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Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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5.0

( 1 )

Free plan available
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 26, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Oct 08, 2022
 Source
Overall Rating:
5.0
John N. avatar
John N.
Marketing Director
Share
"Amazing value search marketing suite"
What do you like best about Serpstat?

Love the ability to group search terms together according to common words within those terms. Also, really rate the filtering available in their keyword reporting.

What do you dislike about Serpstat?

I have a lifetime deal and over time I've not got access to all of the new features but given just how good the base offering is I can't complain that much!

What problems is Serpstat solving and how is that benefiting you?

Helps you understand how your site and sites belonging to competitors are performing in paid and organic search, and what to do about things you want to improve.

Small Business (50 or fewer emp.)
Sep 23, 2022
 Source
Overall Rating:
5.0
Jena A. avatar
Jena A.
Owner, Chief Warfare Marketing Strategist
Share
"Great feedback on website site health and tracking for your business"
What do you like best about Serpstat?

I love that it tracks SEO over a time period tracking keyword growth across your site and competitors over time. I will leverage in client meetings to show how their current SEO guy is failing, using blackhat, or getting google page 1 for words they don't need because they are easy.

What do you dislike about Serpstat?

It can be overwhelming to set up the system the first time if you are not used to using Serp software. But once you get a feel for the tools and capabilities it is amazing.

What problems is Serpstat solving and how is that benefiting you?

SEO tracking for clients, reports before I meet with a client for evidence-based consultations that the client can understand and see what is going on and what needs to be fixed

Small Business (50 or fewer emp.)
Aug 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best SEO tool I've tried so far"
What do you like best about Serpstat?

I like that with Serpstat, you have all toolkits you might need just in one place. It's a perfect solution both for experienced and beginners in SEO, the interface is pretty easy to use. Rank tracker and site audit are my favorites, I use them the most. Serpstat often releases new updates and new tools and sometimes it is impressive how fast they come up with new ones, so I'm sticking with these guys from now on.

What do you dislike about Serpstat?

Haven't found any cons yet, if any issues or questions arise, Serpstat's team reacts immediately to all messages in chat and helps timely.

What problems is Serpstat solving and how is that benefiting you?

Serpstat saves us a lot of time by automating things you normally would have to do manually, we get our tasks done way faster than we used to with previous tools

Small Business (50 or fewer emp.)
Jul 05, 2022
 Source
Overall Rating:
5.0
Alexey T. avatar
Alexey T.
Seo специалист
Share
"The best service for SEO specialist"
What do you like best about Serpstat?

One of the best services for internet marketers. Excellent functionality, quality customer service, a unique approach to each client. The team is very professional and knows their product very well, for any question you can contact your manager and get a quick and high-quality consultation on your issue. I recommend using 10/10.

What do you dislike about Serpstat?

Nothing, I like everything. This service is perfect for my purposes and helps me to perform my duties better and faster. During the use of this service - I did not find any shortcomings

What problems is Serpstat solving and how is that benefiting you?

As an SEO specialist, I need to receive complete and open information about my site and analyze competitors, this service gives me complete information about keywords, a link profile and a lot of other information that is difficult to get in the public domain.

Small Business (50 or fewer emp.)
Jun 29, 2022
 Source
Overall Rating:
5.0
DB
David B.
Head Of Strategy
Share
"Perfect guidance, support and experience"
What do you like best about Serpstat?

Support really helped me, the tool offer features than I expected and those are useful features, not some fluff ones that only distract you.

What do you dislike about Serpstat?

From my experience so far there is nothing I dislike, cant think of anything right now.

What problems is Serpstat solving and how is that benefiting you?

my job requires a lot of research and i appreciate to have multiple points of view on certain problems and serpstat offers me the performance point of view which helps me a lot

Small Business (50 or fewer emp.)
Jun 15, 2022
 Source
Overall Rating:
5.0
AS
Ali S.
Digital Marketing Manager Seo
Share
"Best SEO Rank Tracker Tool For Keywords Tracking"
What do you like best about Serpstat?

Rank tracker, site audit and other analysis options. The Serpstat has many features and we haven't explored all of them. Their prices are lower than other SEO tools, we are using their custom package. Their support team is super active and provides support whenever we needed. This is a must-have SEO tool for every business because they offer all SEO solutions under one roof. SEO made easy with SERPSTAT.

What do you dislike about Serpstat?

Navigation needs to improve, steps to perform any task can be reduced. Reporting view is limited. Adding more filters can make reports powerful. We can't see ranked URLs in position history again keywords, this is must-have features that can take Serpstat to next level.

What problems is Serpstat solving and how is that benefiting you?

Serpstat solving our keywords rank tracking problem. We are an international D2C brand, we have regional websites and perform SEO activities on all websites. We are tracking all keywords using serpstat, performing site audits and competitor analysis. Their rankings data is accurate, we verified it manually.

Small Business (50 or fewer emp.)
Jun 14, 2022
 Source
Overall Rating:
5.0
RS
Russell S.
Digital Marketing Consultant
Share
"Great SEO toolbox with intuitive UI"
What do you like best about Serpstat?

Serpstat has a very logical menu structure, with a clear break down between keyword research, competitors research and rank tracking

What do you dislike about Serpstat?

Haven't discover major CONS yet. Sometimes query search is on a slower side, but not a deal breaker

What problems is Serpstat solving and how is that benefiting you?

Serpstart is great for both in-house and agency seo work, we use it for keyword research and mapping and for content planning.

Small Business (50 or fewer emp.)
Jun 14, 2022
 Source
Overall Rating:
5.0
CV
Chris V.
Digital Marketing Manager
Share
"A very extensive SEO research too with many features and great support"
What do you like best about Serpstat?

The support for Search Engines in Bulgaria specifically

What do you dislike about Serpstat?

There isn't anything much that I dislike

What problems is Serpstat solving and how is that benefiting you?

They provide us with great insights for search trends and competitor ranks/keyword positions for Bulgaria

Small Business (50 or fewer emp.)
Jun 13, 2022
 Source
Overall Rating:
5.0
Artem T. avatar
Artem T.
Lead Technical Consultant
Share
"The tool is a great booster to get your website to the Google top positions"
What do you like best about Serpstat?

I fell in love with Serpstat after few minutes of using it. It gives you lots of insights about your website and gives you great set of ideas how to optimize it. Really awesome!

What do you dislike about Serpstat?

The prices are not cheap. But it's worth using the tool

What problems is Serpstat solving and how is that benefiting you?

Serpstat helped me figure out which search terms do my potential customers use to find my website in comparence with competitors. With these insights I have optimized the content so that my website got boosted to the top 5 positions of Google search.

Small Business (50 or fewer emp.)
May 31, 2022
 Source
Overall Rating:
5.0
Oleksandr T. avatar
Oleksandr T.
Marketing Manager
Share
"Best analysis of website"
What do you like best about Serpstat?

The most accurate data on the positions of search queries for sites in Eastern Europe. I also like the site audit, which allows you to identify errors on the site (both technical and SEO).

What do you dislike about Serpstat?

Sometimes they make technical pardons in robots, but the technical support is to do it right.

What problems is Serpstat solving and how is that benefiting you?

Website mistakes and position monitoring. I like SEO recommendations in audit.