Frase.io background blur
Frase.io Logo
Frase.io
AI-Powered Content Creation
4.9
(294)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Frase.io Reviews & Product Details

Frase.io Overview
What is Frase.io?

Frase is a content optimization software that also works as a chatbot tool, however, both features are sold separately. It also uses AI to optimize content and can reliably improve your content development to help outrank the competition. Frase’s outline builder is known for creating intelligent outlines perfectly optimized for target keywords and FAQs. It has great analytics and comes with real-time topic scoring. Content optimization workflows are included and are scalable depending on business needs. You can also easily import content from URLs and Google Docs can easily be integrated.

Company Frase Inc.
Year founded 2016
Company size 11-50 employees
Headquarters Boston, MA, USA
Social Media
Frase.io Categories on Findstack
Ask Questions about Frase.io
What Frase.io is best for?
How does Frase.io compare to Copy.ai?
What are the pros and cons of Frase.io?
Frase.io Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Frase.io Pros and Cons
Pros
  • 'Elaborates on why it generated a particular output
  • You can easily use it with other AI writing tools (from Frase)
  • It’s a time-saver if you have to attend to other content creation needs
  • Built-in SEO features to improve your chances of ranking with search engines.
  • Rephrasing for up to 400 words at a time, so you can rewrite entire paragraphs.
Cons
  • The autosave feature can be unreliable
  • It can only generate one slogan at a time
  • No options for changing tone of voice, beyond making your content more formal.
  • No options for expanding content, shortening phrases, or adding keywords.
  • The platform is still relatively new and sometimes glitchy
Frase.io Features
API Integration
Autocompletion
Automated Citations
Browser Extension
Content Idea Generation
Content Structuring
Content Summarization
Contextual Thesaurus
Customizable Writing Styles
Data Privacy and Security
Document Formatting
Grammar and Spelling Check
Language Translation
Markdown Support
Mobile App
Multilingual Support
Personalized Writing Insights
Plagiarism Detection
Punctuation Correction
Readability Analysis
Real-time Collaboration
SEO Optimization
Sentence Rephraser
Style and Tone Suggestions
Synonym Suggestions
Templates Library
Text-to-Speech
Tone Detection
Vocabulary Enhancement
Voice-to-Text
Frase.io Media
Frase.io 0
Frase.io 1
Frase.io 2
Frase.io 3
Frase.io Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 20, 2024
Frase.io Logo
294 Frase.io Reviews
4.9 out of 5
Mid Market (51-1000 emp.)
May 20, 2022
 Source
Overall Rating:
4.5
KM
Krinal M.
Seo Manager
Share
"Stop doing SEO in the 90s. Leverage the power of AI with Frase"
What do you like best about Frase.io?

Frase helps save time with content brief creation. Frase briefs are way more exhaustive compared to some of their competitors. SERP scores help convince non-SEO folks on why we need to improve the copy on the page. Topic clusters help quickly identify the sub-topics that need to be addressed in the article. Finally, the ability to share the briefs with writers without having them log in to Frase or have an account is a plus. Bill, Matt, Duncan, and the entire team at Frase are super responsive in helping you make the most out of the tool.

What do you dislike about Frase.io?

The interface could act up at times. I've had login issues and an audio clip started playing out of nowhere, it was funny but helpful at the same time. But these are all minor technical glitches in the platform and I think it could be because they're pushing too many features too fast. MarketMuse has a better UI/UX as an example. The dashboard could also improve from a list of documents.

What problems is Frase.io solving and how is that benefiting you?

-Semi-automated content brief generation. - Optimize existing content

Small Business (50 or fewer emp.)
Apr 08, 2022
 Source
Overall Rating:
4.5
SB
Suzanne B.
Owner
Share
"Frase.io is just awesome!"
What do you like best about Frase.io?

I love how much time it saves me. And that it integrates with Google Docs.

What do you dislike about Frase.io?

After a while, the display gets a little wonky, especially in the brief. Mostly, I just take that as a sign that it's time to get up and move around a little. :)

What problems is Frase.io solving and how is that benefiting you?

The biggest benefit is productivity. When I compare what I can accomplish with Frase and how I used to have to do things by hand, it's crazy how much time Frase saves me!

Small Business (50 or fewer emp.)
Feb 01, 2022
 Source
Overall Rating:
4.5
DH
Dylan H.
Content Account Manager
Share
"The best writing tool there is!"
What do you like best about Frase.io?

It's simple, it's easy, and it's so effective you'll be kicking yourself for not using it sooner. We use it for every piece of content and we're confident it's the right strategy.

What do you dislike about Frase.io?

In recent updates, there have been a few changes that I feel have decreased UX, particularly moving the brief features and the removal of automatic SERP info generation.

What problems is Frase.io solving and how is that benefiting you?

The SEO benefits of Frase are simply astounding, but on top of this the benefit that it gives in terms of contextuality and providing user value is also immense.

Small Business (50 or fewer emp.)
Jan 27, 2022
 Source
Overall Rating:
4.5
MB
Matic B.
Founder & Head Of Content
Share
"I Use Frase For Every Article I Publish"
What do you like best about Frase.io?

I've always thought that I'm a pretty good writer, covering topics thoroughly and without a tool. Frase.io gave me valuable insight into the information I was missing and gave me the opportunity to rank for new keywords. Here's a stat: since I started using Frase.io 2 months ago, my organic traffic has increased by 20%, whereas before it had only increased by 5%. Also, I used many AI tools to help me write content, but most were inaccurate, especially for product reviews. Frase.io not only provides more valuable information, but also allows you to create your own AI templates, so you've absolute control.

What do you dislike about Frase.io?

Frase doesn't recognize the British word and the American word (e.g., "color" vs. "color") as the same word and gives you a distorted result. It also distinguishes between a noun in the plural and a noun in the singular, which is also very annoying (e.g. "color" vs. "colors").

What problems is Frase.io solving and how is that benefiting you?

I use Frase to create outlines, create briefs to copywriters, and to optimize all my articles. It also helps me identify opportunities for keywords by integrating GSC.

Small Business (50 or fewer emp.)
Jan 07, 2022
 Source
Overall Rating:
4.5
LH
Les H.
Publisher
Share
"Top notch team teaches AI-tech writing skills using a great app."
What do you like best about Frase.io?

The Frase team is constantly improving my ability to use it effectively by providing informative training videos and online support in their Facebook group. I have many similar apps, but Frase and feedback from its many devoted users give me the confidence that it should be my go-to platform.

What do you dislike about Frase.io?

As a writer, I find it hard to give up control of any aspect of my skill-set, but I am getting better at taking advantage of what it offers now that I see not only tangible but impressive results.

What problems is Frase.io solving and how is that benefiting you?

Even though we know that "content is king," it can be challenging to get organized enough to write even a basic blog, let alone compete with SEO-optimized articles from your rivals. Frase allows me to see what they are doing, then guides me on how to surpass them in the Google ranks.

Small Business (50 or fewer emp.)
Dec 27, 2021
 Source
Overall Rating:
4.5
RR
Rohit R.
Ceo
Share
"Excellent tool"
What do you like best about Frase.io?

Frase has surprised me, and so has the team behind this awesome product. This is a super tool to write original content that actually ranks on the search results. This product has much more to offer than just content writing. Outline writer, AI writer, keywords and topic analysis, etc. are surely an added bonus and very helpful in writing new content. The support is also exceptional. The roadmap looks exciting too with even more features to be added. Great going guys, keep it up!

What do you dislike about Frase.io?

I do not dislike this, however, there is an area of improvement wherein the suggested keywords and keywords already ranking for should also show the monthly volume of search results.

What problems is Frase.io solving and how is that benefiting you?

Content writing saves a lot of time by using Frase. It also helps me in identifying new topics and keywords.

Small Business (50 or fewer emp.)
Nov 14, 2021
 Source
Overall Rating:
4.5
Michael C. avatar
Michael C.
Web Designer
Share
"Frase.io - One of the best purchases that I have made online."
What do you like best about Frase.io?

I like the ease of quickly creating a content outline, the paraphrasing and the templates.

What do you dislike about Frase.io?

There is nothing I dislike about Frase, but as it is in the early-stage and improvements are being made, the interface changes a bit.

What problems is Frase.io solving and how is that benefiting you?

Content creating, writer's block and speed of workflow.

Small Business (50 or fewer emp.)
Sep 29, 2021
 Source
Overall Rating:
4.5
RD
Ray D.
Brand And Marketing Strategist
Share
"The best question and answer, SEO content writing tool available"
What do you like best about Frase.io?

Frase brings exceptional clarity to the process of writing for humans and search engines. It helps to hit that sweet spot in achieving engaging content but something which Mr. Google will also like :)

What do you dislike about Frase.io?

The AI writing tools are in their early stages of development. They look to be incredibly powerful and with a bright future. However, they could be easier to use.

What problems is Frase.io solving and how is that benefiting you?

The amount of research involved in writing effective and human-readable SEO content is a huge time-hog for any business. Frase makes this process almost painless and dare I say it - fun. I have even started to enjoy writing myself again. Also, whenever I hand a brief off to a copywriter, having used Frase to help create the research, the results are better due to the wealth of useful information available to them.

Small Business (50 or fewer emp.)
Sep 29, 2021
 Source
Overall Rating:
4.5
AJ
Angela J.
Ceo
Share
"A Very Good SEO Companion"
What do you like best about Frase.io?

I have used a few SEO Optimizers, but I settled at Frase because It doesn't overwhelm you with Fancy Graphics and Columns but Leave it to you to draw and use the information you want to use and doesn't force you to match that obsolete Keyword Density. as that is really a thing of past and Google has already started sniffing bad content from miles away...

What do you dislike about Frase.io?

They push updates very often, and that's not a bad thing in itself, but I found few updates break things all along the way, and then they have to push another update to fix those. Although this could be a problem with any app, I think they can use better testing beforehand.

What problems is Frase.io solving and how is that benefiting you?

SEO Topics Clustering, Topics Optimization & Content Analytics.

Small Business (50 or fewer emp.)
Sep 23, 2021
 Source
Overall Rating:
4.5
Anne-Marie N. avatar
Anne Marie N.
Publisher, Site Owner
Share
"An Amazing Tool for the SEO Copywriter"
What do you like best about Frase.io?

Frase combines what I'm looking for in an SEO copywriting tool - AI writer combined with SERP and competitive analysis. I love that you're given a list of words to use in your writing and a score to aim for. Plus, it's integrated with Grammarly, so you can correct spelling and grammar mistakes on the fly. I've dropped similar tools and use Frase exclusively saving myself so much money, too.

What do you dislike about Frase.io?

The AI writer is still in beta so it's not perfect, and they could use more training videos on it. However, the team at Frase is constantly updating and improving things and will be working on that. They're very responsive about feedback and are constantly working to make the product and training better.

What problems is Frase.io solving and how is that benefiting you?

I use Frase to create new content for my website and redo and improve old content. Frase.io makes it easier to see what my competition is doing. It also makes it easier to see what supplementary copy I can add to my content that I may not have thought of on my own without a big Google search.

Small Business (50 or fewer emp.)
Sep 13, 2021
 Source
Overall Rating:
4.5
AO
Alberto O.
Founder/President
Share
"A SEO and Blog Content Software that has Completely Transformed our Team"
What do you like best about Frase.io?

Frase is an extremely powerful and intuitive AI tool that has propelled our ability to create written content for our website about fast times faster than before. It is so easy to see what is working for already ranking Google content and how we can make it better. The way you can create briefs and outlines is so easy to do.

What do you dislike about Frase.io?

The really is little to dislike about this software. A recommendation I would give is to be able to better manage already written content and pending drafts. Since we write about 10 pieces of blog content a week it would be nice to see a better way to organize all the documents.

What problems is Frase.io solving and how is that benefiting you?

It allows our team to start 10 steps ahead of the rest of content writers because we are able to know what is already working and base our writing on Frase's topic score. And it has been right on every time.

Small Business (50 or fewer emp.)
Aug 08, 2021
 Source
Overall Rating:
4.5
Himanshu G. avatar
Himanshu G.
Sse: Mar Tech
Share
"Frase makes SEO so much easier"
What do you like best about Frase.io?

1. Their outline builder. It saves us 2-3 hours of research time by presenting all the information in one single place. 2. Their Google Doc add-on. With this, working with external writers becomes so much easier and fluid. 3. Their content optimization tool. Again, helps us cut down the optimization time to less than an hour.

What do you dislike about Frase.io?

There's nothing I dislike so far. It delivers what we need. Yes, the editor sometimes doesn't autosave the content. I've lost 2 articles so far :(

What problems is Frase.io solving and how is that benefiting you?

Frase helps us write well-researched SEO-friendly content quickly. It saves us a ton of time that earlier went into manual research and optimization.

Small Business (50 or fewer emp.)
Jul 04, 2021
 Source
Overall Rating:
4.5
HW
Hence W.
Web Engineer
Share
"Game changer tool to create content that ranks"
What do you like best about Frase.io?

The SEO Insights tool allows me to access key SEO metrics right from within the Frase Content editor. Also, Frase has released over 26 major new features and updates since I bought their service for the first time.

What do you dislike about Frase.io?

I am pretty happy so far with their service and how they keep improving their tools

What problems is Frase.io solving and how is that benefiting you?

Content writing is time-consuming, and Frase makes it easier and faster from start to finish.

Small Business (50 or fewer emp.)
May 09, 2021
 Source
Overall Rating:
4.5
Myriam J. avatar
Myriam J.
Consultante Marketing Numérique
Share
"An amazing tool to truly optimize content as a team"
What do you like best about Frase.io?

I love the fact that it's multilingual AND multi-use. I can work on the briefs as an SEO expert and share the document with the copywriter or the client without creating an account for them. That feature is fantastic because it saves me a lot of time and streamlines the process. You can carry out research, a competitor benchmark, content production, and SEO quality analysis all in one tool.

What do you dislike about Frase.io?

In French, I despise the fact that you have a double space when there's an apostrophe. It throws off the topic score and confuses my colleagues. It's a minor problem that has a significant impact on non-English teams working with the tool. I know that G2 is trying to temp down on how much I say I hate this, but I *really* do.

What problems is Frase.io solving and how is that benefiting you?

I am helping companies improve their content. The main objective is to make sure the content they produce on a topic answers the needs of their audience or potential customer base. We save time by not creating content into the void. I read a ContentSquare report that said 45% of online content isn't seen by human eyes. Frase helps ensure the content fits the needs of humans and gets visibility by meeting search engine standards.

Small Business (50 or fewer emp.)
May 08, 2021
 Source
Overall Rating:
4.5
Michiel B. avatar
Michiel B.
Copywriter En Seo Specialist
Share
"Great content and SEO tool"
What do you like best about Frase.io?

Frase speeds up and improves your SEO content creation. On the basis of a keyword, you are able to quickly make a content brief and extract the most valuable pieces of information from the top SERPs. Apart from allowing you to best structure your content, you can also improve your content by looking at topics, questions, and stats that other top ranking articles discuss. Also very valuable is the topic score that your content gets in Frase: this allows you to see how well optimized your content is and whether you're missing any topics/phrases that could improve the SEO optimization of your article. In short: Frase does a very good job at helping you with the creation and improvement of your SEO content. It is a great tool for SEO copywriters and marketers to help you work more efficiently and get better results with your content.

What do you dislike about Frase.io?

I don't really have any dislikes. The tool lacked at first when using it for other languages than English, but the Frase team improved the app and at the moment it works great for the language I most use it for (Dutch).

What problems is Frase.io solving and how is that benefiting you?

Frase makes SEO content creation so much more efficient and better. This leads to better SEO content that gives better results.

Small Business (50 or fewer emp.)
May 07, 2021
 Source
Overall Rating:
4.5
DC
David C.
Freelance Web Developer
Share
"Wonderfully useful tool!"
What do you like best about Frase.io?

Frase uses AI to help you brainstorm and get ideas of what questions your target market are asking , enabling you to write clear concise content.

What do you dislike about Frase.io?

There's really nothing to dislike about Frase - In concept its a fairly simple but valuable idea and it does exactly what it says, with no fuss.

What problems is Frase.io solving and how is that benefiting you?

Writing blog content can be very frustrating when you don't know exactly what information people want to read about. Frase solves this with its AI engine and helps you generate a targetted content brief.

Mid Market (51-1000 emp.)
May 13, 2020
 Source
Overall Rating:
4.5
CB
Charushila B.
Founder
Share
"Frase helps curate, compare, and optimize content in one place. Saves time. Helps write 10x content."
What do you like best about Frase.io?

All the information online in one place. Can compare titles, read excerpts of competitors, see the most used keywords, must include topics, and which phrase is used in what context in the competitor site. Saves time on research.

What do you dislike about Frase.io?

During content optimization, it picks phrases that are irrelevant. For example - If I am writing about 10 products and in that list, I have not included a product that's mentioned by the reference site, it flags that and gives the content a lower score. It also cannot distinguish between similar phrases (that humans can).

What problems is Frase.io solving and how is that benefiting you?

We are trying to write informative articles for our users. We get a lot of insights on what are topics we must use, what questions the users are asking, how to give them the best answer, what are the top 10 pages talking about, etc. Frase is a great tool for getting all the information without having to open many tabs. It is easy to use. Any time we want to know what a certain article is talking about, we get the most relevant excerpt from the article. We don't have to skim through the whole article and find what's important and useful.

Small Business (50 or fewer emp.)
May 08, 2020
 Source
Overall Rating:
4.5
HM
Hanan M.
Senior Seo
Share
"A great tool for content insight and keywords boost!"
What do you like best about Frase.io?

The fact it gives me the most used keywords, average word count, headlines and question ideas. This all makes this tool so easy to use.

What do you dislike about Frase.io?

This tool has so much potential and it could get better if added even more metrics to the results.

What problems is Frase.io solving and how is that benefiting you?

Optimizing live content as well as getting ideas for new content and structure.

Mid Market (51-1000 emp.)
May 08, 2020
 Source
Overall Rating:
4.5
Nicholas P. avatar
Nicholas P.
Marketing Manager
Share
"Easy to setup chatbot with powerful content/SEO tools"
What do you like best about Frase.io?

Super easy to use. Just let it crawl your website and it will automatically create the question and answers for you. If you've already invested heavily in content (technical/how to/inbound) it allows you to easily leverage that.

What do you dislike about Frase.io?

UI could use a little work - just to make it clearer to understand what each tool does. But I imagine this will come in time.

What problems is Frase.io solving and how is that benefiting you?

We have very complex products with lots of specifications and technical information. This makes it easy for us to surface that info in the chat format. Even though it lives elsewhere on the site already - many people dont ever reach it because they're not sure where it lives. The chatbot lowers that barrier.

Mid Market (51-1000 emp.)
May 08, 2020
 Source
Overall Rating:
4.5
AG
Aashiya G.
Founder
Share
"Helpul in benchmarking our content strategy against competitors"
What do you like best about Frase.io?

List of keywords with frequency, give very quick yet indepth insight of what is lacking in the content.

What do you dislike about Frase.io?

The questions it collects only limited to Quora and YouTube. It should expand to other sources like people also ask for box, niche forums, related searches, etc.

What problems is Frase.io solving and how is that benefiting you?

1. Easy to benchmark your content quality against competitor. 2. Helpful in scaling quality content generation. 3. Help writers understand SEO requirement without fuss.

Visit website