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Ahrefs SEO Software logo
Ahrefs
Empower Your SEO Strategy
4.5

( 508 )

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Ahrefs Reviews: 4.5/5 — Highly Rated

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in Indie Hacker and SEO tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
Ahrefs Categories on Findstack
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Crevio
Sponsored
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Ask Questions about Ahrefs
What Ahrefs is best for?
How does Ahrefs compare to Semrush?
What are the pros and cons of Ahrefs?
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
Ahrefs video thumbnail
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Ahrefs Screenshots
Ahrefs screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 10, 2026
Ahrefs SEO Software logo
508 Ahrefs Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Apr 16, 2019
 Source
Overall Rating:
5.0
LS
Lin S.
Marketing Coordinator
Share
"Fantastic tool--getting better and better"
What do you like best about Ahrefs?

I've always liked Ahrefs and have always found it sufficient for my work. But lately the Ahrefs team has been amping up the functionalities--from internal linking to page-by-page performance reports, you really have access to it all here. Quintessential product for any practicing SEO.

What do you dislike about Ahrefs?

Not much - it's superior to all other competing tools by far.

What problems is Ahrefs solving and how is that benefiting you?

This is a diagnostic tool--it's about identifying gaps, backlink shortages, and other factors.

Small Business (50 or fewer emp.)
Apr 09, 2019
 Source
Overall Rating:
5.0
KC
Kristen C.
Head Of Business Development
Share
"Great tool and easy to use"
What do you like best about Ahrefs?

Ahrefs makes it easy (and kind of addictive) to track the performance of our SEO, content, and site. I love using Content Explorer to build my SEO strategy and using the rank tracker feature to gauge its impact.

What do you dislike about Ahrefs?

I'd like to be able to display more than 50 items on one page in the rank tracker section. It's a small thing, but I find it annoying to flip through multiple pages, since it's harder to compare/contrast items.

What problems is Ahrefs solving and how is that benefiting you?

We're using ahrefs to maximize out our SEO potential. Using it, we've seen a ton of progress, in terms of our ability to rank for high-intent terms.

Mid Market (51-1000 emp.)
Mar 01, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best SEO tool"
What do you like best about Ahrefs?

Best link DB and features of all SEO tools.

What do you dislike about Ahrefs?

Pricing/ features can be confusing at times in terms of tiers.

What problems is Ahrefs solving and how is that benefiting you?

Link building, site audits, rank tracking etc.

Mid Market (51-1000 emp.)
Feb 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keyword monitoring has never been easier"
What do you like best about Ahrefs?

My favorite feature that Ahrefs offers is the ability to set up keyword alerts, and not only that you can refine the search beyond belief!

What do you dislike about Ahrefs?

I dislike that Ahrefs content explorer pulls a lot of useless information with no real way to filter it out.

What problems is Ahrefs solving and how is that benefiting you?

The benefits of using Ahrefs can make monitoring content a breeze.

Mid Market (51-1000 emp.)
Feb 18, 2019
 Source
Overall Rating:
5.0
BS
Ben S.
Content Marketing Lead
Share
"The best all-in-one SEO platform I've used"
What do you like best about Ahrefs?

The team at Ahrefs have done an excellent job of building a comprehensive product that includes tons of useful features without succumbing to bloat. Nearly everything that's added to the tool has a use, and it's able to do more for less than most other similar platforms I've used. It's also stable and their customer support has been, in my experience, top notch.

What do you dislike about Ahrefs?

The Content Explorer is a nice addition for convenience, but it doesn't come close to replicating what a tool like BuzzSumo can do. Then again, it likely isn't intended to, but it's the one area of the product that feels like it might be a bit tacked on at this point. This isn't so bad though as the feature still offers a useful purpose, it's just that purpose is a little shallow.

What problems is Ahrefs solving and how is that benefiting you?

We're using Ahrefs to drive our entire approach to SEO. It's Keywords Explorer tool is more accurate and does a better job of uncovering related terms and ideas than another platform we were using previously. This has enabled us to better validate our content ideas and improve our keyword research than before, and the benefits have been measurable.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
SE
Steven E.
Seo Specialist
Share
"Can't do SEO without it"
What do you like best about Ahrefs?

The software is very easy to use and understand, it comes packed with lots of features that you may need two or more software suites to do. I find it worth far more than we pay for it. It has payed for itself in a very short time. It allows me to get very granular with my searches and also lets me export a lot of information so that I can make business decisions based on the whole picture.

What do you dislike about Ahrefs?

Depending on the plan, you are only allowed up to 100 domain searches a day. If you purchase their top tier plan you only get double of that. Sometimes it can take you several days to do certain types of research. This can start to get a little bothersome as we work with several clients and all of them need to use this software to make sure everyone is getting the best work that we have to offer.

What problems is Ahrefs solving and how is that benefiting you?

I work with legal websites and it makes it easy to see what the top law firm websites are using for backlinks. I can then export all the backlinks into an Excel file and decide what are the best ones for me to try and obtain for our clients. The reports section is nice too, it gives us an easy to understand solution for our clients and answers their question of where their money is going to.

Small Business (50 or fewer emp.)
Dec 29, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for analyzing competitors"
What do you like best about Ahrefs?

It can do a lot of things starting from keyword research and up to the content promotion. I think one of the best things about Ahfers is that you get everything related to your competitors and backlinks analysis. Ahfers is also one of the most user-friendly tools. It has got everything that every digital marketer need. I mostly use it to referring domains, and rankings and to monitor backlinks. Doing keyword research is accurate and fast. Their keyword explorer tool is a gem. Also, there are plenty of tools out there. Ahrefs constantly updates and the team keeps on adding new features, so it keeps users engaged. I never had any issues with Ahrefs whatsoever.

What do you dislike about Ahrefs?

I wouldn't say that it's great for any SEO beginner because you need a basic understanding of SEO and also online marketing, so you'll be able to get the most out of Ahrefs. Also, the only thing I don't like about Ahrefs is that they didn't give you any Free trial, while some of the other similar tools will give you few searches but Ahrefs won't give you anything for free NOT, even a single one search. Therefore, it is very expensive, especially if you want to have access to all the features. And it's a real pain because it is such a perfect tool for SEO agencies and marketers.

What problems is Ahrefs solving and how is that benefiting you?

It is one of the tools that I am using on my regular daily basis. I really can't have a day without Ahrefs. It makes my competitor's analysis work very easy and it helps me find the best links from my competitors. It's an SEO agency's best friend.

Small Business (50 or fewer emp.)
Dec 27, 2018
 Source
Overall Rating:
5.0
CT
Cheryl T.
Founder & Head Marketer
Share
"THE Only SEO Software You Will Ever Need"
What do you like best about Ahrefs?

I love how Ahrefs lets you track the growth of your keywords, providing regular updates about your growth.

What do you dislike about Ahrefs?

It is expensive. However, you get data unlike any other tool provides.

What problems is Ahrefs solving and how is that benefiting you?

Growth in reaching specific business goals through independent keyword tracking

Small Business (50 or fewer emp.)
Dec 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One of the best SEO tools I've ever used"
What do you like best about Ahrefs?

Detailed breakdown of all our key SEO metrics and performance history. It's very easy to compare our performance against competitors, and identify new opportunities to improve. The "link intersect" tool is amazing! You can easily see who's linking to your competitors and not your site, and work through the report list to build your presence on those domains.

What do you dislike about Ahrefs?

Not much to complain about. In the future, it would be great to have more recommendations based on performance.

What problems is Ahrefs solving and how is that benefiting you?

SEO - improving search rankings, building backlinks, optimizing meta details. Ahrefs helped us reach a 1st page search ranking for a new product target keyword within two months of launch.

Small Business (50 or fewer emp.)
Nov 09, 2018
 Source
Overall Rating:
5.0
ND
Nikhil D.
Digital Marketing Specialist
Share
"Best SEO Tool For Research Keyword, Make Backlinks & See Organic Keywords Traffic"
What do you like best about Ahrefs?

After auditing your site this tool gives you suggestions where your site needs changes. It gives full details about how many external backlinks your website has and you can make more backlinks by see your competitor site backlinks details. This tool also helps to find which keywords are helpful for our website & which keywords give organic traffic.

What do you dislike about Ahrefs?

There is nothing to dislike about this tool, only 1 thing I dislike about this tool is this tool takes time to analyze the full site.

What problems is Ahrefs solving and how is that benefiting you?

On page and OFF page SEO I like to use this SEO tool. This tool helps to find our competitor backlinks and his traffic source. Not Only this you can also analyze that what organic keywords your competitor rank. If you are new to SEO then this tool is very helpful for you this tool suggest you what improvement need on your site. This tool is a good source for finding keywords. By using this tool you can see your competitor keywords and add some additional keywords that you research using this tool and boost up your site within 2 to 3 months easily.