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Zapier
Get your software working together, automatically.
4.5
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Zapier Reviews: 4.5/5 — Highly Rated

Zapier Overview
What is Zapier?

Zapier is a cloud-based integration platform that enables users to automate workflows by connecting their favorite apps and services, streamlining data exchange and task execution without the need for manual intervention. With its user-friendly interface, Zapier allows the creation of automated sequences, known as Zaps, which trigger actions across different applications based on specific conditions or events. This innovative tool supports thousands of apps, ranging from project management and marketing to finance and customer support, facilitating seamless interconnectivity and boosting productivity across various business processes. Zapier empowers users to customize their automation needs, making it a versatile solution for enhancing efficiency in digital workspaces.

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Zapier Product Details
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Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 30, 2026
Zapier iPaaS Software logo
1,229 Zapier Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Feb 07, 2023
 Source
Overall Rating:
5.0
TW
Tara W.
Director Of Sales & Onboarding
Share
"A Magical Tool"
What do you like best about Zapier?

The ability to integrate programs together to reduce manual work and therefore minimize human error is life changing!

What do you dislike about Zapier?

It's not always user-friendly and some aspects do require some serious learning.

What problems is Zapier solving and how is that benefiting you?

Connecting programs that don't natively talk, helping to reduce by workload and ensure accurate data across all platforms.

Small Business (50 or fewer emp.)
Jan 27, 2023
 Source
Overall Rating:
5.0
HB
Hallo B.
Entrepreneur
Share
"Easy to use and affordable"
What do you like best about Zapier?

Zapier helps me gathering all my leads to one list. It is very easy to configure and understand.

What do you dislike about Zapier?

I do not have really much to say about dislikes.

What problems is Zapier solving and how is that benefiting you?

I have multible sites that are gathering leads for my emaillist and Zapier is helping me to gather the leads all in one place. Now I have a great overview over all my leads.

Small Business (50 or fewer emp.)
Jan 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple y eficaz"
What do you like best about Zapier?

La sencillez de uso y la cantidad de plataformas distintas que incluye. El setup es muy sencillo y enseguida puedes tener integraciones entre herramientas compartiendo información

What do you dislike about Zapier?

La falta de visibilidad en los errores, la mayoria son residuales, pero estaria bien tener logs detallados de los errores

What problems is Zapier solving and how is that benefiting you?

conectar distintas plataformas haciendo viajar datos de unas a otras

Small Business (50 or fewer emp.)
Jan 21, 2023
 Source
Overall Rating:
5.0
MZ
Michael Z.
Realtor
Share
"Connects everything to everything!"
What do you like best about Zapier?

it connects all of my apps to other apps. I personally love the fact that I can create conversions from my CRM and push them into Google Ads!! That's amazing and don't need any coding!

What do you dislike about Zapier?

Some apps are not fully compatible or do not have complete API integrations with other apps. The pricing is sometimes a bit hard to swallow as well, but for the complexity that the tool resolves, it does make sense.

What problems is Zapier solving and how is that benefiting you?

Connecting some apps with other applications. I've realized that I have not fully taken advantage of reducing duplicate efforts. Not hiring a full-time software developer as well!

Small Business (50 or fewer emp.)
Jan 20, 2023
 Source
Overall Rating:
5.0
JE
James E.
Referral Coordinator
Share
"Zapier has improved my life more than my recent divorce!"
What do you like best about Zapier?

Zapier is great for connecting things to other things. We use it for connecting Mobilo card to kvCORE and google sheets to Asana. It's wicked useful in automating tasks

What do you dislike about Zapier?

Zapier is pretty confusing, lots of testing is needed to make sure the zaps are working. Also when testing a zap, the process moves much quicker than when in actual use.

What problems is Zapier solving and how is that benefiting you?

Zapier is helping us 'recycle' the waste product from one company to another. For example, leads who do not rent an apartment are sent to the brokerage as leads for potential home buyers.

Small Business (50 or fewer emp.)
Jan 20, 2023
 Source
Overall Rating:
5.0
MJ
Maria J.
Owner And Founder Of Yuva Yoga.
Share
"essential for any business"
What do you like best about Zapier?

The number of platforms that can be integrated through zapier

What do you dislike about Zapier?

some of the platforms steps are not clear or there to use. Example facebook events does not integrate yet with anything

What problems is Zapier solving and how is that benefiting you?

integrating different platforms. Saving time and money

Mid Market (51-1000 emp.)
Jan 16, 2023
 Source
Overall Rating:
5.0
Abhishek S. avatar
Abhishek S.
Senior Account Manager
Share
"Automation made easy"
What do you like best about Zapier?

Ability to connect most of the apps that my team uses.

What do you dislike about Zapier?

No live chat support. It would be beneficial if we have a live chat.

What problems is Zapier solving and how is that benefiting you?

Marketing automation - We use Hubspot, Zoho, Unbounce, Mailchimp, etc. Zapier allows each of these apps to talk to each other and exchange data. Our team does not even know code.

Mid Market (51-1000 emp.)
Jan 06, 2023
 Source
Overall Rating:
5.0
PD
Piper D.
Ict Infrastructure Administrator
Share
"Great automation tool for your current applications."
What do you like best about Zapier?

Zapier application is able to connect with any application out there and automate workflows between them. It's very user friendly with clean and modern user interface. Implementing all automation has saved us alot of time and resources. I like also it's inbuilt features especially the filters and delay.

What do you dislike about Zapier?

I like every aspect of this application. It very stable and affordable.

What problems is Zapier solving and how is that benefiting you?

Zapier is able to connect with any application out there. The support team has been available and helpful whenever we need any assistance. It's very affordable application for any company size.

Small Business (50 or fewer emp.)
Dec 27, 2022
 Source
Overall Rating:
5.0
AL
Athena L.
Owner
Share
"Easy integrations!"
What do you like best about Zapier?

Zapper makes my life easier! It connects my email marketing and my CRM from Facebook. It's all automated and I don't have to stack my brain to figure it out or do it manually

What do you dislike about Zapier?

It's not very user friendly. It took me looking up how-tos and training videos to figure it out. It would be nice if it came with a training pdf or video. I'd like some more help understanding the process

What problems is Zapier solving and how is that benefiting you?

Zapper connects my CRM with my email marketing. It's even let's me know when individuals don't use their full email address when they subscribe. So then I can go add them without any trouble

Small Business (50 or fewer emp.)
Dec 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent for custom automations"
What do you like best about Zapier?

I really like that I can customize what kinds of automations I need to run because it allows me to find solutions that are more tailored to my company's needs.

What do you dislike about Zapier?

I don't like that each "step" in Zapier counts as a "Zap". More specifically, I'd like for my zaps to run only if they meet certain conditions, but having that additional step will use a "Zap" even if the automation doesn't run. And I'd only like to use a Zap if it actually runs.

What problems is Zapier solving and how is that benefiting you?

Our CRM lacks a lot of automation for our data so Zapier is really helpful in bridging that gap. In addition, it helps maintain our data integrity and saves time for our staff.