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Mixpanel
Advanced User Analytics Simplified
4.6
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Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
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What Mixpanel is best for?
How does Mixpanel compare to Amplitude Analytics?
What are the pros and cons of Mixpanel?
Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
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Mixpanel Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 27, 2025
Mixpanel Logo
1,091 Mixpanel Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Sep 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The only analytics tool you'll need"
What do you like best about Mixpanel?

With Mixpanel, all the data you will need is at your fingertips!

What do you dislike about Mixpanel?

There isn't anything I dislike at the moment

What problems is Mixpanel solving and how is that benefiting you?

We're able to be more proactive with our CS strategy.

Small Business (50 or fewer emp.)
Sep 01, 2022
 Source
Overall Rating:
5.0
AA
Aman A.
Product Owner
Share
"Mixpanel review"
What do you like best about Mixpanel?

It helps to track the user events, which can be further used for analytics.

What do you dislike about Mixpanel?

It does not work in real time - at time's there's a lag of 3-4 minutes

What problems is Mixpanel solving and how is that benefiting you?

Analyzing user-generated data

Mid Market (51-1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
5.0
SK
Stelios K.
Product Manager
Share
"I love mixpanel"
What do you like best about Mixpanel?

It's usability for example you can create dashboards based on insights, funnels, retention and flows. There are also so many tools which allow you to segment the data to a granular level.

What do you dislike about Mixpanel?

Depending on size of the dashboard it can sometimes take a while to load albeit I've learnt to just create smaller dashboards with only 7/8 tables.

What problems is Mixpanel solving and how is that benefiting you?

It's really allowing me an easy and quick way to understand customer behaviour and identify problems without having to learn SQL or rely on my data analysis.

Mid Market (51-1000 emp.)
Aug 30, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Mixpanel makes it quick and easy to answer product analytic questions all by yourself."
What do you like best about Mixpanel?

The speed of being able to generate insights from users' actions in your applications and website is astonishing. No need to bother engineers or analysts, just quickly use the insights or funnel reports to get the information you need in just a few clicks. I especially like the more advanced features such as signals and impact which are super powerful and quick when running regressions on your data.

What do you dislike about Mixpanel?

I've used Mixpanel since 2016 and with every feature update and iteration, it's clear they've put a lot of thought into how to make it easier, faster and more delightful to use. If I had to pick something, I'd like the user permission roles to be more obvious as which role has the most access and which has the least. This would ensure I am super confident in granting my team the right access they need to accomplish their goals.

What problems is Mixpanel solving and how is that benefiting you?

Allow product teams, designers, customer success managers, CX and engineers to quickly self-serve when monitoring how users are using our solution to accomplish their goals.

Small Business (50 or fewer emp.)
Aug 29, 2022
 Source
Overall Rating:
5.0
JW
James W.
Customer Success Manager
Share
"Wonderful Product"
What do you like best about Mixpanel?

Mixpanel is easy to implement. I like the standard reports to get quick information and top-level metrics but like the API for integrations

What do you dislike about Mixpanel?

Some of the groupings by date could be improved

What problems is Mixpanel solving and how is that benefiting you?

Showing me customer usage so that I can target those customers who are not using the software for extra training.

Mid Market (51-1000 emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
Odd Morten S. avatar
Odd Morten S.
Growth Hacker
Share
"Most awesome analytics solution I have ever used"
What do you like best about Mixpanel?

Mixpanel is a very intuitive tool, it is a total breeze to use. Setting up reports and dashboards, based on all our data, have never been easier. I've been using Google Analytics for 15 years and I will never go back to GA.

What do you dislike about Mixpanel?

Two months in using Mixpanel I have yet to find any downsides with it.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel is integrated with Segment and by that we get to feed Mixpanel with all the data we have. Now we can build reports on whatever we choose and the insights we are able to get from it is just amazing.

Small Business (50 or fewer emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
VO
Victor O.
Data Scientist
Share
"Time effective analysis"
What do you like best about Mixpanel?

The best part about Mixpanel for me is the ability to easily integrate into my website, and the other extension tools provided came in handy. Nevertheless, my best part of Mixpanel would be easy integrations. I also love the user interface which is very easy to use. There are no settings on Mixpanel which I've tried out so far that brought complications or were extremely difficult to use. Mixpanel is a really great tool.

What do you dislike about Mixpanel?

Even though I use Mixpanel, many times I have to resort to other platforms to do analysis alongside, especially analysis for 3rd party applications we use alongside our platform. I'm hoping in the future Mixpanel can have enough integrations so I can move all my analysis there. At work, we are currently looking to move all measurements and dashboards to a single place, it would be great to have this possible through Mixpanel.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel is our major analytics software, it helped us understand our users, and we were able to identify precise points (features) in our platform where users tend to get bored and drop off. We were able to also reach out to customers who had difficulties signing up, all these insights were possible through Mixpanel. Some time ago as well, we were able to identify potential partners who were coming to our platform. All in all, Mixpanel really helped to track our OKRs and effectively understand where we fell short

Mid Market (51-1000 emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for keeping track of the users activity"
What do you like best about Mixpanel?

You get to know if the customer is active or not, so you can decide when to take action and contact this customers.

What do you dislike about Mixpanel?

The search tool on the user's section sometimes fails, but that's not very bad

What problems is Mixpanel solving and how is that benefiting you?

Helps me keep track of the customers activity

Enterprise (> 1000 emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
LM
Larissa M.
Product Designer
Share
"Excellent for product design and research"
What do you like best about Mixpanel?

It is easy to use, even if you don't have developer's background. It helped me to recruit users for interviews, gather data to create hypothesis while doing product discovery and we use daily to check on our metrics.

What do you dislike about Mixpanel?

If the people using it don't document the events properly, it is hard to discover what it is for and can become messy.

What problems is Mixpanel solving and how is that benefiting you?

User recruiting, usage analysis, data for creating personas. Mixpanel is helping us to understand our user's behavior. We can also use one dashboard to study one type of user specifically, which makes it easier to test and validate.

Mid Market (51-1000 emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product"
What do you like best about Mixpanel?

The ability to track customer journeys is amazing. The product allows me to better understand user behavior. Further, I am also able to create funnels and reports which allow me to better communicate user behaviour to internal stakeholders

What do you dislike about Mixpanel?

Nothing off the bat - however the reports do take a while to be loaded

What problems is Mixpanel solving and how is that benefiting you?

Ability to understand user behavior Ability to communicate better to internal stakeholders