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Mixpanel
Advanced User Analytics Simplified
4.6
(1,091)
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Mixpanel Pricing Overview

Mixpanel Pricing Plans
Free plan
Subscription
Mixpanel has 3 pricing 3 plans , from $0.00 to $25.00. Look at different pricing plans below and see what tier and features meet your budget and needs.
Free
Free plan
Growth
$25.00
/ month
Enterprise
Contact Us
Pricing information for Mixpanel is supplied by the software vendor or retrieved from publicly accessible pricing materials. The pricing details were last updated on February 18, 2024 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Mixpanel Pricing Reviews

Small Business (50 or fewer emp.)
Sep 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent event reporting software at a fair and affordable price."
What do you like best about Mixpanel?

Simplicity of setup and reporting capabilities.

What do you dislike about Mixpanel?

I can't think of anything that I don't like about the software. It does everything I want and need it to.

What problems is Mixpanel solving and how is that benefiting you?

It allows me to view data and produce reports on in-app events. This is benefitting me by providing valuable insight into product usage that I'm not able to easily gather from Segment.

Small Business (50 or fewer emp.)
Sep 01, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great value for money"
What do you like best about Mixpanel?

Reasonable price, great customer support

What do you dislike about Mixpanel?

Nothing to add for now. Some reports are a little slow, but makes sense due to the data to query.

What problems is Mixpanel solving and how is that benefiting you?

Checking specific usage of our Chrome Extension features

Small Business (50 or fewer emp.)
Jul 19, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best analytics tool I've used"
What do you like best about Mixpanel?

The intuition of use when analyzing my product.

What do you dislike about Mixpanel?

Some core features are disabled for users even paying.

What problems is Mixpanel solving and how is that benefiting you?

Many product analytic tools offer extremely high price for early startup, but mixpanel offers very fair price and quite similar features with others.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
WA
Wajahat A.
Product Manager
Share
"Allows adding deeper events across various services in a single view"
What do you like best about Mixpanel?

Minimalistic, fast and to the point; delivers value immediately

What do you dislike about Mixpanel?

The freemium is generous, but it would be great to have more reports in freemium

What problems is Mixpanel solving and how is that benefiting you?

We are measuring customer activation and improving the product by removing friction points

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Mixpanel has been critical for us to understand user workflows and conversion rates for our business"
What do you like best about Mixpanel?

The graphs, charts, and dashboards that are built into mixpanel. It would have taken us a significant amount of time to build out the same functionality in-house. I also enjoy the new pricing structure for mixpanel.

What do you dislike about Mixpanel?

Sometimes the UI can be confusing because there are so many options for setting up the solution. I really think some canned beginner or starter dashboards would be nice for someone who's new to this sort of tooling to navigate.

What problems is Mixpanel solving and how is that benefiting you?

User conversion, drop off, and occasionally debugging workflows. We've been able to get a deep understanding of conversion changes for each change in a user workflow.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
Manan S. avatar
Manan S.
Product Manager
Share
"One of the best analytical tool in the market"
What do you like best about Mixpanel?

Simplistic and easy-to-navigate tool, the best part is saving reports and creating funnels and segmentation. Mixpanel is also easy to setup on the website. I haven't tried the AB test feature but will sure use that in future scenarios as well if required.

What do you dislike about Mixpanel?

Pricing is too costly for the events per price other competitors are giving similar features for lower price.

What problems is Mixpanel solving and how is that benefiting you?

The best part of using Mixpanel is to create funnels of two different pages and understand the conversion rate dropoff of customers.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
GA
Gasser A.
Founder
Share
"The Best Analytics Platform for Businesses That Want to Make Informed Decisions"
What do you like best about Mixpanel?

1. Real-time insights: Mixpanel provides real-time insights into your user behavior, so you can make changes to your product or marketing strategy as needed. 2. Customization: Mixpanel is highly customizable, so you can tailor it to the specific needs of your business. 3. Integrations: Mixpanel integrates with a wide range of other tools, so you can easily get the data you need from all of your sources. 4. Scalability: Mixpanel is scalable, so you can easily add more users and data as your business grows.

What do you dislike about Mixpanel?

My only concern is about the price as its freemium model is very good to give your business a good kickstart. But the price will grow exponentially as your app grows.

What problems is Mixpanel solving and how is that benefiting you?

1. Mixpanel helps me to identify that a certain feature was not being used by many users. I removed the feature and replaced it with a new feature that was more popular with users. This resulted in an increase in user engagement. 2. Mixpanel helps me to identify that a certain marketing campaign was not effective. I changed the campaign and saw an increase in sales. 3. Mixpanel helps me to identify that a certain group of users was having trouble using my product. I made changes to the product to make it easier for these users to use. This resulted in an increase in user satisfaction.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
XL
Xiang L.
Founder
Share
"Great Customer Support and A Powerful Tool"
What do you like best about Mixpanel?

Mixpanel has been an incredible asset for our business. Not only does it provide us with powerful analytics and insights, but their customer support is simply outstanding. Whenever we've had questions or needed assistance, their team has been prompt, knowledgeable, and incredibly helpful. Mixpanel is not only a powerful tool, but their commitment to excellent customer service sets them apart. Highly recommended!

What do you dislike about Mixpanel?

While Mixpanel has proven to be an invaluable tool for our business, there is one aspect that could be improved. Occasionally, navigating through the interface can feel a bit overwhelming due to the abundance of features and options available. Simplifying the user experience and streamlining the interface would greatly enhance usability. Nonetheless, this minor inconvenience does not diminish the overall value that Mixpanel brings to our analytics efforts.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel solves the problem of fragmented data by allowing us to fuse data from different channels into one unified platform. This capability is immensely beneficial as it enables us to cross-reference data and gain a comprehensive understanding of our users' journey. By having a centralized view of our users' interactions across various touchpoints, we can analyze their behavior, identify patterns, and make data-driven decisions to optimize our products and services. Mixpanel's ability to provide a holistic view of the user journey has greatly enhanced our understanding and engagement with our audience, leading to improved customer experiences and better business outcomes.