Kissmetrics Reviews & Product Details

It's the only tool that I haven't had to customize to the nth degree that connects the actions of people from our website to our product. This means I understand what people did/are doing on my website as well as what they did/are doing in my product. I'm not a super technical guy so being able to build funnels and reports without much coding is awesome. You really have no idea where the barriers are in your registration and adoption process until you start using KISSmetrics.

- No IP filtering to block internal users. This drives me crazy because our traffic and conversions volume isn't large enough to marginalize a few "test" registrations. - Still need some technical chops to use. But hey it's infinitely easier than GA. - Data isn't real-time. You have to wait 4-6 hours, sometimes more, for data to show up.

We've only been using it a month, but I the 30 seconds it took me to build my registration funnel vs. the weeks it took me to build the same thing in GA was worth it.

Very easy to use compared to most advanced web analytics packages. Funnel optimization is really straightforward and it is quite easy to understand what to do in order to increase both engagement and conversions. Custom rules and custom URLs with specific parameters are easy to track. Dimensions are also very easy to add and configure. From a reporting standpoint, Kissmetrics' dashboard and custom reports are easy to build, their UI makes data manipulation easy and user friendly. The built-in API is easy to work with and Kiss Metrics provides a solid documentation and customer support. Overall Kiss Metrics complements Google Analytics nicely and at an affordable price point for small and mid-size companies.

A/B testing capabilities are available via Optimizely for landing pages but I would rather use a really powerful A/B and MVT testing platfrom. I'll rather use the Omniture Suite or another powrful optimization tool for that. Kissmetrics is used by Google Analytics users essentially. However, Kissmetrics solely rely on unique visitors instead of visits and events. It can make things a bit confusing when you try to connect the dots.

A great tool to reduce abandonment at each step of your purchasing/booking funnel. Kissmetrics is also something I use for performance optimization. It is nice debugger showing all your server calls and their impact on your website in a comprehensive way. Kissmetrics has also been helpful for confirming the nature of segment groups that are more likely to convert.

The amount of data and options are amazing. Really powerful tool. This without a doubt the best feature about Kiss Metrics. But the fact that all that data can be combine with different search levels really makes this tool one of the best out there.

The service of KissMetrics is not that great we have a lot of doubts and we never got an answer. They are hard to reach and even harder to get a feedback from them. This is the most frustrating aspect of Kiss Metrics. The other aspect that we dislike is the fact that when we do a funnel search then you can't click on the users of a certain group and have a deeper look at them. Their path tool is just useless, needs to be improve.

We solve funnel questions and more information about the behavior of our customers. The best part if being able to see all users and the events that they have trigger. Or doing event search and seeing users behavior.

I like the flexibility KM provides, the fact that you can create funnel, cohort reports on the fly. I like the fact that you can follow what each individual user has done every day if you need it.

Pricing, it doesnt scale if you have a big user base, it gets very exensive. It also has some bugs and glitches. It doesnt help you to see whats happening at a glance, I would like to set good and bad values for each metric so you can receive alerts when a metric is down, etc.

Understanding user behaviour. Optimizing retention, monetization, virslity. Bettering new user flow experience.

lots of detail on individual customer actions

hard to get at data, setup takes a long time Lots of details

tracking customer path within product

The live feed is really great. It allows me to quickly debug issues.

The reports are awkward. I can't figure out how to get what I want. I could write the SQL for what I want, but I would have no idea how that translates to KM's tools

Increasing revenue, retention, subscription, sign ups, etc. The usual.

The visualization options are solid. The reports are fairly flexible. It's nice to have analytics somewhat centralized.

Integration with my company's database has failed over and over again, and Kissmetrics either shows no data or inaccurate data. The company keeps moving the platform to different URLs. The documentation for implementing database connections has left our dev team a bit confused.

It's most useful for tracking customers/visitors through the funnel. Some of the aggregated data reports have questionable results.

Our account manager was a nice guy and he tried to help, but in the end, the product was useless to us.

Our dev team invested dozens of hours integrating KissMetrics calls into everything we needed to track. It required a lot of testing and back and forth with their support. When we finally had everything being tracked, we needed to set up our dashboard and reports within the tool, which was also a somewhat frustrating and unintuitive process. In the end we ended up with a metrics dashboard and some funnel reports that didn't tell us anything beyond what we already were getting in Google Analytics. We tried a number of times to fiddle with the options in the tool to see if we could extract some value from it, but after 7 months of fiddling and payments, I decided to pull the plug this $200/m expense. We ended up spending over $1200 and at least 80 hours of time on it. All wasted. The worst insult though, which drove me to write this review, was that when I cancelled and explained my frustration, I asked if they would consider some kind of partial refund since we never really used the tool and couldn't get any value from it. Not only were they unwilling to do so, I was told that they have a 30 day cancellation policy and even though I sent my cancellation request in on Feb 25th, they would still be processing my UPCOMING March payment. This is SAAS software. They should have no problem cancelling my billing immediately. I call bullshit. Seriously not impressed. What a frustrating experience.

We were hoping it would track our sales and help us identify the channels that were driving sales. We found it didn't give us anything beyond what we already had going with Analytics.