Mixpanel background blur-sm
Mixpanel Logo
Mixpanel
Advanced User Analytics Simplified
4.6
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
Mixpanel Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0

( 1 )

$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Mixpanel
What Mixpanel is best for?
How does Mixpanel compare to Amplitude Analytics?
What are the pros and cons of Mixpanel?
Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
Mixpanel video thumbnail
Mixpanel 0
Mixpanel 1
Mixpanel 2
Mixpanel 3
Mixpanel Screenshots
Mixpanel screenshot 1
Mixpanel screenshot 2
Mixpanel screenshot 3
Mixpanel screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 11, 2025
Mixpanel Logo
1,091 Mixpanel Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
May 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Absolutely useful tool for finding some user's troubles"
What do you like best about Mixpanel?

I like Mixpanel's user interface, which helps to find any cases quickly. I really appreciate the search filters that help to build difficult and complex searching requests.

What do you dislike about Mixpanel?

I don't believe that Mixpanel has some features that I really dislike. Sometimes I'm confused by search results but I'm sure it's incorrect setting up of events and properties on our side.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel helps me to understand what exactly the user did before the issue appearing and it helps to reproduce this issue and solve the problem. It helps to sort all accounts and find suitable users quickly

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
5.0
Finn M. avatar
Finn M.
Founder
Share
"Mixpanel is powerful and intuitive"
What do you like best about Mixpanel?

Mixpanel is by far the most capable and flexible product analytics package I've used. We're finally able to answer all the questions we have about how people are using our product and getting many valuable insights about what to build next.

What do you dislike about Mixpanel?

There are a few quirks to the reports that I'd like to see addressed (eg, AFAIK you cannot add two filtered views of an event to the same report) but nothing that's a showstopper by any means.

What problems is Mixpanel solving and how is that benefiting you?

We've been relying on Google Analytics to learn how people are using our product, but it's always been clunky and difficult on both the implementation and reporting side. Now with Mixpanel, we have much more clarity about exactly what people are doing which is already guiding our roadmap in critical ways.

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
5.0
Daniyal D. avatar
Daniyal D.
Founder & Ceo
Share
"Best analytical tool"
What do you like best about Mixpanel?

Mixpanel is literally the best analytical tool that I've ever come across. I wish i knew it much earlier so I could reap its advantage.

What do you dislike about Mixpanel?

More analytical tools such as a/b test and other tag management that GA offers.

What problems is Mixpanel solving and how is that benefiting you?

Determining user behavior and seeing what works versus what doesn't.

Mid Market (51-1000 emp.)
Apr 30, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"So simple, they continuously improve UX and add abilities"
What do you like best about Mixpanel?

It's very intuitive and anyone can understand how to use it without much guidance from the docs. It's a really easy tool.

What do you dislike about Mixpanel?

With a lot of data it does get complicated to understand what's going on (a lot of lines in the graph) and I believe they should simplify it.

What problems is Mixpanel solving and how is that benefiting you?

Trying to understand the usesage of a feature we released, conversion rate, impact of new features on conversion of old features, etc

Small Business (50 or fewer emp.)
Apr 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Super easy-to-use app analytics"
What do you like best about Mixpanel?

Mixpanel is truly easy to use for non-analysts (like myself). I'm able to get a lot of insight into how people are using our app on different OS's and different devices. It's really easy to interpret the data. Mixpanel has excellent support. The team responds quickly and is super helpful.

What do you dislike about Mixpanel?

Not a dislike. Just something I wish I had. I wish there was an easier way to export data tiles to Google Slides. At the moment, I export CSV files and open them in Google Sheets. Then I re-draw the graphs in Google Slides using the Google Sheet as the source.

What problems is Mixpanel solving and how is that benefiting you?

The biggest benefit of Mixpanel is that it shows us exactly which features are not being used in our app at the moment. It also helps us to gain a lot of insight into which parts of the app deserve more attention: be it features that are really well-used, or things that are only somewhat successful. Our stakeholders also appreciate being kept up-to-date on the latest movements in our app.

Small Business (50 or fewer emp.)
Apr 29, 2022
 Source
Overall Rating:
5.0
Andrew H. avatar
Andrew H.
Vice President, Product Management And Platform Operations
Share
"Mixpanel Should Be The First Tool You Setup With a New Product"
What do you like best about Mixpanel?

* Power of reporting tools * Flexibility of reporting * Ease of install * Integration with Segment * Beautiful UI * Great customer support

What do you dislike about Mixpanel?

More integrations with more providers. Some of Mixpanel's best features (e.g. cohorts) have limited support by integration partners.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel helps us understand customer behavior at scale, by cohort, and also by individuals. It helps us make better decisions by understanding what's working and what's not.

Mid Market (51-1000 emp.)
Apr 29, 2022
 Source
Overall Rating:
5.0
AS
Apoorva S.
Product Manager
Share
"Super easy to create analytics, visualise and save reports in multiple formats"
What do you like best about Mixpanel?

1. Able to create funnels to see where users are going after an event. 2. Switching between insights, funnels and flows for the same set of events. Having the freedom to create analytics in any form useat and yet see users details for across timelines makes me happy enough to not look anywhere else but mixpanel for taking any decision regarding our product.

What do you dislike about Mixpanel?

We loved the tool so much, we've ended up adding way too many events, it would have been helpful if duplicate events can be merged or combined or pointed out somehow

What problems is Mixpanel solving and how is that benefiting you?

1. See how many users are using certain features 2. See user action and journey after an event or using certain feature on our platform : tells us how useful a feature was 3. Helps us take better decisions for next feature releases 4. Super important for PLG, as our company is taking a step towards it, insightful data is holy grail

Small Business (50 or fewer emp.)
Apr 29, 2022
 Source
Overall Rating:
5.0
Andraz Z. avatar
Andraz Z.
Marketing Operations Consultant
Share
"The best product analytics"
What do you like best about Mixpanel?

Mixpanel offers very robust and easy to use analyrics tool. Setting up tracking is very simple to get started. And when you get the data flowing in Mixpanel offers a wide range of tools to analyse the data. It's easy to build metrics, retention charts, DAU charts and so on.

What do you dislike about Mixpanel?

Mixpanel also offers features outside of product analytics such as email marketing which are useful if you just need to send out an email here and there, but I would personally use an email focused product instead.

What problems is Mixpanel solving and how is that benefiting you?

I'm using mixpanel to track product performance. We have a dashboard we look at daily that we base our decisionmaking on. Based on this data we shape our roadmap and make tradeoffs.

Small Business (50 or fewer emp.)
Apr 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"PM"
What do you like best about Mixpanel?

It's very easy to use. I like the ease of making a dashboard and very easy to use to stakeholders.

What do you dislike about Mixpanel?

Not super clear how to refresh data. I didn't know the premade dashboards were premade

What problems is Mixpanel solving and how is that benefiting you?

finding customer insights.

Small Business (50 or fewer emp.)
Apr 27, 2022
 Source
Overall Rating:
5.0
DC
Diego C.
Assistant Product Manager
Share
"Great tool to get valuable insights"
What do you like best about Mixpanel?

Ease of use and implementation. Once tracked, data is easily managed via intuitive dashboards, which are easy to create. I also like the possibility to rename properties and merge them (lexicon), and the JQL which allows for queries and calculations about revenue to be made easily.

What do you dislike about Mixpanel?

I had trouble sharing data with external stakeholders, view and edit permissions are not very configurable as I'd like. It would be better to have more customizable view permissions for external stakeholders.

What problems is Mixpanel solving and how is that benefiting you?

I need customer behavior data to help me and my team evangelize data-driven decision making in a bigger organization which has a cultural problem about it (lots of hippos and wolfs)