Semrush Reviews: 4.5/5 — Highly Rated

keywords gap, backlink audit, and comparison competition

24 hours refresh data, page audit, no qlues

page rank, H1 problem, keywords gap to competition

Getting able to review what competitors are ranking for and being able to write similar content to compete with them.

The search volume seems inaccurate at times.

Being able to see what keywords that google is recognizing for certain content topics that I need to include in my own content to rank

We love the ability to see our local rankings increase/decrease weekly and comparing our rankings to our different competitors.

SEM Rush works as intended so nothing we dislike.

We use SEM rush to help us make decisions on what new content we will add to our website to improve our rankings.

SEMrush does everything! It's an excellent tool that has all the data you need for a great price.

I wish the keyword and link databases were larger/more comprehensive.

I use SEMrush not only to find SEO issues, but for solution tactics. Also SEMrush is a great competitive analysis tool.

Researching SEO keywords is incredibly easy in SEM rush with keyword magic tool and competitive research that can be done. Makes it easy to track organic search rank position on the keywords that matter most in our industry. I can easily see change in position and report the impact of new content to my executive team. Also appreciate the ability to see how I am tracking on keyword position relative to competitors.

Not much, works great, always dependable.

Ability to research top keywords we need to be going after to build our SEO strategy around. Ability to track top 50 keywords that we've identified matter most and that we are building content around. Ability to see position change on those keywords vs. competitors.

SEMrush gives me a thorough analysis of any site we are looking to optimize. From a comprehensive site audit to an indepth look at incoming and competitive links, this tool does it all. I find the tool extremely easy to use for both the internal team and providing information to clients. The ability to download reports and data to share in Excel or CSV allows a simple integration into other software. We use the site audit as a starting point but then focus on all of the other information being provided by SEMrush. Whether its performance information, internal or external linking, or the competition.

There's very little to dislike about SEMrush. Not only is the tool extremely useful, but client services has helped me on a number of issues requiring additional insight. I'm very happy with everything the tool has to offer. My only recommendation is to include some of the advanced features at no charge or a reduced charge for long time customers like myself. I've been using SEMrush for a number of years.

Search engine optimization that goes beyond on-page improvements. SEMrush is particularly useful for analyzing performance improvement opportunities which are vital to organic success. Through SEMrush I've developed a new understanding of all the factors associated with SEO and so has my team. We are continually learning more about the Google algorithm, site performance, and strategies to improve content. SEMrush has everything covered when it comes to SEO unlike some other tools which only solve part of the organic equation.

I like the KW research (especially the KW magic tool), visibility tracking, competitor analysis, content gaps, SEO visibility, SEM,...and in the last couple of years more and more features are coming :)

The traffic analytics tool does not provide accurate data on social traffic

KR research (I especially like the KW magic tool), visibility tracking, competitor analysis, content gaps, SEO visibility, SEM,...and in the last couple of years more and more features are coming :)

The Platform is very complete - a great range of market intelligence tools and analysis for Paid and Organic strategies.

Not being able to automatically integrate Google Analytics and Google Search Console across all tools in the platform. Its frustrating to need to connect the same tools multiple times.

SEMrush allows us to research and develop sound strategies for large and small clients. The cross section of Paid and Organic data provides the ability to utilise the platform for every client. We love the competitor analysis toolkit, and this assists with client pitching.

Position tracking gives us the best monitoring of local keywords and how we are tracking against competitors.

The huge jump in costs between levels. It would be great if there were more tiers. The inability to download pages such as Domain Analytics and have the PDF look as great as the page itself does.

Site Audi lets us keep track of all the changes that need to be addressed in one location.

I have been using SEM Rush for 7 years now and I highly reccomend it as a research tool for keywords, ranking and competitive intel.

Some of the features require a higher payment level.

Competitive intel, keyword research, ranking and organic traffic estimates.

What I loved about SEMrush is how comprehensive and easy to use it is. It is a required tool to perform any proper digital marketing work, but what I really like most is the different tools that it offers from domain analytics and SEO audits to building PPC campaigns and content audits. Specific tools that I use every day: Backlink audits to see if there are links you need to disavow SEO audits that show technical issues that need to be reviewed and fixed Keyword magic tool that will help you brainstorm keyword ideas Competitor overview based on keyword overlap Position tracking over time that does not require setting up SEMRush sensor to track SERP volatility and predict big Google algorithm updates by topic Logfile analyzer

Nothing much I would say, but I would love to have a few add on options as local SEO for example in the smaller packages and do not have the need to update just for using that.

SEMrush solves the problem of quick SEO audits and reports for different clients and website. I really love how easy it is to create templates and automatically generate reports when needed. SEMrush is truly an all-in-one digital marketing platform.

Competitor dashboard view comparison information

sometime hard to find the right menu. Probaly netter UX for link options will be great

Growing Our SEO

Reach functionality and keyword research tool

Limited backlink audit and number of reports

SEO research and visibility tracking

It is easy to use and scale for our business. We are able to sell reporting and tracking services using SEM Rush in combination with Databox.

There are so many tools that we don't even use yet.

We have helped our clients better track their keyword rankings and optimize their technical SEO with the site audit tool.

A friend (Megan Breukelman) referred me to SEMrush for creating content briefs and getting content writing tips. I've found the Writing Assistant tool to be invaluable, and Kelsey Gettis just showed me how to use Position Tracking to enhance our older articles!

SEMrush is SO in-depth, it's kind of hard to learn to use. But I'm not sure there's a way around that. I'm super-grateful that Kelsey is getting me onboarded and being so helpful!

Learning to do our own keyword research is SO helpful, and it's ultimately saving us a ton of money! Instead of working with a pricey SEO agency, we're learning to keep this work in-house!

SEMrush has so many tools that you'll find solutions to problems you didn't even know you had, especially Backlink Audit and Bulk Analysis that take the guesswork out of how to build good link networks while removing excess toxic backlinks. I've found the Position Tracking tool especially useful, too, for showing our company leadership how well we're doing for a variety of critical keywords.

It's very expensive and I'm baffled by the fact that SEMrush doesn't offer a subscription option to have one master account with several users who can log in with the same account for free (even 2-3 extra users would be useful). This makes SEMrush sometimes prohibitively expensive for scaling up, especially as we try to bring it interns or other low-level employees who don't need full access but for whom we've had to purchase full-price subscriptions for.

We're finally developing a robust SEO strategy around Position Tracking, Authority Scores, and Organic Traffic metrics after several years of struggling to understand our website's SEO metrics.

The best thing is that the customer service rep will walk you through the different features of the platform and apply it real time for real time results.

it is a bit confusing at first, and some features are locked.. for example the historical data.

Google Ranking, SEO content, traffic sources.

Semrush offers a series of tools that you can use for SEO, SEM and social media for a competitive price. You can do SEO audits as well as benchmarking and link audits.

You do not get group logins, which is very inconvenient for companies.

I am solving issues related to technical SEO, analyzing my competitors for Google Ads and social media.

Super-easy to use ; extremely powerful and effective.

nothing so far to be disliked. all good.

Keyword magic tool is really nice; backlink audit and competitor gap analysis feature is what makes semrush so robust. Semrush tool has helped - 1) in getting CPC for our new PPC campaigns 2) coming up with new blog topics and clusters 3) Organic Ranking management and optimizations tips and tricks

SEM Rush is one of the best tools we have purchased since launching our blog. Our Traffic has tripled in 3 months. It’s more effective than taking a course on SEO because with SEMRush you learn by doing!!

There’s really nothing about the tool that I dislike. If I had to pick something I would say it’s the number of sales calls I receive. Im a busy woman Im not usually interested in adding additional zooms to my schedule. I don’t receive a ton today but I did the the first week or so of subscribing until I asked them to stop. Email is fine guys. Quit adding to the white noise.

When we launched our blog we had no organic traffic and no idea what we were doing or how to even take the first step towards improvement. SEMRush was like plugging the hole in a sinking ship while simultaneously teaching us how to prevent problems in the future.

Can I say everything? SEMrush is great for analyzing all aspects of a domain. From keyword rankings to backlink profiles and all the was to competition gap analysis. Not to mention some of the other aspects of SEMrush like topic research and real-time content checks. We are an SEO agency and we run a lot of our product offering off of SEMrush. It cannot be beaten.

Not being able to have simultaneous logins.

Keyword tracking. Keyword tracking is great with SEMrush. SEMrush has also helped us solve our reporting issues. With the connectors to Google Data Studio, we can get real-time keyword data pulled into our reports from SEMrush.

The fact that the software lets me do all competitor research, learn all backlinks and the ability to come up with new business ideas for both SEO and ads.

The fact that there are so many features that sometimes do not get access to the end users. Some items that are truly not relevant and a bit counterintuitive for example the social poster.

SEO ideas and ad competitive research. We have realized we were able to get more value by using the software as a starting point for all of our content creation needs. It makes it easier to get content approved and give valid reasons for what we are looking to accomplish for any client that is looking for SEO or PPM.

Keyword tracking is very effective and backlink audit is very nice

Does not have ability where we just insert the url and it automatically fetches rankings available for keywords

have helped in improving my on page seo content

I like that SEMrush has shown me, in a very organized way, all the items I need to measure and monitor with our website to improve traffic and CTR. As I am new to the Marketing/Website management role I liked how it is spelled out clearly for me by what I have to do, how I can do it and the impact those changes made.

Being new to the role, there is a lot to take in when you first startup. My onboarding rep is great, but there are some assumptions that terms are understood and perhaps they are to people already familiar with the industry, but if you are new you will need to do some external searching to fully understand concepts.

We are working on making our website faster, and SEO rich as well as developing backlinks to grow our traffic. I thought that SEO was all that was important in ranking in Google and SEMrush has shown me so much more and how I can improve in these areas.

Where do I start? SEMRush allows us to quickly assess the total market opportunity for any of our clients, in any market, and define a reasonable estimate of their share of that market vs. their competitors. That empowers us to tell them what we can do for them - what the total opportunity is if they invest in growth. It is further important to us as a tool that scales globally. We can look at client's in other regions of the world to both understand their market opportunity, as well as the impact of large scale improvements we've made with our Macrotrend Platform technology (macrotrend.co). Another critical benefit is the ability to see "all" keywords, new and historical, our client's rank for. We aren't limited by a specific subset of terms, so we can measure expansion in rankings as well as improvements in positioning. It's further a great way to understand what competitors are doing vs. what our clients are doing, and make solid, data-driven recommendations on which direction to grow into. Without SEMRush, it would be significantly more difficult to do the work we do.

While it has many amazing capabilities, there are issues with consistency that we would love to see addressed - or at least better exposed. Keyword rankings are not all updated as frequently as we'd like, sometimes months apart for some, while only days apart for others. Keywords often drop in and out of the data set, even though they remain in Google rankings consistently. This isn't a massive issue, as long as you're looking at the big picture. The only way around this is to use their API, which is a per keyword cost and therefore too expensive if you're trying to look at the big picture. If we had the ability to filter out keywords that had not recently been updated, that might help.

- Defining the size of a market opportunity for our clients - Defining keyword ranking growth (in number of new terms) after our large-scale projects go live - Understanding when Google Updates are the cause of issues or gains vs. what we are doing for clients - Finding new market opportunities in competitor vs client data for our clients to grow into

The Position Tracking tool is essential and, if you get creative with it, it has many uses beyond just SEO tracking.

Price for additional users is far too high and Enterprise subscriptions should come with a few users, IMO. Especially if you're sharing the same total number of keywords. Also, there are some bits of data in the Site Audit tool that are extremely limited and you have to contact support to get the full dataset, which is annoying.

SEO, search ads, display ads. The ROI from this one tool is incalculable.

I just got a new job in a software company and they kept paying the Guru Plan and no one was using it. I. thought this is a great tool! I must master this, my employee is paying for this, I need to get things done on this perfect tool. SEMRUSH Academy and SEMRUSH Blog, among the webinars, it's all I needed to get back on track and polish my SEO knowledge.

Everything is good! Maybe I can suggest more webinars in Spanish.

We are getting to know our audience in-depth and also our competitors move.

The dashboard is unparalleled to a lot of other systems and paid search aggregators. At a glance, I can see daily performance, rankings and easily export any reports for my clients.

Many of the content and SEO focused tools are premium only. I currently use an agency account but I’ve had free accounts.

I love that it is a multichannel tool, really allowing me to be adept in my digital marketing efforts for my clients across industries. It’s not only for paid search- it incorporates SEO and content opportunities and optimizations.

I love the position tracking abilities, and competitor tracking that goes with it.

It’s so robust that it’s a bit cluttered. It’s kind of hard to find everything, and sometimes I’ll stumble into something that’s really cool, and then don’t know how to get back there.

I am finding seo issues on our site, page analysis, and position tracking. We can also schedule, post, and track social media postings as well.

I love how easy and intuitive it is to use. It gives us great data on our website's SEO. It helps a lot with keyword research. I also use the tool to optimize existing content based on SEMRush recommendations.

To be honest nothing much, I find this tool really good and there is nothing I dislike about the product.

I am using SEMRush to optimize our website + create new content with new keywords. It helps me find new keywords to try and rank for.