Similarweb Reviews: 4.5/5 — Highly Rated

The analytical detail that the tool goes into is impressive.

The cost of having the tool as part of the monthly report. I would suggest a quarterly resport to keep reporting costs within small budgets.

It has help me understand how we are performing again our competitors.

Availability of revenue and industry information for smaller and private companies

Nothing at the moment, the database is quite large with rich information

It is very dificult to obtain revenue and industry information for non-public and smaller companies which are vital information for strategy and planning excercises. Similarweb is a reliable source for not only these but information on web traffic and domain information is also very helpful

The presentation & accuracy of the data. The methodology behind it's data collection.

too much data can we confusing. we need a way to show the data we want to the users we want. We cannot add all the elements in dashboard. and considering how world is moving Similarweb needs to be more mboile focused.

showing us vs the competitors and how the marketing and the industry are moving compared to us accurately was one issues that similarweb solved for us.

Similarweb has helped me with planning and gathering insights when it comes to PPC planning where I couldnt get from Google Adwords. It gives me a bigger picture of how competitors are performing in the seach landscape.

It is not the easiest tool to navigate and it does take some time to get used to it. Sometimes you may not be able to filter for the information you need, but support is always there to helpl.

Sometimes I do not get enough data from solely using Google data alone, I wanted to know how we are comparing to our competitors and how we can improve our PPC performance. I can also show the business our findings though similarweb to help with PPC financial plannings too.

Great way to get insights on the industry and our competitors

Some insights are missing. Some information sometimes feel inacurate.

The ability to see what are competitors are doing in the same landscape. It helps us understand where and how much to spend.

Visão geral do tráfego dos sites, origens de tráfego, pesquisas por palavra-chave, benchmark competitivo, público-alvo demográfico, engajamento em mídias sociais, análise de apps, pesquisa de indústria, monitoramento de tráfego de referência, integrações com analytics, relatórios personalizados, infos globais

uma visão de longo prazo de peças de comunicação e em outros pontos de contato.

A combinação de análises de mercado online com pesquisas e análises offline somado ao SimilarWeb pôde fornecer uma visão ainda mais completa do mercado de investimentos

Similarweb has a very easy-to-use interface that allows me to get key information quickly. Competitor analysis is well presented. Data is easy to extract so we can make our own branded exhibits as well

I wish Similarweb would extend the time series to be a bit longer, rather than charging a lot of money for it. The bulk query download interface seems a bit rudimentary which is why I don't like using it (it's simly a Google Sheet with a macro at the moment?)

1 Getting real-time website visits data is a great way to gauge consumer trends (e.g. on how interest towards travel or restaurants is rebounding post Covid) 2 Similarweb is a good source of competitive intelligence, allowing me to compare several websites at a time

Similarweb has a very user-friendly interface that makes it easy to navigate and use. The interface is intuitive, and the information is presented in a clear and concise manner, which makes it easy to understand. I loved the the way it provides comprehensive data on website traffic, audience insights, and industry trends. It allowed me to analyze competitors in a very thorough wat. The competitor analysis feature was very useful. Customer sucess team was really helpful as well. I found it to be a valuable data as a UX Researcher.

the free version of Similarweb has limited functionality compared to the paid version. This limits the amount of data i could access, which was a drawback at times but still was super useful.

I needed a unifying criteria across different markets to use as a sampling criteria for a research process. In this instance i found it to be really helpful and to actually fulfilled very well and surpassed the objective i had with the tool.

The sheer amount of data within Similarweb is amazing - whatever I need to find it's in there. I particularly like the keyword insights it provides, levelling up keyword research for clients.

The vast amount of data makes it fiddly to format it sometimes in away that's digestible for the whole team. However the Similarweb account managers are great at providing help on this.

It's giving us better insight into our competitors, such as market share, what KW's they rank for etc. This then allows us to make sure we're filling in any gaps for our clients

easy api access, trustable informations, menu

additional costs are very high, especially when you want to book a country

helps us to have trustable data in comparing

I like the valuable insights into website performance, competitive analysis, and audience behavior that the solution offers, all available within an all in one easy-to-use platform

There is a bit of a learning curve, some of the more advanced features require a bit of time to master, especially when using filters and breaking down your data from the generic reports.

The problem that Similarweb solves for us is that is assists us in estimating our competitors' PPC ad budget. This helps both myself and our brand to easily allocate our budget more effectively, in return saving us lots of money!

SW is the ideal solution for your company to have simple, intuitive, lightweight and quick insights that can change the game in relation to the data collected and become the best in class with accurate information, in real time and that make the difference.

NA. The solution is complete, very necessary and. Maybe, for instance, the tool could enhance its our features in app. This improvement can help us make decision in any place around the world and on our hands through a simple smartphone

For example, for us publishers, the market share analisys is fantastic. The module is simple and powerful for decisions. Its give us with precision this feedback.

The fact you can pull in a number of different metrics about a website in one easy place. Can help me highlight other competitors I haven't thought of yet.

I haven't found anything I particularly dislike about Similarweb

In previous roles I would use Similarweb to help me build presentations for prospective clients. I would also use to the data to demonstrate where to potentially allocated marketing budget.

We've been using SimilarWeb for a bit now, and honestly, it's been a game-changer. The dashboard is super user-friendly, and the insights? Gold. We've gotten a sneak peek into what our competitors are up to, and the data's been pretty spot-on with our own numbers. There've been a couple of times we wished for deeper mobile insights, but overall, big thumbs up from us. Their support team is also pretty rad when you need a hand.

Nothing, it's literally the best tool there is. I don't think there is any way to improve it if they tried. The only thing i can think of is that I'd love to have a way to more easily export contacts found on similar web into salesforce. Otherwise, no complaints.

Prioritization of target accounts, identifying traffic that is coming/going to target accounts, prospecting, general intelligence of competitors, prospecting for new target accounts.

it s easy to use and the analyses are well organised

The analyse program needs to show all information instead of a part

nothing

I have been using similar web for the past 5 years and I haven't found any better tool to perform in-depth competitor research. I like segment overlap the most.

Sometimes you won't get a full list of audience overlap for a longer period for example let's say 5 years.

Similar web is benefiting us to pitch for new clients and helping us to prepare sales dec.

Best Marketing tool ever. I think Everyone wants to use the tool

Cost is quite high. Not everyone can afford it.

Solving lots of problem Like competitor research, Organic research and so on. If i have similiar web I can get rid of so many other tools.

SimilarWeb is an incredibly useful tool for gaining insights on any website or mobile app. The data provided includes in-depth analytics like traffic sources, keyword analysis, engagement metrics like time on site, page views, bounce rates etc. It even allows you to benchmark and compare your website with your competitors, which stimulates strategic thinking and planning. One of the main advantages of SimilarWeb is its easy-to-use interface. It's quite intuitive and beginner-friendly.

Some downsides to SimilarWeb; the accuracy of data can sometimes be inconsistent and unreliable, especially for smaller or niche websites. It works best for large, popular sites, but small to medium-sized businesses might find the data less accurate.

SimilarWeb is a great tool when it comes to website analysis and benchmarking, and should be used alongside other tools for best results. Like all tools, it does have its limitations, and users should be aware of them while interpreting the data

Similarweb is one of the best resources for analyzing the web traffic for any website. I'm able to use the insights I gather from there to assess an industry, benchmark website traffic of competitors, and compare audiences and conversion rates across websites.

There really isn't anything that I actively dislike about Similarweb. If anything, Similarweb has such a rich dataset that it's easy for me to get lost and spend much more time than I anticipated digging into web metrics.

Similarweb helps me understand the popularity of different websites and competitors across a specific industry. With Similarweb's data I can see for a set of industry competitors who there primary audience/customer is, how well their website engages the audience, and through which means the competitors bring the audience to their websites.

To find the data I need to have inisghtfull ideas to generate new projects or find main opportunities on how to increase the results of my projects. I recommend to everyone that is looking for a way to do market researches.

I think that despite the tool being very efficient on providing the data needed, sometimes is hard to use the search field as it results in different things than you are searching for.

To understand how my final customers are interacting in the web and what kind of services they are most searching for, so I can partner up with the best companies to serve their needs.

it helps to understand the traffic trends across our own clients as well as competiton and understand where we stand in the market. Trendlines and graphs are helpful for easy understanding.

Web and app data cannot be collated or seen at an overall domain level which could drive different result. Getting an overview at a domain level or across both web and app will help.

Tool helps to understand our own ranking and standing among competiton. This helps to take marketing and investment decisions for our clients. Tracking performance also done through the tool by seeing the trendline.

It is an amazing tool to track sales and revenue performances of products listed on Amazon

As most of the web-based tools, Similarweb is a directional tool to understand the market trends. It might under or overestimate the product performances.

It helped me go beyond the physcial retail data to understand the market dynamics

This may be the best prospecting tool I've used in my sales career. Before using SimilarWeb, I'd have said it would be LinkedIn Sales Navigator. Don't get me wrong, SalesNav is still great, but it's limited in capabilities when compared to SimilarWeb. Tracking changes to lead lists that you've created from a similar company pull is my favorite feature. Coupled with pulling massive competitor lists allows you to diversify from the same old leads that your colleagues have already found on LinkedIn. This is an excellent tool for any sales team that needs to prospect greenfield accounts!

Not much to be honest. I wish you could filter or add filter criteria to lead lists you create after they've already been created. Just make sure to include them before hitting generate a list, and that won't be a problem.

I need to to prospect 40+ new leads every single week, which can be very difficult, as you can imagine. SimilarWeb saves time, period. You can get super granular with your search criteria to pull lists of 100 - 10000 companies that fit your team's policy.

as a CRO manager, i rely on similar web when working with all of my clients for competitive analysis and industry benchmarking

Sometimes certain stats (eg. bounce rate) may not be accurate

Industry benchmarking, competitive analysis, conversion rate optimization

I've used SimilarWeb throughout my career and have always been impressed by the granularity of data available.

No browser-level reporting could be beneficial for me

Primarily, I use it to understand how a brand acquires most of it's paid and organic traffic. I also use it to understand their programmatic display scope.

-Able to find accurate and up-to-date statistics regarding various domains -Access to necessary criteria needed to generate solid sales leads

Nothing! The product is great and we use this often.

Similarweb gives us accurate information on various domains to be used to generate sales leads.

Having quick access to information about markets where the merchant has more visibility, number of visits, time per visit. All this data is super valuable when adressing a new prospect

What I dislike the most is that it only gathers data of merchants of a specific size. When prospecting for more local merchants, there are either no results of very little info

Gathering data from websites and turning them into accionable insights for my daily prospection goals. It therefore helps me saving time in collecting more information and helps me creating lists based on the criteria of my prospects info

It's possible to find information about traffic even for websites you're not the owner

Some websites with less traffic do not have any data available.

I can check data breaking down by country level.

Similarweb is a very detail-oriented and comprehensive tool for gauging consumer metrics for the digital world. The host of tools present in similar web acts as a fundamental pillar for developing market-leading strategies and plans.

While it s a very comprehensive tool, it lacks in the area that some countries are still not covered in the scope of similar web, making doing analysis difficult on certain occasions.

Similarweb helped me in identifying and isolating important information from the competitors, including their traffic sources, audience demographics and marketing channels. it is also a comprehensive SEO tool that helps determine the trends and align the business strategy to gain maximum traction on the web. The ability to assess the data related to online advertising is also a big bonus when doing a performance analysis of a business.

Helps in checking and analyzing websites truly with there traffic, traffic source and countries from where traffic is coming.

Some sites who have not enough traffic, it does not gives anything about them. Should have given some figures like monthly visitors.

Competitive intelligence, market intelligence issues are resolved with help of similar web. Also, we use it for checking website authenticity that if traffic is coming to website or not?