BuiltWith is a web technology information profiler tool that provides detailed information about the technologies used on websites, including server information, hosting providers, CMS, frameworks, analytics, advertising, and JavaScript libraries. It helps users research and analyze the technology stacks of websites for competitive analysis, sales intelligence, and technology trends tracking. BuiltWith offers its services through a website, API access, and as a browser extension, catering to professionals in web development, marketing, and sales sectors.
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Deployment | Cloud / SaaS / Web-Based |
Training | Documentation |
Languages | English |
It's a magical website , where we can search any website information like on which technology it builts , what SEO they used . Everything is available there , It's very helpful in my role , I am using it frequently also implementation is Easy.
Sometimes it provides wrong information , customer support services to be improved
It helps me to scrap information about any website.
Incredibly interesting to get a full tech stack (as well as previous vendor) ^ it all tells a story, and helps with personalization Also love that its reliable, it helps with credibility and knowledge of industry and who you're speaking with You can also learn about where your competitors are, by noticing which businesses are using them more lately than before
its fairly accurate but not perfect. Sometimes I have to find the software manually or I know for a fact theyre using someone but BW doesnt confirm
Helps with personalization to brand/prospect. Knowledge of industry and their business. Tells a story - you can learn about where they invest and spot patterns in tech stack Helps give me peace of mind before I speak about a solution or integration with someone, that they are in fact using XYZ
The best thing about BuiltWith is that It can instantly tell me what the website uses in just one click. As someone who works in sales, I find it very helpful to know what software the website uses, whether it is HubSpot, Google Ads, or any Lead Generation platform.
BuiltWith is an ideal software for cold calling. However, if I were to be picky, I would say I wish the paid subscription was a little bit cheaper or that they allowed credits for the premium version. Maybe a free trial to test it would be great.
BuiltWith is an excellent tool for preparation. From my experience in Sales, nobody likes going into a call with very little information. In just one click or one second, while the phone is ringing, I can see everything a company is using, allowing me to know what to say the moment the prospect answers.
Helped a lot in scouting potential customers by analysing their tech stack. Also helps when you can see their revenue as well to accurately estimate their purchasing power and approach accordingly.
Not really useful for smaller websites as the data was sometimes unreliable. Would have been better if they could get the contact information or personas associated to the business.
The best feature was obviously the tech stack analysism you could see if the prospect is using some other tool similar to yours and to see if your existing clients have started using your competitors.
Easy to use tool for a Sales person to identify the tech stack of the company and structure their pitch accordingly
None that I recall of. had a great experience using it
I have used it when i was working for an Optimization company and this came across as a very user friendly tool
BuiltWith is a super easy tool that provides a ton of valuable information for prospecting and qualifying. The information provided is straightforward, and their target account list generation is smooth and easily imported into HubSpot or other CRMs/Outreach tools. I always check it before I make contact with someone new! I love it!
What is there to dislike? Maybe automated syncing with CRMs would be nice, but I'm not afraid of a little work to hit my sales quotas.
We are pre-qualifying and filtering target accounts to have more effective outreach and not embarrass ourselves by getting on a call with someone we can't support.
Provide the latest data relevant Tech slack per month in FREE
N/A, Actually I like ultimately, Great platform
I have found Relevant website details whose used spec Tech Slack, Like PMPRO, LifterLMS, Etc..
BuiltWith is a nifty Chrome extension that has a great freemium offering. You can pay to get detailed analytics on every site's building blocks including start and end dates for each plugin being used. For someone in tech sales, it helps me identify if prospects currently use our vendors, if they use a competitor, or if they don't have any system in place at all.
Because it is free, not all sites are have a list of the tech they use, or it's a partial or outdated list. There is a paid version that you can subscribe to that grants you access to more detailed information, but this does not fill in the blanks left on some sites' results.
We use BuiltWith for sales prospecting to identify if a prospect's website has a need for our services.
I have used several plug ins who offer a similar solution and have always found that BuiltWith has the best data and is easiest to navigate
At this time I haven't ran into any problems with the tool
It's critical in software sales to understand the technologies that companies are using to tailor my conversation. BuiltWith is easy to use and quickly gives me the information necessary to be successful.
I can have warm conversations with prospects already knowing what their entire website was built from.
Honestly, nothing. The plugin is what I use primarily.
Gathering all data/insight before outreach to a prospect.
the deep analysis of tools embedded in a website especially companies I compete with. Ability to judge a companies upcoming renewals based on the time something was added to their site.
occasionally does not load on certain sites or pages of sites
Intelligence on a company before entering a meeting simply by looking at their website.
The convenience to use - there is no signup, no "free account" where you are constantly being asked to sing up for Premium features. It loads the Tech Stack of the website you're on, plain and simple. And that is all that is really needed from a tool like this.
It isn't able to have pop-up notifications, and sometimes doesn't pull crucial Tech services that I am targeting user bases of, but hey, it's free. It gives you an idea of the type of Tech Stack at a glance, all I am asking for.
Identifying ATAM and new prospects for Sales Pipeline. I have been able to confirm Tech is in use, or even combat folks claiming to not use it as an objection. No harm is saying you did your research. Removes some blind outreach.
BuiltWith and the BuiltWith Chrome are fantastic tools that allow the user to see all technologies used to build the frameworks of a website. When qualifying potential clients, I use this tool to see the platform they are currently built up on. The option to use either the full-fledged web app or the browser extension makes for a great user experience. Being able to build a list of prospective clients based on technologies used is a feature I've only just discovered, but I'm now using regularly.
Honestly, there is very little I dislike about this tool. It's a quality, well-designed product. If I were to make a suggestion, it would be to simplify the user experience of building lists based on technologies used on websites.
I'm working with clients to see what tools they could be using, or what platform they should be on, to optimize load times and user experience.
Reports based on frequently used categories. Simple and intuitive way to know the current product's usage, customers, and the competitor products. The icing on the cake is the API to know the tech stack of any website. If you want to improve user onboarding and personalization based on the user's website, BW is a must-have tool.
The sorting in the reports page is quite cumbersome. If want to sort the websites in an ascending order of Alexa ranking, it shows all the websites without the ranking first and I have to patiently comb through and scroll down to find the relevant data.
- Competition Analysis - Market Research - Lead Generation Helps me to track the usage of my SaaS tool across websites. This has been never easy. APIs to know the tech stack of any website is a nice add-on for my SaaS tool's onboarding process.