Semrush background blur-sm
Semrush Logo
Semrush
4.5
(1,903)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
Semrush video thumbnail
Semrush 0
Semrush 1
Semrush 2
Semrush 3
Semrush Screenshots
Semrush screenshot 1
Semrush screenshot 2
Semrush screenshot 3
Semrush screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 25, 2025
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jul 07, 2016
 Source
Overall Rating:
5.0
MH
Michael H.
Seo / Marketing Director
Share
"SEMRush is a powerhouse SEO Tools Suite"
What do you like best about Semrush?

SEMRush offers one of the most diverse sets of tools of the many SEO tool suites available. It offers quick at a glance SEO KPI reporting and provides a level of granularity that few tools offer.

What do you dislike about Semrush?

We really have no complaints with SEMRush, the price point is very reasonable and the tools are perfect for our team.

What problems is Semrush solving and how is that benefiting you?

We use SEMRush to provide reporting for SEO clients as well as strategize monthly seo work.

Small Business (50 or fewer emp.)
Jul 05, 2016
 Source
Overall Rating:
5.0
JC
Jp C.
Digital Strategist And Analysis
Share
"Good tool, greater reporting."
What do you like best about Semrush?

The reporting feature straight to PDF with branding is a huge time saver.

What do you dislike about Semrush?

Not as detailed as aHREFs, but the reporting is worth the switch.

What problems is Semrush solving and how is that benefiting you?

Mostly it's competitive analysis, easily. The ad reporting feature finds what we need to know about active advertisers.

Small Business (50 or fewer emp.)
Jul 01, 2016
 Source
Overall Rating:
5.0
DS
David S.
Digital Marketing Consultant
Share
"Using SEMrush, My 'Go To' Digital Marketing Tool"
What do you like best about Semrush?

They are always improving, just check out the change log on the blog and you get a feel for the continual improvements the software is going through. Not just that but the underlying databases had a major update a little while back seeing great improvements within areas such as the UK. Whether it is on going clients or prospective clients SEMrush is there. Tracking keywords and competitors is easy and projects allow you to (very) quickly audit a site, I've even been able to do this while on the phone with a prospective client, they were surprised when I mentioned a number of quite serious errors on their website they could easily fix! (and yes they are now a client!). I should also mention SEMrush offline, the company spends a lot of time engaging with the industry, you quickly get a feel that they are always there to help when they can.

What do you dislike about Semrush?

I think as previously mentioned some wider integration would be good, although within projects SEMrush is now linking in to Search Console, some wider reporting using Google Analytics would be a great time-saver!

What problems is Semrush solving and how is that benefiting you?

Website Audits Domain reviews Keyword reviews Simple, easy and fast. makes tracking client information much easier

Small Business (50 or fewer emp.)
Apr 21, 2016
 Source
Overall Rating:
5.0
JW
Jane W.
Senior Digital Project Manager
Share
"Great Tool for Strategy & Development Teams"
What do you like best about Semrush?

SEMrush has become part of the fabric of our agency. Client love the insights we can provide them about their competitors. Our digital team use the tool for ongoing monitoring of our client websites, search visibility.

What do you dislike about Semrush?

Sometimes we have to reconcile differences between data that appears in Google Analytics vs. SEMrush. SEMrush is a competitive research tool. The more we use it the better we understand how SEMrush uses Google data.

What problems is Semrush solving and how is that benefiting you?

This tool is friendly enough to be used by AEs as well as a digital project manager. Our AEs and digital strategists use it for gaining quick insights about a client or prospective client. Insights gained from SEMrush has supported new business wins as well as our ongoing inbound marketing client retainers.

Mid Market (51-1000 emp.)
Feb 19, 2016
 Source
Overall Rating:
5.0
Fred C. avatar
Fred C.
Product Manager Chez Eloquant.Com
Share
"A must have tool for experimented marketers"
What do you like best about Semrush?

SEMrush is a must have tool for all Marketing Pros, Agencies, Pro Bloggers... It allow you to discover new keywords, follow your progress. It is Simple to use ans cover lots of need for marketers, and it have regulary new features (some not very usefull but they really want to make the product growing).

What do you dislike about Semrush?

Pricing ! The free version is very limited (few results). And the version at 70 $ / month is not enough if you have mulilingual or lots of keywords (several business)

What problems is Semrush solving and how is that benefiting you?

SEO for international website

Small Business (50 or fewer emp.)
Feb 16, 2016
 Source
Overall Rating:
5.0
Eric F. avatar
Eric F.
Managing Partner
Share
"Love Love Love!! We use this product ALL THE TIME!"
What do you like best about Semrush?

Ever since we purchased this tool we have been able to see information that we were never able to see before. We use it for SEO and SEM. We love that you are able to track your client websites to know where you rank on Google. It also makes it easy to see what competitors are doing as well so you can stay ahead of the curve.

What do you dislike about Semrush?

So far there isn't anything that we dislike. Honestly I wish we could have more users for the same price.

What problems is Semrush solving and how is that benefiting you?

We were tracking SEO way differently before. We didn't know about this tool and ever since we have been in awe of the data that we can pull through SEMrush.

Mid Market (51-1000 emp.)
Dec 22, 2015
 Source
Overall Rating:
5.0
AC
Anna C.
Media Analytics Specialist
Share
"quick resource for building campaigns"
What do you like best about Semrush?

Simple one dashboard to see competitor's, keywords, etc. when building a campaign.

What do you dislike about Semrush?

Limited when searching a website. For instance, a company can represent several different types of products that the main domain will not cover when looking for competitors and related keywords.

What problems is Semrush solving and how is that benefiting you?

Reaching an unknown audience.

Small Business (50 or fewer emp.)
Dec 09, 2015
 Source
Overall Rating:
5.0
CG
Cam G.
Marketing Manager
Share
"Our Go-To SEO Research Tool."
What do you like best about Semrush?

Project Management helps me keep all of my keywords organized by type and site area, and the new SEO optimization tool has worked great for us so far.

What do you dislike about Semrush?

Sometimes there is a disparity between search volume for exact match on SEMrush and Google's keyword planner, but it's usually insignificant . The backlink tool could be built out a bit more, but I'm confident that will change with time.

What problems is Semrush solving and how is that benefiting you?

Keyword research for B2B SaaS site. We've significantly increased overall traffic and qualified traffic to our site using SEMrush, and the reporting features have helped us immensely. The Site audit tool is fantastic for quickly segmenting issues on different parts of our site and prioritizing fixes. With a small team, this has been crucial for improving the user experience.

Small Business (50 or fewer emp.)
Sep 07, 2015
 Source
Overall Rating:
5.0
NE
Nouhad E.
Communication And Marketing Manager
Share
"By Far One of the Best SEM Tool! "
What do you like best about Semrush?

SEMrush is, as his name stands for, a great tool to work with when you’re managing an Adwords account. You can easily get a list of relevant keywords that will help you build a high-performance campaign. With that being said, there is also a new function added to this online software. Even if it’s in beta version, you still can get a good view of what your competitors are doing on their Display campaign: I’m talking about the Display Advertising Function. In conclusion with SEMrush, I have everything to start a successful Google Adwords campaign.

What do you dislike about Semrush?

I still can’t think about SEMrush instantly when it comes to SEO. I think it’s something they should try to upgrade in a near future.

What problems is Semrush solving and how is that benefiting you?

Putting ads out there comes with a big pressure because, not knowing the cost of the ppc while doing it is a bit frustrating. If you had to test each keyword just to find the good ones, you would be losing a lot of money. I got my already tested keywords instantly, thanks to SEMrush.

Small Business (50 or fewer emp.)
Jul 24, 2015
 Source
Overall Rating:
5.0
TM
Tony M.
Owner
Share
"Extremely comprehensive SEM tool"
What do you like best about Semrush?

SEMrush is incredibly powerful because it is incredibly comprehensive. There is a TON of useful data. Oddly enough, I don't think it's overwhelming; the learning curve isn't very steep all. I love searching from different 'angles' by keyword, domain or even page. The page-level stats are pretty impressive (e.g. keyword rank for a single blog post).

What do you dislike about Semrush?

I'd like to track more competitors. Moz and SEMrush both have notions of "campaigns" which limits the competitive set. I'd like to track and graph at least 10 companies (this can be achieved with Position.ly). I simply do not understand why this seemingly artificial limitation is baked into the product.

What problems is Semrush solving and how is that benefiting you?

Since using SEMrush, I've had more domain insight and page-level insight. It's very easy to scope the competition. One thing I didn't expect from all the research I'm doing (a pleasant surprise) is that I've now generated a massive list of blog post ideas. I've been mostly focussed on MOFU (middle of the funnel, high intent keywords) in the past, just to outrank direct competitors. But SEMrush has given me a ton of great TOFU (top of funnel) keyword ideas.

Mid Market (51-1000 emp.)
Jul 11, 2015
 Source
Overall Rating:
5.0
Doug C. avatar
Doug C.
Seo Manager Of Corporate Marketing
Share
"SEO Professionals need to be using SEMrush"
What do you like best about Semrush?

SEMrush is an SEO product that I use on a daily basis for my clients. It's the only software suite that I know of where you can still get keyword level ranking data. That is a big plus in my eyes. We use SEMrush to see how many keywords our client and their competitors are ranking for over time. The competitive analysis tools that they provide is great and helps keep a pulse on how websites are performing.

What do you dislike about Semrush?

Keyword tracking could use a little improvement. I would like to see a one to one comparison between my clients and their competitors.

What problems is Semrush solving and how is that benefiting you?

I currently use SEMrush for some keyword reporting and competitive analysis. SEMrush definitely comes in handy during quarterly and yearly client reviews.

Small Business (50 or fewer emp.)
Mar 25, 2015
 Source
Overall Rating:
5.0
MF
Massimo F.
Co Founder
Share
"The Best Software for my work"
What do you like best about Semrush?

I have find in SemRush the perfect tool for my work. For Audit SEO, Competitor Analysis and for develop new portal SemRush is perfect. The frontend is very user friendly and the API service is amazing!

What do you dislike about Semrush?

In SemRush I love all, perhaps the only thing that is can improve is the backlink area.

What problems is Semrush solving and how is that benefiting you?

The Benefits are very strong for my personal portal and for my customer. Improvement long tail, contents and new competitor in the SERP.

Small Business (50 or fewer emp.)
Mar 03, 2015
 Source
Overall Rating:
5.0
JM
Josh M.
Lead Strategist
Share
"Your Go-To Search Marketing Tool!"
What do you like best about Semrush?

SEMrush is by far the best competitive analysis tool out there. As a educating contributor in the search marketing industry, of my conference speaking, industry column writing, etc., I have spoke about SEMrush on several occasions. I work within the tool on a daily basis to monitor client sites as well as competitors. From ranking presence to link-building and from site auditing to keyword research, SEMrush is a world-class solution.

What do you dislike about Semrush?

If there is anything more I would like to see it is a side-by-side ranking comparison of a site between two date(month) ranges.

What problems is Semrush solving and how is that benefiting you?

I am understanding what content client competitors are creating and what terms this content ranks for. I am understanding what SEO issues I am facing on-site that I may not be aware of from a cursory glance at the site.

Mid Market (51-1000 emp.)
Feb 27, 2015
 Source
Overall Rating:
5.0
RF
Ryan F.
Seo Executive
Share
"My day-to-day organic search tool"
What do you like best about Semrush?

The ability to collect competitor analysis with such ease, as well as the multi-market access.

What do you dislike about Semrush?

Site speed is often an issue, however with the sheer volume of data it is to be expected. It would also be great if the backlink analysis section would be in more depth.

What problems is Semrush solving and how is that benefiting you?

international organic search on a large scale

Small Business (50 or fewer emp.)
Feb 24, 2015
 Source
Overall Rating:
5.0
RW
Robyn W.
Seo Campaign Manager
Share
"A Necessary Tool for Any SEOer"
What do you like best about Semrush?

The ability to see keyword ranks & projected organic traffic for any website. This is essential for determining if a competitor presented to us by a client is in fact an "online competitor" or an "emotional competitor." SEMrush's data is key to helping our clients understand the online marketing they're competing in.

What do you dislike about Semrush?

I'm not such a huge fan of the current competitive analysis tool. What I want to see is a full list of keywords (populated by what each of the sites is ranking for) across my site and five competitors, and how many of these six sites rank for each of the keywords listed. For example: the six sites in total rank for 300 keywords. 5 rank for "keyword 1", 3 rank for "keyword 3," 6 rank for "keyword 10", (except in a table format for excel of course).

What problems is Semrush solving and how is that benefiting you?

Working and an agency with a multitude of companies can be difficult, especially when you are not intimately knowledgeable of the terms used within each of those industries. Sometimes clients aren't even sure of the keyword themes within their industry (hence heir need for an SEO agency). SEMrush gives us the ability to not only see the relevant search terms within and industry, but also who is ranking for said terms. It provides us with a landscape of different opportunity, and helps us determine the low hanging fruit for our clients.

Small Business (50 or fewer emp.)
Dec 15, 2014
 Source
Overall Rating:
5.0
VT
Vincent T.
Ceo / Digital Marketing Director
Share
"Best discovery tool out there"
What do you like best about Semrush?

To be able to see what organic and ppc keywords any site is using, for your own keyword research on a client site or vs a competitors web site.

What do you dislike about Semrush?

It could use some more features i'd say but, if you do one thing, do it well, this does that.

What problems is Semrush solving and how is that benefiting you?

keyword research/discovery

Small Business (50 or fewer emp.)
Dec 06, 2014
 Source
Overall Rating:
5.0
AK
Adid K.
Founder
Share
"SEMRUSH Review : Research Competitors Keyword"
What do you like best about Semrush?

You all must be aware of the fact that the trend of blogging is setting on its high as compared to early days of online world. The comprtition in the blogging niche is very high as there is a gradual increase in the number of bloggers. So, to remain in the top charts of bloggers, you must know about your competitors. For More: http://aktutorials.net/reviews/semrush-review-research-competitors-keyword/

What do you dislike about Semrush?

You can find top 200 organic Keyword for that domain and backlink report which gives the detail backlink report for any domain along with anchor text

What problems is Semrush solving and how is that benefiting you?

You must be knowing about many keyword research and competitor analysis tool. The thing I liked the most about SEMrush is that it can find keywords of any website that is driving traffic to it. SEM Rush has more than 41,000,000 domains and more than 95,000,000 keywords in their database. You can find statistics and detail of any particular keyword you are looking for.

Small Business (50 or fewer emp.)
Sep 19, 2014
 Source
Overall Rating:
5.0
NS
Nick S.
Marketing And Sales Partner
Share
"Very high impact, well designed tool. "
What do you like best about Semrush?

I'm used SEMrush and Moz. Both companies are very good to work with, but I feel that SEMrush is a more focused product. Moz is professional and they have a better community and provide great advice. If you are a professional marketer you would use both....but I really like using SEMrush.

What do you dislike about Semrush?

I don't have anything bad to say. If it was priced as an Enterprise product and cost thousands, I could; but it's ~$60/month.

What problems is Semrush solving and how is that benefiting you?

SEMrush will help you analyze your placement in Google. To put this in perspective, Google Analytics tells you what keywords your users click to get to your site, but SEMRush will help you target the keywords that you're missing. Specifically: a) keywords that are valuable to you b) have a high volume of search and c) keywords you're placing at page 2 of Google b/c you're right at the goal line of getting on page 1.

Small Business (50 or fewer emp.)
Jul 30, 2014
 Source
Overall Rating:
5.0
Ciaran C. avatar
Ciaran C.
Founder Profile Tree Web Design And Digital Marketing Agency
Share
"Excellent Keyword Research Tool"
What do you like best about Semrush?

Excellent keyword research system - can find what any site, not just our own - how and what it ranks for. Updates frequently. New features being added constantly - such as keyword difficulty. This varies drastically to other keyword difficulty software out there - such as MOZ's version...hard to know which is best ( assuming MOZ as its been around longer ) but really great software for anyone that has a website - the new features and design only adding to this.

What do you dislike about Semrush?

I think more detail support and advice would be good to get - the newsletters are ok..interesting. The videos - not so. I do think it would be excellent if the team behind the software shared more of their knowledge more often.

What problems is Semrush solving and how is that benefiting you?

Keyword targeting, competition review

Mid Market (51-1000 emp.)
Apr 29, 2014
 Source
Overall Rating:
5.0
AJ
Alex J.
Digital Media Specialist
Share
"It's always worked well for me! "
What do you like best about Semrush?

It's just so simple to use. I always use SEMrush to find out the amount of traffic a website is getting per month, and it spits out information so quickly.

What do you dislike about Semrush?

I've noticed that sometimes when researching a website's traffic it will come back with no data. Sometimes that's hard to believe given that site's following. So, at times, I'm not sure how accurate the information is that I'm getting.

What problems is Semrush solving and how is that benefiting you?

SEMrush helps me decide what websites I should use and what websites I should stay away from while doing content marketing.

Posts Related to Semrush
Visit website