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Similarweb Logo
Similarweb
4.5
(975)
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Similarweb Reviews & Product Details

Similarweb Overview
What is Similarweb?

SimilarWeb is a digital intelligence platform that provides web analytics services, including website traffic data, audience insights, and competitive analysis. It enables users to measure and compare the online performance of websites and apps, assisting in market research and digital strategy planning.

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Similarweb Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Similarweb Features
API Integration
Collaboration Tools
Competitive Analysis Templates
Competitive Benchmarking
Competitor Tracking
Content Discovery
Customer Segmentation
Customizable Dashboards
Data Aggregation
Data Enrichment
Data Import/Export
Data Visualization
Email Notifications
Geospatial Analysis
Heatmaps
Historical Data
Influencer Identification
Keyword Monitoring
Market Analysis
Mobile Access
Multi-language Support
Predictive Analytics
Real-Time Alerts
Report Generation
SWOT Analysis
Sentiment Analysis
Social Media Monitoring
Trend Analysis
User Access Controls
Web Scraping
Similarweb Media
Similarweb video thumbnail
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 07, 2025
Similarweb Logo
975 Similarweb Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Feb 06, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Impressive and Valuable Tool"
What do you like best about Similarweb?

THe platform has been really useful when looking to review the whole competative landscape as well as for individual opportunities. The user interface is really intuative. The competitor analysis info is superior and more accurate that other systems which claim to do the same thing. My sales team use the system every day, and find it very useful insight to take into customer meetings.

What do you dislike about Similarweb?

Quite a pricey solution. Would like to be able to break data down into weeks as well as months. Integration can be long winded.

What problems is Similarweb solving and how is that benefiting you?

Appearing as a consultative and trusted partner to our sales prospects is a key driver for us, utilising the insight into their website traffic that Similarweb provides helps us to bring value to each interaction.

Enterprise (> 1000 emp.)
Feb 05, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Former employee turned power user"
What do you like best about Similarweb?

I used to work at Similarweb, which is how I got introduced to the platform and the different solutions. Now that I'm at another company I still use Similarweb all the time. My most-used features are the lead generator (in Sales Intelligence), the various keyword research tools, and company overview (I look at traffic and engagement analytics at sites my company owns vs. competitors, etc.). As a customer now, I've found the support team to be really present. Our account manager reached out to me right away when I got access and has checked in a couple times to see if I need help.

What do you dislike about Similarweb?

There can be a little learning curve at the beginning when it comes to the more complex features. Knowledge Center is helpful there (and account manager).

What problems is Similarweb solving and how is that benefiting you?

1) Getting the right traffic to our website(s) 2) Targeting the right companies with our sales outreach Re: #1, increasing brand awareness, lead gen, TOFU activity Re: #2, I actually don't know of another tool that could perform the kind of lead gen we need. We need a lot of online analytics to know whether a company is a good target for us, and Similarweb has it all.

Enterprise (> 1000 emp.)
Feb 02, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Unrivaled Insights and Analytics"
What do you like best about Similarweb?

SimilarWeb is a game-changer for digital marketers, offering unparalleled insights into online performance. Its user-friendly interface provides accurate data on website traffic, audience demographics, and competitor benchmarks. The customizable dashboards and reports simplify complex analytics, making it easy to communicate findings with stakeholders.

What do you dislike about Similarweb?

The data time frames are a bit too short (25 months is the max after which you have to pay a bit more)

What problems is Similarweb solving and how is that benefiting you?

Aggregating real-time data especially across products while offering a holistic view of the digital market. This assists in identifying emerging trends, consumer preferences, and potential opportunities for growth.

Small Business (50 or fewer emp.)
Feb 02, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Tool for market and marketing analisys"
What do you like best about Similarweb?

Similarweb excels in comprehensive website analytics, offering detailed insights into traffic sources, competitor benchmarks, and user demographics. Its user-friendly interface facilitates data-driven decision-making, empowering businesses to refine marketing strategies and stay ahead in the dynamic digital landscape.

What do you dislike about Similarweb?

The downside is that some reports don't have yet all data availeble. Some os then only have data from mobile, and others have some limitations, but it's nothing a big problem. Probably latter they will include this missing data in future updates.

What problems is Similarweb solving and how is that benefiting you?

Similarweb addresses key challenges in understanding online performance by providing comprehensive website analytics, competitor benchmarks, and detailed traffic source analysis. This benefits us by enabling informed decision-making, refining marketing strategies, and staying ahead in the competitive digital landscape.

Enterprise (> 1000 emp.)
Feb 01, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Helpful Tool"
What do you like best about Similarweb?

Able to find intelligence and insights about the landscape of any niche. The interface is user-friendly and support is incredibly helpful.

What do you dislike about Similarweb?

Nothing, really. I haven't encountered any downsides.

What problems is Similarweb solving and how is that benefiting you?

Similarweb helps me find out more about the niches I am involved in.

Enterprise (> 1000 emp.)
Jan 31, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very helpful tool!"
What do you like best about Similarweb?

I love how easy similar web makes it to get an idea of website traffic and geos for ecomm sites. The chrome extension was super easy to implement and is so helpful when prospecting - I use it almost every day! I've never had any issues but I assume the folks at similar web would be helpful if I ever run into any problems.

What do you dislike about Similarweb?

Can't think of any downsides, I have never run into any issues.

What problems is Similarweb solving and how is that benefiting you?

Similar web helps me learn more about the size of a business and how often their customers are checking out their website and from where when I am prospecting. It makes it easy to get a better idea of how much the business might use our product.

Enterprise (> 1000 emp.)
Nov 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent product and features"
What do you like best about Similarweb?

Ability to benchmark and compare performance against competitors Very easy to use and implement

What do you dislike about Similarweb?

Hidden features by level of license can be frustrating

What problems is Similarweb solving and how is that benefiting you?

Understanding performance of our performance against competitors. Giving insights on areas of improvement.

Mid Market (51-1000 emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A must have for competitor analysis and now SEO"
What do you like best about Similarweb?

I've been using SimilarWeb for a few years and my favourite areas have always been to analyse competitor performance to see where they might be winning or losing. I'm also a huge fan of seeing where people went to before and after a website to identify new opportunities. The platform itself is very easy to use and enables easy comparison of websites, markets, and channels to see where there is opportunity.

What do you dislike about Similarweb?

I wouldn't say there are any glaring downsides and it may be more gaps in my knowledge but automated dashboards or templates for certain use cases would be a great addition to the platform. Also, being able to push data into Looker studio would be very helpful.

What problems is Similarweb solving and how is that benefiting you?

Knowing how a website or competitor is performing in a market is extremely useful to see if there are opportunties you might be missing out on. Similar Web makes this easy and allows you to see where a site is getting traffic, which device, where in the world etc. In recent months or the last year, the SEO features have really stepped up and being able to see new keywords by category, search trends is critical in informing our content and search strategy.

Small Business (50 or fewer emp.)
Nov 16, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for insights into retailer websites and optimisation in keywords"
What do you like best about Similarweb?

ease of use, UX design, insights into websites, SEO optimisation

What do you dislike about Similarweb?

would prefer to have deeper inisghts into keywords that are recommended for the supplier

What problems is Similarweb solving and how is that benefiting you?

helps us understand keywords and their traffic - helps us understand which keywords to target. Also helps us understand retailer website traffic, seasaonality of web traffic and conversion

Small Business (50 or fewer emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fully Satisfied for SEO tasks"
What do you like best about Similarweb?

Detailed search of phrases and keywords.

What do you dislike about Similarweb?

When I export excel with keywords list and then add new keywords into the list - it becomes impossible to export again updated list with new keywords. It just exports the same excel file which I gained with old set of keywords within the list. We have to create a new list, search again and add new keywords. This should be fixed.

What problems is Similarweb solving and how is that benefiting you?

We buld content portals and it helps a lot with finding necessary topics.

Mid Market (51-1000 emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Web Stats"
What do you like best about Similarweb?

Comparing sites and looking at website traffic over time

What do you dislike about Similarweb?

Site visitors won't populate unless there is over 5k visitors

What problems is Similarweb solving and how is that benefiting you?

Website Traffic

Enterprise (> 1000 emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Game changer"
What do you like best about Similarweb?

In-Depth Website Analysis: SimilarWeb.com excels in providing a deep dive into website analytics. From traffic sources to audience demographics, the platform delivers comprehensive insights that prove invaluable for refining online strategies.

What do you dislike about Similarweb?

What I dislike about Similarweb? is that wish I could find something to dislike about SW

What problems is Similarweb solving and how is that benefiting you?

Real-Time Industry Insights: SimilarWeb.com doesn't just stop at website analysis; it provides real-time industry and market insights. Staying abreast of emerging trends and consumer behavior is made easier, facilitating data-driven decision-making.

Enterprise (> 1000 emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to pick up in one afternoon"
What do you like best about Similarweb?

Straightforward interface and easy discovery of new features is super helpful.

What do you dislike about Similarweb?

Some features that are super helpful are still in beta!

What problems is Similarweb solving and how is that benefiting you?

SimilarWeb is helping me to assess at a glance how different business compare, and using even their web traffic as a proxy for other things.

Mid Market (51-1000 emp.)
Nov 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Targeted outbound"
What do you like best about Similarweb?

The data that allows us to target our TAM effectively

What do you dislike about Similarweb?

I'd love contact enrcihment to consolidate the platforms

What problems is Similarweb solving and how is that benefiting you?

Understanding where traffic is coming from for the websites.

Mid Market (51-1000 emp.)
Nov 02, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very useful product for ecommerce"
What do you like best about Similarweb?

Like the capacity to find out easy information about traffic on a website

What do you dislike about Similarweb?

I don't find anything at this time, the info given are pretty straigth forward

What problems is Similarweb solving and how is that benefiting you?

Similarweb helps me find out the importance of traffic on certain website and it's public

Mid Market (51-1000 emp.)
Oct 29, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome tool for quick competive analysis"
What do you like best about Similarweb?

It's very easy to use and you can quickly look up competitors' key metrics like website traffic, audience demographics, and SEO performance.

What do you dislike about Similarweb?

It would be nice if more niche categories could be included

What problems is Similarweb solving and how is that benefiting you?

Similarweb is great for looking up competitors' websites, analyzing their traffic and seeing where their online brand "stands" in an industry landscape as well as getting valuable information on key digital marketing metrics and demographics.

Mid Market (51-1000 emp.)
Sep 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing experience with Similarweb for analytic data and website performance!"
What do you like best about Similarweb?

Similarweb has a great free version, but when I started using the paid search overview, domain overview, and SEO I realized how much Similarweb has to offer! I specifically love the accurate data in the Geographic visit breakdown. On top of it all, they also have a great UI.

What do you dislike about Similarweb?

Similarweb doesn't provide traffic data for websites with lower traffic, this is a con for me as I analyze websites of all sizes.

What problems is Similarweb solving and how is that benefiting you?

Just a handful of online tools that I would recommend to any professional - and SimilarWeb Pro makes the top list! With just a few button presses, I can gain access to what seems to be accurate data and insights from almost every website in the world. Similarweb solved the problem of having many tools, each for their own analyzed data, on Similarweb I get all the insights in one tool.

Enterprise (> 1000 emp.)
Sep 22, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product"
What do you like best about Similarweb?

Similarweb helps us get all the insights we need for our business. Implementation and set-up was very easy.

What do you dislike about Similarweb?

We can't think of anything that we dislike! We haven't used customer support yet.

What problems is Similarweb solving and how is that benefiting you?

We have insights we didn't have before.

Small Business (50 or fewer emp.)
Sep 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A Similarweb é uma das melhores soluções de dados e inteligência web"
What do you like best about Similarweb?

Analise de concorrencia e analise de mercados personalizados.

What do you dislike about Similarweb?

Preços, os valores ainda são muito elevados apesar da robustez da tecnologia é inacessivel

What problems is Similarweb solving and how is that benefiting you?

Toda jornada de analise de mercado, demanda de mídia e publicidade está utilizando a similarweb, todas as nossas áreas se beneficiam da solução.

Mid Market (51-1000 emp.)
Sep 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for marketing intelligence"
What do you like best about Similarweb?

It's easy to navigate and get insights on your performance. Also, it's easy to compare your gaps and opportunities with those of your competitors.

What do you dislike about Similarweb?

It's an expensive tool, so not all of the team is able to access it.

What problems is Similarweb solving and how is that benefiting you?

Similar is helping on setting strategic goals to the company as it becomes clear what are our gaps and our main strenghts.

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