Frase is a content optimization software that also works as a chatbot tool, however, both features are sold separately. It also uses AI to optimize content and can reliably improve your content development to help outrank the competition. Frase’s outline builder is known for creating intelligent outlines perfectly optimized for target keywords and FAQs. It has great analytics and comes with real-time topic scoring. Content optimization workflows are included and are scalable depending on business needs. You can also easily import content from URLs and Google Docs can easily be integrated.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The Frase team keeps up to date with the latest Google algorithm updates and continually adds new features to accommodate these.
Lots of updates and need to stay on top of those.
Assist with sales and marketing of my clients. Most are in competitive niches so staying on top of issues is vital.
Love the time saving aspect for writing scripts
Doesn’t work on Firefox browser... Need to integrate it for Firefox
Writing scripts for YouTube more efficiently
Frase is very easy to use, and I can quickly create very good quality, unique content.
I can't say I dislike anything about it.
Being able to write great content, at an affordable cost for my website.
There is lots to love about Frase app. Mostly I use it to write well optimised blog posts. I love the optimise and SERP tools that show you what the top ranking articles have that is making them do well. It makes it really easy to optimise it and write just enough words. I also love the other AI tools like the rewriter, product description writer (showed this to a client the other day and they were blown away at how much easier it made life when crafting a great product description). Frase seems to always be adding more tools and it just gets better. I've tried several other AI tools and have ended up only using Frase. I have let all my other subscriptions go because Frase does it all and does it better than the rest IMHO!
Nothing really. When I think of something, I'll let you know. So far, i really like the way Frase works and I like the new tools that come out regularly to make it better.
Time spent researching blog articles is massively reduced. Time spent optimising articles is also massively reduced. Product descriptions are excellent and give a great basis for something that really works.
My favorite feature is the ability to pull content from the Top 20 search results and easily organize it into a content brief.
I found it difficult to switch back and forth between content brief and article. However, I discovered the split screen feature to quickly view content.
Frase is solving the keyword research dilemma. Rather than spending hours researching each website you can organize the Top 20 into a simple content brief.
The outlining tool with an AI driven text tool
On some topics (obscure) the AI is way off still
I can do more work for clients at scale
The SEO research tool, from the SERP and the fact that I can use other research tool beside the SERP less explored such as Wikipedia, Quora, Reddit giving an edge and allowing to add value to my content.
Haven't found anything yet, maybe too many features to use!
Help me with my research for posts. Allows me to do more in less time and be smarter and more efficient with my writing.
What I like best is the effort that the Frase team put into delivering new capabilities. For example, this month August 2022, they promised 9 enhancements and they look like doing it. Most are functionally valuable, not just small UI changes. When I first started with Frase I used it for as a kind of research assistant for human-assisted (me) content generation, kind of like a Grammarly on steroids. Then as more features came I realised that the various tools could really speed up the job of writing a quality article. At this time I used quite a few AI-content writers to speed up content ideas and initial drafts, and also specialised content optimisation apps to do the fine-tuning. I would generate initial content in an AI-writer, paste it into Frase, add more substantial extracts and references, and then cut and paste it into an SEO optimiser. However, after I took up an offer to subscribe to Frase's AI functionality I really don’t need to cut and paste into other apps anymore. I still do use some specialist AI-writer because I favour certain ones for certain types of analyses. But I could use Frase for everything now. And because of their roadmap and constant updates, it is really getting out ahead of the pack. The Community AI tools is a great asset and I haven't seen this in the other AI-content tools I have been using. Frase is great for long-form content, but it is also very handy when you have to do short summaries of an article or even a 300-word Linkedin post that captures the essence of an online article or blog post. I enter the article title as the search query for a new article, and Frase pulls in the article and other related articles. I pick out the section which best represents my own summation of the article, ask Frase to rewrite it, fine-tune it as necessary and then paste that as my summary or as a Linkedin post. This is an efficient way to represent what you took from the article in a way that isn't just cut and paste and is also unique. The support crew including the principals are very responsive, and helpful. I have no hesitation in recommending Frase as an A-grade suite for generating high-quality content, very efficiently. Frase also includes Frase Answers, although I don’t see that promoted on their website now unless I am mistaken. This is a smart bot that you train on your content and is AI-driven. The analytics help you understand what people are wanting and how to get them to the relevant content efficiently. Answers was the original reason that I started using Frase.
I don’t dislike anything but a few small features which I prefer would be open tagging of documents - at the moment tags are limited to predefined tags, I'd like to get a plain text copy without having to highlight and drag over the content, integration with Grammarly for writing style and for plagiarism checking, and the ability to compare content being written against a specific target URL i.e. a competitor e.g. compare optimisation scores. I'm sure most of these things will come in due course and none are things I "dislike" about Frase.
Frase solves the challenge of efficiently and effectively creating content that can meet the requirements of Google's "helpful content update" rules for generating "people-first content" (Thursday, August 18, 2022). That is, high-quality informative content which isn't optimised simply for SEO and gaming Google, but content that has insights and authoritative value. The AI in Frase isn’t the core of the system rather it greatly improves the efficiency of production.
Frase answers is the most underrated aspect of the platform. Saves our client experience team hours per week and delivers great service to our clients.
Bit of a learning curve to get full value from the platform
Plan our blog content and saves us hours of writing time by compliment our expert writers with quality research tools
The SERP analyzes, the outline and the AI Writer are the three things that made Frase a try game-changer in my content creation. I create all of my content in Frase now. I appreciate the ease of the app and the availability of the founder to answer questions and listen to feedback.
Initially, I had trouble with how to efficiently use the app. The initial User-interface was confusing. After several updates to the User-Inerface and funcation of the app, it became much impler to use. The founder do weeklu walkthrough of the app that a attend periodically as a refresher.
Frase help me compare my content with topp keyword competitors. I get ideas to add to content through the research tab. The AI rewriter is gold. I have tons of PLR that I pur through the rewiter and then optimize within the document screen.
Frase has always been great, but adding the AI writer functionality took it to an even greater level
ThereWhat's to dislike, it makes our lives easier and delivers what it promises.
Creating all forms of written content, Understanding what's ranking and why. It does this efficiently and effectively.
Great for creating content from scratch, but especially for optimizing existing content that may not be ranking.
Currently, it is hard to tell if some of the search results are throwing you off on your optimizations scores, but most of the time this is not an issue.
Optimizing old content that may be missing the mark with information coverage.
No other tool comes close to creating accurate and well-written long-form. Everything else starts to repeat after 300 - 500 words. I consistently create 1500 - 2500 word posts in an hour or so with Frase.
There's a bit of a learning curve to figure out how to make it work for you. Stick with it—it's worth it.
Creating accurate, long-form, smart content.
As a professional copywriter with over 1M words under my belt, I use Frase to research my topics and create the first draft. Frase writes the best AI-generated copy I've come across so far and I can use many parts of it verbatim or with minimum editing; something I haven't been able to do with other similar tools.
Frase is quite expensive, although it does help you recoup your expenses thanks to the increased productivity. I believe that a friendlier pricing policy would make it the No1 tool worldwide.
Copywriters like me spend an awful lot of time researching topics and coming up with ideas for the first draft. All that can be handled in mere minutes thanks to Frase.
Frase.io offers me at least 3 tools that makes my life and my work much much easier: - First, the Content Brief gives a great place to gather "drafts" collected from top searches. I like most that I can put it side-by-side with My Content (the official tab for writing) so that I can select the most relevant output for my official post / article. - The "Write For Me" button (as long as I can provide a good context) is phenomenon - for fact writing, it can give me almost perfect write up of the topics I want - The templates that can be customized / trained (the AI) is awesome. I can use ready-made templates from Frase or from the Community (so many of them) to tailor the writing exactly what I want. The AI developed by Frase.io team is increasingly powerful with super high quality. Sometimes I really wondered if it is really written by AI or human! I also appreciate that Frase team update the features very frequently.
I know the operating costs are high, but I hope the price for Frase, especially the SEO add-on, can be reduced further (such as in special occasions). I also hope that there would be more and more templates given by Frase team. I hope that Frase can somehow extend to other SEO-related areas, such as keyword research etc., or extend to writing that are non-SEO too. Anyway, I think Frase is incredible in the area of SEO-related writing.
In my work, I have to do a lot of researching and writing, in a professional manner. I have been searching for an AI solution that can help me with researching, gathering relevant content from the Internet and search through these information where I need. I used to open quite a few browser tabs to collect the information, copy to Word and have to look for each tab whenever I need a piece of information. Now I no longer need these tabs - Frase provides me all of those. Additionally, Frase offers me everything I need for my writing works, from raw information to the first draft. I saved huge time with Frase and I can safely ignore any kind of writing tools out there. In many cases, I don't even need to revise much what I got from Frase's output. And the output seem to be increasingly smarter and better written.
Answer engine. SEO tools. AI writing. SEO checks. Automations.
Comparatively speaking, none. However, cost is always an issue for any business.
Creating and maintaining strong and quality content across thousands of posts on my sites. It even suggests ideas or opportunities I hadn't considered and that makes it invaluable.
Frase takes away the guesswork when writing quality content that resonates with your readers and ranks high enough for them to find it. They are far and away the best SEO content optimization tool we've tried, and tried many. Unlike other AI writing tools, the Frase.io AI writer fits well into their core offering.
Starting can be a bit intimidating for a novice because there are a lot of features, but if you start with the basics, leverage the video tutorials and create content leveraging Frase consistently, you'll see amazing improvements in the ranking of your content.
Frase helps our company to create consistently high-ranking written content versus the robotic-sounding clickbait that most AI writing products produce. Frase simply complements our writing by reducing the amount of time it took to produce good content.
Frase removes writer's block and with Artificial intelligence, about 90% of the article is written for you. The writing templates allow you to control the direction of your article.
What do I dislike about Frase? Well, I cannot answer this question, as Frase is awesome.
I am not a writer. So I use Frase to create SEO content and Analyze what my competitors have done to rank in the Search engines.
Speeds up my content creation workflow and my the ease at which I can get good quality communication with my copy writers.
It has a learning curve - but Frase has started producing great Youtube content to improve this.
Yes, speeds up competitor research and dramatically improves communication between myself and my copywriters.
The best feature about Frase is the speed at which SERP is used to produce quality content briefs. With the briefs in hand, I use them to target specific niches of my choosing. The AI content production is icing on the cake where I have professional assistance to create unique content that will attract the attention of the major search engines.
Sometimes the AI can take some getting accustomed to using effectively. Still, I found that once I reviewed the tutorials on how to use the feature effectively, then I was able to develop my technique on using it to customize my needs. The article export feature to WordPress I found a little clunky where some formatting issues did not follow through, like H tags. I am not sure if the WordPress Export feature to a Draft post exists, but that would be nice.
Improvement of the existing content on my WordPress Blogs has produced instant indexing from Google that is a clear indication that the recognize the quality and value improvement of my blogs. The number of blogs I have been able to significantly increase due to the ease of producing quality content quickly. Tremendous time saver on remedial tasks that allows me to address business growth issues instead of being bogged down with the grunt work that Frase now does for me automatically.