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Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 06, 2026
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
YK
Yana K.
Graphic Designer
Share
"Everything I need in one place"
What do you like best about Serpstat?

I've been using Serpstat for more than 2 years so far and it does provide everything I need for SEO, keyword research, content optimization and much more. One of its greatest pluses is its user-friendly interface, easy to navigate and intuitive side panel. It's simple to export data, do competitor keyword and backlink research and track historically website rankings. The prices are affordable for such a tool with so many databases. Here I have to mention it offers Bulgarian database which is really important to me. Serpstat has very professional support both online and on the phone. I appreciate the fact they respond to every request and do take your problem individually and not sending one of those formal automated responses. I highly recommend Serpstat to all starting businesses and marketers, as well as for everyone looking for a full stack of marketing functionalities and for those who are not willing to spend a fortune on online tools, as Serpstat plans are very affordable.

What do you dislike about Serpstat?

Filtering keyword reports could be better with more options.

What problems is Serpstat solving and how is that benefiting you?

Positioning amongst competitors, get a clearer view of the chances to rank, get a chance to serve more useful content to visitors and draw more organic traffic. Analyze the strong sides and downsides of competitors trying to avoid their mistakes and rank for keywords best suiting business goals and users interests. I can track trends in search or see a gap in the market movement to rank better with both low traffic and high traffic pages.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"This SEO tool helps me organize my working process"
What do you like best about Serpstat?

I started using Serpstat for its number of databases, related keywords, and backlink analysis. But then I discovered its checklist and it's awesome! Now I can check my to-do list not even switching from keyword research tool, as it's all in one place.

What do you dislike about Serpstat?

I'm using it not so long, so I haven't found any significant disadvantages yet.

What problems is Serpstat solving and how is that benefiting you?

I organize working process with its checklist and solve SEO problems.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
ML
Margaret L.
Chief Marketing Officer
Share
"Rank tracking is the best here"
What do you like best about Serpstat?

Rank tracking helps me watch all changes in my site's positions and positions of my competitors. I can even see data about all domains that are ranked in the top 100 for my keywords. It's impressive. And also, it's cool Serpstat has mobile rank tracking.

What do you dislike about Serpstat?

Sometimes it's a bit slow. You have to wait too long

What problems is Serpstat solving and how is that benefiting you?

Watch my positions and find promising keywords.

Mid Market (51-1000 emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
PW
Paul W.
Chief Marketing Officer
Share
"A powerful tool"
What do you like best about Serpstat?

I used Serpstat for 8 months and I could affirm that it is one of the most powerful tools. Serpstat has high-level quality services. Try their Competitive Comparisons! It's easy to use and it gives you really confident information.

What do you dislike about Serpstat?

Sometimes, this platform has some problems with optimization.

What problems is Serpstat solving and how is that benefiting you?

I changed my position in the Google SERP.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Cost Effective and Excellent Tool"
What do you like best about Serpstat?

Site Audit Tools are some of the best I've seen.

What do you dislike about Serpstat?

Array of pricing tiers needs clarity and reduction.

What problems is Serpstat solving and how is that benefiting you?

SEO optimizations

Small Business (50 or fewer emp.)
Jan 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good price for available tools"
What do you like best about Serpstat?

be able to keep track all the keywords that is working for my website

What do you dislike about Serpstat?

probably it can help us how to look into competitors website and teach us how to use that keyword in our own website

What problems is Serpstat solving and how is that benefiting you?

trying to get research more keywords

Small Business (50 or fewer emp.)
Jan 19, 2019
 Source
Overall Rating:
5.0
PC
Pedro Luis C.
Web Master
Share
"It does everything well at a good price"
What do you like best about Serpstat?

What I like most about this tool, besides its good price, is undoubtedly the ability to correctly address all the necessary issues related to SEO, with a friendly and fast interface. Excellent relationship between quality and price, as well as an opportunity for small fish to have real opportunities in the serps. Significant savings month after month as I get lost from much more expensive tools that do the same. The multiple types of export options available, which directly include a Google Drive and PDF, plus updates and community blog training are an excellent source of learning. Thanks to the SERSTAT team for offering us at a very good price this efficient all-in-one tool for SEOs.

What do you dislike about Serpstat?

What I like the least about the tool is that the interface is not in Spanish, although this does not affect me in the operation, since they give me access to local data nases.

What problems is Serpstat solving and how is that benefiting you?

Regarding the benefits obtained with this tool: As the name implies, everything related to SEO, research, competition analysis, SEO onPage, discovery and tracking of keywords, control of links, ... And mainly the monthly savings, thanks to the excellent price of SERPSTAT

Mid Market (51-1000 emp.)
Jan 19, 2019
 Source
Overall Rating:
5.0
EE
Egin E.
Director
Share
"Sepstat is my time keeper"
What do you like best about Serpstat?

I think Serpstat is a wonderful tool. I could compare it with SEMrush. I had been using SEMrush for 2 years, but now I'm using Serpstat. Why? I compared their functionality and prices. I think Serstat is in a right way! Nice work, guys!

What do you dislike about Serpstat?

I hope it`s going to be a bit faster :)

What problems is Serpstat solving and how is that benefiting you?

I hope it`s going to be a bit faster :)

Small Business (50 or fewer emp.)
Jan 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The deal I got was worth the money"
What do you like best about Serpstat?

I like that there are many features that are usable, I can do keyword research, site audits and KW tracking with the same program.

What do you dislike about Serpstat?

Mostly the lack of information about non English websites and smaller websites. It provides a ton of information about big websites through.

What problems is Serpstat solving and how is that benefiting you?

Showing my customers that their sites are ranking and that I have evidence to show when looking for keyword research.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The All in One SEO tool that i need"
What do you like best about Serpstat?

I am very happy from serpstat service. I have very good experience with this great ALL in ONE tool. I am very grateful from their customer service, and i wish them all the best.

What do you dislike about Serpstat?

This is a question that form now i can tell that i don't have reason то dislike something. Everything is very nice and good.

What problems is Serpstat solving and how is that benefiting you?

I have many issues with my SEO for my business, but after i get serpstat i have fixed my problems. Also now i will start another project that i will use serpstat.