Kissmetrics Reviews & Product Details

Being able to follow path of individuals and easily set up specific events. I like to create new funnels and analyze how modifications we implement impact conversions

I wish it was a bit more drag and drop like. It would be easier if it was integrated with mandrill. I wish one event could be created using several elements, like different URLs so I could have a macro view on conversions funnels as a whole and not only one by one.

First are the cohorts and how users are behaving when they have connected at least once.

I love how flexible the reporting structure is -- with so many styles of reports, we can look at the data around just about any way we need to. I also like that multiple people from the same company can use unique logins to access the same reports, so we are all looking at the same data view.

It took a bit of reading to get up and running as this was my first experience using "people" based analytics. Now that I have more experience using Kissmetrics, I really enjoy it.

We needed to track marketing KPIs/events and tie those KPIs back to our actual customers. This has allowed us to experiment with multi-step attribution and to see a more complete picture of our customer's journey. Seeing that a customer engaged with 3 ads (and which ones) before making a purchase, how often they use our software, etc. is invaluable data.

Being able to trace a user back to when they first came to our site.

Integration could be easier. It took over 3 months.

Which chanel and customers to focus on.

Ease of use, excellent documentation, many opportunities to customize, excellent reporting tools.

Can be overwhelming for someone new to analytics and data analysis. Not as useful for a small business - price and volume of data.

The business problem was a combination of lead generation and analyzing how people were using the site.

The ability to track and create reports for marketing and in-product interactions. We use Kissmetrics regularly for A/B testing and helps combine website conversions with in-product conversions.

The reports can be very slow sometimes. It seems to have gotten better since the product switched owners. I wish the data exports happened automatically instead of going to your email.

A/B testing to improve conversion rates on the website. Analyze the conversion funnel from visit to registration to payment. Analyze in-product user metrics.

I like that Kissmetrics has so many customizable options. The support is also amazing! Patrick was very responsive and helpful.

Sometimes the process of pulling data can feel a bit manual.

We are very interested in finding conversion rates.

I like the ability to report on AB tests we are running within our product, and the responsiveness by the Support & Product teams.

I am currently only using KM for AB test reports, so I don't have a wide area of experience. Specifically with AB testing, I was a little shocked by the minimal current functionality and lack of API integration availability. To KM's credit, they quickly worked with me and my business needs to tweak the API and allow my dev team to mold KM's data into a dashboard that greatly cut's down reporting/analytics time.

See above. Using KM for reporting on our AB testing data as we scale up our tests. It's very important that we get quick, accurate data that allows us to view all of our tests' data at a glance and with a proper statistical significance (& proper sample size) calculation.

KISSmetrics provides detailed access to all of our app usage data, combined with our marketing data. This blended approach helps us not only understand how our customers use our app, but also which marketing channels bring in our best long-term customers.

Some reports can be confusing at first and others can take substantial time to master.

KISSmetrics helps us understand how our customers use our app, which features they use, and which features drive long-term subscriptions. App usage data, combined with financial data, combined with marketing data helps us make key decisions about marketing spend and development priorities.

I really like the added power of the new filters that were added recently. Also, I love using ABTest reports along with cohort reports.

'Huge' users that happen when different users log in on the same computer and get aliased together. No way to undo it

ABTests on new user features, registration and payment flows.

Kiss metrics is great for funnels, it's really their strong point. They also do a good job of keeping analysis defined to cohorts, which is a subtle but important point a lot of other tools miss.

I think the UI needs work, navigation is not intuitive to me and I wonder if others have similar problems.

Funnel optimization is our main goal and KISS has allowed us to really dig into our data and figure out where the bottlenecks are.

I like how I'm able to see and drill down to an individual level such as where the visitor came from and usage patterns.

In order to create new events or properties I have to have development place something on the back end. I can't just create new events based on classes it seems.

What are our users doing? How are they using the product? KISSMetrics has helped me identify certain users that I've reached out to in order to get valuable feedback on user experience.

It's better than GA for campaign tagging

Support looks like it was written for developers. It's hard to understand for a marketer.

Tracking marketing success. We've got about half as far as we'd like to with the ability to report on our campaigns.

Great way to track which mediums are the most effective for promoting a campaign, including which ones produced the most valuable leads. Great and responsive account managers.

Some technical difficulties with reports.

How to track where the highest quality leads are coming from.

The ease of use and functionality really made it a great tool. The design of the site is also really delightful, I can't stand really flashy or overwhelming sites, but KISSmetrics really made it feel like I was using a quality, no-frills tool.

Sometimes found myself getting confused with specifics. Took some time to get used to the placement of the tools and how to navigate at first, I'm a huge fan of tutorials, though!

We were looking at how to reach individual users and how they were engaging with content online

Kissmetrics are a great way to see how people are finding and interacting with your site. The funnels are easier to set up and I'd recommend it if you have a budget.

In the end, we decide to get better at Google Analytics because it was free and our startup had budget constraints. I still prefer KISSmetrics.

Where in our onboarding process people where leaving our site.

Kissmetrics is a very intuitive tool - very easy to use, no prior skills needed. Many options are predefined, so its no The implementation was also quite easy. In addition, we received great support from one of the representatives. As a bottom line, the implementation and deployment of the tool went on really fast and smoothly.

We tried Kissmetrics 2 years ago, and as mentioned before, its seemed like a great tool in terms of implementation. However, it couldn't meet our requirement. As our business is purely online, and we have a huge amount of traffic across over 10 countries, we need a very customizable solution. We have plenty of special events, custom variables and custom dimensions which we need to track on a site and on a group level. We also need a very detailed and robust segmentation and proper user tracking. This wasn't available 2 years ago.

As mentioned before, our business is a purely online company - the biggest classifieds in UAE and Egypt, with presence in around 10 countries in the Middle East and North Africa. We need to track the individual users from the point of first contact (via paid marketing, social media, WOM etc), through they content consumption (on our campaign or blog sites), to final conversion to posting an ad or sending a lead. We need to be able to follow the complete customer life cycle and to be able at any time to build personas, to segment on special demographics or behavioral characteristics and to contact those users via CRM.

The new interface is welcoming. I can pull most of the reports I need with little fuss. I feel that my company's information is the bulkiest part of the experience.

I wish I knew more about how my company was using the data. Which data is really good to pull from vs. other tokens that have incomplete tables or amounts of information. Would be great to star or review certain pools of information so we know, as a team, how and what information to look at together.

Trying to market our product better to our customers. This seems to take a lot of time because there is a learning curve amount my peers and an additional layer of the KissMetrics to understand.

It had a lot of data and did a good job tracking specific customer and behavior flow

The lack of support was tough and there wasn't anything generic about it. Like there should be a dashboard already made.

Analytics.

Funnel report helps in tracking cart abandonments and drop offs in other events. Cohort report helps in measuring groups of people who have similar experiences. People search report assists in finding dedicated customers and those who need to be re-engaged. A/B test report is great to track response of customers to different page layouts and apply those findings in real time to lift conversion rate.

Too much dependence on tracking code customization to get actionable reports. Funnel reports are limited to showing five levels of customer purchase flow. This may not work well for websites that have more than five levels of checkout process. Requires significant investment upfront and ongoing code implementation expenses to customize the metrics this tool captures. Integration with other business intelligence tools such as MicroStrategy or sugarCRM is complex, so difficult to establish a single data pipeline.

Used it to optimize customer path to conversion and checkout process. Leveraged its data to increase roi of media spend in different digital channels like email, social, search and display. Both these strategies helped in improving the quality of customers visiting the site and their online experience once they landed. So, traffic and conversion rate could be lifted with minimum investment. Campaign tracking, funnel analysis and user-level demographics were used to create a targeting plan and acquire new customers as well as lift product sales from existing customers.

Common growth marketing reports like funnels and cohort reports work well out-of-the box and are fast and easy to create. The platform is good for users with an intermediate level of comfort with data who want to begin looking at growth marketing metrics but don't yet have the data skills to build these reports themselves.

Limited versatility for manipulating your data in custom ways. Some reports are missing filtering options that would be valuable. Funnel reports only allow user counts, not sums (like revenue, etc). Also, Kissmetrics seems to be pushing the product development in a direction focused on user interactions (like sending emails and triggering popup modals) while some basic analytics functionality is still missing.

Ability to quickly build funnel and cohort reports to analyze conversion behavior. It does this very well.