BuiltWith is a web technology information profiler tool that provides detailed information about the technologies used on websites, including server information, hosting providers, CMS, frameworks, analytics, advertising, and JavaScript libraries. It helps users research and analyze the technology stacks of websites for competitive analysis, sales intelligence, and technology trends tracking. BuiltWith offers its services through a website, API access, and as a browser extension, catering to professionals in web development, marketing, and sales sectors.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Training | Documentation |
Languages | English |
It provides apt data based on the technologies used by the company
Other details of company like location headcount are sometimes not accurate
Able to find accurate information on companies based on technology used
Very reliable source for scraping technologies from websites
nothing, this tool is great. It's much more reliable than other tools I have used
lack of lead intelligence, lack of website intelligence
The accurate and up to date data regarding the platform that our prospects are utilizing
I wish I knew what ERP a company or WMS was on.
It has really assisted are Inside sales teams identify what E-commerce platform are prospects are utilizing. (Both Magento & Shopify are really big to us) Very useful
The intel I can leverage on a call about their tech stack and how we integrate with it.
That it doesn't pick up on everything or is sometimes wrong.
Contextualizing our outreach and making our pitch relevant to their current stack.
It's almost too easy to use and provides so much information with a simple click of the plug in. Almost always is correct.
Rarely this tool is inaccurate or misses tags.
Helps me identify the platforms that my clients are using so I can request the appropriate log in credentials since they rarely know what their site is running on. Makes communications much easier. Also I can see what tagging or markup they may have from previous versions of site development tools to help clean up their code.
Very easy to use, great tool with a very clear, useful purpose
CMS detection isn't always consistent, particularly with different version of Drupal.
Using the tool to identify technology platforms in use by competitors. Helps level set and establish better competitor research.
Generates the most crucial information for any website you need, be it the servers that are being used or meta-information related to the website !
The pricing is not very flexible and could be improved a bit !
I'm working on a startup with 5 engineers and we mostly use builtwith for profiling various information metrics that we feel are required at some or the other point and this tool suffices all our needs
The detailed tech stack up is perfect to understand websites
There are some websites which blocks builtwith and some technologies which isn't shown
finding competitor technologies deployed on a website
Since I do a ton of prospecting, Builtwith helps me open up conversations and identify worth while accounts of targeting. A lot of the time, tech stacks are hidden which makes it really hard to reach out to companies who might have an actual need for Datadog.
I dislike that some times the information is inaccurate.
I am trying to appropriately outreach to companies who are hosted in the cloud. To do this I need to have an understanding of what their tech stack is and what their company is built on so I can appropriately reach out for the right reason.
It gives me a full breakdown of all the ins and outs of a page I'm searching for.
It isn't as descriptive as I'd like it to be. I wish it gave more of a breakdown.
Understanding what others in the industry are using.
Reporting, clarity of data, ease of use. It was easy to learn to use from the beginning of my time using it.
Some data very off on numbers like revenue. Some filtering options were useless.
Business development
The ability to filter companies based on current technology uses in a given region is very helpful for finding qualified prospects/leads.
Not much to dislike overall. I am happy with my level of use.
Finding account to prospect into, qualifying prospects/leads into good fits, understanding ecommerce technology landscape.
Builtwith is an accurate tool for lead generation as it helps you to know correctly about what your prospect companies are using. It makes easier for you to target your prospect with better knowledge about them.
Builtwith could be better if it does not collapse as it sometimes does. Plus, it could be more cost effective so that more companies could use it to enhance their business growth.
It is helping me to accurately mine data about my target companies. It is a powerful tool. I can give more detailed information about the prospect which further helps in business growth directly or indirectly.
BuiltWith provides extremely critical information for your prospects and clients. It helps in Competitive Analysis, Monitoring, Business Intelligence, Lead Generation and Nurturing. Being a plug-in it is as simple as a click-and-function tool. The information provided along with paid or unpaid subscriptions of the entire tech stack of an enterprise helps us evaluate our outreach in a more personalized manner. The data gets updated almost immediately so while demoing or POC to a client, we get to know what all other options are being considered, helping us propose a valuable offer to them. It adds details under Tech, Detailed, Meta, Relationship, and Redirects.
Some of the details like company address, employees under Meta tab, like Contact Information etc are not updated and can be checked and populated correctly. Also website information may not be accurate for some websites.
BuiltWith is helping the entire revenue organization from sales to marketing, to customer success to account managers in providing all details related to a customer website which are extremely critical to our success.
We use this on our sales team to help with customer prospecting and to get an idea of the software our customers use to better target customers for our platform.
We only use it for a singular use, finding out the stack for a company so there aren't any dislikes.
We are able to create a unique sales solution for each prospect and pivot our sales strategy by identifying their stack.
I enjoy that you can easily put in the criteria you are looking for and see a list of companies with the different types of software they are using for their business. For example, If I want to target every single company that is using the Shopify Platform, all I need to do it generate a report for it and I will get thousands of potential leads that I can reach out to. I love the simplicity of it and would recommend other people to try it out.
This can be a bit expensive for a monthly subscription if you are looking to do a test run.
I was trying to figure out which companies were using certain software so I can outreach to the right prospects.
BuiltWith was essential to my prospecting discovery. Being able to have the insight into what platform potential customers have built their web sites on let me know whether or not we would be compatible. Finding out if a company is not compatible with our Solution let me pull them from my list and saved me a lot of time on dialing in and then finding out there was no reason to prospect there in the first place.
Some of the information was inaccurate. I'm not sure how often the free version updates or how the specifics of that all works, but it would be frustrating when I would make determinations based on the information provided that turned out to be wrong.
This saved me a lot of time. The benefits when BuiltWith is accurate greatly outweigh the time lost when it might be wrong. I would say it was accurate about 80% of the time within the free version.
Their dataset is very robust. Easy to filter the data down by what technologies, geo, size etc. Make searching for specific or broad technologies easy.
The data that comes back can be a bit of a mess. Even while filtering for a certain country I find a lot of the data can be international.
Finding companies and what technologies they use. Filtering those companies by size, get etc.
Very quickly shows you the platforms on each page. Very accurate and provides some background information.
Doesn't work on every website depending on security settings.
Using this allows us to see how our product is being used, and with what other products developers are using with it.
Clarity of data provided. It's very easy to understand what technologies are in use by potential clients
Need more features like Datanyze offers.
Characterizing potential partners, who they work with, market share, ...