Kissmetrics Reviews & Product Details

I love Kissmetrics flexibility with our metrics needs.

Not enough dimensions for comparing our metrics; I'd like to do more cohort analyses.

We're solving for retention and engagement by using Kissmetrics to measure content performance

Easy integration with Web, Funnel reports, Live feed, Popular path analysis to increase revenue.

Conversion calculation logic is lilttle bit diffrent from other reporting tools

increase conversion rate

The support team is Kissmetrics' best quality. Whenever I have a question I want to answer, I'll email my account manager and he'll help me build the right reports. It's like having an extra analytics expert on our team.

Kissmetrics, like many powerful tools, has a high learning curve. Its reports will eventually answer the question you need to answer, but building the report to do so is not usually intuitive. I often have to email my account manager for help.

Kissmetrics is excellent for helping us understand our midfunnel. Our products are considered purchases, so it's crucial that we are able to analyze and optimize assist channels (as well as acquisition). Kissmetrics makes that possible and vastly improves the quality of our data.

Much easier than SQL... Once you understand how to use the software you can do complex calculations at a fast pace.

It takes a while to understand the intricacies of the software!

We are using Kissmetrics to understand our usage analytics... Its efficiency saves us time that would be spent using SQL...

KISSmetrics is the ultimate way for digital marketers to track their progress. Often other tools don't dive in depth on how campaigns are working, or not. With KISSmetrics marketers can easily show clients or team members how campaigns have impacted the business.

It does take some poking around to get a feel for the software. There's lots of data to sift through and if it's not set up correctly it can be difficult to locate what you need. When there's multiple campaigns and tracking going on it can become very difficult to keep track of what's going on. It's beneficial to perform some housekeeping, which is time consuming.

With all the detailed data we are able to provide clients with some excellent reports. How many people actually review the CRO reports is another question. However, in house the digital marketing reports have proven very helpful.

The funnel reports are easy to build and provide a tonne of value. Also the 'user path' reports are awesome but locked to pro users only. It's very easy to set up, especially if using Segment.io or similar service.

The dashboard frequently takes a long time to load, and occasionally hangs (does not load at all).

More visibility into our conversion funnel.. from a visitor on our website to a paid user. Using Kissmetrics allows us to identify common traits with cohorts of users... this is extremely valuable to us.

We use Kissmetrics to understand how individual visitors interact with the learning resources on our site to help them build digital marketing strategies. Through knowing how individuals interact we can use the API to integrate with our Marketing Automation system to score leads and follow-up with email or phone conversatons.

There is a fee compared to the free version of Google Analytics, but we think it's worthwhile for the insights that we get. As with all SaaS there may be some downtime, but we don't find this a problem in practice.

We also use Kissmetrics for business reporting - our financial performance from different member plans. We also use it for Conversion Rate Optimisation (CRO). For SmartInsights.com, not only are we able to increase traffic to basic membership by 214% but we now have ways to increase our monthly recurring revenue significantly by converting more free members to paid.

It was very easy to implement on our e-commerce. Anyone can do it, just read all the information the Kissmetrics has before tryng to do anything.

Answers from support take a while. Lack of support in portuguese (Brazil)

As we are a start-up and short of people, we wanted to use as easy way to collect data to drive some of our decision and understand better our business.

Being able to follow path of individuals and easily set up specific events. I like to create new funnels and analyze how modifications we implement impact conversions

I wish it was a bit more drag and drop like. It would be easier if it was integrated with mandrill. I wish one event could be created using several elements, like different URLs so I could have a macro view on conversions funnels as a whole and not only one by one.

First are the cohorts and how users are behaving when they have connected at least once.

Having person-level insights into marketing ROI and behavior that can be tracked all the way back to an A/B test.

The interface can be a little buggy at times, but not to the overall detriment of the product.

Tracking long-term ROI on marketing campaigns and A/B tests.