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BuiltWith Reviews: 4.3/5 — Solid Choice
BuiltWith is a web technology information profiler tool that provides detailed information about the technologies used on websites, including server information, hosting providers, CMS, frameworks, analytics, advertising, and JavaScript libraries. It helps users research and analyze the technology stacks of websites for competitive analysis, sales intelligence, and technology trends tracking. BuiltWith offers its services through a website, API access, and as a browser extension, catering to professionals in web development, marketing, and sales sectors.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Freelancer
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Training | Documentation |
| Languages | English |
Compare BuiltWith with other popular tools in the same category.
The accurate and up to date data regarding the platform that our prospects are utilizing
I wish I knew what ERP a company or WMS was on.
It has really assisted are Inside sales teams identify what E-commerce platform are prospects are utilizing. (Both Magento & Shopify are really big to us) Very useful
The intel I can leverage on a call about their tech stack and how we integrate with it.
That it doesn't pick up on everything or is sometimes wrong.
Contextualizing our outreach and making our pitch relevant to their current stack.
BuiltWith is a nifty Chrome extension that has a great freemium offering. You can pay to get detailed analytics on every site's building blocks including start and end dates for each plugin being used. For someone in tech sales, it helps me identify if prospects currently use our vendors, if they use a competitor, or if they don't have any system in place at all.
Because it is free, not all sites are have a list of the tech they use, or it's a partial or outdated list. There is a paid version that you can subscribe to that grants you access to more detailed information, but this does not fill in the blanks left on some sites' results.
We use BuiltWith for sales prospecting to identify if a prospect's website has a need for our services.
I have used several plug ins who offer a similar solution and have always found that BuiltWith has the best data and is easiest to navigate
At this time I haven't ran into any problems with the tool
It's critical in software sales to understand the technologies that companies are using to tailor my conversation. BuiltWith is easy to use and quickly gives me the information necessary to be successful.
I can have warm conversations with prospects already knowing what their entire website was built from.
Honestly, nothing. The plugin is what I use primarily.
Gathering all data/insight before outreach to a prospect.
the deep analysis of tools embedded in a website especially companies I compete with. Ability to judge a companies upcoming renewals based on the time something was added to their site.
occasionally does not load on certain sites or pages of sites
Intelligence on a company before entering a meeting simply by looking at their website.
The convenience to use - there is no signup, no "free account" where you are constantly being asked to sing up for Premium features. It loads the Tech Stack of the website you're on, plain and simple. And that is all that is really needed from a tool like this.
It isn't able to have pop-up notifications, and sometimes doesn't pull crucial Tech services that I am targeting user bases of, but hey, it's free. It gives you an idea of the type of Tech Stack at a glance, all I am asking for.
Identifying ATAM and new prospects for Sales Pipeline. I have been able to confirm Tech is in use, or even combat folks claiming to not use it as an objection. No harm is saying you did your research. Removes some blind outreach.
BuiltWith and the BuiltWith Chrome are fantastic tools that allow the user to see all technologies used to build the frameworks of a website. When qualifying potential clients, I use this tool to see the platform they are currently built up on. The option to use either the full-fledged web app or the browser extension makes for a great user experience. Being able to build a list of prospective clients based on technologies used is a feature I've only just discovered, but I'm now using regularly.
Honestly, there is very little I dislike about this tool. It's a quality, well-designed product. If I were to make a suggestion, it would be to simplify the user experience of building lists based on technologies used on websites.
I'm working with clients to see what tools they could be using, or what platform they should be on, to optimize load times and user experience.
It's almost too easy to use and provides so much information with a simple click of the plug in. Almost always is correct.
Rarely this tool is inaccurate or misses tags.
Helps me identify the platforms that my clients are using so I can request the appropriate log in credentials since they rarely know what their site is running on. Makes communications much easier. Also I can see what tagging or markup they may have from previous versions of site development tools to help clean up their code.
Reports based on frequently used categories. Simple and intuitive way to know the current product's usage, customers, and the competitor products. The icing on the cake is the API to know the tech stack of any website. If you want to improve user onboarding and personalization based on the user's website, BW is a must-have tool.
The sorting in the reports page is quite cumbersome. If want to sort the websites in an ascending order of Alexa ranking, it shows all the websites without the ranking first and I have to patiently comb through and scroll down to find the relevant data.
- Competition Analysis - Market Research - Lead Generation Helps me to track the usage of my SaaS tool across websites. This has been never easy. APIs to know the tech stack of any website is a nice add-on for my SaaS tool's onboarding process.
