Mixpanel Reviews: 4.6/5 — Highly Rated

It has captured the logs which our PRS couldn't track.

It doesn't show the device name and sometimes doesn't fetches the details at all. Seems like stores too much cache.

Heart beat of participants for the Online program

Easy to learn and use by non-technical people, and easy to integrate for the engineers. We like the fact that we can also deep-dive into specific users/events to capture their user journey.

Some parts of the report-building are powerful, which also means it can be quite tricky to learn. Need to allocate time to really learn about the feature. This is quite tricky for small organizations like ours that may not have dedicated Product Analysts.

It helps us understand user behaviour on our app, allowing us to make data-driven decisions on parts of the app that work / doesn't work.

Very easy to handle, too handy, huge range of charts, multiple charts in a single view, easy dashboards creating feature

Way too expensive for smaller organization

Solving all my data points requirements and it benefits me in a lot of ways

Being able to view key events tracked on your product into Mixpanel. Being able to see metrics in charts. Being able to see cohorts of users. Given the insights to make decisions on how to improve your own product using the metrics provided.

The product needs lots of onboarding and lots of explanation on how to use it. At times not very intuitive as it's so complex with what you can do with the tool.

We can make improvements to our own product using the key metrics your product provides us. Easy to share the dashboards with other users who are involved in making decisions.

Chart analysis is phenonemenal. In-built properties are also great. Love how easy it is to see user journey. The interface is the best part to me. That's why I switched from Amplitude.

SDK needs to improved. Currently using Rudderstack as a workaround. Nothing not realized as of now, fulfilling all requirements. Would like to see improvements in a lighter SDK.

Gives me an in-depth analysis of my product and what features are being used most. User behaviour has become very easy to track. Business decision making has become easier.

Easy access, customizable insights, data

Not much to complain, it is going well. Not encountered any issues with the data and insights or customizations.

Mixpanel is helping us with product usage data, and retention. It is helping us track key metrics and specific action points on what we can do to improve. Very valuable.

We get real-time insights about who our customer is and what they are doing on the Interviewer.AI platform. This insight helps us make better product decisions.

I wish we could slice and dice data more easily. Collated insights based on the type of audience personas instead of just filters to narrow down on the set of user behavior would be awesome.

It's helping us dive deeper into our product and how it's being used. We determine the health of the product by user behavior. Any significant deviations are looked into to make additional upgrades.

Event Management, cohort grouping and persona inspection in usage

The learning curve for new sales team members

Product analysis and user adaptation

Being able to set up events that correspond to actions that your users take has been a game-changer. Mixpanel has given us a real insight into actions that our users take and how they progress through their journeys in our application.

The UI has a learning curve to it and can sometimes be frustrating. Once you understand the principles though you can quickly get answers to whatever questions you need to ask.

Mixpanel allows you to understand actions that your users take in detail, it allows you to segment your user base in different ways that are extremely valuable. Creating cohorts of different user segments is a game changer.

Definitely the visualizations - you can take the same data and visualize it in various ways very easily. When the visualization fits the data, extracting insights becomes much easier.

I couldn't find a way to automatically exclude test users from my reports, so every time I manually cross off specific email domains and test environment URLs.

Product analytics. It benefits me greatly by allowing me to gain insights from my app's usage data.

I think the best part is the graphs and visualization that MixPanel offers. The graphs and dashboards can be saved and even the links can be shared across functions to ensure that another team is viewing the same data as you. With MixPanel it is easy to view campaign-level conversion funnels, retention and other important metrics, such detailing and accuracy in numbers are not supported by Appsflyer or Clevertap.

Mixpanel has so many reports and functions which almost yield the same result with slight changes, therefore it sometimes becomes difficult to understand which feature to use and when. Also I find it difficult to fetch mobile device id's of users who are are frequent users of app as well as web, so that I can negate them from my web to app conversion campaign.

- MixPanel is great in the sense that you need just one software for all the analytics use cases. - It helps us see how users are interacting on our app vs the website, and the step of maximum drop-off. - It also gives us a fair understanding of the forward flow of the user base. - With such a detailed analysis of user behaviours, it becomes easier for the product as well as marketing teams to adopt a better approach in terms of deliverables.

It's easy to find value on Mixpanel. I feel like it's flexible enough so I can customize my analysis easily and at the same time I don't feel afraid of "breaking" anything. As a non-developer, that makes me feel confident while using it.

If I could set experiments directly thru Mixpanel I think my experience would be complete. Today, we use launchdarkly, but having everything in the same place would be awesome.

Mixpanel is making measuring and interpreting results feel effortless. It also helps me explain the results, as the visualization it brings is clear.

I have worked on over 20 platforms and in all of them I have used mixpanel, it's very easy to use and provides the product manager with all information needed to create a kick ass product

I wish that it includes some prebuilt dashboards to make it easier for junior product manager to get started easily, and it would be awesome if there were more details on how and what to capture

It helps me understand how users are using the product, it's a very quick efficient way for product management department to create dashboards for other departments as well

It's really powerful and easy to use. Even no professional data analysts can use it at full power

The mobile app is not as powerful as the web browser version

We can finally measure and track the behavior of our users

Mixpanel offers the most detailed analytics and dashboards. Additionally, it gives us the ability to drill down into the user's activity of app events which is insightful and helps us identify issues with the workflow and provides ideas on how to improve the UX. We can make custom dashboards on Mixpanel and refer to them daily to monitor the performance of metrics which are most critical for us.

Without passing the correct user attributes and having perfect event instrumentation in place, there is not much we can do with MixPanel, therefore it still has a very high dependency on the data analytics team.

We have been using Mixpanel for more than two years now and with this, data makes so much more sense and we always get actionable inputs from the intuitive dashboards. Mixpanel also helps in establishing the efficacy of various Marketing Campaigns so that we allocate our marketing budgets more intelligently. They have also improved a lot on their UX and with the new fixes, we can see the whole dashboard on a single screen and do not need to do multiple scrolls.

It's very user-friendly and easy to get up and running. There is also great functionality like 'flows' that is incredibly helpful and missing from other softwares like Amplitude.

There's nothing I particularly dislike, it's a very powerful tool so it can be a little overwhelming at times but once you use it more and more it gets more familiar.

It's helping me understand how users use our software and how to make certain decisions based on that usage of our product when it comes to making changes or adding in functionality.

> Speed of tool > Filters and tools for customization

> Scalability (e.g. no option to upload bulk user ids)

> Helps us track in real time how are customers behaving with our live streams

Mixpanel is user-friendly, with clear graphics and building tools. For people who are not data inclined, MixPanel highlights data in a very readable way, with clear charts.

If I had to name something I dislike about Mixpanel (which is a hard task), I would like more data visualization variety.

We use Mixpanel to tell clear data visualization narratives internally. The way the data is compiled and illustrated makes it easy for everyone to read and interpret.

Easy to use interface with tons of features Plenty of supporting material and content on the web to guide you A proactive team that supports their customers and reverts quickly on queries Frequent webinars for users at all levels to guide them through examples Startup credits to help you get started for the first year Easy integration with React Native (and other platforms) Dashboard creation with filters to consolidate metrics and KPIs

Understanding retention metrics can be complicated. Helping users understand the calculations through tooltips would be very helpful. Could have more competitive pricing for India.

We are trying to better understand customer behaviour once they are inside our application. Mixpanel is helping understand how to measure these metrics, so that we can build a strategy around how to better manage our customers. Mixpanel is also forcing us to pen down our north-star and focus metrics which is essential in having a clear target and then working towards it.

Mixpanel is extremely powerful. It allows you to get a quick overview around how exactly your product is being used. You dont have to work alot to get all that information.

I understand that team mixpanle is aways trying to improve the product, but for me its a bit too much that every other day you have to relearn the product. The retention charts reports could be more elaborated.

It is helping me find product market fit for my SaaS. I exactly know how users are using my product through mixpanel

easy way to filter and create segmentation

there is no default breakdown to devices

it enables us to better check new feature adoption and continue our development process accordingly

I like the flexibility and ease of creating different reports from the same data. I love the versatile tools Mixpanel offers and the ease of learning the platform.

I dislike the hidden feeling of reports. I feel there should be an easier access point for "my reports".

Mixpanel is helping my business track the users of our mobile app. It helps us see how often the app is used and it helps us decide if the app is useful for the company.

Things just make sense with Mixpanel. From my perspective, the product is able to simplify a complex job that would take hours to replicate and make it doable with a few clicks.

I think the dashboards could use some improvements. It becomes increasingly difficult to customize the format once you have more than 8 charts in the dashboard. It is painful to drag the charts around to the right spot.

It makes the task of understanding our users easier. Without the tool, you either rely on a data team to build your reports which usually take 10x as long or you learn how to build your own reports from scratch to gather insights. The tool cuts all that hassle out and delivers you user insights with a few clicks.

The filters provided on Mixpanel help in the easy discovery of data. Mixpanel helps in checking day to day user-level data which eases our analysis and performance tracking of our campaigns

Sometimes technical errors disrupt the day to day analysis

Mixpanel helps in tracking converted users that have taken a specific action due to our retargeting campaigns

I have always loved the very minute detail we can find about our audience base with Mixpanel and knowing all attributes and behaviour of our users. It helps us know the last location of a user device and the devices used, which aids in better user segmentation for sending notifications. Marketing campaign analytics and campaign optimisation based on this has helped us smoothen our execution process.

MixPanel is an expensive tool and while it helps us in fetching user profiles with all relevant details, its support team is slow and we have to literally find everything on our own if we hit any bottlenecks while using the tool.

Mixpanel is highly relevant to us as it helps us in understanding our user base better. We can create custom dashboards for different teams' use cases and share them via a link while presentations, this helps the team to focus more on user demands and realise why our user's engagement is better or worse with different features. Apart from showing us detailed user behaviour, it also provides us with the funnel performance of users acquired from different sources and their conversion rates at various levels. With this information, we can do a perfect comparison and allocate our budgets more efficiently.

I find the platform very user-friendly for how much it can do. It's really easy to share quick links to reports with other team members, and then they can work on from what you have, that's really handy. Dashboards are easy to create and I have one or two I check weekly to keep an eye on key metrics and indicators. We used the free plan to get familiar with the platform and set up basic things we needed. This gave us confidence in that we were choosing the right platform when we moved to paid.

Our developers have twice tried to meet with the support team to resolve a technical issue and the Mixpanel team were a no show both times. Still waiting to sort our group calls if you see this and want to reach out!

It's brought our data into a very user-friendly platform, so multiple departments are able to easily and quickly check how things are performing that relate to them.

I love how easy mixpanel is to send events to mixpanel with just a couple lines of code from the backend or frontend. I love how easy it is to generate reports and get real insights super quickly.

There's a bit of a learning curve but mixpanel makes this as easy as possible.

Mixpanel helps me understand everything about my users and how they use our app.

Flexible data structure Out of the box specialized reports for retention, engagement, etc Powerful identity service Multiple aggregation profiles possible (i.e. User/Company/Department, etc)

Cohorts handling is tedious - creating cohorts is slow and painful. Filtering and breaking down by cohorts is time consuming (selecting each cohort twice, default setting of 'not in XYZ cohort' is pointless to me)

Analyzing user behavior starting with acquisition funnel on the website. The identity service allows us to merge the anonymous users' data with their behavior after they convert.

Event tracking is the best when you try to choose where to improve between the features in your app

There is nothing that I dislike about the product so far.

Instead checking it manually, Mixpanel can show you the customers list that might churn

Mixpanel is the easiest analytics tool I've worked with. I feel like I can always translate my thoughts to the right query that will lead to the most relevant chart.

When it comes to merging events and properties, the UI and functionality could use an update.

It is not about problem-solving for me, it is about turning assumptions to conclusions. Taking the right course of action thanks to solid facts