BuiltWith is a web technology information profiler tool that provides detailed information about the technologies used on websites, including server information, hosting providers, CMS, frameworks, analytics, advertising, and JavaScript libraries. It helps users research and analyze the technology stacks of websites for competitive analysis, sales intelligence, and technology trends tracking. BuiltWith offers its services through a website, API access, and as a browser extension, catering to professionals in web development, marketing, and sales sectors.
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Deployment | Cloud / SaaS / Web-Based |
Training | Documentation |
Languages | English |
This allows you to build a list based on the technology that the site is running. Great for targeting software that you prefer to work with or platforms that you would prefer to migrate or whatever. If they add a few more functions they could really be an essential marketing tool. After a few closed deals from the trial and you should be able to see enough of a return to get the paid version and keep the whole thing rolling.
It is limited at the free level but it's a good value for a paid subscription.
It helps narrow our marketing and outreach.
The simplicity of being able to export massive amounts of relevant and targeted data. Builtwith can let you know every website using a specific technology (think Google Analytics, Marketing Automation Tech, etc). This information is invaluable when targeting and segmenting prospects.
They're based in Australia which can make customer support challenging - thankfully we haven't had to use that much.
It allows us to deeply understand what software our prospects are using and how we may be a best fit for their needs.
I was struggling in my business to get intelligence reports regarding the web technology usage list, keyword list, e-commerce category list, uploaded list, competitor comparison, technology alerts and curated lists. It gives you whole comprehensive reports regarding the keywords used by your competitor websites, all the websites related to e-commerce are categorized into the single category based on intelligent reports, competitor comparison includes the comparison between the competing technologies like the Shopify Vs. Magento. Curated lists include the lists of the technologies provided by the Alexa, listing websites and directories. You are also able to find the related technology alerts to your website based on the up gradation by your competitors.
Price for the pro features is quite unfair and expensive. Although, many features have been included in the free member catalog but the price should be low. Customer support team should be more responsive and fast to respond all the queries. Reports should be more intelligent, simple and comprehensive especially the reports related to use of keywords by the competitor websites and upgrading of technologies by the competitor websites on daily basis
I'm solving many business problems including the keyword based reports based on the insights generated by the competitor websites, the comparison between different technology products and especially the technology alerts. These are first level problems faced by every business. I wasn't able to solve these problems without using this software in the past. It's great and best way to generate reports in simple but intelligent way
The categorization of the technologies--makes it easier to target certain accounts and to skim the list for what I want.
Seems to sometimes miss things and not show what I'm looking for. Datanyze will pick up some things that BuiltWIth won't.
Reaching out to accounts that use technology with which we integrate.
I love its easy usability and visual technology breakdown. It's quick and simple to use, with a ton of functionality. Great developer tool and competitor research tool.
I dislike needing to sign in for some features, but hey, how can they exist without dedicated users.
I'm able to see what technology a given site is using and it helps me discover more great tools.
Buildwith is an fantastic tool. It provides all the details about the technology behind a website. It is the first place I go when I am doing a site audit for my clients or to do a competitor analysis. One of the coolest features is the global trends. There you can see the breakdown about a specific technology.
I think the only thing I don't like is the price. Even though Buildwith is very powerful and there is no service like it, they should offer affordable price for small/medium companies what want to use the premium service.
I use Buildwith when I am doing an site audit. It provides the information I need every single time.
Builtwith technology profiler is my essential chrome add-on to audit technology-rich websites. It helps me uncover the technology stack implemented for digital marketing as well as the platform that supports the website. There is no trick or knowledge required. Simply hit the button and you will have a holistic report of the subject website. If you are working in an agency, you would love playing with the Reports feature, in which you can set particular technology and list up websites that are using it.
I would love to have a data export feature.
I'm using Builtwith to run a quick audit for the competitor study. It provides an overall understanding of the system behind the subject.
I love that I can use the free account and still be able to view which eCommerce platform the site may be on today. It helps us do a small amount of research prior to discussing an website with the merchant.
I can only view 5 detailed pages on the free account per day. As my pipeline grows, I could definitely see me upgrading to the paid version.
It's great to see some underlying softwares being used by eCommerce merchants. Even if the BuiltWith results may be slightly outdated, it helps us continue to ask the relevant questions right from the start of the conversation.
I like the browser extension that lets the tool immediately usable and also the possibility to do deeper searches with the premium account
In its premium version is a bit expansive
I used it in order to suggest possible integrations to my leads
The best thing about it is the training which they provide in the form of webinars and documentations.The software is very helpful in generating leads.It also helps in importing contacts.
Its tough to segment leads in this software.Also their customer support is not good.
I used it for my business development work.
The chrome extension of the tool is super cool. With just one click you get all the technologies a website has and it helps me prepare well for my call with the customer. By just looking at the data I am in a much better position to give the custom integration solution to my customer.
Sometimes it does not work on a couple of websites. I think it's because the websites are too new or I don't know.
The customer website identification.
The ability to get website analysis and technology trends can be used in other applications including improving the exisitng website or determine what technology gaps a website may have. Website developers are also able to ascertain the type of technology that was used to achieve various tasks and functions related to website designs and interfaces.
Using BuiltWith is free. However, there are other products associated with BuiltWith that offer additional features and also have a payment plan or pricing associated with these features. For instance, BuiltWith TrendsPro which is a research tool for sales teams and marketers , has a minimum monthly cost of $295 per month. User can get free technology usage statistics and information by using BuiltWith.but i belive feature might get limited in future because of this.
BuiltWith is an application that people can use to acquire information about the technology behind a website. The application also provides competitive analysis about each website. Structured like a search engine, users provide the name of a website, as a keyword or search term. Then BuiltWith provides backend details, analytics and business intelligence information for the specified website. Usage formation can also be provided by BuiltWith.
Relatively easy to get a list build up and running. If you've ever used any other web based tool you'll be able to figure it out. Have recently upgraded the interface once you get your lists built that include new options like CRM format export but I haven't had a chance to use many of those yet.
Once you build a list the way to export it isnt REALLY clear, its there but you have to dig a little bit.
Using it to pull lists of users of other products that our product compliments.
The plug-in extension made evaluating companies' websites super easy and efficient. Most of the time they had accurate information that allowed for me to leverage said information to create personalized outreach. When I was leveraging the builtwith platform, it allowed for me to confidently make statements regarding a companies software usage, thus being able to sell more specifically into that organization. Additionally, Builtwith provides historical data as well, so it serves as a great method of measure if they had previously been a client of my current company. I am a huge fan of the information and insights that Builtwith provides, and I would love to continue using builtwith. They have a google chrome extension that is absolutely fantastic and I have really enjoyed using it. I just hope that they can cleanup their current data exports so that BuiltWith can be used at scale.
The platform is very very expensive. Beyond that, the data outputs I get from the lists they generate is so unorganized that it is almost impossible for me to ingest it into my CRM. Its a whole lot of awesome data, but nothing I can really do with it since its so dirty. I struggle to understand why the output of builtwith cannot provide data in a clean and understandable fashion. Especially considering they leverage URLs, but then display obscure URLs in the exported data. Just simply pulling the companies name, rather than their URL to categorize them could be a very simple fix to this issue.
Understanding what softwares companies are leveraging that directly integrate with the offering we provide. BuiltWith has done a great job addressing these issues on a singular basis, ie. when I am on a companies specific website. But, when it comes to list generation, BuiltWith has created more problems than solutions, since they provide 0 integrations with outside platforms, and do not provide their data in a clean ingestible fashion.
Being able to see what technologies companies are using is great as an SDR. My main goal is to look for marketers who are using certain tools. When I see those tools, it gives me an indication they would be a good fit for the product my company is building.
I dislike the inability to run a report on a trial, it's easy to use on a surface level, but seems a bit harder to use on a deeper level.
Being able to see what competitive or complimentary software companies are using when visiting their websites. It's helped me resonate with prospects when reaching out.