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Zapier
Get your software working together, automatically.
4.5
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Zapier Reviews: 4.5/5 — Highly Rated

Zapier Overview
What is Zapier?

Zapier is a cloud-based integration platform that enables users to automate workflows by connecting their favorite apps and services, streamlining data exchange and task execution without the need for manual intervention. With its user-friendly interface, Zapier allows the creation of automated sequences, known as Zaps, which trigger actions across different applications based on specific conditions or events. This innovative tool supports thousands of apps, ranging from project management and marketing to finance and customer support, facilitating seamless interconnectivity and boosting productivity across various business processes. Zapier empowers users to customize their automation needs, making it a versatile solution for enhancing efficiency in digital workspaces.

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Zapier Product Details
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AI
API
Segment
Small Business
Mid Market
Freelancer
Enterprise
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
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Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2026
Zapier iPaaS Software logo
1,229 Zapier Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Feb 02, 2024
 Source
Overall Rating:
5.0
FH
Frank H.
Business Services / Project Manager
Share
"Zapier enabled interfacing ServiceNow with ConnectWise PSA, meeting the specific need of a client!"
What do you like best about Zapier?

The product is robust and reliable, with excellent support available and an extensive knowledge base.

What do you dislike about Zapier?

Support, while very, very good, is not as timely as one might wish.

What problems is Zapier solving and how is that benefiting you?

Enabling users of ServiceNow to have their Requests and Incidents handled by MSP that uses ConnectWise PSA internally.

Small Business (50 or fewer emp.)
Feb 01, 2024
 Source
Overall Rating:
5.0
Michael F. avatar
Michael F.
Virtual Assistant
Share
"Zapier, the best tool to tool connection"
What do you like best about Zapier?

Zapier is so essential in my work. The ability to connect different tool and extract and acquire data. Very useful in my automations.

What do you dislike about Zapier?

There are some limitation when gathering a data, but very minimal.

What problems is Zapier solving and how is that benefiting you?

Zapier solve my automation of data from my typeform to other tools.

Mid Market (51-1000 emp.)
Jan 30, 2024
 Source
Overall Rating:
5.0
AK
Athul K.
Founder
Share
"Easiest way to integrate different services"
What do you like best about Zapier?

Zapier helps to integrate different webservices and automate process without much code. Zapier have integrations with few thousands services and connecting your applications with zapier is easy. It can save a lot of time by using zapier instead of building inhouse integration. Building zapier integration is more than enough to connect with many service.

What do you dislike about Zapier?

There will be occational downtime on fetching things, and may not be suitable for mission critical services.

What problems is Zapier solving and how is that benefiting you?

Zapier helps you to integrate your product with 6000+ apps, we only have to build one integration with zapier. It saves a lot of effort and reliable results.

Small Business (50 or fewer emp.)
Jan 30, 2024
 Source
Overall Rating:
5.0
SB
Stef B.
Sole Proprietor
Share
"Put your data on Auto-Pilot"
What do you like best about Zapier?

Zapier allows a small business owner to operate on a large scale. Automating busy waork, making your data instantly useful on a number of platforms and keeping your organizations backend running smoothly. The automations are easy to set up. The sheer amount of connection available makes it rare that you can't find a "ZAP" that works for you. For real estate when time is of the essence, I like knowing my clients and collegues get a response in a timely manner even when I'm unavaialble. My data being sent to multiple platforms saves me a great deal of time and expense that would normally require staff. Once you set up a good set of automations, your time can be better put to use on more complex office processes. Currently, we use Zapier with Grist Spreadsheets via webhook to update our dashboards, agent profiles, and CRM. Zapier has an email parser that allows incoming emails from our Tripetto Forms to be scanned, parsed and added to our database automatcally.

What do you dislike about Zapier?

Currently, I don't have any dislikes. The price is comprable for what you get. Free tier is generous. And I find the offerings to be abundant.

What problems is Zapier solving and how is that benefiting you?

Zapier allows one person to act like a full administrative team. If you really take the time to thoughtfully create your zaps and workflows you can get a lot of productivty handled with minimal effort. I no longer have to deal with writing documents with automatic merges. setting up your triggers gives you a way to respond to clients and teammate instantly. This includes texting as well as email. Previously, Zapier was used to update our Wordpress website by keeping the real estate data on the homepages dynamic.

Mid Market (51-1000 emp.)
Jan 25, 2024
 Source
Overall Rating:
5.0
IG
Israel G.
Founder
Share
"Great solution for integration"
What do you like best about Zapier?

It allows us to integrate several external platforms to successfully automate diverse workflows. Very ease to use, no need to have a very strong programming background.

What do you dislike about Zapier?

The trial only allows 100 records per month, so if you need at least 101 you need to invest a little bit of additional money.

What problems is Zapier solving and how is that benefiting you?

Integrate a survey platform into our Customer Success platform to record responses and execute workflows.

Small Business (50 or fewer emp.)
Jan 24, 2024
 Source
Overall Rating:
5.0
DP
Derrick P.
Founder
Share
"One of the best apps out there!"
What do you like best about Zapier?

I absolutely love this service! It is amazing. You can pretty much program any flows you want to accomplish a task. For example I connect it to my shopify acocunt and when a customer purchases it I can have it automatically do all the fulfillment on it's own. I also have the ability for it to provide licenses to my customers automatically and sign them up for things. It has discord integration as well! There is SOOOOOOOO many uses for this. It is one, or the best, service I have ever seen! Their customer support is also amazing. They will help you get setup so easily.

What do you dislike about Zapier?

It can be a little wonky and slow but you get used to it. Also, it is a little expensive but not terrible.

What problems is Zapier solving and how is that benefiting you?

Eveyrthing! I do not have to worry about automating my business and customer purchases. I am a software developer and this makes is so easy omg!

Small Business (50 or fewer emp.)
Jan 18, 2024
 Source
Overall Rating:
5.0
Iceal G. avatar
Iceal G.
Crm Automation Specialist
Share
"Zapier is the easiest automation tool I've used in my life!"
What do you like best about Zapier?

What I love about Zapier are its simplicity to use, a wide range of apps to use and integrate, and bountiful helpful docs and community you can count on. Their support is superb, the last time I emailed them they were very responsive to my bug inquiry.

What do you dislike about Zapier?

There's not much I dislike about Zapier, it has all of what I need actually. The built-in tools such as formatting, coding, filtering, and delay. For paths, I think they only have a limit of 10 paths that you can use. Although you can message them to increase you might need to provide some context and sample of your automation, that's what I learned from them. I was using Path for my client's automation and luckily our usage of paths is not yet limited.

What problems is Zapier solving and how is that benefiting you?

Mostly tedious tasks from my clients, finding a way to connect two apps using custom coding and API's to achieve a more custom flow from their business flow.

Small Business (50 or fewer emp.)
Jan 18, 2024
 Source
Overall Rating:
5.0
LR
Luisa R.
Founder
Share
"Automation made easy"
What do you like best about Zapier?

I love their new AI feature, makes it easier to navigate. It helps connect online platforms in a simple, user friendly space

What do you dislike about Zapier?

Instructions for beginners are not clear, you need to play around with the site a bit to set up everything properly

What problems is Zapier solving and how is that benefiting you?

It's helped me connect lead connector with FB forms when there's a bug inside the lead connector platform, as well as optimize active campaign use.

Small Business (50 or fewer emp.)
Jan 17, 2024
 Source
Overall Rating:
5.0
JA
Jamie A.
Founder
Share
"zapeier 5 stars"
What do you like best about Zapier?

easy to connect with botpress and zapier

What do you dislike about Zapier?

i wish it had more apps to connect but it has over 5000

What problems is Zapier solving and how is that benefiting you?

helped be automate gmail and google sheet

Small Business (50 or fewer emp.)
Jan 16, 2024
 Source
Overall Rating:
5.0
Angie M. avatar
Angie M.
Business Owner/Mentor
Share
"Love Zapier!"
What do you like best about Zapier?

Easy of use! Zapier is so easy to use and helps to connect all the systems required to run a business.

What do you dislike about Zapier?

Sometimes some application connections can be a bit complicated to create

What problems is Zapier solving and how is that benefiting you?

Zapier helps to streamline and automate my entire business. Allowing me to focus on my clients and business growth

Small Business (50 or fewer emp.)
Jan 12, 2024
 Source
Overall Rating:
5.0
MA
Muhammad Maaz A.
Founder
Share
"Saves A lot of Time"
What do you like best about Zapier?

You don't have any tension about your presence across all social media platform. If you just upload a product on your website and then create a zap. Then all is done. Your product will be uploaded on all social media platforms.

What do you dislike about Zapier?

It's frequency of trying to fetch data is very high. It can slow down the website if it has small resources

What problems is Zapier solving and how is that benefiting you?

Uploading images and posts across all social media platform is tireful and time consuming. Zapier offers you automate this whole process by connecting all apps by creating multiple level zaps

Mid Market (51-1000 emp.)
Jan 10, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A LIFE SAVER IN AUTOMATIONS!"
What do you like best about Zapier?

Love how much time it saves us by setting up automations.

What do you dislike about Zapier?

There isn't really that we have disliked about Zapier. Maybe hoping they integrate with more sites/softwares in the future.

What problems is Zapier solving and how is that benefiting you?

We are able to input data into multiple platforms automatically and its saving us a lot of time.

Small Business (50 or fewer emp.)
Jan 04, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy connection between most tools we use say to day!"
What do you like best about Zapier?

Easy integration, ability to trace integration issues, inexpensive, works with most tools we use

What do you dislike about Zapier?

There are limited triggers for some tools, team edition too expensive

What problems is Zapier solving and how is that benefiting you?

Zapier helps us integrate our numerous sales and marketing tools, so we can connect the data and get the bigger picture

Small Business (50 or fewer emp.)
Dec 30, 2023
 Source
Overall Rating:
5.0
JH
Jeremy H.
Founder
Share
"Zapier is the tool for everything."
What do you like best about Zapier?

I am absolutely blown away at how my integrations you can develop using Zapier. It is truly a software to automate any task imaginable if you are creative enough.

What do you dislike about Zapier?

The pricing may be alittle steep in the paid version, however you really do get alot of extra services.

What problems is Zapier solving and how is that benefiting you?

Zapier allows me to automate any service for my clients.

Small Business (50 or fewer emp.)
Dec 27, 2023
 Source
Overall Rating:
5.0
PJ
Priyanshu J.
Account Executive
Share
"Make you day to day task automatic."
What do you like best about Zapier?

It helped me to automate a lot of tasks and saved my time.

What do you dislike about Zapier?

The price is little high and you have to pay for extra features also.

What problems is Zapier solving and how is that benefiting you?

Zapier is putting daily orders to Google sheets from my CRM software and this helps me to build daily report.

Small Business (50 or fewer emp.)
Dec 23, 2023
 Source
Overall Rating:
5.0
Bruno A. avatar
Bruno A.
Diretor
Share
"easy and the most stable and functional"
What do you like best about Zapier?

it is an integrator that the largest software companies in the world trust and recommend.very easy for the user

What do you dislike about Zapier?

I believe there is a lack of documents that are easy to access, step by step, more intuitive only

What problems is Zapier solving and how is that benefiting you?

Não programei frame para fazer um projeto em um cliente, adiantando bastante tempo

Enterprise (> 1000 emp.)
Dec 22, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Super hellpful"
What do you like best about Zapier?

Very versatile and compatible with just about every software we use for marketing, sales, customer service, and more.

What do you dislike about Zapier?

Can be a bit of a tough learning curve, but once you get the hang of it, it's pretty easy to use.

What problems is Zapier solving and how is that benefiting you?

Syncing data from various sales, marketing, and customer service platforms and automating time-consuming, frequent tasks

Small Business (50 or fewer emp.)
Dec 16, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Zapier makes things easy."
What do you like best about Zapier?

It automates many of our tasks so we can get on with the real work.

What do you dislike about Zapier?

Nothing. I love every part of zapier. Thanks.

What problems is Zapier solving and how is that benefiting you?

It's making many of the manual things that we automatised so we don't need to think about them.

Small Business (50 or fewer emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
YR
Yelmaly R.
Founder
Share
"Awesome tool to automate almost anything you want."
What do you like best about Zapier?

I love that you have so many options to automatize a lot of things in your work or even your personal life. It has too many apps you can work with, and it's not extremely difficult to learn to use. You just need to get related to the zaps, so you can star using it properly and with no issue at all.

What do you dislike about Zapier?

I dislike it's missing a few apps, and that when you have a lot of zaps created, the webpage turns a little slow.

What problems is Zapier solving and how is that benefiting you?

It's solving the problem of having to manually do a lot of repetitive tasks. It benefits me because as an account manager it happens to me a lot, and I don't miss anything.

Small Business (50 or fewer emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
FA
Freddy A.
Ceo
Share
"Most Easy-to-use Automation Software"
What do you like best about Zapier?

- Easy to use - More integrations - Best understanding of user cases - Daily base use

What do you dislike about Zapier?

I love Zapier. I would love if you can buy extra task instead of make upselling of a large group of task.

What problems is Zapier solving and how is that benefiting you?

Automation of repetitive and time costly tasks. I use for a lot of things: - Automate task to my CRM like: move deals from one stage to others, create task, get info from filters - Use WATI with ChatGPT to automate a bot. - Automate message to Slack from my CRM

Mid Market (51-1000 emp.)
Dec 08, 2023
 Source
Overall Rating:
5.0
JP
Jef P.
Founder
Share
"Zapier with Slack"
What do you like best about Zapier?

An easy and intuitive tool to use allowing us to integrate smoothly with our NPS app and Slack.

What do you dislike about Zapier?

Customer assistance when in need to understand certain functionalities can be work on a bit better.

What problems is Zapier solving and how is that benefiting you?

Allowing us to connect Slack for easy visibility of our surveys.

Small Business (50 or fewer emp.)
Dec 06, 2023
 Source
Overall Rating:
5.0
AK
Anand K.
Founder
Share
"Zapier gives all app power with over 6k integrations"
What do you like best about Zapier?

it is a utopia to have one single place, where practically every app you to interact with is available. Every APP has a functionality and integrating with other apps in absence of something like Zapier is too time consuming. With the eco system of over 6000 now it is amazing you find everything here

What do you dislike about Zapier?

So many integration the power which makes zapier amazing also makes it weak. Not every integration works and is compatible with other pieces and robust. The integration guide documentation, how to do it is not really upto the mark in many cases. IF an inbuilt mechanism exist for Zapier integrations to work that every app trying to integrate must come up to the standard it will be great. With 6000+ you don;t need many more numbers but a better quaility eco-system of apps to work together

What problems is Zapier solving and how is that benefiting you?

All functionalities provided by a diverse set of apps, from ecommerce like shopify to google docs to even RSS feeds everything is available to integrate with.

Small Business (50 or fewer emp.)
Dec 06, 2023
 Source
Overall Rating:
5.0
CC
Connor C.
Technical Business Analyst
Share
"An amazing tool which helps automation and connect couuntless systems"
What do you like best about Zapier?

They have integrations for most major softwares and that list is constantly growing. Its also super easy to learn and implement. We have zapier processes running for our company every day and it has helped make our lives much easier.

What do you dislike about Zapier?

I wish the support could be a live chat but honestly in the rare times I have needed help the support team has always been able to help come up with a solution

What problems is Zapier solving and how is that benefiting you?

We use Zapier for automating trivial tasks as well as connecting two different softwares together that normally do not interact. Its amazing because we can take data from two sources that do not integrate with each other natively, and make them share/move data all through zapier.

Small Business (50 or fewer emp.)
Dec 01, 2023
 Source
Overall Rating:
5.0
SM
Samuel M.
Founder
Share
"Flexible Automation Tool"
What do you like best about Zapier?

Flexibility, ease of use, high potential, great features, easy to implement

What do you dislike about Zapier?

A little clunky and aesthetically minimal

What problems is Zapier solving and how is that benefiting you?

Zapier allowed me to create pretty complex automated workflows, pretty much anything I imagined could be created !

Small Business (50 or fewer emp.)
Nov 30, 2023
 Source
Overall Rating:
5.0
PH
Pat H.
Founder
Share
"review zapier"
What do you like best about Zapier?

Being able to connect different web apps together along with my website

What do you dislike about Zapier?

Some of the limitations like if doesn't a value doesn't exist it then it fails rather than taking a different route

What problems is Zapier solving and how is that benefiting you?

They link my apps together or allow me to create functions that my apps that I subscribe to lack the feature needed. Like creating a printable sticker for an app I have

Small Business (50 or fewer emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to Integrate platform"
What do you like best about Zapier?

We used Zapier for integartiong the LMS of our clients to our System without a single coding. My organization is listed in Zapier. It helps a lot to get the customers onboard beacuse of the ease of integration. They have a good customer support and we are using this frequently. They have lot of features which reduce the coding needed for integration

What do you dislike about Zapier?

In the free version the limitations are little high please try to give some more feature in free. Otherwise it is easy to implement and no cons for me

What problems is Zapier solving and how is that benefiting you?

Using Zapier certifyme can integrate with lot of LMs which our clients are using which is reducing the clients for using the certifyme

Small Business (50 or fewer emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
GB
Gareth B.
Founder
Share
"Works wonders"
What do you like best about Zapier?

Connects our apps and reduced ionternal errors

What do you dislike about Zapier?

Limited functionality, but thats moe the fault of the apps we are connecting with

What problems is Zapier solving and how is that benefiting you?

Automating admin heavy processes that can result in errors being made.

Small Business (50 or fewer emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
DA
Dilaksha A.
Founder
Share
"Zapier is quick and easy to set up and saves development hassle"
What do you like best about Zapier?

I had to set up a Zapier app and it was a very nice experience from the start to the end

What do you dislike about Zapier?

Pricing model could be better for B2C sector

What problems is Zapier solving and how is that benefiting you?

Customers who doesn't have a development team who wants to integrate with us can do that with ease by using Zapier

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Automation king"
What do you like best about Zapier?

With zapier, it's easy to work. Connect and automate task, notifications, alarms and more

What do you dislike about Zapier?

Need to add more steps when creating slack automation

What problems is Zapier solving and how is that benefiting you?

I Created a cool automation to replace paid service (on call)

Enterprise (> 1000 emp.)
Nov 19, 2023
 Source
Overall Rating:
5.0
JM
Julio M.
Management Consulting
Share
"Zapier: Automating Tasks Easily Without Programming"
What do you like best about Zapier?

What I like most is how intuitive it is to set up Zaps. The interface is easy to understand, allowing me to create custom workflows without having to deal with the complexity of programming.

What do you dislike about Zapier?

While I find Zapier incredibly useful, I sometimes feel limited by the restrictions of the free plan, especially in terms of how many Zaps I can have and how often I can run them. I would consider more flexibility in these areas.

What problems is Zapier solving and how is that benefiting you?

My solution to getting rid of time-consuming, repetitive jobs has been Zapier. For instance, I've set up a Zap to store my email attachments to my cloud storage account automatically. This saves me the time it would have taken to download and arrange those items manually. Furthermore, Zapier has allowed for seamless connection between the programs I use on a regular basis, which has greatly enhanced my workflow. For instance, Zapier automatically creates a corresponding entry in my calendar when I add an important assignment to my to-do list in one app, keeping everything organized and preventing duplication of effort.