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Kissmetrics
4.1
(168)
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Kissmetrics Reviews & Product Details

Kissmetrics Overview
What is Kissmetrics?

Kissmetrics is a customer engagement automation platform that provides analytics and insights into user interactions with websites and applications. It focuses on tracking the behaviors of individual users across devices to help businesses understand and optimize customer experiences and conversion rates.

Company Kissmetrics
Year founded 2008
Company size 11-50 employees
Headquarters San Francisco, CA, United States
Social Media
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Kissmetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Kissmetrics Features
A/B Testing
Ad Campaign Performance
Alerting & Notifications
Behavioral Analytics
CRM Integration
Churn Prediction
Cohort Analysis
Conversion Tracking
Customer Journey Mapping
Customer Lifetime Value (CLV)
Customer Segmentation
Customizable Dashboards
Data Export
Email Campaign Analytics
Financial Reporting
Funnel Analysis
Heatmaps
Inventory Management
Marketing ROI Tracking
Mobile Analytics
Multichannel Attribution
Predictive Analytics
Product Performance Analysis
Real-Time Analytics
Revenue Reporting
SEO Analytics
Sales Tracking
Social Media Monitoring
Traffic Analysis
User Interaction Tracking
Kissmetrics Media
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Last updated: December 11, 2024
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168 Kissmetrics Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Oct 02, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"The perfect user-centric analytics tool"
What do you like best about Kissmetrics?

Being able to follow path of individuals and easily set up specific events. I like to create new funnels and analyze how modifications we implement impact conversions

What do you dislike about Kissmetrics?

I wish it was a bit more drag and drop like. It would be easier if it was integrated with mandrill. I wish one event could be created using several elements, like different URLs so I could have a macro view on conversions funnels as a whole and not only one by one.

What problems is Kissmetrics solving and how is that benefiting you?

First are the cohorts and how users are behaving when they have connected at least once.

Small Business (50 or fewer emp.)
Sep 18, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Insightful Reporting for SaaS Companies Monitoring Engagement & Conversions"
What do you like best about Kissmetrics?

I love how flexible the reporting structure is -- with so many styles of reports, we can look at the data around just about any way we need to. I also like that multiple people from the same company can use unique logins to access the same reports, so we are all looking at the same data view.

What do you dislike about Kissmetrics?

It took a bit of reading to get up and running as this was my first experience using "people" based analytics. Now that I have more experience using Kissmetrics, I really enjoy it.

What problems is Kissmetrics solving and how is that benefiting you?

We needed to track marketing KPIs/events and tie those KPIs back to our actual customers. This has allowed us to experiment with multi-step attribution and to see a more complete picture of our customer's journey. Seeing that a customer engaged with 3 ads (and which ones) before making a purchase, how often they use our software, etc. is invaluable data.

Small Business (50 or fewer emp.)
Dec 15, 2014
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Product"
What do you like best about Kissmetrics?

Being able to trace a user back to when they first came to our site.

What do you dislike about Kissmetrics?

Integration could be easier. It took over 3 months.

What problems is Kissmetrics solving and how is that benefiting you?

Which chanel and customers to focus on.

Enterprise (> 1000 emp.)
Dec 09, 2014
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Tool for Mid to Large Businesses"
What do you like best about Kissmetrics?

Ease of use, excellent documentation, many opportunities to customize, excellent reporting tools.

What do you dislike about Kissmetrics?

Can be overwhelming for someone new to analytics and data analysis. Not as useful for a small business - price and volume of data.

What problems is Kissmetrics solving and how is that benefiting you?

The business problem was a combination of lead generation and analyzing how people were using the site.

Mid Market (51-1000 emp.)
Sep 15, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Customizable and great for SaaS"
What do you like best about Kissmetrics?

The ability to track and create reports for marketing and in-product interactions. We use Kissmetrics regularly for A/B testing and helps combine website conversions with in-product conversions.

What do you dislike about Kissmetrics?

The reports can be very slow sometimes. It seems to have gotten better since the product switched owners. I wish the data exports happened automatically instead of going to your email.

What problems is Kissmetrics solving and how is that benefiting you?

A/B testing to improve conversion rates on the website. Analyze the conversion funnel from visit to registration to payment. Analyze in-product user metrics.

Enterprise (> 1000 emp.)
Sep 20, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great"
What do you like best about Kissmetrics?

I like that Kissmetrics has so many customizable options. The support is also amazing! Patrick was very responsive and helpful.

What do you dislike about Kissmetrics?

Sometimes the process of pulling data can feel a bit manual.

What problems is Kissmetrics solving and how is that benefiting you?

We are very interested in finding conversion rates.

Mid Market (51-1000 emp.)
Nov 11, 2016
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Initially using KM for AB testing data/analytics."
What do you like best about Kissmetrics?

I like the ability to report on AB tests we are running within our product, and the responsiveness by the Support & Product teams.

What do you dislike about Kissmetrics?

I am currently only using KM for AB test reports, so I don't have a wide area of experience. Specifically with AB testing, I was a little shocked by the minimal current functionality and lack of API integration availability. To KM's credit, they quickly worked with me and my business needs to tweak the API and allow my dev team to mold KM's data into a dashboard that greatly cut's down reporting/analytics time.

What problems is Kissmetrics solving and how is that benefiting you?

See above. Using KM for reporting on our AB testing data as we scale up our tests. It's very important that we get quick, accurate data that allows us to view all of our tests' data at a glance and with a proper statistical significance (& proper sample size) calculation.

Mid Market (51-1000 emp.)
Sep 18, 2015
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A gold mine for data geeks"
What do you like best about Kissmetrics?

KISSmetrics provides detailed access to all of our app usage data, combined with our marketing data. This blended approach helps us not only understand how our customers use our app, but also which marketing channels bring in our best long-term customers.

What do you dislike about Kissmetrics?

Some reports can be confusing at first and others can take substantial time to master.

What problems is Kissmetrics solving and how is that benefiting you?

KISSmetrics helps us understand how our customers use our app, which features they use, and which features drive long-term subscriptions. App usage data, combined with financial data, combined with marketing data helps us make key decisions about marketing spend and development priorities.

Mid Market (51-1000 emp.)
Sep 18, 2015
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Constantly improving and insightful"
What do you like best about Kissmetrics?

I really like the added power of the new filters that were added recently. Also, I love using ABTest reports along with cohort reports.

What do you dislike about Kissmetrics?

'Huge' users that happen when different users log in on the same computer and get aliased together. No way to undo it

What problems is Kissmetrics solving and how is that benefiting you?

ABTests on new user features, registration and payment flows.

Mid Market (51-1000 emp.)
Sep 18, 2015
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Perfect for funnels"
What do you like best about Kissmetrics?

Kiss metrics is great for funnels, it's really their strong point. They also do a good job of keeping analysis defined to cohorts, which is a subtle but important point a lot of other tools miss.

What do you dislike about Kissmetrics?

I think the UI needs work, navigation is not intuitive to me and I wonder if others have similar problems.

What problems is Kissmetrics solving and how is that benefiting you?

Funnel optimization is our main goal and KISS has allowed us to really dig into our data and figure out where the bottlenecks are.

Mid Market (51-1000 emp.)
Sep 18, 2015
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Reaching out to users"
What do you like best about Kissmetrics?

I like how I'm able to see and drill down to an individual level such as where the visitor came from and usage patterns.

What do you dislike about Kissmetrics?

In order to create new events or properties I have to have development place something on the back end. I can't just create new events based on classes it seems.

What problems is Kissmetrics solving and how is that benefiting you?

What are our users doing? How are they using the product? KISSMetrics has helped me identify certain users that I've reached out to in order to get valuable feedback on user experience.

Mid Market (51-1000 emp.)
Dec 15, 2014
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good, but confusing"
What do you like best about Kissmetrics?

It's better than GA for campaign tagging

What do you dislike about Kissmetrics?

Support looks like it was written for developers. It's hard to understand for a marketer.

What problems is Kissmetrics solving and how is that benefiting you?

Tracking marketing success. We've got about half as far as we'd like to with the ability to report on our campaigns.

Mid Market (51-1000 emp.)
Dec 03, 2014
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Informative Product"
What do you like best about Kissmetrics?

Great way to track which mediums are the most effective for promoting a campaign, including which ones produced the most valuable leads. Great and responsive account managers.

What do you dislike about Kissmetrics?

Some technical difficulties with reports.

What problems is Kissmetrics solving and how is that benefiting you?

How to track where the highest quality leads are coming from.

Mid Market (51-1000 emp.)
Nov 21, 2014
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A Great Tool To Reach Your Goals"
What do you like best about Kissmetrics?

The ease of use and functionality really made it a great tool. The design of the site is also really delightful, I can't stand really flashy or overwhelming sites, but KISSmetrics really made it feel like I was using a quality, no-frills tool.

What do you dislike about Kissmetrics?

Sometimes found myself getting confused with specifics. Took some time to get used to the placement of the tools and how to navigate at first, I'm a huge fan of tutorials, though!

What problems is Kissmetrics solving and how is that benefiting you?

We were looking at how to reach individual users and how they were engaging with content online

Small Business (50 or fewer emp.)
Nov 05, 2014
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easier than Google Analytics, if you have the financial resources."
What do you like best about Kissmetrics?

Kissmetrics are a great way to see how people are finding and interacting with your site. The funnels are easier to set up and I'd recommend it if you have a budget.

What do you dislike about Kissmetrics?

In the end, we decide to get better at Google Analytics because it was free and our startup had budget constraints. I still prefer KISSmetrics.

What problems is Kissmetrics solving and how is that benefiting you?

Where in our onboarding process people where leaving our site.

Mid Market (51-1000 emp.)
Nov 04, 2014
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"user-friendly and intiutive, but not flexible enough"
What do you like best about Kissmetrics?

Kissmetrics is a very intuitive tool - very easy to use, no prior skills needed. Many options are predefined, so its no The implementation was also quite easy. In addition, we received great support from one of the representatives. As a bottom line, the implementation and deployment of the tool went on really fast and smoothly.

What do you dislike about Kissmetrics?

We tried Kissmetrics 2 years ago, and as mentioned before, its seemed like a great tool in terms of implementation. However, it couldn't meet our requirement. As our business is purely online, and we have a huge amount of traffic across over 10 countries, we need a very customizable solution. We have plenty of special events, custom variables and custom dimensions which we need to track on a site and on a group level. We also need a very detailed and robust segmentation and proper user tracking. This wasn't available 2 years ago.

What problems is Kissmetrics solving and how is that benefiting you?

As mentioned before, our business is a purely online company - the biggest classifieds in UAE and Egypt, with presence in around 10 countries in the Middle East and North Africa. We need to track the individual users from the point of first contact (via paid marketing, social media, WOM etc), through they content consumption (on our campaign or blog sites), to final conversion to posting an ad or sending a lead. We need to be able to follow the complete customer life cycle and to be able at any time to build personas, to segment on special demographics or behavioral characteristics and to contact those users via CRM.

Small Business (50 or fewer emp.)
Sep 20, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"New User's Perspective on Kissmetrics"
What do you like best about Kissmetrics?

The new interface is welcoming. I can pull most of the reports I need with little fuss. I feel that my company's information is the bulkiest part of the experience.

What do you dislike about Kissmetrics?

I wish I knew more about how my company was using the data. Which data is really good to pull from vs. other tokens that have incomplete tables or amounts of information. Would be great to star or review certain pools of information so we know, as a team, how and what information to look at together.

What problems is Kissmetrics solving and how is that benefiting you?

Trying to market our product better to our customers. This seems to take a lot of time because there is a learning curve amount my peers and an additional layer of the KissMetrics to understand.

Small Business (50 or fewer emp.)
Oct 01, 2015
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Kiss"
What do you like best about Kissmetrics?

It had a lot of data and did a good job tracking specific customer and behavior flow

What do you dislike about Kissmetrics?

The lack of support was tough and there wasn't anything generic about it. Like there should be a dashboard already made.

What problems is Kissmetrics solving and how is that benefiting you?

Analytics.

Small Business (50 or fewer emp.)
Aug 01, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Robust customer analytics and testing tool "
What do you like best about Kissmetrics?

Funnel report helps in tracking cart abandonments and drop offs in other events. Cohort report helps in measuring groups of people who have similar experiences. People search report assists in finding dedicated customers and those who need to be re-engaged. A/B test report is great to track response of customers to different page layouts and apply those findings in real time to lift conversion rate.

What do you dislike about Kissmetrics?

Too much dependence on tracking code customization to get actionable reports. Funnel reports are limited to showing five levels of customer purchase flow. This may not work well for websites that have more than five levels of checkout process. Requires significant investment upfront and ongoing code implementation expenses to customize the metrics this tool captures. Integration with other business intelligence tools such as MicroStrategy or sugarCRM is complex, so difficult to establish a single data pipeline.

What problems is Kissmetrics solving and how is that benefiting you?

Used it to optimize customer path to conversion and checkout process. Leveraged its data to increase roi of media spend in different digital channels like email, social, search and display. Both these strategies helped in improving the quality of customers visiting the site and their online experience once they landed. So, traffic and conversion rate could be lifted with minimum investment. Campaign tracking, funnel analysis and user-level demographics were used to create a targeting plan and acquire new customers as well as lift product sales from existing customers.

Small Business (50 or fewer emp.)
Sep 20, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Works well for basic SaaS use cases, but inflexible for more complex businesses/analyses"
What do you like best about Kissmetrics?

Common growth marketing reports like funnels and cohort reports work well out-of-the box and are fast and easy to create. The platform is good for users with an intermediate level of comfort with data who want to begin looking at growth marketing metrics but don't yet have the data skills to build these reports themselves.

What do you dislike about Kissmetrics?

Limited versatility for manipulating your data in custom ways. Some reports are missing filtering options that would be valuable. Funnel reports only allow user counts, not sums (like revenue, etc). Also, Kissmetrics seems to be pushing the product development in a direction focused on user interactions (like sending emails and triggering popup modals) while some basic analytics functionality is still missing.

What problems is Kissmetrics solving and how is that benefiting you?

Ability to quickly build funnel and cohort reports to analyze conversion behavior. It does this very well.

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