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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
Serpstat Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Nightwatch?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 12, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Serpstat - affordable SEO tool"
What do you like best about Serpstat?

Serpstat is really easy to use and not as complicated as some of the other SEO tools. The information seems more or less up to date and accurate.

What do you dislike about Serpstat?

I would like more video tutorials if possible especially for reports.

What problems is Serpstat solving and how is that benefiting you?

Improving my SEO

Small Business (50 or fewer emp.)
Mar 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Everything SEOs need in one place"
What do you like best about Serpstat?

Serpstat consists of features every SEO specialist need for qualitative work. Here you can collect keywords list, analyze competitors, backlinks. Also, the great feature is Rank Tracker.

What do you dislike about Serpstat?

It's a bit slow sometimes. I think this is all ))

What problems is Serpstat solving and how is that benefiting you?

It's very comfortable to use this service. I can make any SEO improvements and analyzed in one place.

Small Business (50 or fewer emp.)
Mar 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great professional multi-purpose SEO tool "
What do you like best about Serpstat?

There is too much that I like, my favorite Serpstat feature is the keyword research tool that allows you to instantly see which keywords are driving organic search traffic to a competitor website. Team is constantly coming out with new features/updates/improvements.

What do you dislike about Serpstat?

There is not much to dislike. I got once that i could not get a keywords, because they were missing from the database due to low search volume, but it is everywhere. So, I really do not see any disadvantages.

What problems is Serpstat solving and how is that benefiting you?

Auditing some client websites for issues. Checking competitor rankings. Working with keywords

Small Business (50 or fewer emp.)
Feb 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"This tool is a must for any serious SEO entrepreneur"
What do you like best about Serpstat?

I like all the information what this tool show me. Keywords, competition, backlinks all is what must have any Pro SEO platform. As a general rule, the most successful man in life is the man who has the best information. I cannot go deep into details why/how I use all the information, but these guys help me a lot in all my websites to rank way better. Is not enough only to serve you the proper information, you must know how to use it and how to implement it in your projects. Otherwise, without proper information you do nothing...

What do you dislike about Serpstat?

I don't like that I must hurt my eyes to read the numbers. will be better if numbers have some colorful red/green/yellow kind of background to able spot on faster

What problems is Serpstat solving and how is that benefiting you?

All my websites what Serpstat helps me since I use they ranked higher every day. Serpstat is only the top of the iceberg. As I tell above all this that research process needs to be done properly and with the information you have from it many other works follow after that. But hey... with wrong information and wrong research, you will drown your self with useless work.

Small Business (50 or fewer emp.)
Feb 27, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great software in very fair price!"
What do you like best about Serpstat?

Everything is great, from the rank tracker to the backlink analysis. Serpstat has very good UX/UI interface and it's working very fast.

What do you dislike about Serpstat?

The basic plan is very simple but it's my problem... I will be able to upgrade it when I need to.

What problems is Serpstat solving and how is that benefiting you?

I'm managing my clients' campaign easily with Serpstat and save a lot of money by not paying to other very expensive tools

Small Business (50 or fewer emp.)
Feb 27, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SImple and powerful"
What do you like best about Serpstat?

Easy to use and easy to understand. Helps understanding what keywords need to be worked on.

What do you dislike about Serpstat?

Interface is sometimes slow to load and keyword tracker lose tracks of keyword.

What problems is Serpstat solving and how is that benefiting you?

It increased my visibility on the internet.

Small Business (50 or fewer emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome Software and Support"
What do you like best about Serpstat?

Well, Serpstat is my go to software for showing businesses their keyword ranking on Google. I use the software to show the business owners how many keywords they have ranking. Many are shocked that their keywords are not high in the rankings.

What do you dislike about Serpstat?

They have so much stuff - All in On SEO Platform - that it took me awhile to get started.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is showing me the behind the scenes of the website and backlinks and anchor text tied to them.

Small Business (50 or fewer emp.)
Feb 25, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great features with affordable price"
What do you like best about Serpstat?

They provide the best features for the beginners. I have been using serpstat for over one year. I don't think there is an alternative to their lifetime deal with any better price.

What do you dislike about Serpstat?

Limitations on lifetimes deals..sometimes keywords are not updated accordingly.

What problems is Serpstat solving and how is that benefiting you?

We are using for amazon affiliate. We use serpstat for keyword tracking, backlink analysis and so on.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best seo software "
What do you like best about Serpstat?

Words cannot express how amazing, informative, helpful my manager, inna is. How much my business has grown, since I have joined Serpstat All staff, work as a team to help you meet your requirements. I am ever so grateful for inna, she has been So helpful, and dedicated. Serpstat, is best place to go for SEO work.

What do you dislike about Serpstat?

everything is perfect not compliant anything inna she is the best

What problems is Serpstat solving and how is that benefiting you?

Serpstat boost up my ranking

Small Business (50 or fewer emp.)
Feb 01, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great value and great customer service"
What do you like best about Serpstat?

I like how fully featured the software is for the price. Also as a newbie in the world of websites, I very much appreciate their quick and friendly customer service. They appear to be based in eastern Europe but their English is fantastic and they respond very quickly

What do you dislike about Serpstat?

As a few others have mentioned, the app is complex. But this also means it has a lot of features, so I can't complain at all.

What problems is Serpstat solving and how is that benefiting you?

Analyzing website purchases and increasing performance of existing site. I am early in the game but have already found a lot of value in the information I can get with Serpstat.

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best SEO Audit tools"
What do you like best about Serpstat?

Simple UX but powerful features. SEO Audit report looks really great and the suggestions from the audit report are very helpful and easy to understand.

What do you dislike about Serpstat?

OVerall Serpstat has done a really good job. The only thing I dislike is the limitation of keywords research. Some location is still missing especially in Asia area. That's why I still need an additional keyword research tool.

What problems is Serpstat solving and how is that benefiting you?

I love the keyword ranking features from Serpstat. It allows me to track the daily search ranking for my clients' website and save me a lot of time.

Small Business (50 or fewer emp.)
Jan 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best tool for site audit ever! "
What do you like best about Serpstat?

The service helps me to conduct an in-depth site analysis. Most of all I like that it provides a really wide range of data concerning this or that website. I can use the results for analyzing and solving problems, build SEO strategy or just optimize existing one. All that stuff I can do using only one site audit tool! Which is one of the tens available features. That's amazing how many useful things we can do on one SEO platform. I've signed up to Serpstat about 1.5 years ago and not going to stop using it!

What do you dislike about Serpstat?

Despite the wide spectrum of different tools, some of them have similar functions. The results are being repeated while using different instruments. But actually, it does nothing wrong, as for me.

What problems is Serpstat solving and how is that benefiting you?

Site audit, Domain analysis

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Get more traffic and rank in position 0"
What do you like best about Serpstat?

Serpstat helped me to optimize for Google's Snippets and to get more traffic. It gives me a chance to find the answers to my most difficult questions about my website optimization and I'm pleased to use this service.

What do you dislike about Serpstat?

I don`t like their design, believe they should improve it a bit

What problems is Serpstat solving and how is that benefiting you?

Content marketing&SEO

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome"
What do you like best about Serpstat?

This system is so robust. I love how once it's purchased you get any new feature roll outs.

What do you dislike about Serpstat?

There isn't much I dislike so much so I can't think of anything to type.

What problems is Serpstat solving and how is that benefiting you?

I primarily use Serpstat to monitor SEO and SERP ranks.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"This SEO tool helps me organize my working process"
What do you like best about Serpstat?

I started using Serpstat for its number of databases, related keywords, and backlink analysis. But then I discovered its checklist and it's awesome! Now I can check my to-do list not even switching from keyword research tool, as it's all in one place.

What do you dislike about Serpstat?

I'm using it not so long, so I haven't found any significant disadvantages yet.

What problems is Serpstat solving and how is that benefiting you?

I organize working process with its checklist and solve SEO problems.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Cost Effective and Excellent Tool"
What do you like best about Serpstat?

Site Audit Tools are some of the best I've seen.

What do you dislike about Serpstat?

Array of pricing tiers needs clarity and reduction.

What problems is Serpstat solving and how is that benefiting you?

SEO optimizations

Small Business (50 or fewer emp.)
Jan 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good price for available tools"
What do you like best about Serpstat?

be able to keep track all the keywords that is working for my website

What do you dislike about Serpstat?

probably it can help us how to look into competitors website and teach us how to use that keyword in our own website

What problems is Serpstat solving and how is that benefiting you?

trying to get research more keywords

Small Business (50 or fewer emp.)
Jan 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The deal I got was worth the money"
What do you like best about Serpstat?

I like that there are many features that are usable, I can do keyword research, site audits and KW tracking with the same program.

What do you dislike about Serpstat?

Mostly the lack of information about non English websites and smaller websites. It provides a ton of information about big websites through.

What problems is Serpstat solving and how is that benefiting you?

Showing my customers that their sites are ranking and that I have evidence to show when looking for keyword research.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keywords and SEO intell for your business"
What do you like best about Serpstat?

Price to value is on point. Well maintained keyword optimization tool that is well rounded. API gives more freedom to fit the system to your own workflow.

What do you dislike about Serpstat?

Some newer databases are not included in our current subscription, but would be if we decided to upgrade.

What problems is Serpstat solving and how is that benefiting you?

Using tool like Serpstat is way to save time with keyword research and selection. Site audit is very useful for any site!

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The All in One SEO tool that i need"
What do you like best about Serpstat?

I am very happy from serpstat service. I have very good experience with this great ALL in ONE tool. I am very grateful from their customer service, and i wish them all the best.

What do you dislike about Serpstat?

This is a question that form now i can tell that i don't have reason то dislike something. Everything is very nice and good.

What problems is Serpstat solving and how is that benefiting you?

I have many issues with my SEO for my business, but after i get serpstat i have fixed my problems. Also now i will start another project that i will use serpstat.