Serpstat Reviews: 4.6/5 — Highly Rated

Many useful features and a very large database of data received.

I haven't found anything like that so far

Serpstat primarily allows me to study my competition. It allows me to see where my competitor's site is displaying and for which keywords it is visible. It also allows me to see what links are being acquired by them.

Serpstat has become my go-to platform for all things SEO and more. Its extensive range of features has truly impressed me. From insightful backlink analysis to precise rank tracking and visibility trend monitoring, Serpstat has it all. What sets it apart is its commitment to innovation, offering advanced tools like AI Content Tools and keyword clustering, which I haven't seen in other SEO software. Plus, it's not limited to just the typical North American and Western European markets; it covers Eastern European markets exceptionally well.

If you're new to the world of SEO software, setting up Serpstat might feel a bit overwhelming at first. However, don't let that deter you. Once you dive in and get a feel for its robust tools and capabilities, you'll be amazed. The only minor issue is the sheer abundance of tools available, which might take some time to fully explore.

Serpstat has revolutionized my SEO workflow. With its comprehensive suite of tools, I can automate tasks like keyword research, keyword clustering, site audits, and rank tracking. This automation frees up my time to focus on high-priority tasks, making my work more efficient and effective. Thanks to Serpstat, I'm better equipped to tackle the ever-evolving world of SEO.

Ease of site navigation. The speed of the support service response. Extensive functionality that covers almost all SEO needs.

I have noticed only one inconvenience: sometimes reports on platforms take a long time to load (up to 10 seconds).

It helps in searching for semantics, analyzing competitors' sessions, and is also useful for monitoring positions for key queries, general site analysis, and site audit.

Serpstat has helped us to grow our organic traffic by 270% during the first year, using flexible rank tracking and very convinient keyword research. Also, after technical audit of all pages, we've fixed our titles and descriptions, and are observing the CTR increase constantly every month. It is 3 times up already, and keeps growing!

I did not find anything that could disappoint me yet

Serpstat helps to solve the most common SEO tasks such as keyword research, technical audit, rank tracking and backlink analysis. Also it has some AI tools for content creating which are very helpful. I save a lot of time and get tons of marketing insights by using Serpstat and reading their blog.

support price policy wide range of SEO tools

none yet ;) so far, everything suits me in working with this team

key position monitoring

The platform enables you to create custom reports that consolidate the data and insights most relevant to your SEO goals. You can generate professional reports with visualizations, share them with your team or clients, and track progress over time.

While Serpstat provides reporting features, some users have mentioned that the customization options for reports are limited. If you require highly customized reports with specific metrics or visualizations, you may find the available options restrictive.

Serpstat provides insights into the search engine results page (SERP) features that appear for specific keywords. You can identify featured snippets, knowledge graphs, local packs, and other elements that can impact your SEO strategy. This knowledge helps you tailor your content and optimize for enhanced visibility in search results.

There are multiple good points of SERPSTAT Easy to find organic keywords ranking easy to find paid keywords ranking Estimated monthly reach Subdomain analysis

The biggest drawback is it's unpopular still having some great feature It's not much userfriendly

It's helping me to work on the subdomain analysis. Can find out the competitors status.

Serpstat is one of the hidden gems that offer competitive solutions like other legendary SEO tools like Ahrefs, SEMrush, or MOZ offers but at a cost-effective slab.

Still, the tool can dig into more comprehensive features like competing domains, gap analysis, etc. Also, some of the technical reports can still be user-friendly and easy-to-understand.

Serpstat helps me better understand my competitor's SEO efforts promptly to enable us to strategize our SEO plan of action and outrank them. Also, it allows us to save some money with its budget-friendly plans.

Just as all-encompassing as the "other" SEO tool but in our opinion, much easier to use and manage and it's also more affordable. Support with SERPSTAT has been second to none, with team members offering incredibly detailed solutions to address our need.

There's nothing to dislike about SERPSTAT.

Serpstat is helping us create thorough campaigns for both SEO & SEM. It's also helping stay atop our competitors to know what is and what isn't working for them with regards to driving traffic.

Serpstat is an easy-to-use multi-purpose SEO tool that is great for getting everyday SEO tasks done for clients.

They could improve the UX design a bit. However, it functions exactly for what I need.

Serpstat is easy to train. Therefore, any freelancer can pick it up quickly and do the job for me using it in a timely matter.

Love the ability to group search terms together according to common words within those terms. Also, really rate the filtering available in their keyword reporting.

I have a lifetime deal and over time I've not got access to all of the new features but given just how good the base offering is I can't complain that much!

Helps you understand how your site and sites belonging to competitors are performing in paid and organic search, and what to do about things you want to improve.

I love that it tracks SEO over a time period tracking keyword growth across your site and competitors over time. I will leverage in client meetings to show how their current SEO guy is failing, using blackhat, or getting google page 1 for words they don't need because they are easy.

It can be overwhelming to set up the system the first time if you are not used to using Serp software. But once you get a feel for the tools and capabilities it is amazing.

SEO tracking for clients, reports before I meet with a client for evidence-based consultations that the client can understand and see what is going on and what needs to be fixed

I like that with Serpstat, you have all toolkits you might need just in one place. It's a perfect solution both for experienced and beginners in SEO, the interface is pretty easy to use. Rank tracker and site audit are my favorites, I use them the most. Serpstat often releases new updates and new tools and sometimes it is impressive how fast they come up with new ones, so I'm sticking with these guys from now on.

Haven't found any cons yet, if any issues or questions arise, Serpstat's team reacts immediately to all messages in chat and helps timely.

Serpstat saves us a lot of time by automating things you normally would have to do manually, we get our tasks done way faster than we used to with previous tools

One of the best services for internet marketers. Excellent functionality, quality customer service, a unique approach to each client. The team is very professional and knows their product very well, for any question you can contact your manager and get a quick and high-quality consultation on your issue. I recommend using 10/10.

Nothing, I like everything. This service is perfect for my purposes and helps me to perform my duties better and faster. During the use of this service - I did not find any shortcomings

As an SEO specialist, I need to receive complete and open information about my site and analyze competitors, this service gives me complete information about keywords, a link profile and a lot of other information that is difficult to get in the public domain.

Support really helped me, the tool offer features than I expected and those are useful features, not some fluff ones that only distract you.

From my experience so far there is nothing I dislike, cant think of anything right now.

my job requires a lot of research and i appreciate to have multiple points of view on certain problems and serpstat offers me the performance point of view which helps me a lot

Rank tracker, site audit and other analysis options. The Serpstat has many features and we haven't explored all of them. Their prices are lower than other SEO tools, we are using their custom package. Their support team is super active and provides support whenever we needed. This is a must-have SEO tool for every business because they offer all SEO solutions under one roof. SEO made easy with SERPSTAT.

Navigation needs to improve, steps to perform any task can be reduced. Reporting view is limited. Adding more filters can make reports powerful. We can't see ranked URLs in position history again keywords, this is must-have features that can take Serpstat to next level.

Serpstat solving our keywords rank tracking problem. We are an international D2C brand, we have regional websites and perform SEO activities on all websites. We are tracking all keywords using serpstat, performing site audits and competitor analysis. Their rankings data is accurate, we verified it manually.

Serpstat has a very logical menu structure, with a clear break down between keyword research, competitors research and rank tracking

Haven't discover major CONS yet. Sometimes query search is on a slower side, but not a deal breaker

Serpstart is great for both in-house and agency seo work, we use it for keyword research and mapping and for content planning.

The support for Search Engines in Bulgaria specifically

There isn't anything much that I dislike

They provide us with great insights for search trends and competitor ranks/keyword positions for Bulgaria

I fell in love with Serpstat after few minutes of using it. It gives you lots of insights about your website and gives you great set of ideas how to optimize it. Really awesome!

The prices are not cheap. But it's worth using the tool

Serpstat helped me figure out which search terms do my potential customers use to find my website in comparence with competitors. With these insights I have optimized the content so that my website got boosted to the top 5 positions of Google search.

The most accurate data on the positions of search queries for sites in Eastern Europe. I also like the site audit, which allows you to identify errors on the site (both technical and SEO).

Sometimes they make technical pardons in robots, but the technical support is to do it right.

Website mistakes and position monitoring. I like SEO recommendations in audit.

багатофункціональність платформи, постійні нові фішки, детальна статистика. Можливість інтеграціїї з іншими системами і сервісами. Надвидка служба підтримки - завжи максимально детально допомогає у вирішенні проблем

Іноді сервіс підвисає, але дедалі рідше, що не може не радувати. Є пропозиції по покращенню функціоналу які передав розробникам, багато спірних питань вже вирішено.

Аналіз конкурентів, порівняння своїх проектів з конкурентами, аналіз пошукових запитів, пошук схожих по інтенту запитів. Аналіз рекламних кампаній як своїх так і конкурентів

I love the fact that the team is always helping the product evolve and listens to client feedback and requests. I have been using SERPstat for years and I love seeing how much the tool has evolved.

I personally really like the tool. No. Seriously. I like it. A lot. Whenever I think: hmmm, this could be improved...The team fixes it without me having to flag it. That's a really nice thing.

The price point is great. Cheaper product often means cheaper support...That's NOT the case here. I have been using this tool for years. Bought it on a whim and decided after a few months to upgrade and ask for a multi-year deal. I am so glad I did!

Serpstat is a complete SEO tool that covers the main aspects of the matter: keyword analysis, competitors, and backlink analysis. A keyword research and a site audit tool are also included and very helpful.

The tool lacks content analysis features.

Keyword research, competitor analysis, technical SEO

The keyword research functionality is super fast and you get a ton of keywords. The questions is also a great feature to see what is people asking about those keywords. The technical audit helps me see at glance what is wrong with my website.

I bought the lifetime deal, and I would like to access the Spanish database. I only get access to the English one.

Technical SEO audit. Keyword research to find the related keywords I am already ranking for. The questions that I should add in the question snippet and analysis of the high-ranking pages for specific terms.

Being able to set tracking frequency Easy project setup Opportunity to transfer your ranking data from other platforms Support team Price-performance ratio

While the rank tracking feature is pretty good, there is still a lot of improvement for the research module.

We mostly benefit from the rank tracking feature. In addition to that, we use the site audit module to have high-level data on website health.

Create multiple Website Audit reports in a professional Way. Easily Find Low competition and High searches keywords. Know competitors' backlinks in PDF Format to improve backlinking. Advanced Analytic tool to track all website pages and On site. Monitor progress of business websites and reply to clients' queries. Gives Priority wise suggestions to optimize business websites.

Serpstat has important features like backlinking. It is a strong point, By the use of competitor backlinks data we can increase backlinking of our business website and improve website traffic easily.

To hire a digital marketing agency for one company is very costly. Some one suggests using the Serpstat marketing tool for our business and in a short time we understand how Serpstat SEO tools work. It is based on AI technologies and we can generate complete analysis reports for our business website and check competitor websites as well. It gives best SEO suggestions, on which sector we need to focus more to improve keywords ranking. Serpstat seo tool is highly designed to boost our business products and generate revenue.

The API framework combined with the reasonable pricing plans

I have no downsides I have no downsides (why do you insist on minimum text length for negative comments??)

SEO consulting. Creating auditing framework from our SEO specialized consultants.

The strongest side of Serpstat is keyword research. It's super fast and easy to get tons of good keywords. Outstanding API access for all pricing plans. And even now that Ukraine has been attacked by Russia: * not a split-second of down-time * the app is continually developed further - rapidly! * the quality of their database stays very high (I use several SEO tools and I routinely compare search volumes, positions etc.) A few points I noticed in the years I have been using Serpstat: Credits: If you want to do something, go ahead, do it. You will not run out of credits. Everything is calculated very generously. Keyword research: * Organic keyword research is superb, with powerful filter options, related keywords, keyword suggestions etc. * Good PPC keyword research function, but it's the organic research where Serpstat excels * Lots of cool features like you can upload a keyword list to get keyword suggestions for all keywords in your list. * Filters. They are powerful. Choose AND or OR logic, combine filters, save filter configurations ... These filters are available throughout all the functions. * Clustering function Technical audit: * Solid audit function with many parameters, nothing spectacular, but fit for purpose Backlinks: * In general a basic backlink tool, but has special features like an overview over outgoing links, scanning for malicious link donors etc. Again, lots of powerful filters. Service: * Super fast response of their people using the chat function. * If you report a problem, they research it thoroughly. If it's your mistake, they help you how to use their product properly. If it's a bug, they fix it and tell you when it's done. * If you ask for a new feature, there is a good chance they will consider it. API: * API access is included in every pricing tier. (Wow.) * Good documentation with programming examples provided Pricing: It's a fraction compared to similar tools. Very good discounts for longer subscriptions are available.

The keyword traffic estimates seem too high. The backlink tool does not have a page-level authority value, only domain-level. They told me they are working on a new PPC keyword tracking functionality. The current PPC keyword *tracking* function is quite basic.

We use Serpstat mainly for keyword research in German and English, technical audits and keyword tracking. It excels in all these fields. We use Majestic for link building, but Serpstat's backlink tool is a good supplement with some functions Majestic does not offer. We use the API to streamline keyword research and to alert us to technical problems and backlink anomalies.

SerpStat is using large database. This is evident when researching long tail / low volume keywords. SerpStat produces more accurate results than majority of other tools, while beign cheaper than best of breed tools like AHREF and SemRush. SerpStat has also very good competitive analysis.

My account does not support all features, like clustering, batch automation. I am getting around limitation bz using API and Google Sheets.

I use SerpStat for: a) initial KW research (I am using LongTailPro for long tail research). b) competitive analysis (for example to get keywords for my competitors) c) profile of backlinks (anchors, ...) d) local SEO for Rank and Rent using API calls (for batch automation)

The most demanded tool is the Rank Tracker tool - a powerful and efficient tool to check positions in your niche. Excellent competitor's analysis capabilities and ability to make teamwork with the multiuser account.

Nothing. As of now, no flaws were found.

We have stable growth in organic search as a result.