Mixpanel Reviews & Product Details

It can view the User's location. The upside is so much User info.

Not enough User information. No downside.

Being able to see what part of the app the customer may be stuck or having issues.

Easy to create powerful reports, love the option to preview number of events to feel confident in choosing the right event

can't change data type of properties when creating an aggregate

analyzing user's behavior in our product

Easy to use and helpful for pulling essential client usage data

Nothing comes to mind - could be easier to use in some instances, but it's pretty simple for the majority of my purposes.

Access to immense amount of user data that syncs quite seamlessly with our platform

Ability to visualise insights using funnels

Unable to use cohorts without being a premium member

Finding out drop-offs in a process, we have reduced the number of steps for a process based on Mixpanel insights

Documentation, customizability, organization and versatilitiy.

Requires a learning curve to ensure you organize it and manage it well, especially if a large team is going to use it.

Understanding how a product performs and learning about user behavior.

Mixpanel allows you to analyze your product and the way customers use it like no other analytics software out there and the best thing is it is so easy to use, you'll learn to use it within 15 days even if you are totally new to the product management or product analytics. Charts and graphs are so easy to read that Mixpanel will automatically train you on the various lingos used in the product analytics world such as funnels, retention, customer flow/journey, etc. One of the best features of Mixpanel is flows, this kind of tells you the opportunity cost involved when the customer takes a separate journey and how you can optimize your conversions properly based on the suggestions from the feature. If used properly, this one feature can alone change your product altogether

Mixpanel doesn't have the ability to allow you to communicate with your users. This is a serious roadblock, until 2021 December they had this feature and used to be super helpful if you had to send an SMS/PN to your users based on certain events they are triggering. Mixpanel sunsetted their entire customer engagement vertical starting Jan 2022. Post that you need to maintain two different apps, Mixpanel to understand your customers better because honestly there is no proper substitute for Mixpanel and another to communicate with them. This is both cumbersome in terms of the cost of managing two different services and in terms of keeping them in sync. You need to send the same event to mixpanel and the other service you are using. The second thing that's a bit complicated with Mixpanel is implementing it, even if you took the paid support from mixpanel from implementing it, it still takes a lot of time, and bandwidth and isn't very easy, especially if you are migrating from some other application.

Mixpanel allows analyzing your customer's journey while they use your app. It gives you a perspective about your product that you did not even know existed. It's one of the most evolved product analytics tools out there. It has benefited me immensely. I have created multiple dashboards for each of my customer journeys and my day starts with looking at them to identify any unusual patterns or trends. This helps us react as soon as any abnormality is identified and fix any critical bugs even before the customer reports it to us. After every feature is released, we analyze the impact of it and discoverability of it using Mixpanel event analytics or funnels. Within a month or so we know the full impact of the feature using mixpanel. Mixpanle has become so beneficial to us that in all our PRDs, product managers have to add a separate section for mixpanel tracking otherwise the PRD is never verified.

The ability to create funnels with minimal effort is amazing - it really speeds up our analytics efforts and allows us to understand customer journeys well

Not much to complain about - the product works well. One thing could be improved on is the time it takes for funnels and reports to load as it sometimes takes more than 30 seconds to load

Mixpanel allows us to understand our customer user journey better. It allows us to gain a view of what is working and not working, what features cause churn and how customers drop out of the journey

The implementation processes and also the documentation available to study

Maybe we can have more information to add about the company organization and not only the name

Understand my users behavaior

Cohort analysis and breakdowns on the mixpanel dashboard

The overall loading time even when I click on query-time sampling (on the dashboard), as well as in the 'users' tab. Sometimes the data loads too slowly

Analysing behavioural patterns of target audiences + matching intended audiences with actual audiences

It gives a detailed user activity to how the user entered the website to where is he going. It helps a lot in understanding the user journey so as to create better user experience

Nothing as yet, Ive been using Mixpanel for quite a long time now and it has given a proper user experience

It is helping me in tracking and knowing user journey which further allows me to take appropriate measures to fix the issues on website