Similarweb Reviews & Product Details

THe platform has been really useful when looking to review the whole competative landscape as well as for individual opportunities. The user interface is really intuative. The competitor analysis info is superior and more accurate that other systems which claim to do the same thing. My sales team use the system every day, and find it very useful insight to take into customer meetings.

Quite a pricey solution. Would like to be able to break data down into weeks as well as months. Integration can be long winded.

Appearing as a consultative and trusted partner to our sales prospects is a key driver for us, utilising the insight into their website traffic that Similarweb provides helps us to bring value to each interaction.

I used to work at Similarweb, which is how I got introduced to the platform and the different solutions. Now that I'm at another company I still use Similarweb all the time. My most-used features are the lead generator (in Sales Intelligence), the various keyword research tools, and company overview (I look at traffic and engagement analytics at sites my company owns vs. competitors, etc.). As a customer now, I've found the support team to be really present. Our account manager reached out to me right away when I got access and has checked in a couple times to see if I need help.

There can be a little learning curve at the beginning when it comes to the more complex features. Knowledge Center is helpful there (and account manager).

1) Getting the right traffic to our website(s) 2) Targeting the right companies with our sales outreach Re: #1, increasing brand awareness, lead gen, TOFU activity Re: #2, I actually don't know of another tool that could perform the kind of lead gen we need. We need a lot of online analytics to know whether a company is a good target for us, and Similarweb has it all.

SimilarWeb is a game-changer for digital marketers, offering unparalleled insights into online performance. Its user-friendly interface provides accurate data on website traffic, audience demographics, and competitor benchmarks. The customizable dashboards and reports simplify complex analytics, making it easy to communicate findings with stakeholders.

The data time frames are a bit too short (25 months is the max after which you have to pay a bit more)

Aggregating real-time data especially across products while offering a holistic view of the digital market. This assists in identifying emerging trends, consumer preferences, and potential opportunities for growth.

Similarweb excels in comprehensive website analytics, offering detailed insights into traffic sources, competitor benchmarks, and user demographics. Its user-friendly interface facilitates data-driven decision-making, empowering businesses to refine marketing strategies and stay ahead in the dynamic digital landscape.

The downside is that some reports don't have yet all data availeble. Some os then only have data from mobile, and others have some limitations, but it's nothing a big problem. Probably latter they will include this missing data in future updates.

Similarweb addresses key challenges in understanding online performance by providing comprehensive website analytics, competitor benchmarks, and detailed traffic source analysis. This benefits us by enabling informed decision-making, refining marketing strategies, and staying ahead in the competitive digital landscape.

Able to find intelligence and insights about the landscape of any niche. The interface is user-friendly and support is incredibly helpful.

Nothing, really. I haven't encountered any downsides.

Similarweb helps me find out more about the niches I am involved in.

I love how easy similar web makes it to get an idea of website traffic and geos for ecomm sites. The chrome extension was super easy to implement and is so helpful when prospecting - I use it almost every day! I've never had any issues but I assume the folks at similar web would be helpful if I ever run into any problems.

Can't think of any downsides, I have never run into any issues.

Similar web helps me learn more about the size of a business and how often their customers are checking out their website and from where when I am prospecting. It makes it easy to get a better idea of how much the business might use our product.

Ability to benchmark and compare performance against competitors Very easy to use and implement

Hidden features by level of license can be frustrating

Understanding performance of our performance against competitors. Giving insights on areas of improvement.

I've been using SimilarWeb for a few years and my favourite areas have always been to analyse competitor performance to see where they might be winning or losing. I'm also a huge fan of seeing where people went to before and after a website to identify new opportunities. The platform itself is very easy to use and enables easy comparison of websites, markets, and channels to see where there is opportunity.

I wouldn't say there are any glaring downsides and it may be more gaps in my knowledge but automated dashboards or templates for certain use cases would be a great addition to the platform. Also, being able to push data into Looker studio would be very helpful.

Knowing how a website or competitor is performing in a market is extremely useful to see if there are opportunties you might be missing out on. Similar Web makes this easy and allows you to see where a site is getting traffic, which device, where in the world etc. In recent months or the last year, the SEO features have really stepped up and being able to see new keywords by category, search trends is critical in informing our content and search strategy.

ease of use, UX design, insights into websites, SEO optimisation

would prefer to have deeper inisghts into keywords that are recommended for the supplier

helps us understand keywords and their traffic - helps us understand which keywords to target. Also helps us understand retailer website traffic, seasaonality of web traffic and conversion

Detailed search of phrases and keywords.

When I export excel with keywords list and then add new keywords into the list - it becomes impossible to export again updated list with new keywords. It just exports the same excel file which I gained with old set of keywords within the list. We have to create a new list, search again and add new keywords. This should be fixed.

We buld content portals and it helps a lot with finding necessary topics.

Comparing sites and looking at website traffic over time

Site visitors won't populate unless there is over 5k visitors

Website Traffic

In-Depth Website Analysis: SimilarWeb.com excels in providing a deep dive into website analytics. From traffic sources to audience demographics, the platform delivers comprehensive insights that prove invaluable for refining online strategies.

What I dislike about Similarweb? is that wish I could find something to dislike about SW

Real-Time Industry Insights: SimilarWeb.com doesn't just stop at website analysis; it provides real-time industry and market insights. Staying abreast of emerging trends and consumer behavior is made easier, facilitating data-driven decision-making.

Straightforward interface and easy discovery of new features is super helpful.

Some features that are super helpful are still in beta!

SimilarWeb is helping me to assess at a glance how different business compare, and using even their web traffic as a proxy for other things.

The data that allows us to target our TAM effectively

I'd love contact enrcihment to consolidate the platforms

Understanding where traffic is coming from for the websites.

Like the capacity to find out easy information about traffic on a website

I don't find anything at this time, the info given are pretty straigth forward

Similarweb helps me find out the importance of traffic on certain website and it's public

It's very easy to use and you can quickly look up competitors' key metrics like website traffic, audience demographics, and SEO performance.

It would be nice if more niche categories could be included

Similarweb is great for looking up competitors' websites, analyzing their traffic and seeing where their online brand "stands" in an industry landscape as well as getting valuable information on key digital marketing metrics and demographics.

Similarweb has a great free version, but when I started using the paid search overview, domain overview, and SEO I realized how much Similarweb has to offer! I specifically love the accurate data in the Geographic visit breakdown. On top of it all, they also have a great UI.

Similarweb doesn't provide traffic data for websites with lower traffic, this is a con for me as I analyze websites of all sizes.

Just a handful of online tools that I would recommend to any professional - and SimilarWeb Pro makes the top list! With just a few button presses, I can gain access to what seems to be accurate data and insights from almost every website in the world. Similarweb solved the problem of having many tools, each for their own analyzed data, on Similarweb I get all the insights in one tool.

Similarweb helps us get all the insights we need for our business. Implementation and set-up was very easy.

We can't think of anything that we dislike! We haven't used customer support yet.

We have insights we didn't have before.

Analise de concorrencia e analise de mercados personalizados.

Preços, os valores ainda são muito elevados apesar da robustez da tecnologia é inacessivel

Toda jornada de analise de mercado, demanda de mídia e publicidade está utilizando a similarweb, todas as nossas áreas se beneficiam da solução.

It's easy to navigate and get insights on your performance. Also, it's easy to compare your gaps and opportunities with those of your competitors.

It's an expensive tool, so not all of the team is able to access it.

Similar is helping on setting strategic goals to the company as it becomes clear what are our gaps and our main strenghts.