Serpstat Reviews: 4.6/5 — Highly Rated

I like many features, and I haven't even learned all of the functionality yet, but the one I use/like most is Backlinks.

It has a steep learning curve like most of these types of applications. Not only do you need to know how to do it in Serpstats, but you have to know what the results MEAN, and that also takes time if you're new to SEO/SEM.

I conduct a review of prospect's website in hopes of trying to sell them on our SEO prowess. The reports look very professional (I put them into our template) and helps us to sell our services.

Has just about everything you need to help with your SEO, easily accessible and understandable. Because it came later than some of the more known systems it avoids their outdated menu structures and interface idiosyncrasies. As an SME I also highly appreciate the very sensible price point.

Some of the international databases are only coming online step by step, The index also still doesn't have as many pages (and therefore backlinks shown) as the top competitor (but already more than some of the other competitors I've tested).

Advise my clients on optimizing their websites, from keyword selection all the way through to search engine ranking reports.

This is the best bang for your buck. The value proposition can't be beat! Look around and compare apples to apples and you'll see that Serptat has soooooooo many features that are included and that you pay extra with other similar services. Their support is amazing. They have an amazing Serpstat Acadamey that is there to teach you the things that you don't know. Not just how to use the software/service but you learn more SEO things along with the software. It's pretty cool

This isn't so much a criticism of the product but there is a lot of information that sometimes it's a bit overwhelming. If I could design it myself I'd have an idiots setup that just gave the very, very basic level and then let you dive down deeper. They do have a "dashboard" and I do like that. Truthfully SEO is a very complicated field with a lot of things to learn. It takes time to learn what you are seeing and then more time to figure out how to fix them. However, this isn't a fault with the product, it just reflects the industry.

All around SEO, Keyword Research is easy, competitor analysis. backlink analysis etc. It's a great tool because it saves me time and time is money.

I enjoy how applicable the keyword analysis is across industries. I use it for my freelance gig as well as my full time job as an SEO content writer and strategist. I appreciate the indepth reports, and the insights. The ability to complete competitive analysis is a really strong feature I use. Whenever I have had an issue or something doesnt work as well as expected, the Serpstat customer support is always there to provide assistance in a very timely manner!

I might just not have enough experience with it, but I sometimes the competitors engaged in Google Ads is not as accurate as I think it should be, and sometimes the information is a bit difficult to understand, but again thats likely related to me inexperience and not the actual program.

Keyword analysis, competitor analysis, keyword planning, traffic analysis etc. etc

I like how easy it is to look up quality SEO numbers which help my business.

The interface could be more friendly so it would be easier to get certain kinds of data. Something more visual.

Serpstat helps to uncover key terms that people search related to my niche so I can create relevant, and saught after content.

As far as keyword research and backlink analysis goes, after testing many tools, Serpstat has become our go-to tool.

There are so many great tools inside Serpstat, sometimes it's a little difficult to navigate the site, although we consider that a good problem to have.

Serpstat has become our #1 marketing tool we use to perform various SEO (and PPC) tasks such as keyword research, competition analysis, backlink audit, and position tracking. We use Serpstat to give us a high-level overview of our site’s performance across different areas – organic keywords, PPC keywords, keyword position distribution, competitors in organic search, rank tracker, and more. We love Serpstat for its wealth of features and reports.

Value for Money. SEO tools don't come cheap but Serpstat is an exception. And its complete tools turn your SEO game up to lightspeed. Track projects, get highly intuitive insights, and cut down research time drastically.

I wish there is a plan with fully white labeled experience.

Market research time is solved. The amount of information you will gain about your competitors, niche, and business is invaluable

SerpStat is a great tool for SEO and PPC research with massive amount of data and functionality it offers such as detailed website analysis, competitor research, keyword variations and analyzing keyword trends. One of my favourite feature in Serpstat is "Search Questions" functionality which provides variation of keyword suggestions in the form of questions which is very useful for content marketing and creation. It helps me perform the best SEO analysis with detailed results.

As it offers a host of features, I wish the navigation was little more easier. However, once you are familiar with the UI, this is great tool for SEO/PPC research.

We are able to optimize our website with the Site Audit feature. Perform keyword research feature across multiple countries and identify relevant keywords for our business. Based on keyword research from Serpstat tool along with its host of features such as Long tail keywords, Search Questions, Related Keywords etc. we are able to increase our organic traffic and helps us in creating of new topics and blogs. The tool also helps us to identify and scale backlink opportunity. It helps us streamline our SEO efforts and measure progress.

I can get detailed data for a low price, and it's a lot better than Google's free data. Also, it doesn't slow down my computer like a browser SEO tool. It shows general search data, not just what Google thinks I want based on my past searches.

I'm not sure, It is what it is and doesn't promise anything it can't deliver well.

It helps me get ideas for content to write based on things people are searching for, but I hadn't thought to write about.

This is its best part that it shows the genuine results, blogs, and information we searched for. This is really a good application I came across while working as an SEO for about one and half years. Perfect utility for SEO beginners. Keyword Research and Backlink Analysis is the best part I liked about it. It is so easy to use that it sometimes seems fun to be working it. One of the best applications I have tried since last 1.5 year and found that it is really a good software for the SEO person or the team to work more precisely and to make the strategies more clearly. The utility has come up with some more unique features which make it different from the other applications.

I didn't found anything as yet except in the starting it is difficult to operate the application, being a fresher or unless and until someone will guide you. But, once you get its working, it is the best, If would have to say a thing which I didn't like then it is that this program is a bit costly. Can't be afforded by small scale companies.

Easily to understand the marketing strategies of the Digital World. To explore more and know how can we take more steps to promote and market our products.

The price. It has all the features I need to manage my clients SEO work and costs $75 less per month than Moz.

I originally thought that they did not have keyword difficulty scores for organic but they do! Can't think of anything I dislike yet.

Keeping track of SEO rankings, doing site audits, reviewing top SEO landing pages. I've been able to rank for more keywords faster because of Serpstat.

Extensive functionality all in one place.

SDO Score system, but I'm sure they have their reasons.

SEO Optimization, error reporting and easy repair; much more

The depth of analytics related to SEO keyword research and ranking are great. There's a host of tools you can use to analyze your rankings.

It takes a bit of getting used to how the interface works and how the pricing structure works. But once you get rolling it's very powerful and as with most tools the more you use it the easier it gets.

SEO keyword analytics, keyword research, competitive analytics

The thing that stands out about SerpStat is the fantastic training/learning materials they provide. I got the tool knowing 0% how to use it, and after watching some of their podcasts it became very easy to navigate and work. They respond quickly and clearly to any questions. And of course, the layout itself is very user friendly and really great not just for doing SEO research/tracking, but for generating new creative ideas. Something about the process of working within SerpStat gets your mind thinking out of the box for SEO.

I don't think this is particular to SerpStat, but rather to all SEO tools I have seen... there is not a lot of data on low traffic searches or heavy niche stuff like Service+Small Town type keywords. I wish those numbers were easier to come by, but I'm not sure there is enough data out there to actually report on it.

At this point I'm using it mainly for keyword research, and shoring up some weaknesses in my existing side-project. But I am also planning on using it for client work in the future.

The design is much better than competitors. Easy access to data and lots of it. Wide selection of tracked keywords.

Auditing software needs so more work. Would love to see some more info around link data.

It gives us another set of data to play with in top of other tools - often highlighting areas that others don't.

They are a good allround software and should do much better as they gain more visibility

Their filters on top pages report can have some improvement. Right now these filters are around keywords while they should ideally be around top pages

Standard SEO

Great tool to find what competitors are ranking for, keywords to use and how to improve one's own articles. I've only started using the tool recently and have had some very good results with some articles.

It requires some time to get used to and interface is easy to use but not super easy. Unfortunately using the info provided doesn't always generate the results expected, but that may be a Google issue.

Get ideas of topics/ articles of competitors that rank well and how to do so. Find keywords i need to rank for.

A year ago no one had ever heard of Serpstat, and now these guys are gradually breaking out into one of the leaders of the SEO tools. Many wrote about this, but I repeat: the best ratio of price and quality you won't find

Not all the features work super-accurately, and many databases are lack. But this platform is developing very quickly, so I'm sure, in some time all issues will be fixed.

I use it for all the activities related to SEO

Cool support team, great database, API. Too small price for this compilation of functions. Profitable for the SEO agencies.

It didn't work at all few times. We hope this won't happen again

Backlinks, keyword tracking and research, competitor analysis, site audit.

I'm a great fan of Serpstat. My favourive feature is top pages, I use it to find out which pages of my competitors receive most traffic and optimizing my similar ones to make them even better.

I'd like to see more countries supported.

I'm using it mostly for competitor research and rank tracking.

The best thing, they included everything right from keyword research, site audit, rank tracking, competitors analysis and backlink analysis making it a complete tool for webmasters.

I love all the features but few tools have been in early stage and need much more filter options and I hope they will do that within months.

I never used a separate site audit tool but when I bought Serpstat I added my sites to their site audit tool, to my surprise there are a lot of things needs to be improved as suggested by the tool. I did it and I can see increased load speed and few ranking improvements in SERP results. Apart from it, it's cost effective. I bought a three-year license till 2019 and canceled my subscriptions with Ahrefs.

It's great for all SEO: keywords, backlinks, site audit, competitor analysis. And it's much cheaper than others. Polite and supportive team. It's just nice to work with this company.

Some bugs. But it's not often. One complaint ant they'll fix it.

All seo problems on every project we work with.

I like Serpstat mainly because it is simple to use and provides valuable data. You gat five tools in one, which allowed us to save some money just by switching to Serpstat and abandoning separate rank tracker and backlink analysis tool. Site audit came as a nice bonus, and limits on it are also great.

Large reports sometimes take too long to load. When you're new to the tool it's harding finding he right reports sometimes. The sidebar menu is way too overwhelming.

Everything I need for SEO I do with Serpstat. From basic audit and creating a strategy to tracking positions,

It has all functions I need. And it has a really small price. To be honest I started with this tool just because of price, but I still like it even though I can afford the expensive ones now. I just don't think it's sensible to pay more for the same functions. Serpstat is the most convenient tool for me - good value for money.

Sometimes it can be slow, but they usually fix it quickly.

Backlinks, keyword tracking and research, competitor analysis, site audit.

The best price/quality combination you can possibly obtain in the market. Great tool all around. Backlinks are great, keyword data is fabulous, site audit is very comfortable for initial analysis at every stage of work. Also it grows so fast and add lot of useful features based on what users suggestions and necessities..

I wouldn't complain if keyword and SERPs data updated more frequently.

We use Serpstat on every project we work with. So it's involved in pretty much anything related to SEO on our end.

The clean interface is what you see first and i really like it. Also the given features are great. For me as a german client its atm. not possible to use all feature. BUT the Backlink Analysis and the Rank Tracker are awesome. I also used the Site Audit and find it very helpful (especially for beginners). Looking forward for the german Database (which will be released soon) and with this to test the SEA and Keyword features! After that i will update this review!

I mentioned it above - the missing german Database. I guess with the german DB when i'll be able to use all tools of serpstat, it is outstanding for this price.

Great insides with the Backlink analysis and also really great tool to monitor my important keywords for small and big projects!

Having 5 tools in one place is a great upside to Serpstat. It's really easy to work on projects and track their progress in one place. There's also a lot of data available, way more than you can find in similar tools, at least based on my experience.

It would be nice to see more European countries supported.

Finding and analyzing competitors of our SaaS. Analyzing user intent and interests based on search data.

Competitor analysis is great. It provides data on competitors rankings, which helps me working on my own SEO within same niche. Rank tracker came as a nice bonus, I used to pay for it separately so I was surprised when I found they provide decent limits on rt. Same goes for backlinks - not as good as Ahrefs, but still a decent option.

Sometimes it lags and doesn't show rank tracking data. Other than that it's all good. I would also add some more European countries, just to make it more versatile.

Market analysis via checking out the competitors' SEO strategies. Daily rank tracking. Backlink analysis. Anything I can use to improve rankigns.

There are so many things that you can do very quickly in Serpstat. These are things that would take hours or days if you were to do them manually!

Navigating throughout the different modules can be daunting the first few times. Keep on going back to the tutorials though!

SEO and PPC Keyword analysis and campaigns

Easily the price. I run a small web show and the expensive SEO tools our out of my reach. Serpstat gives me the ability to dig deep and find niche keywords for our evolving content. Each show we broadcast has a different guest, a different movie/genre and thus a different set of keywords. I am able to do some research on these before writing our content to go along with the video production. Another great aspect of SerpStat is the ability to easily filter results. This gives me the chance to filter out the noise and concentrate on the long tail keywords I need.

The same filter I love is not available on every report.

I am able to dig deep and find relevant keywords. Realizing the power to do deep analysis on other pages is incredible insight into content provided by others.