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Serpstat Reviews: 4.6/5 — Highly Rated
Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Serpstat Pros and Cons
- Provides very detailed analytics
- Offers very unique tools such as missing keywords, search question feature, and team mamangement
- Keywords for social signals are available
- It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
- You can be billed every 60 months which reduces plan prices by 35%
- Site audit takes significantly longer versus other tools
- Reports of buggy keyword accuracy
- The number of keywords your can research in a day is limited
- There are reports that the UI can be sluggish at times
Compare Serpstat with other popular tools in the same category.
Full domain analyzing tool: starting from overview to domain comparison, TOP pages, and a tree view of your website or a competitor. "Backlink analysis" is an absolutely great tool that provides full backlink analysis for your project and competitors. There are many cases of how to use each tool to improve your SEO in practice. Actually, there is a huge library of real cases on the blog page. We constantly use it for organic keyword research driving our competitors to the top, link building, and PPC analysis.
Absolutely satisfied with the Serpstat tools.
Service is constantly improving and they have high-quality databases. With the help of the tool, we have stable growth in organic traffic. Up-to-date databases for most wanted regions. Having experience as an SEO specialist, it's too easy to use the platform.
Domain analyzing to find out the keywords that are ranking for in TOP 100 results. You can see all of the organic keywords that your domain or URL is ranking for Google's TOP. Yep, you can do it with your competitors too and download all the keywords database.
It could seem like too much info for the first time. 1-2 days using and you'll love it.
Regular rank tracking, backlink analysing and big data receiving via API
I like to group all of the projects and segment the keywords based on groups and tags. I like the way the tool is organized and provides checklists of items that need to be completed. There is not much to dislike. It takes care of technical audits, keyword research, competitive research, and so much more. Their backlink tracker/auditor and keyword tracker are top-notch.
I am really into dark mode, so the colors are the only thing I dislike. I would like to be able to adjust my dashboard colors and shift some things around. Having a custom interface would be amazing.
I am ranking my sites and client sites at the top of Google SERPS (Search Engine Ranking Page(s)
Have experience using Serpstat. It was always quite a good SEO tool and need to note that it's totally awesome today. Complete domain and URL analysis, powerful keyword research tool, and batch analysis allow you to check all of your failures comparing with others
I tried to find them but there are no disadvantages. Seen continuous work to improve the service
I use this tool to track my positions in SERP every day. Helps to build and implement an effective link-building strategy. I regularly check my competitors on the market, especially demanded is lost keywords tool
Fast and efficient SEO toolset with a great support team for a low price. I regularly use it for rank tracking my project positions on the TOP by the keywords.
Sometimes I spend all over credits too fast when trying to track too many competitors with a big number of keywords at the rank tracker tool. But it's not a disadvantage, just need to upgrade my account to get more credits
There is a very useful tool as search suggestions at keyword research tool. It makes it easy to find actual users' inquiries. Also, strong competitors analysis on all SEO levels: - backlinks - domain overview - semantic core - TOP url
It's really easy to use this tool on a daily basis for different needs. There are a lot of different metrics and reports, which you can use to analyze your own service or your competitors'. My favorite module is Rank Tracker, there you can track your positions every day or, according to your custom settings. All you need is a created project to configure easily.
Sometimes I need some special filters or instruments to process a huge quantity of information. But if you will offer to their team some improvement ideas, they would love to implement it as far as possible or at least to help you to find a solution.
There are a lot of abilities to improve your semantic core with reports in keywords analysis, some stuff for link builders, clustering for keywords pool. The most helpful for my needs are Rank Tracker and Site Audit
A huge set of systemized tools. Allows you to check your projects well and check the strategy of your successful competitors. As for me, keyword clustering, TOP by keyword in keyword research, and backlink analyzing tools deserve special attention.
It used to be difficult for the very first time. But now, there are so many info tips and detailed guides that make the user experience much better.
Actually, Serpstat is not only a complete SEO optimization tool but a real all-in-one. With the help of these tools and features, you can find out your direct competitors and build a strategy of growth in the niche you need. On the other hand, an absolutely great analysis tool for your website called site audit: checks all technical errors and other recommendations and suggest how to fix it.
A nice SEO tool. Serpstat is great for SEO and Competitor research, backlinks and even Ads spy. It helped me to spy competitors with a lot of data.Also, the support is helpful and responsive.
Perhaps I would prefer to refresh their keyword database more often.
Backlinks, Keyword Research, Spy Competitor's Ads, SEO audit, Rank Tracking.
Serpstat includes a lot of great tools in one simple view.
It is a bit slow to show all values and graphs.
Ranktracking and keyword analysis etc.
It covers almost all SEO needs, no matter small or company is using it. Would personally recommend.
I used it when starting as SEO student and took me couple days to understand all options.
It works great for us, we use it for our small bussiness
The thing that I like most with this is its support. You actually have a pre-installed messenger from the site itself. Whenever you have inquiries, I pull it up. I ask whatever I need to ask and within minutes I get the response I want.
There are some things that I don't like. But the one true problem I experienced has something to do with the missing keywords. The list happens to not be sorted out in the form of headers.
SERP stats. Keywords Tracking. SEO Audits
Our overall experience is incredibly useful. We found many issues on our mobile version and realized that we should improve visibility of our blog posts. We got a deep understanding of key players on our market using Search Analytic tools. Serpstat is constantly improving with new tools and data. It could be quite engaging, I pull up our Rank tracker dashboard every morning and look at our current positions on Google.
Almost nothing, only I wish the interface was a little more streamlined and clean. Some reports are not easy-to-use, and the team needs to work more on UX.
I think the basic one is getting more leads from organic search. It helps our content marketer to find hot topics and create an effective content plan. We can monitor our multilingual website which is Nowadays, user acquisition is one of the most expensive parts for any SaaS. Using Serpstat, you can significantly improve your visibility on Google, and this way lower your cost of acquisition.
I love how easy and simple SERPSTAT is to use. I also love the tracking your keyword position ranking, it really creates a positive and motivating metric for our SEO efforts. I also like being able to switch the country of Google and see my growth in other countries.
I'd love to have more data on certain subjects so that SERPSTAT gets to the level of AHREF.
We are able to tell our clients where we are growing our SEO and the keywords that seem to have the most impact on their traffic.
1) Tracking key SEO metrics in real-time 2) get a behind-the-scenes look at your top-performing competitors 3) audit backlinks.
There is so much information it can feel overwhelming, but having my own account manager has been amazing for me to understand everything I need to.
Figure out how many websites, pages, keywords you are going to work on, usually you don't need an expensive plan for a small or midsize business. If you are going to use keywords tracking, it's not necessary to track them every day, it's quite enough and cheaper once in 3 days.
The Serpstat UI is one of the most user-friendly and intuitive in any SEO tools I use. I enjoy using it on a day to day basis as the insights it provides, especially site audit
Nothing specific I can mention at this point
For a marketer, it makes it easier to find weak spots on a big website where it is hard to check and analyze big amount of data
Serpstat has multiple SEO tools which help me with my day to day SEO work. Very good tool for competitor research, keyword research, rank tracking. The geo based data filtering option is one of the best. Their pricing is also great and affordable. So overall it's a good SEO tool.
Nothing much to dislike, i have been an old user and i use Serpstat frequently for my web projects. It has always helped me with keyord and backlink research.
I mostly use three tools like the keyword research, backlink discovery, and keyword ranking geo data. Helps me to quickly identify niche and keywords that are profitable. I can keep track of my backlinks. I can spy on competitor backlinks and discover new oppertunities.
I like the suggestions that the tool gives you to implement to improve your search visibility.
I don't like the rank tracker since it's not that accurate.
It helps me to keep track of my projects and improve the search visibility for their businesses.
I find the solution easy to use and navigate.
I find everything about the solution easy to understand and use.
I use Serpstat for competitive research and content creation.
I like the tool for many reasons Its a very accurate tool nice updated and easy as heck to use. You will find easy im sure of that
I wish User interface was more modern just a matter of my preference. But is easy to use and thats the bottom line
Beings a All-in-one SEO platform it gives me the tools my company needs to rank higher in google Site Audit, Competitor Analysis, Backlinks and Rank Tracking. Come on enough said this tool is a monster and then some!!
I find Serpstat to be most useful in finding relevant keywords. Knowing which keywords to rank for is extremely valuable. Without which I could be wasting efforts focusing on the word keywords. Anybody who wants to rank, needs a tool like Serpstats, without which you will pretty much not know what you're doing.
A downside with them, which isn't really a downside, is when I want results across google, not country wise, it will not give me that option. Perhaps they should have a tab that says "Anywhere" instead of google.com, google.ca etc.
As mentioned earlier, I specifically use Serpstat for keyword research. But I also hop in to their backlink data, and other stats that gives me an idea about competitors.
Keyword research ranking helps tell me where we stand.
There are some limits based on our plan but could always pay more to get them.
Competition ranking trends allow me to write based on what else is moving the needle in the industry.
I like all the tools and the opportunity to export the data that you need.The backlink analyse and the keyword search tools are the best.
There's nothing that I don't like. Serpstat is improving every day, it gets better.
It's most useful for me to find new keywords and research the competitors.
Easy to use. Lots of different ways to do keyword and competitor research.
Doesn't show the same numbers as Google Analytics, so I wonder about its accuracy, but it's still a valuable tool.
No problems other than different numbers than Google Analytics. Good for keyword research.
Serpstat makes SEO easy for everyone with an affordable tool that's got a user-friendly interface and tutorials designed to explain search engine optimization.
I really have no complaints about Serpstat! For its monthly cost, I can't expect anymore, and while maybe a keyword list showing the new/lost/improved/decreased keyword report, it's not a deal breaker because I can even help my high-end SEO clients with a Serpstat report!
I'm finding what people are expecting when they come to my site, where we need to improve our use of keywords and what is improving on my site when I make changes. This means I'm getting more traffic and meeting readers' needs more thoroughly!
SERPstat is one of the easiest SEO tools I've ever used.
Honestly, there isn't anything I dislike about SERPstat... it can be a bit confusing to learn at first, but there are a lot of helpful guides and tutorial videos out there for anybody who is new to SEO management.
Keyword research for website development & Competitive Analysis. Also has been a huge help in planning future blog entries.
For my uses, there is much to like about serpstat. I really like the site audit tool and information I can gather on competitors. Most of all, I like all of the training and support they provide.
This is a well thought out tool. All of the issues I had initially has been resolved.
Serpstat has saved me a lot of time when researching prospects and client competition. It is also a helpful tool for evaluating and tracking keywords. I am still learning the tool, serpstat provides a great deal of training and this has been a huge benefit for me as well.
Serpstat provides a well-balanced selection of capabilities. From keyword research to project monitoring, it's easy to develop new ideas and keep the old ones spooling.
It's not Serpstat's fault, but the number of queries I can run per day is considerably limited. That's because I bought the tool under a special plan ... so the rate was good, but I'd rather have more access.
I use Serpstat for keyword research, backlink analysis, rank tracking, and website analysis primarily. I love that I can do all of that on one site.
Working in a company offering multilingual services, I especially appreciate the fact that Serpstat provides several international database to choose from, that's key for real multilingual and multicountry SEO campaigns.
Sometimes the loading times are not optimal. Some screens and sections take a while to load.
We're currently using Serpstat for internal purposes only, but it already showed all its potential. We could better position a few pages, thanks to the detailed analysis provided by the tool, and most of all, to its powerful filters.
Serpstat is a great all round SEO tool at a great price. I’ve found the results are accurate most of the time and the user interface easy to work with
I would like more detailed information on links that competitors have and possible some form of Citations tracker would be help full.
I am getting accurate keyword research data and monitoring projects more proactively with serpstat.
I am using mostly the Rank tracking feature and so far it is the best in business. After the new update is even better.
All good so far. I would like to have more video tutorials on how to use the platform and more real case scenarios.
Monitor my client's websites SEO