Mixpanel Reviews & Product Details

So we have used Mixpanel for a little more than 3 years now, and Mixpanel helps getting the overview of our platform. It is amazing how you can structure all this data, and make it into beautiful graphs. We have even used it in presentations for our customers.

It can be quite overwhelming to start with, but in the end, you end up with beautiful results.

Mixpanel is where we sort our data, and make it digistiveable. We track behavior across the platform, and mixpanel help us with the great overview of our platform.

I recently had the opportunity to use Mixpanel for our analytics needs, and I'm thoroughly impressed by both the platform and the support team. A standout experience was with Ashley, their support engineer, who went above and beyond in assisting us. She demonstrated not only deep expertise but also a remarkable commitment to solving our specific challenges. Ashley's proactive approach, coupled with clear and helpful guidance, made our experience exceptionally positive. It's rare to encounter such dedicated and effective customer support. Mixpanel, thanks to professionals like Ashley, has proven to be an invaluable asset to our team.

A touch more expensive then I would want, but worth it.

We need to know how our customers use our product, how they move through our sales funnel. What parts are sticky and where we fail them.

Dashboard visualization. I can view all the events through my customer onboarding and understand how to improve my processes.

I don't have any points that I dislike yet. I started to use it fully recently

Customer's events in my app to understand their journey

As a project manager, I have used Mixpanel that is a comprehensive tool that is centered on tracking events and user profiles. The dashboard offers a very intuitive interface that includes a graphical viewer that presents complex data in easy-to-read form. This has been useful in mobile app analysis, especially in heat map illustrations showing users interactions.

We’ve had a few instances where server-side integration protocol seemed lagging, which slightly affected the operations tempo. Furthermore, some parts of the documentation feel a little outdated, and some sections of it have proven to be confusing, and I needed tech support to go around those few confusing aspects.

With the help of Mixpanel, we are able to identify and understand the important user behaviors that directly guide our product development strategies.

What I appreciate most about Mixpanel is its robust capability to unearth deep insights and aid in strategizing effectively. Despite a steep learning curve initially, once mastered, it becomes remarkably user-friendly. The platform's strength lies in its comprehensive data analysis tools that enable us to dissect raw data comprehensively. Additionally, Mixpanel's integration features are seamless and enhance its utility, making it a valuable tool in our toolkit.

While Mixpanel offers an array of powerful features, its initial learning curve can be quite challenging. This complexity at the beginning may deter new users or prolong the time it takes to fully leverage its capabilities. Additionally, while the integrations are generally good, there can be occasional glitches or limitations in compatibility with other tools, which sometimes requires workarounds. These aspects, though manageable, are areas where Mixpanel could improve to enhance the overall user experience.

Mixpanel plays a crucial role in solving our data analysis and insight generation challenges. By providing detailed analytics, it enables us to understand user behavior and track key metrics effectively. This insight is instrumental in shaping our strategies and making informed decisions. The ability to see raw data also allows for a granular level of analysis, leading to more tailored and effective solutions. As a result, Mixpanel has been a significant asset in enhancing our decision-making processes and driving business growth. Its benefits are reflected in our improved targeting, optimized marketing strategies, and more efficient allocation of resources.

We can create our cohort according to user segment

It is a good tool to understand the user sagment and don't find anything which is not suitable

We are in phase of understanding our users and it help in DAU, WAU and MAU segment for both app and web.

Mixpanel is an excellent tool that gives us insights about our product (both app as well as web). It helps us better understand our users by carefully identifying their behaviour through the means of conversion funnels, and retention cohorts. It helps us make our product more user friendly by bridging the gaps that we identify after analysing user segments.

Their support team is not very proactive and usually takes more than 48 hours to reply which does not serve the purpose. Also, the tool is a bit complex to use and the onboarding videos are not of much help, they must give more self-help material for increased usability.

I use MixPanel daily and several times a day majorly to see the event instrumentation by the data team and relevant events that can be used in Marketing Campaigns. Mixpanel helps us gauge important user metrics and also helps tweak user onboarding flow after analysing their journey and interaction with the app.

Seamless and intuitive experience for obtaining the data I need out of my SAAS Business Analytics.

Uncapable of opening windows in new tabs.

Mixpanel has helped us optimize our Customer Journey, LTV and CAC more precisely.

I loved the smooth interface and fast loading of the meta data on a particular account . Very nice navigation and color scheme of website .

Sometimes I have to scroll down alot to find older logins for our website which consumes time .

It solves the login details and tracks the activity on our website real time . Very helpful

The funnel feature has been very helpful alongside alerts and daily digests

Nothing to dislike about the product. It is quite useful

Mixpanel is solving the problem of understanding user conversion across product funnels. It helps figure out areas of improvement and existing issues

It make every insight preparation like a snap with one condition which is giving it a clean data, which should be our responsiblity in fact.

Mixpanel is updating how the product looks not what the product offers, no new things in graph types or reporting types, even the new AI module it takes too much time comparing with other competitors.

I am a power bi user for almost 5 five year till now, I thought power bi was the easiest tool ever, then I tried Mixpanel, with Mixpanel it was my first time to get introduced to event data and attributes, and actually Mixpanel made it easy to me to learn fast and manipulate the data much faster to get whatever insights I need.

The easy to use interface, possibility to add and share different boards. Also retention and funnel reports are very helpful.

Flows report is not very accurate as timing of events is sometimes not correct. Also there should be option to play around with colors of reports.

Enhancing onboarding optimization and also understanding user behavior and adoption

- Set up and analyze the data you want in detail. - Supports detailed cohort analysis.

- I usually like a lot of things. By the way, it would be more helpful if you could indicate when the AB Test was finished.

- Look at the mix panel data to find out what to improve!

Mixpanel is extremely easy to use. None of us did need a significant amount of time to understand how to use it. Quickly implemented and go.

Currently there aren't any Downsides for us.

We were searching for an analytics tool that scales with our business. With mixpanel we found the perfect solution.

Intuitive platform and thousand of templates (tat using AI) to bring a nice and complete analyses from the product, fucntion and more.

Sometimes, features are hided and you need to read articles and some tips on the community to understand better.

Customer behaviour and gaps through the digital journey