Mixpanel background blur-sm
Mixpanel Logo
Mixpanel
Advanced User Analytics Simplified
4.6
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
Mixpanel Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Mixpanel
What Mixpanel is best for?
How does Mixpanel compare to Amplitude Analytics?
What are the pros and cons of Mixpanel?
Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
Mixpanel video thumbnail
Mixpanel 0
Mixpanel 1
Mixpanel 2
Mixpanel 3
Mixpanel Screenshots
Mixpanel screenshot 1
Mixpanel screenshot 2
Mixpanel screenshot 3
Mixpanel screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 18, 2025
Mixpanel Logo
1,091 Mixpanel Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
GP
Gabalier P.
Founder
Share
"Am happy with Mixpanel!"
What do you like best about Mixpanel?

The format of the platform is user friendly. It has allowed us to create visualizations in real time.

What do you dislike about Mixpanel?

I like everything. I have had no problems with the tool.

What problems is Mixpanel solving and how is that benefiting you?

It has helped us to have visibility of the performance of our management with mobile applications.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reliable analytics, easy to use, and long time user"
What do you like best about Mixpanel?

I've selected and used Mixpanel as our primary engagement analytics tracking tool at more than 3 companies now. It's easy to use, easy to setup, and reliable. I find the user interface better than the other similar tools out there.

What do you dislike about Mixpanel?

No glaring gaps but I believe the search query functionality under the Users Tab can be more robust for searching for roll-up reporting of key segment(s) who have done certain actions within a defined time period.

What problems is Mixpanel solving and how is that benefiting you?

Customer engagement insights.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
GK
Gala K.
Founder
Share
"Very handy tool for the product analytics"
What do you like best about Mixpanel?

User-friendly design, great variety of reports and views, high sped of report generation. Very easy to create a dashboard. Very flexible filters and views breakdown.

What do you dislike about Mixpanel?

Can't export table data into Excel or csv

What problems is Mixpanel solving and how is that benefiting you?

Tracking of user behavior and features performance

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
WA
Wajahat A.
Product Manager
Share
"Allows adding deeper events across various services in a single view"
What do you like best about Mixpanel?

Minimalistic, fast and to the point; delivers value immediately

What do you dislike about Mixpanel?

The freemium is generous, but it would be great to have more reports in freemium

What problems is Mixpanel solving and how is that benefiting you?

We are measuring customer activation and improving the product by removing friction points

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
Leonardo K. avatar
Leonardo K.
Product Manager
Share
"My day life mixpanel experience is based on managing saas indicatores"
What do you like best about Mixpanel?

Easy to get it! It's very intuitive do create dashboards and updates its as well.

What do you dislike about Mixpanel?

Integrations with others plataforms are not easy to do it.

What problems is Mixpanel solving and how is that benefiting you?

Our Saas indicatores (MAU, DAU,WAU) is totally controlled by the plataform.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Insights"
What do you like best about Mixpanel?

It gives the required details in real-time.

What do you dislike about Mixpanel?

Nothing, it gives great insights to make informed decisions.

What problems is Mixpanel solving and how is that benefiting you?

Great insights, helps for better reporting.

Mid Market (51-1000 emp.)
May 25, 2023
 Source
Overall Rating:
5.0
CP
Chandu P.
Senior Associate
Share
"Mixpanel is an amazing product"
What do you like best about Mixpanel?

Its collection of data and simplifies it to provide it to the users. It's unmatched. The recording of events by the user on the application. Havent tested competitors, but I wouldn't switch from Mixpanel.

What do you dislike about Mixpanel?

Nothing for now, all looks good. nothing wrong at all. Nope, I don't think so. No problems at all. I would like them to continuously improvise.

What problems is Mixpanel solving and how is that benefiting you?

I can see the data and easily assist the user, watch the events of user on the smallcase app. Yes, I am definitely more productive than ever. Yes business performance has increased.

Mid Market (51-1000 emp.)
May 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool to get learnings in the form of data for improvising the product"
What do you like best about Mixpanel?

I love how simple it is to use. Finding users, creating funnels, etc everything is easy and learning curve is very less

What do you dislike about Mixpanel?

Nothing that I dislike about mixpanel yet. Suggestion: Maybe a course or something which also helps us in understanding how to create events for the data we want to measure

What problems is Mixpanel solving and how is that benefiting you?

1- It helps us in understanding the data like how many users are clicking where, what is the conversion, retention etc. 2- We improvise on designs on the basis of data, where drop offs are max, we know that we have to improve the UX.

Small Business (50 or fewer emp.)
May 21, 2023
 Source
Overall Rating:
5.0
KA
Kobi A.
Founder
Share
"I love Mixpanel"
What do you like best about Mixpanel?

1. Easy to implement. 2. Easy to analyze and extract beneficial insights 3. Flexible and straightforward at the same time

What do you dislike about Mixpanel?

Nothing, I just love and and can't think of anything that I dislike.

What problems is Mixpanel solving and how is that benefiting you?

1. User behavior analysis 2. AI performance analysis 3. Retention and growth hacking

Small Business (50 or fewer emp.)
May 19, 2023
 Source
Overall Rating:
5.0
SP
Shailesh P.
Photography
Share
"Simply dump all events as they happen, Mixpanel insights and reports do the rest for you!"
What do you like best about Mixpanel?

No need to think twice from the perspective of grouping or limiting events. Log all interactions as they happen, and let Mixpanel insights give you the summary you need. Funnels and Retention reports also help a lot. Because of the simple interface, you can get insights very quickly.

What do you dislike about Mixpanel?

They provide some board templates, but I guess that's where they can improve and add more ready-to-use templates. May be I haven't explored this part enough, will soon give it a try.

What problems is Mixpanel solving and how is that benefiting you?

It solves the simple problem of gaining insights into user behavior, satisfaction and retention without interrupting the user. I spend way less time making sense of analytics now.