Kissmetrics Reviews & Product Details

The ease in which you can create metric reports.

Nothing major at this time. It works exactly like it should and really helps us with knowing our numbers.

Tracking and knowing our numbers. This is vital for any software company!

I love the fact that Kissmetrics allows me to track the full funnel. It allows me to make great decisions around what to do next to optimize my site. I also love the filtering to only look at data that's applicable to my use case.

The Kissmetrics date range is frustrating (you can't type in a date...you have to use the back arrow endlessly to go back in time).

Solving for what customers are doing on the website. It's super helpful to be able to understand what people do before they register for the product.

The reporting capabilities of Kissmetrics is better than most of the other tools out there. Adding conditions and filters couldn't be easier and the reports that are generated are very thorough and straightforward. Kissmetrics has many different report types for varying business needs and that will you analyze user data the way you need to look at it.

There's not much to dislike about Kissmetrics but if I had to choose one thing, it's the lack of the automatic event tracking that some of the other tools have. If you've forgotten to add an event, it doesn't pull data retroactively once you've added it.

We were trying to figure out how users were engaging with our site and see which cohorts tend to stay subscribed longer based on the actions they have taken over periods of time. It really helps with our CRO efforts because it gave us more detail about the user journey than Google Analytics did

Cohort reports are very useful. Segment integration is very convenient.

It's pretty expensive. Power report is particularly overpriced.

I use it for conversion funnel analytics and cohort behavioral analytics. Occasionally use the People report to find cohorts.

Extremely easy to slice and dice the data. It's amazing that we survived without a powerful tool like KM to track user behavior throughout the entire web and buying cycle of our product.

A big chunk of the data shows as coming from "homepage", but I'd like to figure out how the user got to the homepage in the first place. I'm not sure if this is a product limitation or just a knowledge gap on the capabilities, but we're looking into how to tie Google Analytics data better into KissMetrics.

We are using the product to track what users visit the site, then come back later to buy the product. What their first and last touch attribution is, so we can better determine where customers are finding out about us. We're also using KM to track user behavior as they visit different sites and go through the purchase flow. As well as when and how they upgrade to a paid product.

Every day I use funnel and cohort reports in my job. This reports give me information about quality of traffic we use in our projects. Also I use Power repots to make data sets on my way, for example revenue power report with segmenting by utm_source, utm_campaign and utm_content.

I want to see more flexible variations of segmenting data in Person Search and Power Repots. Please make more capabilities to set permissions for team members ( we want to make permissions like "see all reports except revenue report). We need more targets in Engage.

1) Calculating revenue from different traffic sources 2) Searching channels of good customers 3) Calculating time between email subscribing and billing 4) Analyze cohorts by date of subscribe and traffic source and many other

If you don't track you aren't managing it. We are able to track any activity that we want to improve. We have many activity based metrics that we track that impact the activation of trials and eventually sales.

After using Kissmetrics for a while the dashboard can become cluttered with many different metrics and become confusing. If you are good at using the filters you can sort by category.

Track user activities that eventually lead to sales, and track what paths conversions come from.

We love the metrics dashboard and the ability to quickly see essential stats.

We have found it slightly frustrating not to have a custom date range for the metrics dashboard.

Kissmetrics has helped us track our conversions from point of origin better than before. This means more accurate advertising spend.

KISSmetrics' interface is clean, beautiful, and easy enough to navigate. With analytics platforms, there's always so much going on that you can hardly tell what you're looking at or how to find what you need. Take Google Analytics, for example. It's extremely powerful, but extremely hard to use for beginners and even intermediate beyond basic functionality. But, most of all, I love being able to track our users on a one-by-one, individual basis. We know which user it was, which devices they used to log in, where the visited, how long they were there, what conversions they've performed, and more without guessing. Paths, funnels, and all are at our fingertips.

I wish there were more ways to track new vs. returning, but I have word that they're working on it. I would also like to see more options for automation events in the future, similar to Hubspot, but I understand where the focus is (this is more just for convenience).

We're working on trying to see where the holes in our process are and where we can put our eggs to get the most pudding out of our website and apps. KM gives us that visibility and allows us to track change over time as we make adjustments.

We can have very precise, very accurate reporting thanks to the tracking we do with Kissmetrics.

Very little. When I look up individual users, the search function will sometimes stall and get stuck "loading" indefinitely.

I use our data in kissmetrics to understand how profitable our spend in adwords is - which keywords are most profitable, which ones are costing us money without paying us back, etc.

Our organization uses Kissmetrics to track user events across our web application and then to create reports on usage. It is used primarily by the product owner and developers but it is also available to support and sales. It enables the organization to make data-driven decisions about actual usage on our web app. Kissmetrics Pros * Generating custom reports * Daily email snapshots of key metrics * Separation of prod vs pre-prod environments

Company seems to be broadening scope to more than just metrics, it's unclear if these capabilities will be useful.

Enables us to have increased data-driven awareness of customer usage of our product. The funnel analysis has been particularly useful to target new features/development.

For a very reasonable price I am able to understand how my users are interacting with my product and diagnose various product issues. The cohort reports and fabulous and even better now that the team has added filters.

Loading time for reports varies from almost instant to several minutes. Also it is impossible to split up users once they have been merged.

AB testing, user engagement, conversions,. Our organization uses Kissmetrics as the core data platform for decision making.

The user interface is rather neat, clean and easy to understand. Whenever we have a question here in the product team on how people are using the product, we fire up KM and immediately get our results which helps us break down the problem. 90% questions we have are solved by the provided reports, those that aren't can be deduced implicitly by the reports. People report is quite awesome and seeing user's actions on a timeline is super handy when troubleshooting or trying to understand flows. Live tracking is also great and very reliable, even in busy production environments.

My most heated issue is the speed, sometimes it takes quite a while to load just pages, before executing any report, and even dropdown menus for selecting which properties/events to search for take a decent time to show up. But you get used to working at that pace so not a blocker. It isn't super easy to look for a specific user as you have to go by the People Search page first, which takes a bit to load.

Product wise - KM helps us understand how people are using the product: whether some features are discoverable by users, what people are trying or expecting the product to do, and generally what's working and what's not. Conversion wise - funnel reports are awesome in understanding which flows are converting best.

Really like the well thought out back end and the way tracking is handled is simple once you 'get' the paradigm of collecting properties of users. The web API is also very convenient for integrating with other systems. There are also built in integrations which are even easier to set up. The "My Activity" feature in the live view lets you see the events you the visitor are triggering and lets you test new properties or events quickly.

It was a little tricky getting tracking set up for our forms (which use AJAX), but now we have we are tracking those entries OK.

We are now able to tie our analytics data up with other online processes and offline systems because of the ability to identify users.

KISSmetrics required a little bit of planning and coding from our end to get set up but when you are live and your reports are running its awesome. When we first signed up, I got a couple emails from KISSmetrics folks which I expected to be sales related but really they were customer support folks looking to help us get going and WOW are they helpful and awesome. From the start we got a couple contacts at KISS that we could email and call at any time and they helped by going through our product, process and needs and put together recommendations on what to do on the platform and how to set it up properly. Its one of the best on-boarding experiences I've ever had with a company.

It takes more coding than I expected to get things going.

We wanted to create a funnel report (and soon Cohort) of our sales process and other processes online to understand how users are using our platform, where they are dropping off, etc...

As the business owner who needs the metrics, not the one setting up the software integration with KM, I appreciate how available and responsive the support team is with the on-boarding support they provide. It saved my team time and cycles, and knowing how to use KM increases the value they provide to our clients.

There is a steep learning curve, and it does usually require you to integrate with the app itself. For us, running a Rails app, it meant we needed to involve a front-end developer and a Rails developer.

We're just getting set up, but I am hopeful that KM will provide insights for me to help better grasp how our users use our software so we can better focus on what it'll take to grow the business.

The option we have to view information as a whole or drilled down to the individual user. We utilize it to mainly to see activity for very specific items and which of our subscribers are either performing those tasks or looking at that content. The Power Reports are really powerful in allowing us to pull in multiple metrics to analyze.

There could be more documentation on the Power Reports. The good thing though, if you do have questions, the support team is very knowledgable and always willing to help.

I feel like we probably aren't scraping the surface of what Kissmetrics can do for us. With everything moving at a fast pace, for us it was about making sure we are at least capturing all the data we would like to report on so when we start digging deeper than we currently are, everything is there for us.

Ability to export all of the clickstream data into an S3 bucket

Hard to segment by multiple dimensions.

Marketing attribution Funnels

The easy and friendly user interface of the overall website. Also the support is great every time you have a question.

Maybe I would like a better and detailed guide of what recommendations they have for SaaS solutions or mobile apps. They have some ebooks but they are too short. It would be a nice to have, not a huge cons!

Better knowledge of how users interact with our solution and in a very understandable way!

KISSMetrics offers flexibility, power, and a robust feature set. You can track almost anything your heart desires and go way beyond simple page views to track form completions, behaviour across multiple devices, customer value over time, and way more. By aliasing anonymous cookie data with identifying information like an email address, KISSMetrics is not just a web analytics tool -- it doubles as a customer database. You can store detailed purchase information and see how it correlates with the web activity you are tracking. Seeing a complete view of an individual's interactions with your site and business over time is great. On top of this, the interface is attractive and contains a number of very powerful reports. Funnel analysis is an extremely important view for any ecom business as are reports that let you build ad hoc queries to drill down on very specific segments. KM also has a range of very useful integrations with other sales and marketing tools like Salesforce, Marketo, and so on.

The natural comparison for KM (which they encourage in their marketing material) is with the industry's 900 pound gorilla, Google Analytics. KM has advantages over Google Analytics as mentioned above -- but anyone approaching this platform with a GA reference point may encounter a few surprises. Firstly, a KM implementation is not a small matter and requires a developer if you want to heavily customize it. With GA you can drop in some tracking script (or not touch any script at all if you are using a plugin on some popular CMSs like Wordpress), and watch the data pour in. KM requires you to create events for many of the things you want to track after deploying their code. Many events can be created via their web interface, but some have to be created with additional javascript. Although to be fair you also need to deploy custom code to track certain events in GA, a lot of additional customization was needed to track the things we wanted to track in KM. Example of events that are not by default tracked at all in KM are specific page views, time on site, demographic information, and so on. The interface also has a learning curve. You need to understand WHAT question you want to ask the tool and then make sure that is reflected in your report configurations. If you get confused about the events you have set up or about the different filters you are layering together, you could mislead yourself with inaccurate data. On top of this, with detailed queries or big data sets, the reports are sometimes slow to load. Lastly, if you rely heavily on Adwords auto-tagging you are out of luck and need to make sure you are tagging your campaign URLs manually to record data. That could be a time consuming process if you have a big Adwords account.

We wanted a way to track detailed, person-level web and product activity that was flexible and reliable. We wanted a useful reporting interface and also the ability to export the data into a data warehouse for analysis in conjunction with other data sources. KISSMetrics successfully met these needs. Having gone through the implementation, we now have a very powerful tool for tracking activity across any of our websites and inside our product. We can line up web behaviour with demographic data in our CRM or purchase data and really understand how these behaviours correlate with business results.