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Ahrefs Logo
Ahrefs
Empower Your SEO Strategy
4.5
(508)
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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in SEO and Marketing tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
Ahrefs Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
Ahrefs screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 21, 2025
Ahrefs Logo
508 Ahrefs Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jul 14, 2022
 Source
Overall Rating:
4.5
Akash V. avatar
Akash V.
Digital Marketing Manager
Share
"Amazing tool for Digital Domination."
What do you like best about Ahrefs?

It's a pretty solid tool for my seo campaigns, the keyword research part is my most favorite in the panel and it helped me a lot dominating the digital market.

What do you dislike about Ahrefs?

Some of the competitor analysis features are weaker than it's competitors, I hope they will make the system stronger with time but currently I'm also using their competitor for some features.

What problems is Ahrefs solving and how is that benefiting you?

It's helping my search engine campaigns in keyword analysis, competitor research and link building campaigns and helping me reach my goals even faster than i planned.

Mid Market (51-1000 emp.)
Jul 14, 2022
 Source
Overall Rating:
4.5
AK
Ashwin K.
Digital Marketing Manager
Share
"Best seo tool for small scale business!"
What do you like best about Ahrefs?

Best thing about ahrefs is their keyword research tool and site explorer.

What do you dislike about Ahrefs?

It's bit pricey can introduce more plans for small scale businesses

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs saves my keyword research time and competitor analysis

Mid Market (51-1000 emp.)
Jul 13, 2022
 Source
Overall Rating:
4.5
SK
Sachin Shaji K.
Marketing Consultant
Share
"Must have tool for SEOs"
What do you like best about Ahrefs?

Lot of data on website backlinks, keywords & traffic.

What do you dislike about Ahrefs?

The keyword volumes are not accurate. Also, there are no tools to identify spammy backlinks

What problems is Ahrefs solving and how is that benefiting you?

Identifying competitor keywords & backlinks.

Small Business (50 or fewer emp.)
Jul 01, 2022
 Source
Overall Rating:
4.5
Naman A. avatar
Naman A.
Cybercell
Share
"The best platform for SEO's, Keywords analysis, Backlinks, Web Crawling"
What do you like best about Ahrefs?

Site Audit: Examine and improve your website. Keywords explorer Find the search terms that your clients use Content Explorer: Learn from the most effective content in your sector. Rank Monitor: Follow the development of your rating

What do you dislike about Ahrefs?

I just object to the fact that it provides a premium package.

What problems is Ahrefs solving and how is that benefiting you?

You might also perform domain analysis on a website in order to see if it’s worth approaching its owner for a link from that site to yours (a ‘backlink’). This is because attaining backlinks from high-quality websites can bring significant improvements to your rankings. It’s easy to perform domain analysis in Ahrefs

Small Business (50 or fewer emp.)
Jul 01, 2022
 Source
Overall Rating:
4.5
Anill  K. avatar
Anill K.
Head Of Digital Marketing
Share
"Best SEO tool to explore and analyze the competitors"
What do you like best about Ahrefs?

I would say, competitor analysis, inbound link analysis, to check SEO score

What do you dislike about Ahrefs?

Should have more info to "create an inbound link and where"

What problems is Ahrefs solving and how is that benefiting you?

Its helps to be ahead of competitors in SEO rankings, which helps improve traffic

Small Business (50 or fewer emp.)
Jun 28, 2022
 Source
Overall Rating:
4.5
𝑺𝒂𝒅𝒊𝒂 . avatar
𝑺𝒂𝒅𝒊𝒂 .
Web Developer
Share
"Why Ahrefs is must tool for SEO Experts?"
What do you like best about Ahrefs?

Ahrefs is the Best SEO tool for webmasters, agencies, and individual SEO Experts to manage and handle website ranking. It do Keywords Research, Content ideas and especially helps in handling Offpage SEO and Competitors analysis

What do you dislike about Ahrefs?

Well, the thing I dislike is Pricing, it is very expensive They must provide unlimited Audit reports There will be Ai Content writer which will suggest metadata according to competitors and google guidelines.

What problems is Ahrefs solving and how is that benefiting you?

This time I'm doing work for my clients so it is helping me a lot in Offpage SEO Helping me a lot in the keywords research This does a very advanced and in-depth Competitive analysis

Small Business (50 or fewer emp.)
Jun 16, 2022
 Source
Overall Rating:
4.5
JM
James M.
Seo Executive
Share
"Ahrefs Review"
What do you like best about Ahrefs?

Ahrefs is great for tracking campaigns and competitors!

What do you dislike about Ahrefs?

Content Explorer could be more improved.

What problems is Ahrefs solving and how is that benefiting you?

Measuring site metrics and finding linkbuilding opportunities.

Mid Market (51-1000 emp.)
Jun 09, 2022
 Source
Overall Rating:
4.5
HS
Himanshu S.
Seo Lead
Share
"Great tool with great insights"
What do you like best about Ahrefs?

The backlinks data available for this tool is its plus point. Its database is huge and worth giving a try

What do you dislike about Ahrefs?

Multiple logins from a single account never work. There should be a minimum number of logins allowed from a single account

What problems is Ahrefs solving and how is that benefiting you?

While doing the backlinks analysis and also doing some internal link analysis, this tool helps us alot

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
4.5
Abu S. avatar
Abu S.
Lead Generation Specialist
Share
"Best SEO tool forever."
What do you like best about Ahrefs?

It really helps me to explore my projects. Ahrefs is very friendly and easy to use. There are many unique things that can very helpful for my business like getting aggregated search traffic scores, we can do keyword surveys for 10 search engines, watch backlink growth, discover content gaps, and much more that can be found on ahrefs.

What do you dislike about Ahrefs?

I am not happy to say it, but sometimes it suggests irrelevant keywords. Makes it difficult to remove irrelevant keywords from the results list.

What problems is Ahrefs solving and how is that benefiting you?

it very helps full for my SEO work. I love exploration reports that show me what needs to be fixed on the site to improve overall health.

Small Business (50 or fewer emp.)
Apr 26, 2022
 Source
Overall Rating:
4.5
Hinal S. avatar
Hinal S.
Search Engine Optimization Executive
Share
"Best tool for in-depth backlink research"
What do you like best about Ahrefs?

Our SEO team is using this tool for the last 1 year and it is very promising for keyword research and overall website traffic audit. Other than this it is also used for link building, competitor RND & analysis, rank tracking and in-depth site audits.

What do you dislike about Ahrefs?

Sometimes it will show an error when multiple users logs in and it will log out without notification.

What problems is Ahrefs solving and how is that benefiting you?

We are using some free tools before ahref and struggling with issues with limitations regarding site audit and SERP position tracking.

Mid Market (51-1000 emp.)
Apr 21, 2022
 Source
Overall Rating:
4.5
Jignesh K. avatar
Jignesh K.
Digital Marketing Manager
Share
"All in one off page SEO analysis tool"
What do you like best about Ahrefs?

Once I thought that Ahrefs is too expensive to purchase. But once I bought a trial for a week, I found that the tool is asking less amount for the data they are providing. I love the data I can grab from the backlink competitor analysis, and keyword analysis. Especially I can grab all Competitor backlinks in a very short as I need. It allows for short backlinks by Type, Domains, Domain Rating, and a lot more.

What do you dislike about Ahrefs?

They don't have any plan like a one-time purchase. If Ahrefs could allow for a one-time purchase it could be great for marketers like me. It is also still expensive for some marketers.

What problems is Ahrefs solving and how is that benefiting you?

I can get maximum data for my website as well as compatitors in terms of SEO and Off-page marketing. I have got a clear idea about the interests of my prospect and audience.

Small Business (50 or fewer emp.)
Apr 02, 2022
 Source
Overall Rating:
4.5
Ravi C. avatar
Ravi C.
Agency Owner
Share
"One of the best SEO tools in the market"
What do you like best about Ahrefs?

There is so much data and so many features inside of this tool that it gives you a 360 view of everything that is happening within your website. It also serves as a starting point for our outreach campaigns. Customer support is also responsive and helpful.

What do you dislike about Ahrefs?

It can be hard to become familiar with because there are so many features, but once you are comfortable, it is really easy to navigate. Very expensive. Additionally, it updates slowly, so the data you see on your dashboard is outdated.

What problems is Ahrefs solving and how is that benefiting you?

I am mostly into content marketing and niche blogging. So, I use Ahrefs mostly for keyword research. Ahrefs helps me to find low competition keywords that rank my websites with little to no effort.

Small Business (50 or fewer emp.)
Apr 01, 2022
 Source
Overall Rating:
4.5
AA
Alley A.
L
Share
"Amazing and rich tool to check health of website insights deeply!!"
What do you like best about Ahrefs?

Have great features and all in one SEO tool to analyze & diagnose the website. Helps to share comprehensive SEO analysis reports, technical issues, targeted keyword tracking, internal page improvements to work on. Helps in to check SEO opportunities by analyzing competitors' stats.

What do you dislike about Ahrefs?

It has limited keyword research for PPC and the pricing structure is high for beginners

What problems is Ahrefs solving and how is that benefiting you?

Download the reports to work on, ease of use. Help to filter the keywords as per search volume to rank on SERPs. Competitors' backlinks can be used to improve DA and presence on the web.

Small Business (50 or fewer emp.)
Mar 31, 2022
 Source
Overall Rating:
4.5
Sukhpreet K. avatar
Sukhpreet K.
Assistant Manager Digital Marketing
Share
"All-in-one SEO tool - Site Audit, Backlink Audit, Keyword Research & so on"
What do you like best about Ahrefs?

Very helpful to check the website's health with a Site Audit by fixing the errors & warnings. Saves time while tracking the bulk targeted keywords even tracking the keywords week-wise. Helps to improve DA by working on Competitors' backlinks and trending keywords

What do you dislike about Ahrefs?

For beginners or freelancers pricing is high. Content gap and optimization can be enhanced. Need to work on some PPC aspects as well

What problems is Ahrefs solving and how is that benefiting you?

Can work on referring domains of competitors to rank on the web and also content optimization, work keyword gap. Easily track the progress of the targeted keywords. Filter branded & non-branded keywords, broken links and export the sheets to work on later.

Small Business (50 or fewer emp.)
Mar 18, 2022
 Source
Overall Rating:
4.5
Anshul A. avatar
Anshul A.
Digital Marketing Specialist
Share
"The best marketing tool: Ahrefs"
What do you like best about Ahrefs?

I find ahref one of the best marketing tool out there. When it comes to digital marketing it is very important for a marketer person to research for some keywords related to the business and ahref does that best

What do you dislike about Ahrefs?

Well as i already mentioned that Ahref is the best tool for me but sometimes i find it very complex i mean there are so many things you can do with it which is a good thing but for me it's just too much.

What problems is Ahrefs solving and how is that benefiting you?

Ahref helps me finding all the possible keywords related to the business I have to do marketing for. Here are some featues which no other tool can do: 1. Filtering keywords according to your need. 2. You can also search for newly discovered keywords. 3. Analyze SERP Volatility for keywords. 4. You can also monitor outbound links of your website.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
4.5
Harshal P. avatar
Harshal P.
Digital Marketing Intern
Share
"One of the best SEO Tool!"
What do you like best about Ahrefs?

I love this SEO tool; it is a comprehensive tool and has something for everyone. I use this tool for website audit, competitor analysis, backlink analysis, find errors or broken links on my company's website, to name a few.

What do you dislike about Ahrefs?

Apart from its pricing, I don't have any issue with this tool.

What problems is Ahrefs solving and how is that benefiting you?

By removing broken links, I have improved the DA of my page. The competitor analysis feature lets me check what keywords my competitors are working for and where we could improve. The website analysis helps me to get a holistic view of my page, and keyword explorer is one of the best out there.

Small Business (50 or fewer emp.)
Feb 02, 2022
 Source
Overall Rating:
4.5
Maddy R. avatar
Maddy R.
Seo Manager
Share
"PERFECT TOOL FOR SEO ANALYSIS"
What do you like best about Ahrefs?

We use Ahref primarily in our organization. It helps us in many ways like 1 - SEO Data analysis 2- Brand and Non-Brand Traffic Analysis 3 - Keyword Research and Rank tracking 4 - SERP analysis 5 - Content Explorer 6 - Content gap 7 - Traffic Growth analysis 8 - Backlinks Audit 9 - Website Audit, and etc The data and metrics used are the best. After using Ahref, I started using SEMRUSH also.

What do you dislike about Ahrefs?

1 >> Data/Metrics accuracy quite varies - Ahrefs shows traffic which is not the same as google analytics shows.

What problems is Ahrefs solving and how is that benefiting you?

We usually do keywords research and then analyze SERP through Keyword Explorer. Keyword Explorer - SERP analysis data help us in finalizing which keyword should we target based on the Top 10 SERP. Using this we've achieved our traffic goals. It also helped us in finding the spammy backlinks. It helped us with keyword research Content gap and etc

Mid Market (51-1000 emp.)
Jan 21, 2022
 Source
Overall Rating:
4.5
JB
Jon B.
Content Editor
Share
"A must have in the SEO's toolkit"
What do you like best about Ahrefs?

It's not all that common to find such a powerful, does-almost-everything SEO tool neatly packaged in a user-friendly interface. I love Ahrefs ease of use, navigation, the amount of data available at the click of a few buttons. It's my go-to keyword and competitor analysis tool. It can do so much more than that, though. With insights into internal linking backlink profiles, it is a great all-round tool for your content and SEO needs.

What do you dislike about Ahrefs?

I can't think of anything! If I had to be critical, it is annoying that your plan limits the number of rows in data exports, but then the filtering options are so varied that you can quite easily find a way around this.

What problems is Ahrefs solving and how is that benefiting you?

Keyword research is made a cinch with this tool! I've used several keyword research tools, but this takes the crown. With the ease of use, clean and modern interface, depth of insight, and analysis, you can get a few clicks. As well as very quickly get deeper insights on competitors, SERPs, and more.

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
4.5
NS
Narayan S.
Cmo
Share
"Helpful Tool To Do Technical SEO Audit"
What do you like best about Ahrefs?

Ahrefs is one of the few tools that perform SEO technical crawling over a web-based platform. You do not need to download the tool to run the SEO crawler. This feature reduces your server overhead drastically.

What do you dislike about Ahrefs?

The accuracy of the SEO crawler is not the best. The reported errors by the crawler are, at times, misleading.

What problems is Ahrefs solving and how is that benefiting you?

We used Ahrefs for a multiple purposes like: 1. Performing keyword research 2. Doing on-page technical SEO audit 3. Tracking keywords rank 4. Building backlinks

Mid Market (51-1000 emp.)
Dec 02, 2021
 Source
Overall Rating:
4.5
HJ
H J.
Manager
Share
"Best tool for keywords research"
What do you like best about Ahrefs?

Ahrefs is the best tool when it comes to doing any form of keyword research. You can easily check the top-ranking pages of your competitors and scrape all of them into excel. The tool provides the search volumes for these keywords as well.

What do you dislike about Ahrefs?

One place where Ahrefs need to work is on their pricing. The tool is very expensive.

What problems is Ahrefs solving and how is that benefiting you?

We are able to achieve SEO traffic growth using Ahrefs. The keyword research functionality is very helpful to find the keywords of your competitors wherein your website is not ranking. They name this feature as "Content Gap".

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