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Similarweb
4.5

( 975 )

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Similarweb Reviews & Product Details

Similarweb Overview
What is Similarweb?

SimilarWeb is a digital intelligence platform that provides web analytics services, including website traffic data, audience insights, and competitive analysis. It enables users to measure and compare the online performance of websites and apps, assisting in market research and digital strategy planning.

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What Similarweb is best for?
What are the best alternatives to Similarweb?
What are the pros and cons of Similarweb?
Similarweb Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Similarweb Features
API Integration
Collaboration Tools
Competitive Analysis Templates
Competitive Benchmarking
Competitor Tracking
Content Discovery
Customer Segmentation
Customizable Dashboards
Data Aggregation
Data Enrichment
Data Import/Export
Data Visualization
Email Notifications
Geospatial Analysis
Heatmaps
Historical Data
Influencer Identification
Keyword Monitoring
Market Analysis
Mobile Access
Multi-language Support
Predictive Analytics
Real-Time Alerts
Report Generation
SWOT Analysis
Sentiment Analysis
Social Media Monitoring
Trend Analysis
User Access Controls
Web Scraping
Similarweb Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 25, 2025
Similarweb Logo
975 Similarweb Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Nov 02, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very useful product for ecommerce"
What do you like best about Similarweb?

Like the capacity to find out easy information about traffic on a website

What do you dislike about Similarweb?

I don't find anything at this time, the info given are pretty straigth forward

What problems is Similarweb solving and how is that benefiting you?

Similarweb helps me find out the importance of traffic on certain website and it's public

Mid Market (51-1000 emp.)
Oct 29, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome tool for quick competive analysis"
What do you like best about Similarweb?

It's very easy to use and you can quickly look up competitors' key metrics like website traffic, audience demographics, and SEO performance.

What do you dislike about Similarweb?

It would be nice if more niche categories could be included

What problems is Similarweb solving and how is that benefiting you?

Similarweb is great for looking up competitors' websites, analyzing their traffic and seeing where their online brand "stands" in an industry landscape as well as getting valuable information on key digital marketing metrics and demographics.

Mid Market (51-1000 emp.)
Oct 02, 2023
 Source
Overall Rating:
5.0
HC
Hannah C.
Founder
Share
"The Best Sales Insights Tool We've EVER Had"
What do you like best about Similarweb?

It is super fast, full of very unique and actionable insights and fully plug-able into all of our Salesforce use cases.

What do you dislike about Similarweb?

I didn't love being API only with our package, but that was a choice we made, no knock on them. We are looking at turning on the whole platform because its just that amazing and will make my dislike go away!

What problems is Similarweb solving and how is that benefiting you?

We were getting too many unreliable data points by using many different partners for enrichment. We simplified to the one partner we were most confident in CONSISTENTLY which was similar web. The data made available is so actionable and gives us really great starts with cold accounts and an even more impactful talk track with warm prospects.

Enterprise (> 1000 emp.)
Sep 29, 2023
 Source
Overall Rating:
5.0
KW
Korie W.
Founder
Share
"Similarweb is a must for advertising professionals!"
What do you like best about Similarweb?

Similarweb is a great way to get a detialed view of top rated websites and apps! It provides a detailed view of a sites traffic and compares specific sites vs competitors. It is a great spot to obtain detailed digital market insights, trends and benchmarks. It even offers Canadian specific data. Publsihers can leverage it to get a detailed view of there own sites or a competitive lense. Advertisers and agencies can use it to verify publisher data prior to entering a partnership. The patform offers many different packages for all different business types. It is also very intuitative and easy to use.

What do you dislike about Similarweb?

You have to pay for upgaded acces. However the free option is very robust and packages are very affordable.

What problems is Similarweb solving and how is that benefiting you?

Website audience composition and competitive analysis

Small Business (50 or fewer emp.)
Sep 28, 2023
 Source
Overall Rating:
5.0
Ian James O. avatar
Ian James O.
Founder
Share
"A Must-Have Tool for Data-Driven Marketers"
What do you like best about Similarweb?

I've been using SimilarWeb for a few months now, and it's a game-changer for anyone serious about understanding website analytics and consumer behavior. The interface? Clean and intuitive. The data? Ridiculously accurate and actionable. What really sets SimilarWeb apart is its ability to give you an in-depth look at your competitors' web traffic and strategies. It's like having a spyglass into what the other players in your space are doing, which is gold for strategizing your own moves. Also, their customer support is on point. Had a few queries when I started, and they guided me through like pros. If you're sitting on the fence about this, my advice: jump in. You'll wonder how you ever made decisions without it."

What do you dislike about Similarweb?

While the free version of SimilarWeb offers a tempting glimpse into its capabilities, you'll quickly find yourself craving the depth of data and features that only come with the paid tiers. It's like they give you a taste of a gourmet meal but hold back the main course. Definitely worth investing if you're serious about your analytics game

What problems is Similarweb solving and how is that benefiting you?

SimilarWeb is tackling some major pain points in the digital marketing space. First off, it’s taking the guesswork out of competitor analysis. I can see where my competitors' traffic is coming from, what keywords they're ranking for, and even what their audience demographics look like. This is pure gold for strategy sessions. Second, it’s a Swiss Army knife for market research. Before launching any campaign, I can gauge market trends, understand consumer behavior, and even assess the success of similar past campaigns. No more shooting in the dark. Lastly, it makes reporting a breeze. I can pull comprehensive reports that are easy to digest but detailed enough to guide future decisions. The benefit? My team is making data-driven decisions that are actually driving ROI. It’s like having a marketing crystal ball. You’re no longer reacting; you're proactively making moves that you know have a high chance of success

Mid Market (51-1000 emp.)
Sep 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing experience with Similarweb for analytic data and website performance!"
What do you like best about Similarweb?

Similarweb has a great free version, but when I started using the paid search overview, domain overview, and SEO I realized how much Similarweb has to offer! I specifically love the accurate data in the Geographic visit breakdown. On top of it all, they also have a great UI.

What do you dislike about Similarweb?

Similarweb doesn't provide traffic data for websites with lower traffic, this is a con for me as I analyze websites of all sizes.

What problems is Similarweb solving and how is that benefiting you?

Just a handful of online tools that I would recommend to any professional - and SimilarWeb Pro makes the top list! With just a few button presses, I can gain access to what seems to be accurate data and insights from almost every website in the world. Similarweb solved the problem of having many tools, each for their own analyzed data, on Similarweb I get all the insights in one tool.

Small Business (50 or fewer emp.)
Sep 25, 2023
 Source
Overall Rating:
5.0
MO
Marco O.
Founder
Share
"Great tool that helps the digital strategy"
What do you like best about Similarweb?

My experience as a SimilarWeb user has been extremely positive. This tool stands out for its ability to provide a comprehensive analysis of a website's online presence, allowing for detailed monitoring of competitors' performance. The ability to compare multiple competitors on a single dashboard is particularly valuable, providing crucial insights for my business strategy. Additionally, SimilarWeb helps me identify market trends and growth opportunities, thanks to detailed data on traffic, traffic sources, and organic keywords. Overall, it's an essential tool for anyone looking to stay competitive and informed in the digital landscape.

What do you dislike about Similarweb?

One minor drawback I encountered is that it can be a bit challenging to initially navigate and extract data from the platform. Nevertheless, with time and familiarization, everything becomes more straightforward.

What problems is Similarweb solving and how is that benefiting you?

It not only helped me identify market trends and growth opportunities but also played a pivotal role in finding new keywords for my business. Additionally, I've been able to gain insights into how much our competitors are investing in their online presence

Mid Market (51-1000 emp.)
Sep 25, 2023
 Source
Overall Rating:
5.0
Liz M. avatar
Liz M.
Content Marketing Manager Digital Research Intelligence
Share
"Amazing software with virtually limitless capabiltiies"
What do you like best about Similarweb?

Digital intelligence capabilities are incredbile - so many features that really drive value for both marketing and market research teams. Very easy to use, and customer support is mostly easy to access via the online KB. I used it daily, and it was easy to integrate into existing systems and implement in the business.

What do you dislike about Similarweb?

Pricing plans for enterprise teams aren't always easy to obtain.

What problems is Similarweb solving and how is that benefiting you?

Competitive intellgience capabiltiies are off the chart. It allows me to see a rival's website, it's relevant success, and my subsequent opportunities.

Mid Market (51-1000 emp.)
Sep 22, 2023
 Source
Overall Rating:
5.0
EH
Eve H.
Founder
Share
"Very useful source to extract insights quickly"
What do you like best about Similarweb?

Interface is very easy to use and navigate. It is easy to explore different metrics and find the ones that you need

What do you dislike about Similarweb?

It would be better if you could download more than 5 companies in one go, and if there were more options for choosing time periods e.g. last 6 months etc without having to manually put in dates

What problems is Similarweb solving and how is that benefiting you?

SimilarWeb helps me to see how a business is performing digitally, and how it compares to compeitors. Is great for benchmarking ecommerce players

Enterprise (> 1000 emp.)
Sep 22, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product"
What do you like best about Similarweb?

Similarweb helps us get all the insights we need for our business. Implementation and set-up was very easy.

What do you dislike about Similarweb?

We can't think of anything that we dislike! We haven't used customer support yet.

What problems is Similarweb solving and how is that benefiting you?

We have insights we didn't have before.