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Serpstat SEO Software logo
Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 11, 2026
Serpstat SEO Software logo
459 Serpstat Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Jul 25, 2019
 Source
Overall Rating:
5.0
AB
Adam B.
Mr
Share
"One of the nice seo gear available "
What do you like best about Serpstat?

Smooth to use & manage a couple of tasks. I love the interface, the help capabilities, all of the support with the blogs and movies. even in case you aren't an search engine optimization professional, you can fast get inundated with all of the assist available. It covers truely each region of search engine optimization - social media, backlinking, tracking rankings, key-word studies. and i discover it to be pretty affordable in comparison to using more than one tools.

What do you dislike about Serpstat?

Technical glitches every now and then, however it is really it.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is one of the high-quality solutions i've found for coming across website online mistakes, getting a incredible rationalization on the way to fix it, or even posting for social media. it covers end to give up so some of the various regions of search engine optimization, that it's grow to be a useful a part of my commercial enterprise. My favored has been utilising the ranking tools to peer how we compare against competitors, and also recommendations on getting featured snippets which we accomplished for one customer this year.

Small Business (50 or fewer emp.)
Jun 04, 2019
 Source
Overall Rating:
5.0
David J. avatar
David J.
Owner
Share
"Powerful information to keep your SEO on the top"
What do you like best about Serpstat?

I love the report, it helps me to have an actionable plan to fix the errors of a website, also, I love the keyword comparison charts, I can easily find keyword opportunities that my competition is using and getting traffic from them.

What do you dislike about Serpstat?

It's really easy to use all the credits to fast, but it's understandable because the information that you get is so powerful that you can just keep digging and not taking action.

What problems is Serpstat solving and how is that benefiting you?

I am getting more interested leads in my web traffic, not random visits, but people that are looking for my service, and this is making my business more profitable.

Mid Market (51-1000 emp.)
Apr 12, 2019
 Source
Overall Rating:
5.0
TG
Tanya G.
Head Of Marketing
Share
"The most appealing SEO tool"
What do you like best about Serpstat?

Serpstat provides a perfect set of features. I like its rank tracker the most. With it, you can track your own and your competitors' positions not spending extra limits. A single report shows my site's positions for the tracked keywords, competitors' changed rankings, traffic share, and more.

What do you dislike about Serpstat?

Server overloads occur sometimes, but not often

What problems is Serpstat solving and how is that benefiting you?

I monitor my site's positions for the specific keywords, so that I'm aware of all the positive and negative changes in rankings.

Enterprise (> 1000 emp.)
Apr 04, 2019
 Source
Overall Rating:
5.0
IM
Irina M.
Co Founder & Growth Marketing Consultant
Share
"SEO research and project management in one place"
What do you like best about Serpstat?

Serpstat Multi-User mode lets me manage my teamwork. Its unique Checklist feature facilitates monitoring how project SEO tasks are being solved.

What do you dislike about Serpstat?

Multi-user mode is available starting from Plan C. Maybe, a bit expensive for small teams.

What problems is Serpstat solving and how is that benefiting you?

I can set SEO tasks and fulfill them in one place. Great opportunity for those who work with a team.

Enterprise (> 1000 emp.)
Apr 03, 2019
 Source
Overall Rating:
5.0
ZW
Zakk W.
Zakk
Share
"Awesome databases update"
What do you like best about Serpstat?

I like Serpstat as its features are being improved constantly. Serpstat isn't the same as it was even a year ago. The team is open to changes and they take into account users' recommendations. Thanks for the databases update. Serpstat provides quality reports due to the fact they collected keyword and competitor analysis data for ALL the Google regions in the world.

What do you dislike about Serpstat?

Sometimes, I noticed that updates resulted in some technical issues. However, they were fixed quickly.

What problems is Serpstat solving and how is that benefiting you?

Its Keyword Research tool allows to collect the perfect keywords to optimize site content.

Small Business (50 or fewer emp.)
Mar 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great professional multi-purpose SEO tool "
What do you like best about Serpstat?

There is too much that I like, my favorite Serpstat feature is the keyword research tool that allows you to instantly see which keywords are driving organic search traffic to a competitor website. Team is constantly coming out with new features/updates/improvements.

What do you dislike about Serpstat?

There is not much to dislike. I got once that i could not get a keywords, because they were missing from the database due to low search volume, but it is everywhere. So, I really do not see any disadvantages.

What problems is Serpstat solving and how is that benefiting you?

Auditing some client websites for issues. Checking competitor rankings. Working with keywords

Small Business (50 or fewer emp.)
Mar 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Everything SEOs need in one place"
What do you like best about Serpstat?

Serpstat consists of features every SEO specialist need for qualitative work. Here you can collect keywords list, analyze competitors, backlinks. Also, the great feature is Rank Tracker.

What do you dislike about Serpstat?

It's a bit slow sometimes. I think this is all ))

What problems is Serpstat solving and how is that benefiting you?

It's very comfortable to use this service. I can make any SEO improvements and analyzed in one place.

Small Business (50 or fewer emp.)
Mar 27, 2019
 Source
Overall Rating:
5.0
Alina G. avatar
Alina G.
Senior Marketer
Share
"A great tool if you work with different foreign projects"
What do you like best about Serpstat?

Here I like their number of keyword databases. Serpstat made a huge update and now they have all countries on their list.

What do you dislike about Serpstat?

Sometimes filters don't work as they should.

What problems is Serpstat solving and how is that benefiting you?

I work at an SEO agency with different projects from different countries. Serpstat suites me very much as it can give data for 230 states. I don't need to pay more and get all data in one place.

Small Business (50 or fewer emp.)
Mar 26, 2019
 Source
Overall Rating:
5.0
Borislav D. avatar
Borislav D.
Managing Partner
Share
"It changed my business..."
What do you like best about Serpstat?

Keyword, Website and Backling Analysis and every other feature. I specifically used Keyword analyzing most of the time and I strongly recommend this serpstat feature.

What do you dislike about Serpstat?

It's not the best option for a small business because of the high price. But its worth it for 1-2 months.

What problems is Serpstat solving and how is that benefiting you?

I have made a semantic core with serpstat and analyzed all the backlinks.

Small Business (50 or fewer emp.)
Mar 23, 2019
 Source
Overall Rating:
5.0
Florian S. avatar
Florian S.
Founder / Head Of Design
Share
"My most used - all in one SEO tool"
What do you like best about Serpstat?

It is showing me nearly all info needed about SEO, PPC and my pages in a fast and very informative way.

What do you dislike about Serpstat?

The interface needs some rework - feeling a bit lost sometimes.

What problems is Serpstat solving and how is that benefiting you?

SEO on page problems from clients. Client keyword checks ... and so on.