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Similarweb
4.5

( 975 )

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Similarweb Reviews & Product Details

Similarweb Overview
What is Similarweb?

SimilarWeb is a digital intelligence platform that provides web analytics services, including website traffic data, audience insights, and competitive analysis. It enables users to measure and compare the online performance of websites and apps, assisting in market research and digital strategy planning.

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What Similarweb is best for?
What are the best alternatives to Similarweb?
What are the pros and cons of Similarweb?
Similarweb Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Similarweb Features
API Integration
Collaboration Tools
Competitive Analysis Templates
Competitive Benchmarking
Competitor Tracking
Content Discovery
Customer Segmentation
Customizable Dashboards
Data Aggregation
Data Enrichment
Data Import/Export
Data Visualization
Email Notifications
Geospatial Analysis
Heatmaps
Historical Data
Influencer Identification
Keyword Monitoring
Market Analysis
Mobile Access
Multi-language Support
Predictive Analytics
Real-Time Alerts
Report Generation
SWOT Analysis
Sentiment Analysis
Social Media Monitoring
Trend Analysis
User Access Controls
Web Scraping
Similarweb Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 27, 2026
Similarweb Logo
975 Similarweb Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Sep 19, 2023
 Source
Overall Rating:
5.0
MT
Michael T.
Founder
Share
"Truly a game-changer for anyone looking to gain a competitive edge in the digital world"
What do you like best about Similarweb?

I like the valuable insights into website performance, competitive analysis, and audience behavior that the solution offers, all available within an all in one easy-to-use platform

What do you dislike about Similarweb?

There is a bit of a learning curve, some of the more advanced features require a bit of time to master, especially when using filters and breaking down your data from the generic reports.

What problems is Similarweb solving and how is that benefiting you?

The problem that Similarweb solves for us is that is assists us in estimating our competitors' PPC ad budget. This helps both myself and our brand to easily allocate our budget more effectively, in return saving us lots of money!

Mid Market (51-1000 emp.)
Sep 19, 2023
 Source
Overall Rating:
5.0
MS
Marcelo S.
Founder
Share
"You need to have Similarweb"
What do you like best about Similarweb?

SW is the ideal solution for your company to have simple, intuitive, lightweight and quick insights that can change the game in relation to the data collected and become the best in class with accurate information, in real time and that make the difference.

What do you dislike about Similarweb?

NA. The solution is complete, very necessary and. Maybe, for instance, the tool could enhance its our features in app. This improvement can help us make decision in any place around the world and on our hands through a simple smartphone

What problems is Similarweb solving and how is that benefiting you?

For example, for us publishers, the market share analisys is fantastic. The module is simple and powerful for decisions. Its give us with precision this feedback.

Small Business (50 or fewer emp.)
Sep 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fantastic platform for gather multiple data points for competitor reviews or marketing campagins"
What do you like best about Similarweb?

The fact you can pull in a number of different metrics about a website in one easy place. Can help me highlight other competitors I haven't thought of yet.

What do you dislike about Similarweb?

I haven't found anything I particularly dislike about Similarweb

What problems is Similarweb solving and how is that benefiting you?

In previous roles I would use Similarweb to help me build presentations for prospective clients. I would also use to the data to demonstrate where to potentially allocated marketing budget.

Small Business (50 or fewer emp.)
Sep 18, 2023
 Source
Overall Rating:
5.0
JC
Jake C.
Founder
Share
"Couldn't do my job without SimilarWeb"
What do you like best about Similarweb?

We've been using SimilarWeb for a bit now, and honestly, it's been a game-changer. The dashboard is super user-friendly, and the insights? Gold. We've gotten a sneak peek into what our competitors are up to, and the data's been pretty spot-on with our own numbers. There've been a couple of times we wished for deeper mobile insights, but overall, big thumbs up from us. Their support team is also pretty rad when you need a hand.

What do you dislike about Similarweb?

Nothing, it's literally the best tool there is. I don't think there is any way to improve it if they tried. The only thing i can think of is that I'd love to have a way to more easily export contacts found on similar web into salesforce. Otherwise, no complaints.

What problems is Similarweb solving and how is that benefiting you?

Prioritization of target accounts, identifying traffic that is coming/going to target accounts, prospecting, general intelligence of competitors, prospecting for new target accounts.

Enterprise (> 1000 emp.)
Sep 18, 2023
 Source
Overall Rating:
5.0
AE
Anass E.
Founder
Share
"Good webanalyse platform"
What do you like best about Similarweb?

it s easy to use and the analyses are well organised

What do you dislike about Similarweb?

The analyse program needs to show all information instead of a part

What problems is Similarweb solving and how is that benefiting you?

nothing

Mid Market (51-1000 emp.)
Aug 23, 2023
 Source
Overall Rating:
5.0
DS
Dilshad S.
Senior Marketing Specialist
Share
"Awesome Tool"
What do you like best about Similarweb?

I have been using similar web for the past 5 years and I haven't found any better tool to perform in-depth competitor research. I like segment overlap the most.

What do you dislike about Similarweb?

Sometimes you won't get a full list of audience overlap for a longer period for example let's say 5 years.

What problems is Similarweb solving and how is that benefiting you?

Similar web is benefiting us to pitch for new clients and helping us to prepare sales dec.

Enterprise (> 1000 emp.)
Aug 21, 2023
 Source
Overall Rating:
5.0
SS
Sandeep S.
Founder
Share
"Great Products and thinking"
What do you like best about Similarweb?

Best Marketing tool ever. I think Everyone wants to use the tool

What do you dislike about Similarweb?

Cost is quite high. Not everyone can afford it.

What problems is Similarweb solving and how is that benefiting you?

Solving lots of problem Like competitor research, Organic research and so on. If i have similiar web I can get rid of so many other tools.

Enterprise (> 1000 emp.)
Aug 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Its Incredible source for web traffic data"
What do you like best about Similarweb?

SimilarWeb is an incredibly useful tool for gaining insights on any website or mobile app. The data provided includes in-depth analytics like traffic sources, keyword analysis, engagement metrics like time on site, page views, bounce rates etc. It even allows you to benchmark and compare your website with your competitors, which stimulates strategic thinking and planning. One of the main advantages of SimilarWeb is its easy-to-use interface. It's quite intuitive and beginner-friendly.

What do you dislike about Similarweb?

Some downsides to SimilarWeb; the accuracy of data can sometimes be inconsistent and unreliable, especially for smaller or niche websites. It works best for large, popular sites, but small to medium-sized businesses might find the data less accurate.

What problems is Similarweb solving and how is that benefiting you?

SimilarWeb is a great tool when it comes to website analysis and benchmarking, and should be used alongside other tools for best results. Like all tools, it does have its limitations, and users should be aware of them while interpreting the data

Enterprise (> 1000 emp.)
Aug 07, 2023
 Source
Overall Rating:
5.0
CF
Clifford F.
Founder
Share
"A Great Tool For Competitive Benchmarking"
What do you like best about Similarweb?

Similarweb is one of the best resources for analyzing the web traffic for any website. I'm able to use the insights I gather from there to assess an industry, benchmark website traffic of competitors, and compare audiences and conversion rates across websites.

What do you dislike about Similarweb?

There really isn't anything that I actively dislike about Similarweb. If anything, Similarweb has such a rich dataset that it's easy for me to get lost and spend much more time than I anticipated digging into web metrics.

What problems is Similarweb solving and how is that benefiting you?

Similarweb helps me understand the popularity of different websites and competitors across a specific industry. With Similarweb's data I can see for a set of industry competitors who there primary audience/customer is, how well their website engages the audience, and through which means the competitors bring the audience to their websites.

Enterprise (> 1000 emp.)
Aug 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Similarweb is great to get market data and generate insights"
What do you like best about Similarweb?

To find the data I need to have inisghtfull ideas to generate new projects or find main opportunities on how to increase the results of my projects. I recommend to everyone that is looking for a way to do market researches.

What do you dislike about Similarweb?

I think that despite the tool being very efficient on providing the data needed, sometimes is hard to use the search field as it results in different things than you are searching for.

What problems is Similarweb solving and how is that benefiting you?

To understand how my final customers are interacting in the web and what kind of services they are most searching for, so I can partner up with the best companies to serve their needs.