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Ahrefs
Empower Your SEO Strategy
4.5

( 508 )

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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in Indie Hacker and SEO tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Ahrefs
What Ahrefs is best for?
How does Ahrefs compare to Semrush?
What are the pros and cons of Ahrefs?
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
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Ahrefs Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 30, 2025
Ahrefs Logo
508 Ahrefs Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
May 01, 2023
 Source
Overall Rating:
5.0
ME
Mike E.
Founder
Share
"Ahrefs for everyday SEO research"
What do you like best about Ahrefs?

The depth of the results. I use the DR, UR, Referring Domains and Do follow, Keyword Explorer, Organic Keywords and Top Pages,

What do you dislike about Ahrefs?

Times out too quickly. I constantly have to sign back in while researching a project.

What problems is Ahrefs solving and how is that benefiting you?

I use it to help complete SEO audit for potential clients.

Small Business (50 or fewer emp.)
Mar 02, 2023
 Source
Overall Rating:
5.0
DW
Dhiraj W.
Founder
Share
"Ultimate Tool for content marketing specialists and SEOs"
What do you like best about Ahrefs?

Ahrefs is an essential tool for optimizing our search engine presence, providing detailed insights into search volume, SEO rankings, backlinks, and social shares that guide our business decisions. The Site Audit and Keyword Explorer tools are particularly effective in identifying our target keywords and evaluating our site's performance. Ahrefs is a crucial tool for digital marketing experts seeking to track keyword rankings and conduct keyword research with accurate data. The platform's comprehensive feature set and easy-to-use interface make it an ideal choice, with the backlink analysis feature especially valuable for competitor research. Even first-time users can quickly get up to speed with the tool's intuitive interface.

What do you dislike about Ahrefs?

Ahrefs is a versatile tool that enables you to monitor various aspects of your website's performance, including its health and linking structure. Although I don't have any negative feelings toward Ahrefs, I would appreciate being able to view keyword intent in the same manner as Semrush.

What problems is Ahrefs solving and how is that benefiting you?

With Ahrefs, we can quickly and thoroughly examine our rivals' linking strategies, enabling us to replicate their techniques and achieve favorable outcomes.

Small Business (50 or fewer emp.)
Feb 26, 2023
 Source
Overall Rating:
5.0
Chandan M. avatar
Chandan M.
Marketing Consultant
Share
"Great tool for all your SEO needs"
What do you like best about Ahrefs?

Tools like ahref are great for SEO people and marketers in the digital marketing space. The best part is tracking the weekly keyword targeting system and backlink audit tool.

What do you dislike about Ahrefs?

There's nothing to dislike about at Ahrefs, although Ahrefs is a premium tool, and its pricing is relatively higher compared to other SEO tools available in the market. Its pricing plans may not be affordable for small businesses or individual bloggers.

What problems is Ahrefs solving and how is that benefiting you?

Basically, Ahref helps me with backlink analysis, audit, content analysis, competitor analysis, keyword research and website audit. These are the must to have tools for any digital marketer, and Ahref does it at its best!

Small Business (50 or fewer emp.)
Dec 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"excellent product to use for keywords research and link building"
What do you like best about Ahrefs?

Have updated latest data about google search engine and google SERPs results and its ranking

What do you dislike about Ahrefs?

Ahrefs is a little bit costly to use this can be reduced

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs helps you find what your competitors are doing to bring more website traffic.

Small Business (50 or fewer emp.)
Dec 07, 2022
 Source
Overall Rating:
5.0
Ammar S. avatar
Ammar S.
Mechanical Design Engineer
Share
"My All-in-One Tool for Link Building"
What do you like best about Ahrefs?

Ahrefs is a handy tool to help me with competitor analysis, backlink monitoring, and lead generation. Keywords Explorer and Content Explorer support me in attaining more effective and targeted lead generation efforts, while the most useful feature and what I love about it is ''Ahrefs SEO Toolbar''.

What do you dislike about Ahrefs?

The only flaw I can think of is that it's pretty expensive. For me, Ahrefs SEO Tool is quite expensive especially compared to other similar SEO tools. Although its features are robust, some users may find it hard to justify the high cost associated with using Ahrefs. Apart from the price, there aren't really any major issues with Ahrefs SEO Tool that I can point out.

What problems is Ahrefs solving and how is that benefiting you?

There are probably multiple reasons for using Ahrefs. The more accurate it is, the live backlinks, audits, and all other tools help us fix the site's problems, allowing us to concentrate on the areas in which we should make improvements. This is valuable for the site's credibility, search position, backlink profile, and an overall increase in revenue.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
5.0
Matt R. avatar
Matt R.
Director Of Operations
Share
"Ahrefs is the SEO tool that gets the job done quickly and correctly."
What do you like best about Ahrefs?

I've been using Ahrefs now for about 6 years now. The dashboard is well-designed. The data it gives is phenomenal. Their index is amazing, competing with the computing power and crawling ability of Bing and Yahoo. They are the second most active crawler after Google, outperforming Bing, Yahoo, Yandex, Baidu, and everyone in between. Crawling the web 24/7 allows them to collect petabytes of data in the process, then analyze, and display it in an attractive manner such that they extract insights in record time, for even the most in-depth SEO crawl or question. The breadth and depth of their links, domains, & URL's are unbelievable. The freshness of the data is impressive, the site audit feature is packed with features. Overall, the tool is easy to use and highly recommended.

What do you dislike about Ahrefs?

The pricing for the Tracked keywords could be better. It gives a low amount of keywords available per plan for tracking. For similar tools, I'd be expecting a few thousand tracked keywords, updated daily, but instead, it updates every 5 days and on my plan it only gives 1,500 keywords. For larger comparisons, such as analyzing weather.com or wikipedia.org, the tool is a bit slow. The referring domains and referring pages graph loads slowly or times out. There are often times where I see keywords with no search volume or competition info. I'd love for the API to be avalable for use, even if I don't subscribe to a separate API plan.

What problems is Ahrefs solving and how is that benefiting you?

It helps me run client website audits. It enables me to see traffic, volume, keywords, links, and much more for a given website. The backlinks features, outgoing links, and ranking keywords part of the tool is second to none and enables me to make better educated decisions when researching clients or choosing keywords and ideas

Small Business (50 or fewer emp.)
Oct 03, 2022
 Source
Overall Rating:
5.0
Pablo P. avatar
Pablo P.
Seo Specialist
Share
"La mejor herramienta para hacer SEO"
What do you like best about Ahrefs?

Lo que más me gusta de Ahrefs es la cantidad de información que puede aportar sobre un dominio. Hace años tenía Ahrefs como referencia para link building y Semrush para keyword research. Hoy todo ese trabajo lo hago con Ahrefs.

What do you dislike about Ahrefs?

Lo que menos me gusta quizás es el precio. Aunque tienen una herramienta gratuita que aporta mucha información sobre tus propios proyectos, quizás el precio del plan más básico es demasiado caro para un consultor que está empezando.

What problems is Ahrefs solving and how is that benefiting you?

Me facilita el diseño de estrategias de link building, análisis de la competencia y elaboración de keyword research. Una funcionalidad que uso muy a menudo es la de "Content Gap" y "Links Gap".

Small Business (50 or fewer emp.)
Sep 14, 2022
 Source
Overall Rating:
5.0
AKHAND PRATAP S. avatar
Akhand Pratap S.
Seo Executive
Share
"Perfect Solution For All SEO Problem"
What do you like best about Ahrefs?

Everything Like Backlinks, Keywords, content gap and many things Backlinks section shows all the backlinks available on the website you can also filter like which one is created a few hours ago.

What do you dislike about Ahrefs?

I think it's Pricing, I have to pay a huge amount of money to access the ahrefs account.

What problems is Ahrefs solving and how is that benefiting you?

Competitor Analysis is one of the important things I am doing right now. All the things related to Competitor backlinks, anchor tag optimization, Keywords.

Small Business (50 or fewer emp.)
Sep 09, 2022
 Source
Overall Rating:
5.0
Manoj S. avatar
Manoj S.
Seo & Smo Analyst
Share
"Ahrefs beneficial for me"
What do you like best about Ahrefs?

We use Ahrefs to know the DR of many websites. Which helps us a lot in doing guest posts. The best thing is that through this we find out the data of our competitor's backlink. This helps us a lot in creating backlinks.

What do you dislike about Ahrefs?

I have no reason to dislike it but I would like to give a suggestion that if you add a feature to index backlinks then Ahrefs will really be a great tool.

What problems is Ahrefs solving and how is that benefiting you?

This gives me the data of my competitor's website backlink. By which I create high-quality backlinks to my website.

Small Business (50 or fewer emp.)
Sep 05, 2022
 Source
Overall Rating:
5.0
Nishant M. avatar
Nishant M.
Seo | High Authority Link Building
Share
"One of the best SEO tool I ever used"
What do you like best about Ahrefs?

I have been using Ahrefs for the last 5 years it helps me to complete and achieve SEO goals, there is no such tool that competes the Ahrefs. One of the best features I liked is the link intersection and competitor analysis..Just wow a single click can give you SEO information of your competitor.

What do you dislike about Ahrefs?

Sometimes there is a technical issue that like google analytics shows website traffic is downside and Ahrefs shows up movement in traffic. But I don't have a problem because every tool has some technique issue and Ahrefs solves their technique issue very quickly.

What problems is Ahrefs solving and how is that benefiting you?

One of the best is competitor analysis, I get many SEO information regarding my competitor or my client's competitor and that can help me improve SERP ranking and gain more revenue for my business.