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Semrush
4.5
(1,903)
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
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Crevio
Sponsored
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$29.00/month
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Ask Questions about Semrush
What Semrush is best for?
How does Semrush compare to Nightwatch?
What are the pros and cons of Semrush?
Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
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Semrush 1
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Semrush 3
Semrush Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 09, 2025
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
CB
Calev B.
Vp Marketing
Share
"The best there is in keyword research"
What do you like best about Semrush?

It has the most up-to-date data I have seen by far when tracking keywords, even in niche industries.

What do you dislike about Semrush?

It's not cheap and the plans are not the most customer-friendly, which is a shame.

What problems is Semrush solving and how is that benefiting you?

Semrush helps us to identify keywords that our client websites can successfully rank for. This allows us to spend time in the right areas, where we can identify and pick off low hanging fruit for lead gen.

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
Raphaël R. avatar
Raphaël R.
Fondateur Et Dirigeant / Spécialiste De La Réalité Augmentée
Share
"La référence des outis de monitoring du sEO"
What do you like best about Semrush?

Semrush est le couteau suisse des tools autour du SEO. C'est le seul qui soit indispensable car il offre: - un outil pour benchmarker les positions, le réseau de liens et le trafic SEO des concurrents - un outil pour suivre ses propres positions sur les mots-cles prioritaires - un outil pour analyser en profondeur les stratégies de netlinking - un outil pour identifier de façon précises des mots-clés pour chaque pays L'outil est toujours disponible et l'interface est intuitive.

What do you dislike about Semrush?

Semrush possède de trop nombreuses fonctionnalités.

What problems is Semrush solving and how is that benefiting you?

Semrush permet de: - identifier les mots-clés les plus demandés de façon beaucoup plus précise que les autres outilss - créer un plan éditorial optimisé pour le SEO - rassembler toutes les données de SEO analytics au même endroit

Small Business (50 or fewer emp.)
Nov 07, 2023
 Source
Overall Rating:
5.0
Md S. avatar
Md S.
Founder
Share
"Game Changer for Amazon Sellers"
What do you like best about Semrush?

There are a lot of tools available to Amazon sellers. Of course, each has its pros and cons, but the one sure thing is that Sellzone is one of the best and most valuable tools for Amazon sellers. I can confidently say that Sellzone can be very profitable for your Amazon business if the tools are correctly used. The Sellzone support team will help you, definitely. Their 5 tools will make your business profitable no matter the type of your business. Just start to learn Sellzone, and use it to increase sales. Listing Quality Check Tool is amazing and very helpful.

What do you dislike about Semrush?

It's available only for the USA Amazon marketplace.

What problems is Semrush solving and how is that benefiting you?

It improves the listing quality of products.

Small Business (50 or fewer emp.)
Nov 05, 2023
 Source
Overall Rating:
5.0
ES
Evelyn S.
Company Owner
Share
"It's my favorite software as a service for SEO and Competitors audit"
What do you like best about Semrush?

It gives me all the information I need in one page, apart from facilitate my life giving directly improvement ideas and creating my reports automatically, which gives me more time to spend doing better thigns for my clients.

What do you dislike about Semrush?

I wish it was a bit cheaper for SOLO entrepeneur, I understand the pricing for agencies, but would be amazing a pay as you plan for people that are freelancing and don't use it as frequent.

What problems is Semrush solving and how is that benefiting you?

Finding key information about my competitors without having to reseach it alone.

Small Business (50 or fewer emp.)
Nov 02, 2023
 Source
Overall Rating:
5.0
Antonio Michel M. avatar
Antonio Michel M.
Analista De Sistemas, Desenvolvedor De Software
Share
"Exceeding expectations"
What do you like best about Semrush?

Useful analysis of my website. I can see the health of my site in a glance, and then get detailed information of each item, showing errors and notices of each page, so I can correct them. Technical support is fast and gives me clear answers for my questions.

What do you dislike about Semrush?

I do not have anything to complain about Semrush!

What problems is Semrush solving and how is that benefiting you?

Semrush shows errors that can harm the ranking of my website, so I can correct them. And also it gives me advice to get better ranking of my site.

Small Business (50 or fewer emp.)
Nov 01, 2023
 Source
Overall Rating:
5.0
KP
Konstantinos P.
Founder
Share
"Unlocking Digital Success with SEMrush: Adding Value to Your Strategy"
What do you like best about Semrush?

I have been a loyal SEMrush customer for the past three years, and I couldn't be more thrilled with the value their services provide and the exceptional customer support they offer. If you're a digital-minded individual or a business looking to make data-driven decisions and unlock your full potential, I highly recommend trying out SEMrush at least once. Here's why: Whether you're an experienced digital marketer or just starting your journey, SEMrush is an invaluable resource that empowers you to make data-driven decisions and achieve your goals. It's an investment in your business's success and a partner in your digital journey. Try SEMrush today, and unlock the potential to reach new heights in the digital landscape. 1. Exceptional Value: SEMrush offers an impressive array of tools and features that cover every aspect of digital marketing, from SEO and keyword research to competitor analysis and content optimization. The value you receive for the price you pay is unmatched. Their diverse set of tools simplifies the complex world of online marketing, making it accessible and manageable for businesses of all sizes. 2. Customer Support Excellence: One of the standout features of SEMrush is their top-notch customer support. As a returning customer, I've experienced their support team's dedication and responsiveness firsthand. They go above and beyond to assist you with any questions or issues you might encounter. It's like having a trusted partner by your side, ready to help you achieve your digital goals. 3. A Must for Digital Minds: If you're a digital enthusiast, marketer, or business owner, SEMrush is a must-have in your toolkit. It's not just a service; it's a game-changer that equips you with the insights and data needed to succeed in today's competitive digital landscape. Whether you're trying to improve your website's ranking, stay ahead of the competition, or fine-tune your advertising strategy, SEMrush has the tools and data to make it happen. 4. Business Potential Unlocked: Using SEMrush is like having a key to unlock your business's full potential. It provides you with the insights and strategies needed to stay ahead in the digital realm. By harnessing SEMrush's data-driven tools, you can make informed and effective decisions that will propel your business to new heights. It's all about giving you the edge you need in the fast-paced world of online marketing. Furthermore, SEMrush is not just a toolbox of digital marketing solutions; it's a partner that genuinely cares about your success. Their human touch and intuitive assistance have consistently impressed me over the years, making my journey in the digital world smoother and more productive. I wholeheartedly recommend SEMrush to anyone seeking an all-encompassing digital marketing solution with a personal touch

What do you dislike about Semrush?

Nothing.I am more than pleased with services and customer support.

What problems is Semrush solving and how is that benefiting you?

Digital Marketing Tools: SEMrush solves the problem of needing a comprehensive set of digital marketing tools by offering a wide range of features for tasks like SEO, keyword research, competitor analysis, and content optimization. Market research:SEMrush also addresses the problem of conducting effective market research, providing valuable insights into competitors, industry trends, and consumer behavior. By offering a suite of market research tools, SEMrush empowers businesses to make well-informed decisions based on a deep understanding of their market, thus helping them stay ahead in a rapidly changing digital landscape. Customer Support: SEMrush addresses the need for excellent customer support by providing a team that is attentive, responsive, and goes above and beyond to assist customers with their questions and challenges. Intuitive Approach: SEMrush's human and intuitive approach helps to solve the problem of understanding and addressing the unique needs of each customer, providing personalized solutions and recommendations. Value Enhancement: SEMrush adds value by offering insights and strategies that empower businesses to make informed, data-driven decisions, thereby helping them achieve their digital marketing goals.

Small Business (50 or fewer emp.)
Oct 29, 2023
 Source
Overall Rating:
5.0
Bùi H. avatar
Bùi H.
Digital Marketing Manager
Share
"Long Live the King of SEO Tools"
What do you like best about Semrush?

The interface is easy to use, the reports are intuitive and provides quick analysis even for beginners. You will know what error your website is having, and how to fix it. Easily create collaboration groups for your marketing team and account hierarchy. Verify domains easily and quickly.

What do you dislike about Semrush?

I prefer that Semrush offers a group payment plan, as it makes it easier for me to report on costs and results

What problems is Semrush solving and how is that benefiting you?

I have used many other SEO tools, but Semrush helps me track and manage all concerns in a Digital campaign: from SEO to Social Media, Referral links as well as web content and rankings. daily keywords

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
MP
Michael P.
Founder
Share
"SEMrush is awesome!"
What do you like best about Semrush?

Very insightful and useful. I like the tools and how easy it is to find information.

What do you dislike about Semrush?

It's a little expensive. Some of the apps can be expensive

What problems is Semrush solving and how is that benefiting you?

They are helping me find useful information that I can use for myself and clients

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
MG
Marley G.
Founder
Share
"Best in class"
What do you like best about Semrush?

My primary use for Semrush is for keyword research, and I have yet to find even a comparable service, let alone a better one. I love how easy it is to use and it even helps me generate more ideas. The customer support is also amazing, from the initial onboarding and customer success staff, to how responsive and friendly they are for any issue or question I may have.

What do you dislike about Semrush?

The only downside is the cost -- the number of features is incredible, but I only have the time (and knowledge!) to use a few of them, so I feel I am only scratching the surface of what it can do. Long term this is actually an upside, but in the short term when I am very budget-conscious, I wish there was a "lite" version that was more affordable that only had the features I use (such as keyword research).

What problems is Semrush solving and how is that benefiting you?

Helping me find good keywords and user intent, and related searches.

Mid Market (51-1000 emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
Paco A. avatar
Paco A.
Grafico Pubblicitario
Share
"Very complete and feature-rich software"
What do you like best about Semrush?

excellent availability and fast, professional and detailed assistance.

What do you dislike about Semrush?

Data dissonance with direct measurement tools such as GA4 and/or your competitors.

What problems is Semrush solving and how is that benefiting you?

Support has confirmed and they are working to resolve some discrepancies in the data of several of your tools, specifically Keywords Overview and Tracking position but also Traffic Analytics probably

Small Business (50 or fewer emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
KR
Katherine R.
Growth Marketing
Share
"Semrush has been an incredible tool for both SEO and social media."
What do you like best about Semrush?

What I love most about Semrush is its Market Explorer tool, I think it's a stroke of genius.

What do you dislike about Semrush?

I really like the platform a lot, I can't help but recommend it all the time.

What problems is Semrush solving and how is that benefiting you?

I have not had any issues with the platform, it has been amazing in every way

Small Business (50 or fewer emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
HV
Heylin Isayana V.
Founder
Share
"My faithful companion for my day to day in digital marketing!"
What do you like best about Semrush?

My journey with SEMrush has been extraordinary, and I'm excited to share my thoughts. ✨ As a digital marketer, I rely on SEMrush to navigate the ever-changing online landscape. This platform simplifies every aspect of my job, from keyword research to competitor analysis and performance tracking. When it comes to keyword research, SEMrush shines. It's like having a treasure map to discover high-value keywords that drive organic traffic to my website. In addition, the competitor analysis tool has proven to be invaluable. It gives me insights into my rivals' strategies, keeping me one step ahead in this competitive digital world. But that's not all. The site audit function is a real game changer. It's like having an SEO expert around the clock, making sure my website is in tip-top shape for the search engines. And backlink analysis is a breeze, identifying and securing high quality backlinks. Tracking keyword rankings and monitoring my website's performance over time is essential to my success. SEMrush goes beyond raw data by providing me with actionable information that gives me a competitive edge. Most impressive is SEMrush's commitment to constant improvement. With each update, it's clear that SEMrush is more than just a tool; it's a trusted partner in my digital marketing journey. I feel that SEMrush has become an integral part of my daily marketing routine. Its easy-to-use interface, extensive features, and excellent support make it a must-have tool. If you want to excel in the digital realm, SEMrush is your secret weapon. I wholeheartedly recommend it to other marketers. Thank you, SEMrush, for being my best digital marketing partner. 🧡

What do you dislike about Semrush?

I can only say that I love it, I am totally fascinated with everything SEMrush has to offer as it has proven to be an essential companion in my digital marketing journey. 🤩 I think one of the things it excels at is its comprehensive features such as keyword research, competitor analysis and performance tracking, which have streamlined my daily tasks considerably. While the price may be a bit steep for small businesses, it is well worth the investment for the information and benefits it provides. Learning to use it can take some time, but once you get the hang of it, SEMrush becomes an indispensable part of your marketing toolkit. Overall, SEMrush is a game-changer for digital marketers, providing the tools and knowledge needed to excel in the online landscape.

What problems is Semrush solving and how is that benefiting you?

SEMrush has proven to be a versatile solution for various digital marketing challenges, benefiting me in multiple ways. It streamlines keyword research, helping me discover high-impact keywords and improve the visibility of my content, which translates into increased organic traffic. Its competitor analysis tools allow me to adapt and optimize my strategies by knowing my rivals and maintaining a competitive edge. The site audit function acts as a virtual SEO consultant, ensuring the technical health of my website and improving search rankings and user experience. The backlink analysis helps me manage my link building efforts, improving my website's authority. SEMrush also helps me with content optimization and provides valuable information on keyword rankings and performance over time, allowing me to adjust my strategies and maintain sustained visibility in search results.

Small Business (50 or fewer emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
ER
Elias R.
Founder
Share
"Best platform for SEO and Social Media Management"
What do you like best about Semrush?

Love having a complete platform where I can do keyword research, backlink health checks and market research. For a small marketing team, it certainly helps strengthen our strategies by providing insightful data. As our team grows and our strategies need to be more ellaborate, Semrush has allowed us to make key decisions that have been impactful and we 've been very successful in our SEO efforts.

What do you dislike about Semrush?

I wouldn't say I dislike anything. Our team is very satisfied with what Semrush has to offer. It's been super useful and the platform is easy to use and navigate. I haven't encountered any inconveniences so far.

What problems is Semrush solving and how is that benefiting you?

We had a website that needed some redisign and SEO issues. Semrush helped us identify the issues we needed to solve, define link structure, improve our SEO efforts by implementing a blog and include keywords in our page copy to rank for words that are relevant to our industry (web development). Semrush has also helped us manage our social media as we use the tool to schedule posts which is super useful and saves us a ton of time.

Small Business (50 or fewer emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
JL
Justin L.
Senior Seo Specialist
Share
"A Game-Changer for Online Business"
What do you like best about Semrush?

What I like best about SEMrush is its comprehensive and user-friendly local SEO listing tool. This tool simplifies the management of local business listings across various online directories and platforms, making it a breeze to ensure consistent and accurate business information across the web. With SEMrush's local SEO listing tool, you can easily update and monitor your business listings, improving your local search visibility and ultimately helping potential customers find your business with ease. It's a valuable feature for anyone looking to enhance their online presence and drive more local traffic to their website or physical location.

What do you dislike about Semrush?

One aspect of SEMrush that I find less than ideal is its pricing. While SEMrush offers a wealth of valuable tools and features for digital marketers, the cost of some of its subscription plans can be relatively high for smaller businesses and startups. It may not always be budget-friendly for those who are just beginning their online marketing journey and don't know how to take advantage of all the features.

What problems is Semrush solving and how is that benefiting you?

SEMrush solves the problems of keyword research, competitor analysis, and local SEO management, benefiting me by improving website visibility, outperforming competitors, and enhancing local search presence.

Small Business (50 or fewer emp.)
Oct 14, 2023
 Source
Overall Rating:
5.0
Karen S. avatar
Karen S.
Founder
Share
"Great help...again!"
What do you like best about Semrush?

Time and again, Semrush customer support has quickly responded to our questions kept us working. They don't just send a link to an obscure page we have already not understood. They make sure they fully understand our questions and they demonstrate complete answers in our own account. I truly feel my team is supported.

What do you dislike about Semrush?

Initially, it feels expensive. Sometimes, the various features feel a little disconnected. It's highly complex but we have definintely seen Semrush's continuous improvement for the tools and the overall interface.

What problems is Semrush solving and how is that benefiting you?

Semrush provides a great, comprehensive digital tool for managing our clients' online presence. Each client has a different focus or priority, and Semrush lets us dial in just what we need.

Mid Market (51-1000 emp.)
Oct 12, 2023
 Source
Overall Rating:
5.0
Aubrey C. avatar
Aubrey C.
Cloud Marketing Specialist
Share
"Massive Insight that leads to Massive Improvements"
What do you like best about Semrush?

There are a lot of tools and bits of data to dive into with SEMrush if you like to get lost in the sauce. Additionally, they have ways to make these insights more digestible with easy-to-understand reports. many of their reports include action items that you can then take and begin to implement. A few more notes on what I love about SEMrush: SEMrush's Content Tools - I use these on a weekly basis because they make it so easy to develop SEO-optimised pieces. Setup is a Breeze - If you have the information handy (domains, socials, GA4, competitors, keywords) you could get the tools set up in a day or two easily. Their Customer Service - The team always provides thorough and detailed feedback to help you understand, identify, and remediate the issue.

What do you dislike about Semrush?

I wish there were more options to manipulate all of their data with filtering, time ranges, etc. so I could get more lost in the sauce. These may just be paid features that our team doesn't have. SEMrush also has a pretty steep learning curve. I took it and hit the ground running, picking everything apart because that's what I like to do with new tools. Some of my teammates have had a harder time because there is SO MUCH you can get into.

What problems is Semrush solving and how is that benefiting you?

The competitor intelligence is game-changing because, with a little work, you can compare keywords, tracking, and authority among multiple of your competitors at once. We also have been able to create better SEO-performing content with all of their content tools and really nail down our ranking strategy. With all these tools we have been able to see a positive trend in our organic traffic since we began implementing these changes.

Mid Market (51-1000 emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
Rehnuma K. avatar
Rehnuma K.
Technical Content Writer
Share
"Semrush is a great SEO tool that makes my work easier!"
What do you like best about Semrush?

Semrush saves hours of my effort because it allows to do intense competitive research, their traffic analytics, their content strategy, source of organic traffic, and most importantly-- the keyword gap. I almost everyday use its 'keyword magic tool' and it gives fine results always. Although very rarely, but I also use on-page features of semrush such as for site auditing, seo content template, and the on-page seo checker. I only want to say one thing that semrush is a package full of advanced seo and content management tool. None of my work can be accomplished with Semrush and its simple to use. There's no complicated feature that needs users to have expertize in SEO.

What do you dislike about Semrush?

Although, I use Semrush provided by our organization but I feel the pricing plans of Semrush is a bit high. Rest everything else is good to go!

What problems is Semrush solving and how is that benefiting you?

Semrush helps me to search top-ranking keywords, allow me to analyze a lot of competitor's websites, provides me reference article for my keywords, and more. Plus, I recreate a lot of competitors' SEO and content startegy based on the insights and suggestions Semrush provides. Therefore, we do not have to spend hours in doing all these practice manually. Instead, Semrush do all the research and provide me details in minutes or even seconds.

Small Business (50 or fewer emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
NS
Nate S.
Founder
Share
"Very Helpful"
What do you like best about Semrush?

Semrush is a grreat marketing tool and we are able to do a lot of our marketing work using it.

What do you dislike about Semrush?

The dashboard can be a bit tricky to navigate when first starting out but there are pletny of resources to help with that.

What problems is Semrush solving and how is that benefiting you?

We use it a lot to conduct keyword research

Mid Market (51-1000 emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
NS
Nelson S.
Founder
Share
"Great Tool"
What do you like best about Semrush?

The international SEO tool is great. It has helped our business a lot

What do you dislike about Semrush?

I dont think that I have seen many downsides, only complaint is that the reports tool could be more worked out.

What problems is Semrush solving and how is that benefiting you?

SEMrush is solving all SEO problems that I have encounteres

Small Business (50 or fewer emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
KH
Kaitlin H.
Founder
Share
"My Favorite SEO Software Out There"
What do you like best about Semrush?

I've used SEMrush for years at both small and mid-size companies and it indeed provides the best tools for the best values in terms of SEO tools. I have used others such as Moz, Ahrefs, and more and SEMrush always seems to beat them in features and pricing. I love they are constantly adding new features and for any issues I've had the customer support team has always gotten back to me promptly and with very detailed answers specific to my problems.

What do you dislike about Semrush?

Sometimes the UX can be redundant or things are not where you would most expect them to be. They could sometimes do better at drawing more attention to new product features. There have been occasions when new features roll out and there's no mention anywhere, you just stumble upon it.

What problems is Semrush solving and how is that benefiting you?

It offers a lot of different products within one software and there are a ton I don't even utilize. I love their new app store and how they are creating their own and working with third parties to offer even more options. They are expanding their AI offerings, which is very important in SEO and content marketing right now.

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