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Mixpanel Reviews: 4.6/5 — Highly Rated
Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Compare Mixpanel with other popular tools in the same category.
The best features for my use are the personal customization options.
The interface is a little boring but this a really minor point.
I'm solving the problem of receiving real-time data without having to go through our data dpartment.
The funnels feature and the dashboard features as well
Maybe it would be cool to have some resources on how to use filters
Understanding our users
I love the extrememly useful UX of the product. Most data aggregation tools are so complex that I need to manually pull a report anytime my team members or stakeholder have a data question. With MixPanel, I can send them a link to a dashboard or report and have confidence that they can answer most data questions themselves.
I have yet to find anything I dislike about the solution. This is not the most helpful for a review, but I honestly haven't run into any hicups besides a report not loading once, and support reached back out with a workaround in under an hour
Easy able to create funnels, drill into workflows, or understand where users are going after the take a specific action.
How easy it is to build dashboards and reports. It's extremely flexible and very fast - so it shows me the results I'm looking for without having to wait for it to load.
This is minor - but Mixpanel doesn't do a good job of telling me why a report has no results. As a non-technical user, it's hard for me to tell which metrics can be cross-referenced and which ones can't. This is likely a problem with how we ingest data, but at the same time, it might be helpful to add some reasons why results could not be found.
I am able to quickly find insights without having to ask for a manual data export from product or engineering. It is feeding my natural curiosity and helping me uncover important business insights without relying on other teams.
Easy to use and to share with co-workers
A bit hard to implement for a non-developer
Tracking all in-app activities
2 things I like about Mixpanel: 1. It is extremely intuitive. As a Product Person, you probably don't need to ever look at the Guide to understand the tool. 2. The customer success team is extremely responsive. We have scheduled calls with Mixpanel Team & the response was quick and the team made sure that all out doubts are closed for the same.
3 things I feel Mixpanel can do better: 1. Flow Reports take lot of time to generate. Maybe, the queries that are running in the backend are too heavy. But I have struggled using Flow Reports & haven't really realised full utility of them, only because it takes a lot of time to generate. 2. It is not very clear how the global filter in funnels work. In-line filters are intuitive but entire copy around "last-touch, first touch" can be improved. 3. Mixpanel should also highlight if redundant events are getting triggered for the same action in the app. This just clutters flow reports. For example, If user visits cart, two events can trigger "Cart Viewed" & "Screen Visited" (with Property: Screen = Cart). These redundant events create confusion in flow reports.
1. We have set up important checkout related alerts using Mixpanel. Using Slack integration with get these in relevant channels to inform all stakeholders. 2. We have our daily tracker dashboard on Mixpanel, which has multiple funnel & flow reports. 3. Whenever we do an [A/B] experiment, Mixpanel's "Add/Edit" user profile tab comes in handy to add additional user properties to user_ids, we can then filter these users easily for creating funnels. 4. We are using "user" tab in Mixpanel to create dynamic audiences of users who perform certain action on the app. This become extremely important for [A/B] experiments involving non-logged-in users.
The user frienldy dashboard and the detailed information sent each day.
Creating reports can be tedious. Would be nice to have easier capabilites to create reports
We are fully understanding the analytics from our clients. It allows us to focus our efforts better
Support is great, someone is always there to help you
Support sometimes come back with different answers for same question that can beconfusing.
Segmenting via mobile and web have been great.
Have used mixpanel to track user experience in two different organizations, and had no problem with anything, the docs and functionality are so clear and smooth.
Need a way to display objects in mixpanel table and stats in reports.
using mixpanel to enhance user experience and the up-gradation of functionality that are mostly used.
Products analysis, customers analysis and customer journey , retention, and flow all are the very usefull to track each and every points
The nested format, if added more graphs and customisation option for graphs it will be advantage to summarise reports and dashboard in deep.
Conversion rate, customers retention and what customers like, it's help to analyse each and every events