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Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
Serpstat video thumbnail
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 07, 2026
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
PS
Pascal S.
Directeur Associé Consultant
Share
"No More SEO Secrets"
What do you like best about Serpstat?

Serpstat is probably one of the best SEO tools on the market. It can easily be compared with the big boys like Semrush, Moz or Ahrefs. But unlike the competition, it's really affordable :) The UX is great and Serpstat provides an online learning platform with in depth articles in order to get most of the tool.

What do you dislike about Serpstat?

There is a small learning curve and you will have to take some time to get a grasp on all Serpstat capacities. But the effort IS rewarding. Plus, you'll get a Serpstat certification.

What problems is Serpstat solving and how is that benefiting you?

Serpstat helps us keep an eye on our client's competitors (and our own of course) revealing their ranking, and their keywords and backlinks strategies. We also make great use of Serpstat website audit tool, which makes global and on page SEO corrections quick and easy. Overall, the localized Serpstat data freshness makes it an unvaluable tool when it comes to make good web marketing decisions.

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
KP
Karina P.
Marketer
Share
"Good for raising sales"
What do you like best about Serpstat?

Our company uses Serpstat for doing regular performance analysis. In the world of complicated seo-tools, serpstat seems to be the easiest to use. Serpstat has a simple and well-structured interface, so there's no need to dive deep in SEO - you have everything at a glance once you've set things up.

What do you dislike about Serpstat?

We have shifted several SEO tools and sites. This is the best one for us according to functionality and accuracy. Have nothing bad to say :)

What problems is Serpstat solving and how is that benefiting you?

SEO used to be a blind spot among our marketing efforts and activities yet it was obvious that organic traffic converts better than other channels, so the issue we've faced was finding a way to grow this channel. In order to achieve that goal, we were looking for a tool that will provide some insights and help us predict the results and see what works. Serpstat helped us to grow the number of organic leads which is exactly what we were looking for. As a consequence, we closed more deals and raised our sales.

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
KS
Kateryna S.
Marketing Specialist
Share
" Solid data and great price"
What do you like best about Serpstat?

I was surprised to see that Serpstat allows monitoring top-100 competitors in one project so that I don’t have to spend additional limits. Other tools usually don't offer this much

What do you dislike about Serpstat?

Confused about keyword volume metric. It would be cool if they update the data more frequently

What problems is Serpstat solving and how is that benefiting you?

Monitoring top-100 competitors

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
DB
Dovlet B.
Admissions Counselor
Share
"You can't go without it when creating a website"
What do you like best about Serpstat?

Serpstat has a very useful tool for keyword clustering and text analytics which is a must-have if you want to create a website. Imagine you've collected lots of keywords and now you need to cluster them into groups. How long will it take you if you've got 2K or 4K of keywords? Serpstat can do it much faster for you! Besides, they have a very detailed analysis of titles with LSI score which shows how much this word matters for a title

What do you dislike about Serpstat?

At first, I found it a bit difficult to figure out all the details, but their support is really great at explaining!

What problems is Serpstat solving and how is that benefiting you?

I help to create new websites and tune-in them to rank higher

Small Business (50 or fewer emp.)
Jan 27, 2019
 Source
Overall Rating:
5.0
IB
Ilya B.
Интернет маркетолог
Share
"Easy and quick audit? It`s real"
What do you like best about Serpstat?

I recommend using the Serpstat as a Site Audit tool. This service can help you identify highly important problems.

What do you dislike about Serpstat?

They have only one problem: it isn't available in Spanish and French languages.

What problems is Serpstat solving and how is that benefiting you?

I find the ways to fix my optimization errors

Mid Market (51-1000 emp.)
Jan 26, 2019
 Source
Overall Rating:
5.0
NL
Nastya L.
Disigner
Share
"It enables me to analyze my team's actions"
What do you like best about Serpstat?

I'm the owner of the business and from time to time I hire some specialists to check my website's positions. Serpstat makes it real to analyze whether this specialist is good enough as I can use it to check his actions. I don't dive too deep and use the website analysis functions, including SEO research which lets me compare domain of my website with my competitors' and it works best for my business.

What do you dislike about Serpstat?

Too short free trial period, I wish I could have more time to check what else could be used in this tool

What problems is Serpstat solving and how is that benefiting you?

I analyze whether my business is still Ok and what successful techniques from my competitors I can use myself

Small Business (50 or fewer emp.)
Jan 26, 2019
 Source
Overall Rating:
5.0
Masood Alam S. avatar
Masood Alam S.
Founder
Share
"Best and Affordable SEO Tool for All Types of Business"
What do you like best about Serpstat?

I like the SEO research feature where you can easily find related keywords related to your main keyword. If we compare it with big boys like Moz, Ahref or SEMRush you can find all features of them with fraction of cost. One of the great features of SERPSTAT is they are constantly updating their country database while adding missing countries in their growing list of keyword database. Last but not least, now they add keywords difficultly score while you searching for keywords and it's helps you to decide which one you want to go after.

What do you dislike about Serpstat?

It's a great all-in-one seo tool but when you open the website in mobile you found there projects dashboard are not a mobile friendly. If you click on any keyword for more research and want to go back, it's takes one credit for the same page which you seen before clicking on the keyword.

What problems is Serpstat solving and how is that benefiting you?

I am using it for finding a keywords which are easy to rank with related keywords. Its help me to finding backlink of my competitors with theirs keywords.

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
5.0
DT
Dan T.
Digital Marketing Manager
Share
"Great alternative to SEMrush at a more realistic price point"
What do you like best about Serpstat?

I've used a lot of keyword research and analysis tools in the years I've been working in digital marketing, and a lot of them - like SEMrush - have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points. The UI is also nice, and the fact it allows multi-user on the 3rd tier plan is a game changer, rather than trying to extort unrealistic amounts of cash for multiple users and not understanding how their audience users actually use the tool and operate businesses.

What do you dislike about Serpstat?

Because the tool processes a lot of data, it can sometimes feel a little sluggish - but it's a small price to pay for the data quality you get.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to SEMrush.

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best SEO Audit tools"
What do you like best about Serpstat?

Simple UX but powerful features. SEO Audit report looks really great and the suggestions from the audit report are very helpful and easy to understand.

What do you dislike about Serpstat?

OVerall Serpstat has done a really good job. The only thing I dislike is the limitation of keywords research. Some location is still missing especially in Asia area. That's why I still need an additional keyword research tool.

What problems is Serpstat solving and how is that benefiting you?

I love the keyword ranking features from Serpstat. It allows me to track the daily search ranking for my clients' website and save me a lot of time.

Mid Market (51-1000 emp.)
Jan 24, 2019
 Source
Overall Rating:
5.0
ZT
Zhanna T.
Marketing And Public Relations Manager
Share
"Checklist is a great help for me as a newbie"
What do you like best about Serpstat?

It really helps me to organize my work on SEO and keep everything under control. It gives me some new ideas on improving my site also. Even if I have no free time and give some work to my co-worker, I can see every made step by him.

What do you dislike about Serpstat?

They could develop the feature earlier :)

What problems is Serpstat solving and how is that benefiting you?

With its help, I can manage my SEO project by myself. I've already got great results.