Mixpanel Reviews & Product Details

Mixpanel automatically tracks events and properties such as device info, app version, session length, app updates and geolocation data. Their dashboard is informative and quickly generates graphs/charts with our custom property filters.

No complaints regarding their service. Although adding user properties is straightforward, some events triggered by iOS users don't have their properties in place.

We constantly check trends and DAU/MAU via Mixpanel. Their service made it easier to get a birds-eye view of what's happening on our app and where the most traction is. We heavily rely on Mixpanel events while testing new features with a set number of users. These events help us decide the changes to make before publicly releasing said feature.

Mixpanel is our number one tool, helping to build and perfect successful marketing funnels. It makes it very easy to see where we loose most conversions and what steps require improvement. It also enables us to calculate critical metrics and KPIs, and assess the effectiveness of our campaigns.

Mixpanel has a huge list of features, which is not a disadvantage really, but it takes time and effort to make the most out of it.

Tracking user journeys from the first touch. Analysing and continuously improving our marketing funnels. Assessing the effectiveness of marketing campaigns, running tests and experiments.

the best part of mixpanel is this help to understand the focused sales target

it takes time to login and download report

the best part of mixpanel is this help to understand the focused sales target sometime is get frozen while using and frequent logout on idle mode

The structure of analytical reports and their visual representation makes Mixpanel easy to use and explain even to a complete outsider. So far, it's miles ahead firebase+Google analytics, and certain integrations make it a lot better option for me in comparison to Amplitude.

If only I knew from the very beginning that I better keep my tracking plan simple - that would've substantially improved the accuracy of reports overall. Some tips on that would be awesome.

I use Mixpanel to create reports, funnels and flows mostly. It helps us find where conversion to key activity drops, how come we are selling better this month and so on. Sometimes it serves as healthy substitute to sql database, when I need to find user or cohort specific information.

Very easy to understand and navigate through, not as complicated as some of the other tools, helps me keep track of my day to day tasks. 100% recommended to business owners and their employees

Nothing really, so far my experience on mixpanel has been positive. I've been using it almost every work day since I got employed at the company I currely work for, so far so good! :)

Mixpanel has eliminated the need to keep referring back to my manager for my daily work performance, I just check the charts and know exactly where I stand daily

Having experience with various analytics tools, I would say that Mixpanel is the most user-friendly and dev-friendly! It's a very complete system, and for me, as a developer, it's a pleasure to work with.

We were using their built-in module for messaging that was later sunsetted. Had to replace this functionality with a different service, which went pretty smoothly since Mixpanel has a good number of integrations available.

We are using Mixpanel as a primary analytics tool in multiple web and native apps.

The UI and UX of the product and the ease with which we can use the different features

Can be slightly overwhelming in the beginning

Helping us understand our user behaviour and letting us be more data informed in our decisions

Dashboard templates are useful to achieve great visualizations without having a lot of knowledge on what data we want to explore. The documentation has been of great use.

The downsides of using mixpanel are probably the few amount of reports you can create on the free plan and the big gap there is with the paid plan. However, the value it offers is worth it.

We wanted to track how many hours students were using our platform and on which courses they were spending the most time. We also used that information in order to benefit hard-studying students.

It was so easy to implement it and see results immediately

The location of the events is not correct for some of the events.

We are capable to analyse traffic in mobile app as quick as newer before. Mixpanel is making things obvious.

Easy to setup one time and then use it for a long time the amount of insights one can get from this for product is amazing we are able to know exactly what user did and behaved

sometimes identity layer can be a pain to setup sometimes it is easy to miss an important metric not getting tracked due to client side adblocker setup people can end up adding lots of unwanted metrics

getting the product and user insights as to how users are behaving we come to know how the product is behaving since last few months and weeks we come to know where are the spikes

Mixpanel enables us to track a lot of events on our app, and consequently develop and measure important metrics based on these events. This has given us a deeper level of insight into how users interacted with the products that we never used to have.

Mixpanel requires some technical know-how to implement. For less technical teams or users, this can pose a challenge to utilizing mixpanel to its full potential.

Mixpanel allows us to track events as user actions on our app. In tracking these events, we can measure key metrics around product engagement, activation, retention, growth and so on. By doing this, Mixpanel helps us ensure that we're actively monitoring metrics that matter, and working to improve them.

I like the fact that MixPanel is fast and reliable. It helps me during my investigation to easily track customers' geolocation. With MixPanel, I easily detect customers trying to hide their geolocation.

Honestly, I don't have any dislikes. MixPanel is organized. I just wish there will more features that allows one to track people's address when using their bank cards to withdraw cash and not just the country.

Well I work as a Financial Crime Investigator in a FinTech company and with MixPanel, I can easily track customers that use mismatching geolocations that doesn't align with what they signed up with. For instance, a customer can sign up with a UK address but after checking their last 6 months location with MixPanel, I will notice that the customer is not within the EU/EEA region maybe in Nigeria or in Iran {a sanctioned /High risk country }. Generally, MixPanel has helped me to comply with my company internal rules and regulations . MixPanel has helped me to spot redflags and take action by evicting bad customers based on their geolocation and other red flags. With MixPanel, the rationale and outcome after investigation makes more sense and i'm more convinced that I'm not making a mistake.

Very easy to understand tool. Allows anyone to create reports, dashboard and insights within minutes! No need for prior analytics experience.

Uploads from CSV files for creating cohorts is not currently supported, which makes some cohort creation cumbersome.

Understanding overall business performance and in product user behaviour.

It's full customization capabilities. You can add fields relevant to your business and edit them as you grow.

Sometimes data doesnt get recorded, I would suppose that it is due to one time server issues

To understand how my users interact and to inprove my product accordingly.

Incredible interface with reliable data. Mixpanel helps me provide value for the company, even if I'm not a data analyst! I love the ease of creating cohorts. I can go anywhere with the available options, which means I can analyse and segment in a comprehensive way, enabling me to add a lot of value to my company and my peers!

I would love to see more AI and ML features to support my analysis. Also, a learning approach would be fantastic to have, as I'm not a data analyst, even though I'm able to use it in a relevant way

I use Mixpanel to create specific cohorts so I can send messages to the app's user when it matters the most with content that is relevant to them. It helps me to understand the context deeply.

Mixpanel is flexible and well designed. We can view granular data and view in on many different charts.

It can be a little overwhelming at first and hard to navigate around to dashboards others have created.

It solves our need to see detailed product analytics. It's how our team can understand conversion rates across our various funnels.

The best part is the flexibility of integration. We are able to modify data attribution etc. in the software UI itself, without updating our code and publishing new releases. Previously generated data remains fully compatible with the new structure. This literally saved us a few times already. Apart from that, Mixpanel is full of is very dev friendly and a pleasure to work with.

We are fully satisfied with Mixpanel software. It does a great job for our product.

Mixpanel is enabling our analytics and marketing teams with all the necessary data and great insights. I believe such a tool is a must for any serious software product. And as a dev I deeply appreciate the time and care they put into their SDK, docs and Dashboard.

Mixpanel is a potent tool that, when used to its potential, could revolutionise your organisation's mindset. I love how I can slice data and create dashboards broken down with any custom property. I also like the fact that tracking can be done down to the nearest millisecond. It's extremely responsive and if you want scheduled reports, that is sorted to with the Email Digest feature.

Filters should be able to accept a larger array length

Funnel drops in specific user journeys are easily identifiable. I can visualise which entry point works better by breaking down conversions from the source. Clear visibility on a cohorts session story Page load times contrasted with impression/clicks ratios is a better indicator on what works on a page

The simplicity of Mixpanel to understand the user behaviour and insights from the event data is just fantastic. The power of creating multiple dashboards and constantly looking at all the funnels are great as well. We have got much better with data in the last 6 months as a team. It's like a go-to tool for our user insights.

I will not say dislike but having a feature of alert mechanism would definitely help. Some kind of Slack alerts or Emails when my funnel conversion drops by more than 5%.

Making my team more data-driven is one of the first priorities. I've asked my team to set up Mixpanel and now we always look for user insights, funnel conversion and entire behaviour before taking any product decision.

Just how easy it is to create graphs and Dashboards to portray data to other users in my business. The granularity is also incredibly valuable when investigating issues with users and being able to view each event with 30 different data fields per event to help see what's going on.

There are very few things I dislike about MixPanel. The only downside for me in my business is that we have separate platforms on separate projects, so it's tough to compare two platforms in Mix Panel itself.

I can efficiently show data in an easy-to-understand way to others in my business. The ability to track every event that is happening across all of my platforms and use that data in hundreds of ways