I feel, services that are better. That's not to say it isn't good, it is just that around every corner there seems to be a limit.
The need to upgrade to a higher level just to get a reasonable level of reporting.
Basic keyword research can be done quickly and easily. It has helped uncover some holes in our SEO strategy that would have been tough to uncover otherwise.
It was a good tool at the beginning. The UI was good and there were many options.
They have removed most of the LTD features and tried to force me to upgrade. It's not fair at all.
I don't solve any issue anymore with them. I get better results with free tools.
The featureset is everything I would like in an SEO tool.
None of the features work reliably. No crawling support for single page applications (reports our site as 1 page) Example: Looking at the overview dashboard for my projects, multiple components can be displaying the same data and yet have different values (on the same page). This is equally annoying when some pieces of data have updated and some haven't without any frame of reference as to when each value updated. Example: Regularly I'll be looking at the tracked keywords report and the data will be "loading" for an entire day while they refresh, why not display the old values along with a last updated date until there's new data.
I'm trying to track the SEO performance of our site.
The lifetime plan seemed like a good idea.
The interface is slow. They make huge changes without explanations. The latest update removes tons of functionality. Customer service is also poor without any empathy for your problems. For instance, after remodelling there keyword tracker I contacted support and was told "We have announced all the changes in our social media"... really, brilliant. Lets get important feature update news from your latest tweets. Overall, it's the poorly developed slow UI that lets Serpstat down. While other software I've been using has improved year on year, Serpstat seems to be going backwards. If you can get a lifetime deal, then its probably still worth it. But on a monthly plan, you can do much better.
Keyword Rank Tracking.
Serpstat previously allowed me to level up my marketing by giving me insights in to how people search and find content. However, recently their databases are terrible, with 90% of data not loading or not showing. I wish this was for markets that were obscure, but we are talking UK market, using fairly generic keywords, with terrible terrible results.
There data is out of date and not complete, and as such, I can no longer recommend Serpstat. I have now subscribed to SEM Rush, and their data set is amazing.
Previously, I've improved website rank for various sites on Google, and also customised content to make sure key queries are answered. Recently however, Serpstat has been useless, and has not provided any information.