Kissmetrics Reviews & Product Details

Easy of implementation, funnel and cohort visualisation.

Took time to fully understand the implementation process. Was misguided more that once by KM onboarding team.

We wanted to implement user tracking, Google Analytics does offer user-id feature but it fairly limited and hard to implemented. With KissMetrics we get this out of the box and the implementation was pretty easy.

I love the dashboards and funnel reports and the fact that we can name event's what ever we want.

I wish there was an easier way to modify the underlying data so we could easily remove test traffic and robot clicks to get more accurate numbers.

We build automated salesfunnels for the world's top authors, speakers, coaches and marketers. Kissmetrics is the only tool that allows us to quickly and accurately analyze the performance of our multi-step salesfunnels and break down the conversions by lead source and split test. It's totally essential for knowing which traffic sources work and which ones don't.

The most difficult thing to do is to use identify the metrics you need. Then it's easy to configure and to use. The engage feature is also very useful as it helped us increase conversion by 750% on some pages. More over the team is super helpful and their webinar are amazing. Definely the best metrics product.

It's a little hard to know which metrics to start with. But as soon as your done everything runs smoothly.

We increased conversion by 750% on some pages. We were trying to understand where our users are coming from and where do they left. We were also trying to understand the feature they love and the things the don't. And thanks to Kiss metrics we can do all of that.

It helps me create user reports for Cision's software

There is nothing currently that I would change

We are creating reports to see how many users are logging into our software and what was the time of their last login. This helps us with determining what aspects of the software they are truly using.

I love the raw data manipulation ability that KISS provides. Even if we have no clue what we will use the data for, we pass the properties into KISS for future use. Time and time again we have thought "oh thank God we passed that value in", because at some point KISS releases a new feature that makes data we passed invaluable! The metrics dashboard, power reports, funnel reports, ab test reports, (and the ability to then segment the reports by any property value for further drill down) are beyond valuable! The new path reports, engage, and the other features just put this analytics tool as our MUST for any client engagement. Not joking, its a 100% requirement for our agency, no KISS, no deal! I am available for anyone who would like to ask best practice questions or possible use scenarios. In 15 years of media buying, this is the ONE tool that has the largest impact on our ROI through intelligent analysis.

The name is a lie. KISS is anything but "simple". Its like trying to describe a formula one racecar as "a car" that anyone can drive. Sure we can all drive, but only some of us have the skill and knowledge to know how to get the most out of it. Here is my list of things I don't like: 1. Needs better set up documentation on WHY you are doing all of the events, properties and values you are setting and HOW you will use these in the future. 2. The new filters are great, but only ONE filter in the "metrics" area is frustrating (will likely be updated soon though). 3. Emailing only five metrics is a joke. Come on guys, let me email as many metrics as I want to anyone I choose. 4. No deletion of past events for good "housekeeping" is a huge PITA. We have now told all clients, "set up the first site knowing you will delete it and make a new one that is not screwed up". 5. Have outsourced people who really get it and can set KISS up would be awesome! Not sure if Ive missed this somewhere?? BUT even with these issues, its still recommended and required for our agency. Its just too damn valuable.

its hard to identify a single problem we solve because we use KISS for everything. We identify and optimize media buys by reviewing placements, targeting, and any tags we can pass into the system. We also identify weak points in tech that had previously been thought to be "perfect" by tech teams. Optimizing mobile has become a dream with KISS reporting. And of course with the API level pass through, our optimization that we use to count on VWO or Optimizely, we now ONLY look at KISS data as definitive due to the increase insights (income from day 0 - day 180, etc). Its not just about what did that test do for our CR, its how did that test affect overall value per customer or lead. I can geek out on this all day long, but the real value has to be experienced for yourself and will only be there if you know how to pull the right reports from KISS. Hire someone who gets and lives numbers to help you!

I like that I can simply put a ton of track calls in a single file and have it show up in the interface in literally seconds; Kissmetrics has awesome real-time tools.

I dislike that I can't trivially rename/delete a metric.

We are using Kissmetrics to track customers within our funnel. We ultimately want to know where potential customers are finding out about Augur, when they sign up, when they start using our software, and when they reached a certain threshold of use. Kissmetrics facilitates this for us.

Ease of tracking + the user experience is great.

Nothing in particular, as it's a great product.

Optimisation.

The flexibility of their platform is unmatched in the industry. Their customer support is amazing. What good does the product do you if there's no one there to help you succeed with it? Kissmetrics has invested the people and time to work individually with my team - understand our goals and help us explore how best to use the many features of the product.

There's nothing to dislike. It's the best product out there.

We want to gain insight into how people consumer our online content and if it translates into greater engagement both online and offline.

Easy and simple funnel visualization and creation. The people report to query ID's from the database and build accurate timelines from our own users radically changes our roadmap both in the marketing and product team, making the company fully data driven.

Some features lack flexibility: not being able to add more columns to people searches, not being able to query manually through SQL, not being able to add OR and AND conditions to the same people search query. Also, when producing reports, not being able to query specific conditions, events or properties and represent it as a funnel visualization is a disadvantage.

Data analysis, product roadmap, attribution modelling, UX analysis, Marketing analytics.

I really like that you are looking at individual data, rather than sampled data that changes every time you run the same report. Some of the built in reports are great, for example the path report. Start at point A end at point B and fill in the gaps in between for me please - brilliant. Another very interesting aspect is that you can import data back into the system to fire events against individuals (for example offline activity - I work at a university so this could include people that attended an open day) - this opens up so very interesting possibilities for assessing user behaviour.

It would be nice if there was an option to expose more than 5 steps in certain reports - I know that the data is there so it is a shame that it doesn't have the option of being exposed. Hopefully this is something (that if enough people agree) can be achieved. I have a very large (and deep) site - so sometimes 5 steps is not enough to get the level of detail that I am after. This next point isn't really a dislike - but more a general point that not everyone will be in a position to account for: It takes a lot of setting up (a product like google tag manager can make your life a lot easier here). Out of the box it records very little (which is good because it makes you really think about what you want to record) - but of course that means when you first start using it you need to put some time, thought and effort into getting it going. This may or may not require some developer input as well.

Identifying key motivators for specific actions