Kissmetrics Reviews & Product Details

Marketing campaigns are incomplete without Kissmetrics. I personally love the tool for funnel side and love the way it simply breakdowns the data. Can't get much enough like Kissmetrics on any platform. Testing multiple landing is my favourite.

We just love it. Marketing campaigns are incomplete without Kissmetrics. I personally love the tool for funnel side and love the way it simply breakdowns the data. Can't get much enough like Kissmetrics on any platform. Testing multiple landing is my favourite.

Tracking real people, doing A/B split tests, behaviour results and tracking events is something I use. The benefits are if I use a free tool to do the same it will consume my lot of time but since I use Kissmetrics they help me do it in fractions of minutes and very efficiently. Which could've been quite impossible for me to do so.

friendly person based analytics and journey tracking

setting it up on your own with no developers will be difficult.

inability to analyze how people interact with the website counting who they are versus the #s of how many people bounced

A great modern design providing easy access to advanced features for building complex reports. Much easier to craft a detailed report than in Google Analytics and provides excellent summaries for the user flow through various features on the site being tracked.

The individual person page could be more useful by showing properties over time and a table of the events which have occurred with all the properties shown together.

The funnel reports make it easy to identify weaknesses in flow through features, where people ‘give up’ with configuring certain features. By identifying which areas to focus on, it was easier to dedicate development time to the areas which needed them the most.

We have Saas type service, cross-platform like web, two apps for iOS and Android. KM is the best solution for user-base tracking for us.

It's not always bad point, but since KM is not like Google Analytics, we have to plan, design what/how to track. Because of those process, some of our colleagues don't understand.

We're using KM for very basic conversion base tracking, such as, who and how many users drop off at check out pipeline etc.

Easy of implementation, funnel and cohort visualisation.

Took time to fully understand the implementation process. Was misguided more that once by KM onboarding team.

We wanted to implement user tracking, Google Analytics does offer user-id feature but it fairly limited and hard to implemented. With KissMetrics we get this out of the box and the implementation was pretty easy.

The most difficult thing to do is to use identify the metrics you need. Then it's easy to configure and to use. The engage feature is also very useful as it helped us increase conversion by 750% on some pages. More over the team is super helpful and their webinar are amazing. Definely the best metrics product.

It's a little hard to know which metrics to start with. But as soon as your done everything runs smoothly.

We increased conversion by 750% on some pages. We were trying to understand where our users are coming from and where do they left. We were also trying to understand the feature they love and the things the don't. And thanks to Kiss metrics we can do all of that.

It helps me create user reports for Cision's software

There is nothing currently that I would change

We are creating reports to see how many users are logging into our software and what was the time of their last login. This helps us with determining what aspects of the software they are truly using.

Ease of tracking + the user experience is great.

Nothing in particular, as it's a great product.

Optimisation.

The low cost and high performance

Implementation can be tricky

More targeted email campaigns

KissMetrics is excellent for tracking all of the little things on your websites. From log in buttons to purchase buttons you can track it all.

Although Kissmetrics is excellent to use, before you start using it properly it takes some time to actually learn the steps on how to get started.

Our team at MindMarket is now tracking the apecific advertisements people came in to our website from. This is saving us 100's of wasted dollars on unecessary advertisement.

The easy integrations with our third party tools, hubspot and segment to create a tangible analytics platform to track customer behavior and make informed decisions.

The UI can be sluggish and sometimes confusing with the logical statements. Also the logical statements can be limited on what you can and cannot do, but it is not a stopper.

We are trying to solve user journey, customer ROI and event tracking from the front end of our website acquisition to purchase and then retention.

It is the best analytical tool to check user specific information. Google analytics give you a collection data for analysis but Kissmetrics gives what a user has done in detail.

It Is bit slow and takes time to generate the data.

We were recording user stages with product stages. Yes, it has helped us a lot. I highly recommend this product.

The ability to track our customer's journey across campaigns.

I find the reporting a little confusing.

We are hoping to validate the effectiveness of digital marketing campaigns. We have seen conversions that we would not have otherwise seen.

Power reports! Can slice and dice our data in endless ways.

Pricing is a tad-bit high and the UI could use some updating.

Kissmetrics gives us deep insights into the behavior of our trial and paid users. With deep segmentation, we are able to customize our CX based on the behavior of micro-groups of users.

Seamless and easy reporting. The UI for Kissmetrics is great as well, and makes it very easy to use.

As with any data tracking tools, there is some discrepancy between the numbers and results we get compared to other platforms.

We've used Kissmetrics to measure and track our user's funnel when using our application - which allows us to see where people drop off when using our platform and how to design our product in a way for better user experience.

It's so easy and user friendly to go through and breakout segments to look at

The new person search is not as intuitive as the old version

How our customers are using our platform and what issues we need to solve

Attribution modeling is better and accurate than Google Analytics.

I wish it had a better conversion flow chart.

We once had to identify individual information for missed referrals due to data breach in our referral program. We found each one of them through Kissmetrics.

Data on single users and the map of activity, paths they take from discovery to return visits and key interactions.

Building reports can sometimes be slightly cumbersome

Collation of user data to inform personalisation and to review effectiveness of advertising spend

Kissmetrics makes it really easy to analyze the data. I love that they send email summary reports so you can keep track of things without having to log in daily. You can never have too much data - and Kissmetrics does so in a way that even a beginner can understand. The interface is clean and easy to navigate. I can't imagine using another platform.

More automation options would be ideal. And the ability to integrate directly with other services.

Tracking conversion rates, how people are using our product, A/B test results

The service they provide is outstanding! They are willing to continuously go out of their way and help the client fully understand the platform. Some of the advanced reporting they have built for me too which I could not have done without them. Very helpful!

The platform can take a long time to understand.

The platform is great for solving tracking problems or attribution modeling. Helps make better business decisions where needed.