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Semrush SEO Software logo
Semrush
4.5
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Semrush Reviews: 4.5/5 — Highly Rated

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Managed by:
DG
Didier Grapeloup
Head of Marketing
Semrush Categories on Findstack
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Ask Questions about Semrush
What Semrush is best for?
How does Semrush compare to MarketMuse?
What are the pros and cons of Semrush?
Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
AI agent / copilot
AI / AI-powered content suggestions
AI-powered content editing (inline, images)
API access / developer tools
Automated implementation of fixes
Backlink Analysis
Broken Link Checker
Bulk editing & global meta controls
Citation tracking
Competitor Analysis
Competitor analysis / benchmarking
Competitor Keyword Analysis
Semrush Media
Semrush video thumbnail
Semrush 0
Semrush 1
Semrush 2
Semrush 3
Semrush Screenshots
Semrush screenshot 1
Semrush screenshot 2
Semrush screenshot 3
Semrush screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 28, 2026
Semrush SEO Software logo
1,903 Semrush Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Feb 23, 2019
 Source
Overall Rating:
5.0
Cristina L. avatar
Cristina L.
Director Marketing & Customer Success
Share
"Competitor Analysis Advertising and SEO"
What do you like best about Semrush?

I love the way SEMrush allow me to track and keep update on what my competitors do, I can improve my marketing actions and start a great work with my team. Getting to know everything about our industry best players. They have handly and very friendly tools to work with SEO which help us improving our work while creating articles it is the best. I also love the PPC tool they have. You must try this and will not regret.

What do you dislike about Semrush?

There is nothing i do no like, but i really appreciate if you can add to your features a way to see in the social media tool which post are advertised in order to evaluate my competitors where are they putting their money in which contents and what results they get.

What problems is Semrush solving and how is that benefiting you?

Since we are an start up the main problem it resolved was getting to know our industry leaders, the business and the daily actions. We have great topics to work in our blog We resolved our SEO problemas knowing were to start and how to do it in a step by step guide applying your analysis tools. It help us to decide and evaluate how we are going to manage our advertising campaigns and let us know which copies could be work better. Talking shortly I think this is a tool that helps my marketing department to manage everything regarding Advertising search paid media, SEO and competitor analysis.

Mid Market (51-1000 emp.)
Feb 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"We love SEMrush"
What do you like best about Semrush?

Analysis of competitors and keywords, SEO Writing Assistant.

What do you dislike about Semrush?

Changes that are not noticed. Reports are not explaining too much information.

What problems is Semrush solving and how is that benefiting you?

SEO and content analytics

Mid Market (51-1000 emp.)
Feb 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Competitor Insight and Value for Money"
What do you like best about Semrush?

Just how much information you can get from SEMRush is astonishing. SEO support for my site, competitor insight that is invaluable in forming strategies that get supported. Detailed analysis of keyword positions over time helps to understand competitor strategy and how we can target them is incredibly insightful.

What do you dislike about Semrush?

Too much information! Sometimes I can't find what i'm looking for, but it's all good. Don't take anything away!

What problems is Semrush solving and how is that benefiting you?

Key search insights to understand competitive positioning, budget forecasting and technical SEO issues.

Mid Market (51-1000 emp.)
Feb 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Total package for beginners and advanced marketers"
What do you like best about Semrush?

There's so many stats and figures to play with. My favourite is the ranking section, seeing my keywords rank improve is very satisfying. Everyday I find something new to report on or monitor. The interface is pretty good, there's a lot of information to show and on the whole is presented really well. There's new things being added all of the time. The events/games that come through on email are engaging and innovative.

What do you dislike about Semrush?

The only thing I'm a little disappointed at is the academy. The content and layout is great but the delivery of the information ranges from excellent (SEO) to unbearable (PPC). The guy is reading from an auto cue badly and make it difficult to follow. I'm clutching at straws here though.

What problems is Semrush solving and how is that benefiting you?

We do all marketing in house with a very small team. Having social and ranking tools in the same place is essential for us. We've managed to go from not ranking anywhere for anything to hitting that number one spot for a few keywords.

Mid Market (51-1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Harsha J. avatar
Harsha J.
Founder/Director
Share
"My go to tool for organic search data"
What do you like best about Semrush?

organic research, project management, position tracking and API access

What do you dislike about Semrush?

Lack of industry bench marking by location and enterprise content analysis. Lack of search term to keyword data mapping

What problems is Semrush solving and how is that benefiting you?

identify keyword gaps, tracking position and visibility.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love it"
What do you like best about Semrush?

SEM Rush is a vital tool - its my first port of call in the morning for checking out rankings and identifying new keywords for Google Ads or research for new business

What do you dislike about Semrush?

The interface is a little 'janky' and there are often bugs or issues with the data.

What problems is Semrush solving and how is that benefiting you?

Keyword research, and rank tracking are solved. Identifying new keywords is very valuble and better than Google Ads tool.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Graham Robinson W. avatar
Graham Robinson W.
Owner, Computer Programmer Analyst
Share
"Great service"
What do you like best about Semrush?

The Online Ranking Tool. The email reporting.

What do you dislike about Semrush?

Wish there was a dashboard showing all domains in our control panel with a graph of our visibility over time just like http://serpwoo.com

What problems is Semrush solving and how is that benefiting you?

SEO

Mid Market (51-1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My Everyday Go-to Tool"
What do you like best about Semrush?

The sitewide audits pinpoint every little technical issues on the site through a sitemap or overall crawl. The keyword magic tool is extremely useful for localization keywords and backlink audit is amazing to see what backlink domains were de-indexed.

What do you dislike about Semrush?

The only thing I dislike is that they teamed up with Yext for the localized directories.

What problems is Semrush solving and how is that benefiting you?

Improved search results and overall understanding of website structure.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Bill R. avatar
Bill R.
Founder & Ceo
Share
"SEMRush is essential to what we do"
What do you like best about Semrush?

SEMRush goes beyond dumping a bunch of data on you. They help shape, guide, and package our research and insights into deliverables. Even our junior SEO analyst can add value immediately to our campaigns.

What do you dislike about Semrush?

It can be overwhelming. There is a lot of stuff and new features coming fast. I recommend starting a "Project" and move through section by section to can create a strong dashboard and insights that will make you look smart in front of clients.

What problems is Semrush solving and how is that benefiting you?

For us, the real switchover moment came with the reports that we could generate for clients. We were spending valuable time collecting and analyzing data, but then when we were ready to deliver our findings and recommendations to clients we were spending TONS of less valuable time packaging it up and making it presentable and consumable.

Mid Market (51-1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Kelly H. avatar
Kelly H.
Web Technology Specialist
Share
"Excellent Resource"
What do you like best about Semrush?

SEMrush puts all the tools you need to succeed in SEO at your fingertips. Their products stay up-to-date on the current trends in SEM. They offer training for new and current users and will even certify you in your SEO skills. We recently started using the listing management feature and this is a great tool.

What do you dislike about Semrush?

Some of the tools (while handy) can be a little confusing. Not all keywords are included in a report. I find that I sometimes still have to run manual searches within Google to see the ranks of specific keywords or keyword phrases.

What problems is Semrush solving and how is that benefiting you?

Increasing search rankings for specific industry related keywords. Easy ranking reports sent right to my email on my schedule. Local listings and managing the company information across the web. The listing management tool does this all for you in one place.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Matt K. avatar
Matt K.
Founder
Share
"SEM Rush - my choice in SEO Software"
What do you like best about Semrush?

A complete suite of easy to use tools. SEM Rush is without doubt an SEO marketing dream tool. The number of clients I win because of these insights is just amazing. Granted - being a subject matter expert helps me get the most out of the product but it really is amazing and worth the effort to learn.

What do you dislike about Semrush?

Multiple Google Logins for one project is the biggest issue for me. For some reason the setup requires me to add Google Analytics and Webmaster tools multiple times to one project. As an expanding product it would be nice to have a better project setup process to save time.

What problems is Semrush solving and how is that benefiting you?

Content Research, Website Auditing and general SEO research is amazing. I also use it to report to my clients how they are progressing on their SEO results. The custom reports are really pretty good and you can customise them so your clients know what you are talking about.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Tom C. avatar
Tom C.
Director | Freelance Seo & Digital Marketer
Share
"It has made me a lot of money!"
What do you like best about Semrush?

Its keyword research functionality is second to none! clients love how I find out what their site ranks for.

What do you dislike about Semrush?

I have very few dislikes. On two occasions in the past 4 years the tool seemed to not work for a two hour period.

What problems is Semrush solving and how is that benefiting you?

keywords research, competitor analysis and rank tracking. Clients love that we have accurate ranking data every single day.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for newbies, Amazing machine for professionals!"
What do you like best about Semrush?

There's too much that I like, but of them, is my 'daily': I get daily reports that I've customized to show me when I've gained or lost new keywords (among other things), but this lets me quickly know where I need to optimize pages.

What do you dislike about Semrush?

There's almost TOO much to take in; Information overkill -- Yeah, it's SUPER granular if you want it to be, but it also takes a while to get into it to use it at that level. SUPER big agencies will love this. Mom and pop's wanting to get basic information with have to close their eyes to most of it.

What problems is Semrush solving and how is that benefiting you?

I've been able to monitor my competition, and get a better idea of what separates them (the leaders) from us (the up-and-comers). I can see how they've used AdWords -- and what's worked for them and what's not. This lets me learn from their mistakes. I've also been able to track down and disavow what I can only consider purposly-placed 'bad' backlinks by competitors trying to lower my site's credibililty.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SEMRush is awesome tool for Technical and Content SEOs"
What do you like best about Semrush?

Daily Keyword Rankings, Reporting, ability to export large sets of competitor keywords, project tools such as content analysis, audits, rank tracking, social media monitoring.

What do you dislike about Semrush?

Backlink data seems outdated compared with Ahrefs, GSC Integration is provided yet most of the keywords provided by GSC do not appear in standard daily keyword reporting. Remove multi-login sharing for teams.

What problems is Semrush solving and how is that benefiting you?

ability to discover content performance by site enables us to track return on content spend and content type. Additionally Featured Snippet tracking allows us to earn additional budget for sites. Competitor intelligence allows our team the ability to find content opportunities.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Darryl E. avatar
Darryl E.
Executive Chairman
Share
"Innovative and always evolving"
What do you like best about Semrush?

Reliable data on my online business behaviour, well presented

What do you dislike about Semrush?

There's nothing to dislike with SEMrush, their service levels are very high

What problems is Semrush solving and how is that benefiting you?

SEMrush gives me a complete profile of the online performance of my business in comparison with my competitors. Where I have shortcomings, SEMrush provides suggested solutions.

Mid Market (51-1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Tim H. avatar
Tim H.
Head Of Web Design And Development
Share
"A brilliant piece of my SEO kit"
What do you like best about Semrush?

I love SEMRush for the amount of detail and insight I can gain from the platform. The technical data is great for improving your sites.

What do you dislike about Semrush?

Nothing as yet. I have been impressed by the amount of updated that keep coming too.

What problems is Semrush solving and how is that benefiting you?

Technical errors, ranking monitoring, competitor analysis, topic analysis and suggestions.

Mid Market (51-1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
KH
K H.
Seo Analyst
Share
"Imperative to SEO Monitoring "
What do you like best about Semrush?

The constant release of new tools that are so helpful. The flexible with SEMRush tool feedback.

What do you dislike about Semrush?

Sometimes exporting can be a pain. I always get security updates. Can't export large amounts of data over a period of time (i.e. wanting to pull January report, February). Can take a while to do something like.

What problems is Semrush solving and how is that benefiting you?

Monitoring of my websites.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best SEO tool out there"
What do you like best about Semrush?

Amazing tool for competitive analysis, ranking insights & everything in between.

What do you dislike about Semrush?

Nothing. It's got everything and with the recent growth, it's only going to get better.

What problems is Semrush solving and how is that benefiting you?

digital growth, SEO, SEM, brand monitoring and everything in between.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Lori B. avatar
Lori B.
Chief Visibility Specialist, Search And Social Strategies
Share
"Best Tool In My Marketing Stack"
What do you like best about Semrush?

I love to use SEMrush for tracking the health and growth of my website. I love to add a URL of a competitor and back out their website to find opportunities.

What do you dislike about Semrush?

The price is a bit much for those of us that have multiple websites. Wish it had a heatmap!

What problems is Semrush solving and how is that benefiting you?

I know when to make changes on my website and how to grow my search engine rankings.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
MA
Mark A.
Founder
Share
"Excellent Tool"
What do you like best about Semrush?

Really like the tracking facilities, but more recently the seo ideas took.

What do you dislike about Semrush?

Maybe the monthly reporting, we currently use Swydo for client reports and use screenshots out of demo rush.

What problems is Semrush solving and how is that benefiting you?

Lots, we track all projects in 1 place, track competitors and get new ideas for plans.

Mid Market (51-1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Lots of Gold insights to take away!"
What do you like best about Semrush?

I use the tool primarily on the SEO program of work. Though there are tons of tools inside to take advantage of for the different channels such as paid search advertising, social, brand monitoring and more.

What do you dislike about Semrush?

I would like for the platform to monitor against Thai language.

What problems is Semrush solving and how is that benefiting you?

To strategically outrank bigger brands on the search engine results page.

Mid Market (51-1000 emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
BM
Brodie M.
Global Cmo
Share
"Great Tool"
What do you like best about Semrush?

Not meant for beginners, however, but if you're looking for more in-depth reporting this is the way to go,.

What do you dislike about Semrush?

Reporting and how deep the keywords are able to go. Also how it's international which helps the business I'm in a lot.

What problems is Semrush solving and how is that benefiting you?

Expansion into new countries, learning what they're saying, and how they say it.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Rebecca G. avatar
Rebecca G.
Vp Client Success/Marketing Strategist
Share
"SEMRush is a "can't-live-without" tool in our toolbox."
What do you like best about Semrush?

The product team at SEMRush is always iterating and improving on this product. The tool we use the most is the keyword magic tool but have also setup "projects" for each of our clients in order to monitor issues on their websites. We get alerts on a regular basis alerting us to issues as well as letting us know when issues have been corrected. The dashboard view gives you quick info at a glance so you can see where you need to focus immediate attention.

What do you dislike about Semrush?

There are times when the issues to be corrected aren't completely clear as to the action to be taken.

What problems is Semrush solving and how is that benefiting you?

Spot On leverages the intelligence provided in SEMRush with clients as well as prospects. We are able to run competitive analysis to show our prospects what they are up against with other similar companies in their space.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Anne S. avatar
Anne S.
Owner & Principal Marketing Consultant
Share
"THE Best All-Round SEO Tool"
What do you like best about Semrush?

SEM Rush is a fantastic, easy-to-use tool that makes keyword research and position tracking an absolute breeze! They are constantly developing new tools and better user interfaces and they are really responsive to customer queries. The ability to connect Google Analytics and Google Search Console makes it even more powerful. I also use the new content management tools and social media tracking tools too.

What do you dislike about Semrush?

In all honesty, not too much! For small business owners and small agencies the price might (on the various paid subscriptions) might be a bit of struggle.

What problems is Semrush solving and how is that benefiting you?

The ability to manage my clients on-page and off-page SEO all in one place. From keyword research to competitor analysis, it's an essential tool for my business.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
CL
Corey L.
Cto
Share
"My #1 SEO Tool"
What do you like best about Semrush?

Very easy to use and there are a ton of features.. I can get most of my SEO work done with the single tool. This also helps us with our PPC and social media accounts.

What do you dislike about Semrush?

I still use another tool for backlinks.... I think they could improve there.

What problems is Semrush solving and how is that benefiting you?

SEMrush is helping us stay at the top of the search rankings. It assists us with new keyword research and it also helps us with our PPC accounts.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
CF
Carsten F.
Inhaber
Share
"The Real All-in-one Marketing Toolkit"
What do you like best about Semrush?

SEO, Paid Traffic, Social Media, Content and PR, all could be handled within one tool. From technical SEO audits to PPC competition analysis all data in detail for a reasonable fee. Highly recommend it.

What do you dislike about Semrush?

The Main Menu is a little bit confusing. For some small niches there's not that much dat available.

What problems is Semrush solving and how is that benefiting you?

SEO audits, keyword monitoring, backlink audits, competition analysis.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
PK
Peter K.
Marketing Strategist
Share
"Perfect for Competitor & Keyword Research"
What do you like best about Semrush?

Being able to see which keywords are driving to a specific domain is invaluable. Also having detailed keyword research with search volume and difficulty as well as recommendations makes it essentially a one-stop solution. Also, all of the new features that have been added over the years, the keyword magic tool and the disavow tool have been life savers.

What do you dislike about Semrush?

Some of the reporting for competitor research may be a bit off when compared to the actual numbers. When we checked a client's ad spend it was a bit different from what was reported on SEMRush, so we need to account for estimates.

What problems is Semrush solving and how is that benefiting you?

Keyword research is extremely important and we wanted to ensure that we're targeting the correct keywords and optimizing our pages. Also, there are always missed opportunities that we're not capitalizing on now which makes SEMRush even more valuable to us.

Small Business (50 or fewer emp.)
Jan 29, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"without a doubt the best seo suite"
What do you like best about Semrush?

For freelancers and web agencies that offer their customers an indexing service on search engines, semrush is the best tool seo suit on the market, many effective and important tools

What do you dislike about Semrush?

In all honesty I have not encountered particular problems, perhaps the cost ... you know the good things are paid

What problems is Semrush solving and how is that benefiting you?

audit, ability to evaluate backlinks and choose good ones from malicious ones, correct errors on pages and follow indexing. So much more and all of quality

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
5.0
BC
Brantley C.
Marketing Manager
Share
"Excellent CRO/SEO Tool"
What do you like best about Semrush?

I like everything about this software. It's really an extensive tool. I love their gap analysis tool because it shows me how to take advantage of the opportunities my competition is missing. I love the on-page SEO checker because it alerts me to potential SEO issues on my site and lets me know how to correct the problem. If you really use this tool your SEO and conversion will improve. In addition, their support is awesome! Just reach out if you need help or advice.

What do you dislike about Semrush?

There is not really much to dislike. However, I think their social media tracker could be improved. SEMrush really needs to add Instagram and some engagement analytics. Also, the position tracker is a little challenging to set-up but once it's running it's great.

What problems is Semrush solving and how is that benefiting you?

SEMrush provides so many benefits, I will just list my favorites. I love the SEO checker, the site audit, the keyword magic tool, the organic research tool, and the domain vs. domain tool. SEMrush helps me understand my traffic, my competition, my steps to conversion, and my placement in SERP.

Mid Market (51-1000 emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
Susan Gail T. avatar
Susan Gail T.
Content Manager
Share
"Amazing product and plug-in! Has changed the depth and reach of my content!"
What do you like best about Semrush?

I love the depth of its analysis of my competitors and how easy the plug-in is to use in WordPress! The float mode in WordPress is especially helpful.

What do you dislike about Semrush?

I'm not a huge fan of the dashboard because it can be overwhelming to look at.

What problems is Semrush solving and how is that benefiting you?

Improving our SEO tactics for all of our businesses and branches Growing reach and engagement on our site and through social Improving quality of content