Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
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It is easy for all levels to create website forms and integrates well with other tools (ie Salesforce).
I don't have any dislikes about Unbounce.
We are able to make multiple landing pages for our email campaigns, see the analytics easily, and it integrates with other tools we use (Salesforce, Make, ect.)
What I liked best about Unbounce compared to other landing page platforms is its user experience. It is just flawless, everything feels robust and you never feel lost.
I had to think about this haha since I like Unbounce so much. I think the only thing I dislike is that the free plan wont allow me to connect a custom domain!!!
I've built landing pages for enterprise software solutions with over $100k monthly ad spent. We were building landing page for different campaigns and a/b tested them to increase conversion rates.
I really like the transparency and analysis side of Unbounce. You can easily see which variants are performing well and see which ones are underperforming, allowing you to maximize the champion variant and build off of what your consumers are feeding off of the most. The collection and presentation of data is effective and makes my job a lot easier.
There's not a lot of downsides to Unbounce, however I do think there could be improvements within the web design aspect of it. I've seen other platforms with a little more options on that front, but overall, there's not much to complain about.
It solves the pain of data collection and organization. Having all the data for our landing pages in one spot makes it easy on us. We didn't have to design a system, the system was already in place.
Really easy to duplicate pages to set up easy split tests. Easy to set up integrations and hooks. Reporting is simple but effective. Good templates.
Mobile page creation could be easier to set up and more mobile templates would be better. But good enough for our needs.
Unbounce makes it easy to quickly replicate and split test landing pages.
I like how easy it is to pick up using Unbounce from using other tools prior. We primarily use Unbounce for Google paid landing pages, and the performance has been stellar so far in terms of page load times as well.
I wish the HubSpot forms integration could filter work only emails natively, other than that everything is great with Unbounce, looking forward to upcoming updates in the platform.
Unbounce is helping us deploy landing pages and subsequent variations at lighting speed. It also helps us intelligently direct the right people to the right variant through the use of AI technology.
I like the ease of building a landing page.
Sometimes the interface seems a little clunky,
Perfect solution to send our Adwords traffic from. Helps us keep a tightly focused sales funnel.
Designing coherent landing pages is a breeze. Easy to create variations and conduct A/B testing. High conversion rates. Easy to integrate to website and domain.
Limitations on the number of pages in the freemium model - although the success we had with Unbounce made it easy to upgrade. Mastering the design elements took longer than expected, but that is not an Unbounce problem.
We wanted to craft a series of targeted email marketing landing pages for the launch of a new service - it literally took less than 48 hours and we were watching our strategy being executed and already making improvements to it.
I like that it's easy to create landing pages and I have control over things like font, colours, images and text. I also like being able to view the mobile version at the same time as desktop and to optimize my pages for conversions.
I dislike that I cannot make changes in mobile exclusively from the desktop version, only some changes are allowed.
Unbounce has allowed my team to solve outdated landing pages that were not mobile optimized and functional.
The first time I used it, I was able to figure out how to create a landing page and get it all set up quickly and neatly. I loved the drag and drop feature, too.
I can't think of anything. Once I messed around with it, I picked it up quickly.
This allowed me to build a landing page quickly and integrate it with my site in no time.
I like the drag and drop capabilities. It makes it very design-friendly, especially when you have a specific project in mind they may not fit with general templates. The templates they do provide are all really nice as well
I wish that there was a grouping feature for elements
Creating quick marketing tests to build low cost lead lists
This tool makes it super easy for Marketers to spin up landing pages quickly with no dev help required. Perfect for messaging / content testing!
Nothing! I only have good things to say.
We're able to spin up A/B tests super quickly on the Marketing side which gives us data on what to integrate on our website.
Unbounce’s WYSIWYG user experience makes everything easy to use for anyone on your team. The AB testing capabilities helped increase my conversion rates significantly. The support is also great for when you are trying to get more technical within the tools. Creating a beautiful page is quick and easy. Launch tests is just as easy.
Sometimes the templates don’t allow you to customize exactly how you’d like. You will sometimes need to adjust HTML and CSS. That may cause friction for some users.
Definitely improving conversion rates. My AB tests are much stronger.
Great authoring capability with solid templates.
Sometimes components will change formatting or disappear unexpectedly. I am assuming a browser compatibility issue perhaps?
Rapid authoring of landing pages and being able to get feedback from the market on concepts quickly with the ability to refine and relaunch in minutes.
Functionality and reporting, easy to use
Nothing so far. New to the tool. but works great so far.
Design functionality and restrictions
Simple and efficient, you see the goals in real time
I need more templates and more integrations
Generate quality Leads
The ability to very easily create page variants with A/B testing reporting. Also the speed at which you can create pages really saves a lot of time and can quickly make the service pay for itself, if you're currently doing this manually.
Some of the features for mobile-formatting are a bit clunky, but even this is far superior to other page building tools.
Quickly reproducing pages from a template for specific influencer landing pages.
Their annual CTA conference in Vancouver is a hoot! But I love that the editor is so fluid. They have great templates, but you can customize pages to your liking. Customer service is on point. They're responsive and helpful.
You get all the features you want, but it is a little more pricey than some other options.
I used UnBounce to help create funnels for online lead generation. We gained a better understanding of how our customers behave and ultimately were able to fine tune an experience that provided us with quality online leads.
It's so simple and easy to get going with. I am able to build amazing landing pages that help improve out CTR and conversions. The pages are much faster than the standard website and are great for digital ads. They have a range of templates you can use or copy parts of, or you can start again and design one from scratch. We also use a PPC agency who has done some custom work for us so they look amazing. It's easy to set up and edit goals - allows a/b testing and its a must have!! Such a fair price for what you get!
They don't have animation or animated elements which would take it to the next level. otherwise amazing!
Landing pages, lack of control on our website and slow loading content that increased out bounce rates.
you don't need to be an expert, really nice templates and user-friendly app. No need of any HTML knowledge
sometimes you need to touch the java-when you duplicate a page and this is a bit annoying
everyone in the team can do a landing page which is also mobile responsive
Fantastic for transactional lead flow. Big fan of it.
Not great for b2b stuff. Only works for small potatoes.
Was trying to get conversions and lead flow but it didn’t work for b2b.