Simplicity of setup and reporting capabilities.
I can't think of anything that I don't like about the software. It does everything I want and need it to.
It allows me to view data and produce reports on in-app events. This is benefitting me by providing valuable insight into product usage that I'm not able to easily gather from Segment.
Reasonable price, great customer support
Nothing to add for now. Some reports are a little slow, but makes sense due to the data to query.
Checking specific usage of our Chrome Extension features
The intuition of use when analyzing my product.
Some core features are disabled for users even paying.
Many product analytic tools offer extremely high price for early startup, but mixpanel offers very fair price and quite similar features with others.
Minimalistic, fast and to the point; delivers value immediately
The freemium is generous, but it would be great to have more reports in freemium
We are measuring customer activation and improving the product by removing friction points
The graphs, charts, and dashboards that are built into mixpanel. It would have taken us a significant amount of time to build out the same functionality in-house. I also enjoy the new pricing structure for mixpanel.
Sometimes the UI can be confusing because there are so many options for setting up the solution. I really think some canned beginner or starter dashboards would be nice for someone who's new to this sort of tooling to navigate.
User conversion, drop off, and occasionally debugging workflows. We've been able to get a deep understanding of conversion changes for each change in a user workflow.
Simplistic and easy-to-navigate tool, the best part is saving reports and creating funnels and segmentation. Mixpanel is also easy to setup on the website. I haven't tried the AB test feature but will sure use that in future scenarios as well if required.
Pricing is too costly for the events per price other competitors are giving similar features for lower price.
The best part of using Mixpanel is to create funnels of two different pages and understand the conversion rate dropoff of customers.
1. Real-time insights: Mixpanel provides real-time insights into your user behavior, so you can make changes to your product or marketing strategy as needed. 2. Customization: Mixpanel is highly customizable, so you can tailor it to the specific needs of your business. 3. Integrations: Mixpanel integrates with a wide range of other tools, so you can easily get the data you need from all of your sources. 4. Scalability: Mixpanel is scalable, so you can easily add more users and data as your business grows.
My only concern is about the price as its freemium model is very good to give your business a good kickstart. But the price will grow exponentially as your app grows.
1. Mixpanel helps me to identify that a certain feature was not being used by many users. I removed the feature and replaced it with a new feature that was more popular with users. This resulted in an increase in user engagement. 2. Mixpanel helps me to identify that a certain marketing campaign was not effective. I changed the campaign and saw an increase in sales. 3. Mixpanel helps me to identify that a certain group of users was having trouble using my product. I made changes to the product to make it easier for these users to use. This resulted in an increase in user satisfaction.
Mixpanel has been an incredible asset for our business. Not only does it provide us with powerful analytics and insights, but their customer support is simply outstanding. Whenever we've had questions or needed assistance, their team has been prompt, knowledgeable, and incredibly helpful. Mixpanel is not only a powerful tool, but their commitment to excellent customer service sets them apart. Highly recommended!
While Mixpanel has proven to be an invaluable tool for our business, there is one aspect that could be improved. Occasionally, navigating through the interface can feel a bit overwhelming due to the abundance of features and options available. Simplifying the user experience and streamlining the interface would greatly enhance usability. Nonetheless, this minor inconvenience does not diminish the overall value that Mixpanel brings to our analytics efforts.
Mixpanel solves the problem of fragmented data by allowing us to fuse data from different channels into one unified platform. This capability is immensely beneficial as it enables us to cross-reference data and gain a comprehensive understanding of our users' journey. By having a centralized view of our users' interactions across various touchpoints, we can analyze their behavior, identify patterns, and make data-driven decisions to optimize our products and services. Mixpanel's ability to provide a holistic view of the user journey has greatly enhanced our understanding and engagement with our audience, leading to improved customer experiences and better business outcomes.