Kissmetrics Reviews & Product Details

The easy and friendly user interface of the overall website. Also the support is great every time you have a question.

Maybe I would like a better and detailed guide of what recommendations they have for SaaS solutions or mobile apps. They have some ebooks but they are too short. It would be a nice to have, not a huge cons!

Better knowledge of how users interact with our solution and in a very understandable way!

Because it's anchored by users, I can find insights that simply isn't possible by other services like Google Analytics (which is anchored on pageviews).

Filtering and slicing data is a bit awkward. For example, in their funnel reports, you can only filter on one specific property's value vs pivoting on several values.

With the ability to slice data by time and user, we can understand how the user interacts with our site that much better.

I love that Kissmetrics gives me the ability to understand what people are doing on my site. From understanding the difference between fly-by-night trial customers versus the deep and frequent engagement of my paying subscribers, I can understand what's working on my site and tweak programs to attract the best audience.

I wish there were more "canned reports." As much as I understand that each website is unique, I'm certain I could learn from the reports that others believe are critical to business decision-making.

With Kissmetrics, I'm able to customize communications to my customers based on the article they last read on my site. This has increased my conversion rate (from visitors to trial subscribers and from trial subscribers to paying subscribers).

The best thing about Kiss Metrics is its ability to track end to end customer journey as well as the ability to track offline conventions. -

- Restricted to 3 columns/metrics when exporting the report.

Trying to understand the value of each digital channel. Kissmetrics has helped me understand that as well as understand the attribution of each channel

Ability to export all of the clickstream data into an S3 bucket

Hard to segment by multiple dimensions.

Marketing attribution Funnels

The very simple to use interfaces allow us to create amazing reports within seconds. Literally.

It is sometimes a bit hard to find documentation on best practices.

So far, we've been able to completely rethink the way we make decisions and also the way we validate our assumptions.

KISSMetrics offers flexibility, power, and a robust feature set. You can track almost anything your heart desires and go way beyond simple page views to track form completions, behaviour across multiple devices, customer value over time, and way more. By aliasing anonymous cookie data with identifying information like an email address, KISSMetrics is not just a web analytics tool -- it doubles as a customer database. You can store detailed purchase information and see how it correlates with the web activity you are tracking. Seeing a complete view of an individual's interactions with your site and business over time is great. On top of this, the interface is attractive and contains a number of very powerful reports. Funnel analysis is an extremely important view for any ecom business as are reports that let you build ad hoc queries to drill down on very specific segments. KM also has a range of very useful integrations with other sales and marketing tools like Salesforce, Marketo, and so on.

The natural comparison for KM (which they encourage in their marketing material) is with the industry's 900 pound gorilla, Google Analytics. KM has advantages over Google Analytics as mentioned above -- but anyone approaching this platform with a GA reference point may encounter a few surprises. Firstly, a KM implementation is not a small matter and requires a developer if you want to heavily customize it. With GA you can drop in some tracking script (or not touch any script at all if you are using a plugin on some popular CMSs like Wordpress), and watch the data pour in. KM requires you to create events for many of the things you want to track after deploying their code. Many events can be created via their web interface, but some have to be created with additional javascript. Although to be fair you also need to deploy custom code to track certain events in GA, a lot of additional customization was needed to track the things we wanted to track in KM. Example of events that are not by default tracked at all in KM are specific page views, time on site, demographic information, and so on. The interface also has a learning curve. You need to understand WHAT question you want to ask the tool and then make sure that is reflected in your report configurations. If you get confused about the events you have set up or about the different filters you are layering together, you could mislead yourself with inaccurate data. On top of this, with detailed queries or big data sets, the reports are sometimes slow to load. Lastly, if you rely heavily on Adwords auto-tagging you are out of luck and need to make sure you are tagging your campaign URLs manually to record data. That could be a time consuming process if you have a big Adwords account.

We wanted a way to track detailed, person-level web and product activity that was flexible and reliable. We wanted a useful reporting interface and also the ability to export the data into a data warehouse for analysis in conjunction with other data sources. KISSMetrics successfully met these needs. Having gone through the implementation, we now have a very powerful tool for tracking activity across any of our websites and inside our product. We can line up web behaviour with demographic data in our CRM or purchase data and really understand how these behaviours correlate with business results.

The value of their webinars on analytics and B2B selling, this is the main feature I use with Kismmetrics at the moment.

Sometimes I receive too many email invitations from kissmetrics.

Learning more about analytics, to ensure we are fully utilizing our analytics tools to understand our audience for demandgen.

Kissmetrics is a great tool for analytics, especially if you're looking to see in-depth insight on visitor journey instead of just visitor figures and pageviews.

Not much, though the price can be a bit too high for some businesses (especially small businesses/small brands).

Not provided

Kissmetrics was one of the first analytics platforms to really focus their attention on individual visitors rather than page views. In doing so, they allow marketers to understand the visitor's journey and provide a better experience.

Kissmetrics can be a little pricey for some small businesses, and not all businesses need to spend additional money on online analytics.

Not provided